Trending Articles

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The Secret Ingredient That Turns Casual Readers Into Avid Fans

Enchanting Marketing

What makes your content popular? Well-written posts? Useful information? Good formatting with plenty of white space? Those are all important, but there is something else … Something we don’t talk about enough. Because it’s so hard to put your finger on. Let me explain by telling you about a dream I used to have. My imaginary little restaurant I used to dream about opening my own restaurant.

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New Release Spotlight: Kathi Lipp

Rachelle Gardner

Happy release day to author Kathi Lipp! Wouldn’t it be wonderful to have a day off from cooking, but still be able to serve delicious homemade meals? In this beautifully illustrated guidebook, Kathi gives us easy-to-follow instructions for meal planning and prep, so you can enjoy a full day each week of real rest and refreshment. With recipes for main dishes, breads, breakfasts, desserts, salads, sides, and yes, soups—this book includes convenient, seasonal meal plans that take the guesswo

IT 130
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Multi-Conference Exhibitor: New Lessons Learned Over Time

AIIP

By Roger Magnus, Roger Magnus Research In 2022, I wrote an AIIP Blog about being a first-time conference exhibitor. Two years later, I have now had an exhibitor table twice more and will again be at a large conference (see below) on October 24, 2024. What has changed, and what new insights can I share… Read More » The post Multi-Conference Exhibitor: New Lessons Learned Over Time appeared first on AIIP Connections Blog.

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Write in Your Primary Language at Work: AI Translation to Enhance Your English Writing

Grammarly

The rapid rise of remote work and international collaboration has made multilingual teams increasingly common. In today’s globalized work environment, professionals often work alongside colleagues from different parts of the world, each with their own primary language. Communication on multilingual teams usually happens in a shared language, commonly English, but this can pose challenges for English learners or those for whom English is an additional language (EAL).

Writing 86
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How IBM Uses Data To Power Its Account-Based Marketing Strategy

Content Marketing Institute

IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.

IT 86
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20 Online Proofreading Jobs for Beginners (2024 Guide)

Smart Blogger

As a freelance writer, I’m always looking for ways to increase my income. And freelance proofreading has allowed me to make more money, while still doing work I love! In this post, I’ll give you all the answers you need to become a professional proofreader, whether you want to work online, remotely, be an employee, or freelancer — it’s your choice.

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How To Get More Followers On Instagram (Beginner’s Guide)

Adam Connell

Want to learn how to get more followers on Instagram, fast? I’ve got you covered. In this post, I’ll be sharing 20 actionable ways to grow your Instagram following. I’ve included some tried-and-tested methods that all the pros use, as well as some new strategies that factor in the latest changes to Instagram’s algorithm. And.

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Elevating Presentations with AI: How to Use GenAI to Help Create Compelling Presentations

Grammarly

Artificial intelligence (AI) is becoming critical in almost all aspects of professional life. It can help you complete tasks more efficiently and express yourself more creatively. One area of work in which AI can have a huge impact is in creating presentations. Many AI tools now exist to help presentations look more beautiful and communicate more effectively—all while cutting down on the time it takes to create one.

Copy 96
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5 Things Content Marketers Shouldn’t Be Afraid of Doing

Content Marketing Institute

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

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11 Personal Branding Tips That Win Followers

CopyBlogger

There are three main reasons why personal branding efforts fail: The tips below address solutions for all three challenges and. Continue Reading The post 11 Personal Branding Tips That Win Followers appeared first on Copyblogger.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Outline a Gothic Fiction Novel

Jane Friedman

Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.

Writer 75
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The 100 Most Searched People on Google in 2024

Ahrefs

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate.

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How to Write a Discursive Essay

Grammarly

During your academic career, you may be assigned to write a discursive essay. Structurally and tonewise, a discursive essay has a lot in common with other types of essays—but there’s one key difference. A discursive essay’s defining characteristic is that it presents both sides of a topic rather than supporting only one position. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a discursive essay?

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Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)

Content Marketing Institute

Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Most taxpayers who requested an extension to file their 2023 tax return must file by Oct. 15

Freelance Union

IRS Tax Tip 2024-81, Oct. 3, 2024 The Oct. 15 extension deadline to file taxes is fast approaching. Most taxpayers who requested an extension of time to file their 2023 tax return must file by Tuesday, Oct. 15, to avoid the penalty for filing late. The IRS urges people to  file electronically. Remember that an extension to file was not an extension to pay.

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How to Handle Memory Gaps in Your Memoir

Jane Friedman

Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, October 16, for the online class Mastering Trauma Scenes to Improve Your Memoir. How do you write about an event when your memories of it are scattered, shattered, or gone? It’s one of the most frequent questions trauma survivors ask me. Before I share what to do, let’s talk about why traumatic memories are often fractured and how their disjointedness makes them difficult to work with.

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Credit Union Auto Loans: What Sets Them Apart from Dealership Financing

Blogtrepreneur

When it comes to getting financing for a car, there are several choices for you as a buyer. You might consider getting a loan from a credit union, which is an option. Credit union auto loans have their advantages over dealership financing. They can help you secure terms and lower rates. In this blog post, we will delve into the perks that come with credit union auto loans and how they differ from the more traditional dealership financing options. 1.

Finance 59
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Grammarly Recognized as an Emerging Leader in the Gartner® “Emerging Market Quadrant”

Grammarly

Grammarly, the trusted AI assistant, has been named an Emerging Leader in the inaugural Gartner ® “Emerging Market Quadrant (eMQ) for Generative AI Technologies” [ link , subscription required]. Grammarly enables millions of professionals and over 70,000 teams to streamline workflows, boost productivity, and foster innovation. As businesses navigate the rapidly evolving world of generative AI, Gartner’s eMQ is an essential resource for companies evaluating vendors.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Content Marketing Institute

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

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Freelancers with Unfiled Tax Returns May Pay  Hefty Fines Under New IRS Back Tax Collection Initiatives

Freelance Union

Running a freelance business provides significant flexibility and independence, however these benefits to not extend to your taxes. In fact, if you have any unfiled tax returns, it is imperative that you take action now to file them or risk the IRS fines and penalties which may be assessed.  Why the urgent call to file your freelance back taxes?

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On Writing and Shame

Jane Friedman

Today’s post is by Jennie Case. When my essay, A Political Pregnancy , came out in The Rumpus, I was so frozen I spent most of the day stiff in a chair, the room swirling. It took a good week for me to unthaw, and nearly a year for me to share the piece publicly on social media. To be sure: I was proud of the essay, which explored my painful, conflicted responses to an unintended pregnancy during the 2016 election.

Writing 86
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4 Golden Rules for Choosing the Right Color Palette for Your Brand

Blogtrepreneur

You might not think about it, but every brand picks a color scheme to use. Home Depot uses orange, while you get red and white with Coca-Cola. If you’re working on your company’s branding, part of that will involve picking a color scheme you want associated with your business. You might reach out to a branding firm, Kenosha companies, if you want help with picking a color for your brand.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Twitter/X Spaces: Waste of Time or Useful Tool?

Smart Blogger

What the heck is Twitter Spaces, and should you ignore it or give it a try? The first question is easy to answer. A Twitter Space (now known as an X Space after the Twitter rebrand) is a live conversation you can have with your followers and anyone else who joins. It’s simple: you go live, and people listen in. They can also request to speak if you allow it, making it a two-way conversation.

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Navigating Crisis Communications in Business: Strategies and Preparation

Grammarly

Effective crisis communication is not merely a reactive strategy; it is part of a proactive approach to establishing a strong, resilient brand, built on trust and credibility. In an era where information travels at unprecedented speeds and public scrutiny is constant, businesses that prioritize and master crisis communications are better equipped to navigate unforeseen challenges, protect their reputation, and build trust with their customers and stakeholders.

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12 Essential Landing Page Statistics

Backlinko

A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The median landing page conversion rate across all industries is 6.6% ( Unbounce ) A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%.

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How to Outline a Gothic Novel

Jane Friedman

Photo by Jacob Mejicanos on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is Gothic fiction? Gothic fiction, also referred to as gothic horror, is a subgenre of Romantic literature born out of the late 18th century. These stories typically feature a hauntingly beautiful and dilapidated setting, suspenseful narratives, and dark themes like oppression, guilt, shame, and insanity.

Writer 57
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Changes in Salary Affect Your EPF with an EPF Calculator?

Blogtrepreneur

Planning for the future is important, but it can take time to know where to start. An EPF calculator is a great way to estimate how much money you might have saved up for retirement. This article will explain EPF and how increasing or decreasing your salary impacts your savings. It will also provide examples to help you understand. Read on to learn how to take control of your financial future!

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Creativity and Tech Overload as a Freelance Copywriter

Copywriter Collective

We now live in a digital-first world and with that freelance copywriters have access to a wealth of technology that is designed to make copywriting a lot easier. From AI writing assistants (Grammarly and Word Tune) to project management software (Trello and Asana). Copywriting couldn’t be more accessible. While these tools can enhance productivity and streamline workflow, there is the issue of tech overload that can become counter-productive.

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Write Authentically in the AI Era With Grammarly Authorship

Grammarly

While students are using AI regularly, they remain concerned about becoming too dependent on it and running the risk of academic integrity violations for inappropriate use. As the academic year begins, we’re excited to announce the availability of Grammarly Authorship to all Free, Pro, and higher education Grammarly for Education users. This feature is designed to bring much-needed transparency and trust to written assignments in the age of AI.

Writing 53
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Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

David Meerman Scott

At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The answer she gave from the stage, “I love music… I am especially fond of Bob Marley,” was surprising in its honesty.

IT 52
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!