Animalz
DECEMBER 5, 2024
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.
Ahrefs
DECEMBER 5, 2024
In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page).
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Enchanting Marketing
NOVEMBER 26, 2024
What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.
Agency Content Writer
DECEMBER 2, 2024
In today’s competitive market, every business needs a solid online presence. One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Nick Ursborne
DECEMBER 2, 2024
[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] While AI tools like ChatGPT have revolutionized content creation, the human touch remains irreplaceable. At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience.
Blogging Wizard
NOVEMBER 26, 2024
Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Freelance Magic
DECEMBER 1, 2024
Freelance writing is one of those careers that seems almost too good to be true. You get to work from anywhere, set your own schedule, and earn money doing something creative. But if you’ve ever wondered, Can I really make a living as a freelance writer? the answer is a resounding yes. I know this because I’ve been there. I started out charging pennies for blog posts and working 14-hour days to make ends meet.
Agency Content Writer
DECEMBER 2, 2024
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience.
Nick Ursborne
NOVEMBER 18, 2024
For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.
ContentWriters
NOVEMBER 21, 2024
Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Kayleigh Moore
NOVEMBER 25, 2024
We’re approaching year-end (really only five weeks to go!).Can you believe it? If you’re like me, this home stretch is a time for slowing down, thinking about the year ahead, and setting goals. Will you accomplish all of them? Maybe not. Likely not. I mean, I’d like to get better at painting, speaking Spanish, and trying new recipes, but if I’m being honest, I’ll be happy if I scratch the surface on any of those activities.
Freelance Magic
NOVEMBER 23, 2024
The world of freelancing has exploded in the last few years, and with it, the conversations around money have become louder, but not necessarily clearer. If you’re anything like me, the thought of openly discussing rates with clients still comes with a mix of excitement and dread, no matter how long you’ve been in the game. Money is a touchy subject that I’m not sure anyone is fully comfortable talking about.
BKA Content
NOVEMBER 26, 2024
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing.
Content Marketing Institute
NOVEMBER 18, 2024
Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Daily Egg
NOVEMBER 30, 2024
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of. The post Direct Response Copywriting: Classic Examples + Tips appeared first on The Daily Egg.
Freelance Magic
NOVEMBER 19, 2024
If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.
Ahrefs
NOVEMBER 26, 2024
The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions.
BKA Content
NOVEMBER 19, 2024
What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
NOVEMBER 27, 2024
Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!
Adam Connell
NOVEMBER 26, 2024
Trying to build your social media presence? I’ve got you covered. In this post, I’ll share 16 powerful ways to boost your visibility on social. These tips will help you put together a winning social strategy and get more views, engagements, and followers on all your profiles. Let’s jump into it…. #1 – Set specific.
Freelance Magic
NOVEMBER 18, 2024
If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.
Jane Friedman
NOVEMBER 20, 2024
Photo by Cup of Couple Today’s post is by author Jennie Liu. As writers, the happiness and relief are huge when we type THE END to our manuscripts. With each novel I’ve written, this has certainly been the case for me, but with my fourth manuscript, the sensation was slightly diminished because I knew by then what still lay ahead: writing the author’s note.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
NOVEMBER 29, 2024
Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands.
Content Marketing Institute
NOVEMBER 19, 2024
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
Make a Living Writing
NOVEMBER 17, 2024
Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. If you’re a newbie, you’ll find plenty of useful suggestions here, too. I’ve given the list a major update, since things do keep changing in the freelance world.
Backlinko
NOVEMBER 29, 2024
Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article. But when you write an article, you’re looking to accomplish more than just catching attention. You want to create content that leads to real results.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adam Connell
NOVEMBER 26, 2024
Looking for the latest visual content statistics? I’ve got you covered. Visual content is any content that incorporates visual elements—i.e. images, videos, animations, infographics, and so on. In this post, I’ll be sharing the latest data about visual content. These stats will shed light on how marketers and brands are using visual content in their.
Ahrefs
NOVEMBER 27, 2024
Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups use SEO as their primary acquisition channel from day one.
Content Marketing Institute
NOVEMBER 22, 2024
On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?
Freelance Union
NOVEMBER 18, 2024
Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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