Trending Articles

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Writing prompts for AI should feel like you’re playing a musical instrument.

Nick Ursborne

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Honestly, I don’t much like that term. First, I think it’s disrespectful to true engineers. Writing prompts is not engineering. But more to the point, I think the title steers us in the wrong direction. Engineering implies a fixed process and a certain formality. A process with a guaranteed and constant outcome.

Writing 199
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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it. It’s not the same when you read sales copy, eh? You read how fantastic a product is.

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Book Editing Process

Melanie Saxton

A lot of authors ask me what the book editing process entails. Below are the highlights. Just so you know, I’m a hand-holder and become completely immersed in each book editing project. I don’t just edit—I collaborate as a professional who cares deeply about my clients. My goal is to ensure you are happy with your manuscript and that it resonates with your audience.

Prose 130
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36 Top Facebook Messenger Statistics For 2024

Adam Connell

Looking for the latest Facebook Messenger statistics? You’re in the right place. I’ve compiled a roundup of interesting facts and stats about Facebook Messenger from all the latest studies and reports. Together, they provide a complete picture of Messenger and its place in the wider social media landscape. Stats are grouped into different categories to.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Use Jasper for Demand Gen (with Examples & Prompts)

Jasper

In this guide, we walk through three demand gen use cases with Jasper — creating an email campaign, writing a webinar script, and building a landing page.

Script 104
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What is Technical SEO and How Does It Impact Content Performance?

Contently

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

SEO 98

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Defining Negative Space in Story

Jane Friedman

Photo by Randy Laybourne on Unsplash Today’s post is by author and book coach Deborah Ann Lucas. I’m a writer who struggles to process information audibly and an artist who is not visual: I can’t absorb and remember the shapes I see. Instead, I’m an intuitive learner and writer, perceiving and processing the world through a different channel than most—kinesthetically.

Concept 91
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7 Best Free Online Marketing Classes in 2024

Backlinko

The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. One perfect example is the Skyscraper Technique pioneered by Backlinko’s founder, Brian Dean. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.

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How to Create a Winning Marketing Strategy in 2024

Jasper

Learn how to create a winning marketing strategy for your business. Plus answers on how to set goals and how AI tools fit into marketing strategies today.

Marketing 104
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Grammarly’s MOVE Operating Principles: A Framework for Growth and Innovation

Grammarly

If you’re gearing up for an interview at Grammarly, you may encounter our MOVE Operating Principles, which serve as the blueprint for how we get work done. These principles aren’t just rules we follow—they’re the essence of how we operate, grow, and adapt to better serve our customers. This unique blend of principles creates an exciting opportunity to be part of a workplace that’s as dynamic and innovative as you are.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What You Need To Know About Recent ChatGPT and Gemini Features

Content Marketing Institute

OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.

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Avoiding Common Pitfalls as a New Freelancer

Freelance Union

The leap into freelancing marks the beginning of a thrilling adventure where autonomy, flexibility, and the possibility for exponential growth reign supreme. Freed from the constraints of the traditional 9-5, freelancers savor the capability to choose projects that resonate with their passion, craft schedules that suit their lifestyle, and explore diverse opportunities that foster both personal and professional development.

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How Crawl Depth Can Impact SEO

BKA Content

How Crawl Depth Can Impact SEO Any time you use a search engine, a behind-the-scenes process of crawling, indexing and ranking determines which non-paid results you see. Understanding the basics of how this process works helps you take a more effective approach toward organic search engine optimization on your own website. Find out how to structure your site to increase crawl depth and make it possible for more of your pages to appear in results for relevant searches.

SEO 83
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The Double-Edged Sword of List Building Promotions

Jane Friedman

Today’s post is by author Brenda E Smith. I realized a lifelong dream when I self-published my first book in August 2023. I followed all the marketing advice I received about entering the publishing world, including creating a website and selecting an email service provider. On the last page of my book, I added a reader magnet meant to collect email addresses of enthusiastic readers who would enjoy receiving my newsletters.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Drive Conversions Using Blog Writing Services

ContentWriters

Blog posts are a key driver of search visibility. Blogs are excellent ways to improve your ranking in search results, and can also be powerful conversion engines, generating new leads and helping improve loyalty from current customers. Here’s how. How Blog Posts Drive Conversions A study by Demand Metric found that content marketing tactics, like blog posts, generate approximately 3x as many leads as traditional marketing and cost 62% less.

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The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

Content Marketing Institute

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.

Media 86
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Grant Insights for Artists and Creatives: Navigating Funding Opportunities

Freelance Union

This article is sponsored by Creative Expressions. Click Here to sign up for their free grant writing webinar at the Freelancers Hub on June 4th. Grants for creatives can spark both feelings of excitement and confusion. The key to demystifying this process is in the essence of creatives aligning with their purpose and skillset. This creates a strong foundation for knowing which grants are best suited for you!

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The 7 Best SEO Reporting Software Tools in 2024

BKA Content

The 7 Best SEO Reporting Software Tools in 2024 In order to unleash the full potential of search engine optimization (SEO), you need to use the right tools for the job. SEO software tools can help you track custom data sets and optimize your content strategy. With so many options, how can you know which is the best tool for you? What Are The Best SEO Reporting Tools?

SEO 80
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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14 Ways to Use AI for Better, Faster SEO

Ahrefs

Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends.

SEO 96
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How To Market Online Courses And Get Customers Now

CopyBlogger

The problem with most best practice advice for marketing online courses is that it’s geared towards people who already have. Continue Reading The post How To Market Online Courses And Get Customers Now appeared first on Copyblogger.

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Don’t Let Your Work Get Lost: Writing Introductions that Grab Readers by the Collar

iWriter

Have you heard that the average human attention span is less than that of a goldfish? This attention catching stat has been circulating the internet for years, and while there is a lot of debate about it, it does one thing quite effectively. It grabs readers’ attention. When writing introductions, you have a small window to capture your audience’s interest before they move on.

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Late on Your Taxes? File by June 14 to Prevent Higher Penalties

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you missed the deadline for filing taxes and have yet to file your 2023 federal income tax return, it’s important to file before June 14, 2024, to avoid higher penalties.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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SEO for Real Estate Businesses: Your Expert Guide

BKA Content

SEO for Real Estate Businesses: Your Expert Guide When it comes to SEO for real estate, there are a lot of factors to consider. You’ll want to focus on local SEO, but also reach people who want to move to the area from elsewhere; you need to build positive relationships with potential clients, but be direct in asking for the sale; oh, and you need to make sure you’re taking care of all the classic SEO work like keyword research, content development, and linking.

SEO 52
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SEO Tracking For Beginners: All You Need to Know

Ahrefs

Tracking the right metrics is crucial for SEO (search engine optimization) success.

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How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Content Marketing Institute

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

Ads 63
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How To Write Meta Descriptions And Titles: A Nutshell Guide

Express Writers

How to Write a Meta Description In the race to build a formidable online presence, most businesses have their Search Engine Optimization (SEO) efforts down pat. They employ efficient SEO strategies to secure a coveted position on Google’s front page. But getting to the top of the search results is only half the battle. You still must convince prospects to click through to your website.

Writing 52
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Turn Readers into Business Leads with These Powerful Tactics

iWriter

Are you tired of pouring your heart and soul into creating amazing content only to see minimal results in terms of generating leads for your business? Look no further! In this blog post, we will share powerful tactics that will help you turn casual readers into valuable business leads. Say goodbye to wasted efforts and hello to a steady stream of qualified prospects.

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10 Ways Strunk and White Will Let You Down

Grammar Underground

There's a lot of good advice in "The Elements of Style." Unfortunately, there's a lot of bad information, too. Here are 10 ways Strunk and White's guide will let you down. The post 10 Ways Strunk and White Will Let You Down first appeared on Grammar Underground with June Casagrande.

Post 52
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Google AI Overviews Explained: The Impact on Search Traffic and How to Prepare Your Brand

Jasper

Learn about Google's AI Overviews (SGE): What are they, how will they impact search traffic, and how can marketers measure their brand's performance?

Brand 64
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Multilingual Content Marketing Guide for Going Global in 2024

Brafton

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. More people = more brand awareness = more business, right? Since you found this blog post, you probably already had a feeling that multilingual SEO is not that easy. Maybe that instinct was accompanied by traumatizing memories of your Spanish teacher trying to hammer into your brain why the moon is female and the sun is male.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha