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How to Send a Style Guide Discussion Straight to Hell

Arrant Pedantry

From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it. Maybe it’s been a while since you reviewed your house style guide, and you want to review it and make sure it’s still useful and relevant.

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A personal thought on the passing of publishing legend Tom McCormack

The Idea Logical Company

The passing of publishing giant Tom McCormack makes me recall the interaction he had with my father, Leonard Shatzkin, from the very beginning of Tom’s publishing career. The bios say he was hired as an editor at Anchor Books, Doubleday’s pioneering trade paperback imprint, in 1959, that being McCormack’s first job in publishing. The Anchor line had been “invented” by Jason Epstein in about 1953.

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5 Lovable Sales Techniques: How to Sell Without Being Pushy

Enchanting Marketing

Does the idea of selling make you cringe? Selling may feel like pushing strangers to buy from you. Buy now or miss out!!! Makes you shudder, eh? But, you know, selling doesn’t have to be so pushy. You can sell without dirty tactics, without selling your soul. You can sell as if you’re talking to a good friend. Shall I show you? 1. Show them a better life Friendly selling starts with believing in your product or service.

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How To Balance Deep Copywriting Research With a Deadline

The Daily Egg

All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered. The post How To Balance Deep Copywriting Research With a Deadline appeared first on The Daily Egg.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Price an Ebook: 7 Questions to Help You Decide

Make a Living Writing

One of the most frequent questions new writers and authors ask is how to price an ebook. With many factors that go into this decision, there aren’t many easy answers or hard and fast rules. I’ve learned how much to charge for my books through trial and error and came away with a few ideas about how to price your own. There’s no harm in treating your ebook pricing like an experiment.

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Backlink Quality: How to Bolster Your Backlink Profile in 2024

The Hoth

What kinds of backlinks does your website have right now? Do they come from respected blogs, media outlets, and news sites in your field? Or are they a mishmash of links coming from unknown web directories, sitewide links (i.e., header and footer links), and random websites? If the answer is the latter, your backlink profile is having a health crisis, so to speak.

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What is First Person Writing: Your Story, Your Voice

Content Hacker

Have you ever picked up a book and felt like the author was speaking directly to you? That’s the magic of first-person writing. Writing in the first-person point of view allows the author to step into the story as the main character, using “I” and “we” to create a direct, personal connection with the reader. Imagine looking through a character’s eyes, experiencing their thoughts and emotions firsthand.

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Most Copywriting Tips are Vague and Generic–Not These 9

The Daily Egg

Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. The post Most Copywriting Tips are Vague and Generic–Not These 9 appeared first on The Daily Egg.

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Writer Sites That Fail: Avoid These Cringe-Worthy Moves

Make a Living Writing

Many freelance writers tell me they’ve never gotten a nibble off their writer sites. If this is you—or you have yet to put up a website—let me spotlight some of the biggest problems right now. See, there are some basic approaches, and some key phrases, that you really want to avoid on your freelance writer website. These blunders make you seem, variously: Desperate Pushy Snobby Self-involved Uninterested in doing client work Here are the cringe-worthy moves to avoid for writer sites Want t

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Did Cannes Lions Awards Just Say Content Beats Advertising?

Content Marketing Institute

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Use the ‘Rule of Three’ to Jazz Up Your Writing (2024)

Smart Blogger

Looking to jazz up your writing? Want to make it stronger, more engaging, more… memorable ? That’s where the Rule of Three comes in handy. It’s a neat little writing principle that’s easy to apply once you get the hang of it. Don’t worry, if this is as mysterious as a cat to you, you’ve come to the right place. I’ll explain the Rule of Three (or the Rule of Thirds), why the technique works, and how to use it.

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Keep Your Novel Out of the Dreaded DNF—Did Not Finish—Book Club

Jane Friedman

Photo by George Milton Today’s post is by author Amy L. Bernstein. Admit it. You love to read novels. But every so often, you start a book you cannot bring yourself to finish. Perhaps you close it gently and with regret, maybe a tinge of guilt. Other times, perhaps you want to throw the book across the room in frustration. Every reader has a DNF (did not finish) list.

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How Long Should a Blog Post Be, Really?

Express Writers

Human beings have fretted over the possible ways new technologies might affect us as long as we’ve had the means to record our worries and anxieties for posterity. In 370 BC, in the dialogue Phaedrus, Plato’s Socrates spoke at length about the perils of a new fad that would “introduce forgetfulness into the souls of those who learn it.” He warned his audience that users of this drug — for Socrates calls it a pharmakon in Greek — will “not practice using their memories, because they will put thei

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Best AI Marketing Tools of 2024: Top Picks for Every Marketer

Jasper

Explore the best AI marketing tools of 2024. Find top picks, features, and benefits to elevate your marketing strategy, attract leads, and convert prospects.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

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Ushering in the Future of Communication in the Era of AI

Grammarly

I’m the CEO of a company that has been growing and profitable for 15 years, trusted by over 30 million customers and 70,000 teams, yet speculating about Grammarly’s demise has become a favorite pastime for some. To paraphrase Mark Twain, recent reports of our death have been greatly exaggerated. Despite speculation about perceived threats from companies like Apple, Microsoft, and OpenAI and a new crop of “RIP Grammarly” headlines, I’m entering the chat to say we’re here and we’re thriving.

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The Pitfalls of Expert Advice

Jane Friedman

Photo by Joseph Corl on Unsplash Today’s post is by writer, editor, and book coach Lauren Reynolds. When I decided to change careers and write for a living, I researched and read everything I could. I attended seminars, writing workshops, and took several courses. I was hungry for information and, in my pursuit, grew so full that I was bursting at the seams—too overloaded to decipher good advice from bad.

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10 Key Tips to Help You Build a Rockstar Copywriting Portfolio

Express Writers

As an online writer, whether new or seasoned, do you hear the word “copywriting portfolio” or get the potential clientele email demanding your “best samples,” and break out in shivers? It doesn’t have to be such a scary thing, but I understand. Copywriting clients and employers want to see many samples of your work. They look for your best pieces before considering you.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Apple Statistics – Users, Devices, and Revenue

Backlinko

Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024. Today, there are over 2.2 billion active Apple devices worldwide. Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business.

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A Guide To Prevent & Quell Disputes With Your Clients

Freelance Union

Perks freelancers often enjoy include; the freedom to work at their own pace, deciding on the projects they want to work on, choosing the people to work with, getting paid for their work, and many other incomparable benefits.  However, with this freedom comes the responsibility of managing client relationships. In this working relationship, as with all other relationships, you must set clear boundaries with your clients from the start of your interaction with them.

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GPT-3 Explained: What You Should Know

Grammarly

Since its introduction in 2020, GPT-3 has shown the world the potential of generative AI. It was the second of OpenAI ’s GPT models to be released to the public, and for many people, it was their first exposure to generative AI. From chatbots to coding assistants, GPT-3-powered applications offer new ways to incorporate technology into your daily life.

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How an Academic Editor Can Help a Scholar Write a Better Article

Jane Friedman

Photo by Andrew George on Unsplash Today’s post is by writer, podcaster and editor Wayne Jones. Scholars generally have two very different venues in which to publish their work, and hence two different audiences as well. The main one is the academic journal, where they are generally talking to and writing for other scholars in their discipline. The other is popular media like the magazines, blogs, podcasts, and many other places where they are talking to the general public.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Learn to Write: The Ultimate Guide to Get You Started

Express Writers

The debate rages on… Is it worthwhile to learn how to write in the face of surging AI popularity ? Artificial Intelligence has reduced writing anything from blog posts to white papers to a few clicks of a button. A few well-prepped prompts, and you’re off to the races. Rather than slog an entire day to write a measly thousand ones, AI can spit out tens of blog posts an hour.

Writing 76
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20 Symbolism Examples from Literature (+ Definition & Types)

Smart Blogger

Symbolism examples are all around us. Hearts mean love. Rainbows mean hope. You’re probably so familiar with those you don’t even think about them. In literature, symbolism lets authors use one thing (like a heart) to represent a deeper meaning (like love). And often, symbolism evokes an abstract idea or emotion by using something tangible. You see, by understanding how great writers use symbolism in their works, you can add depth and meaning to your own writing.

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How AI Translation is Revolutionizing Global Business Communication

Blogtrepreneur

AI translation tools have quickly become indispensable assets in global business communication, revolutionizing how enterprises engage with various stakeholders worldwide. Cutting-edge AI translation platforms bridge traditional language barriers, providing businesses with a reliable means of communication across borders. By harnessing AI’s power to its fullest extent, businesses can ensure optimal interactions with international clients, partners, and employees alike.

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Large Language Models (LLMs): What They Are and How They Work

Grammarly

In the rapidly changing field of artificial intelligence (AI) , large language models (LLMs) have quickly become a foundational technology. In this article, you’ll learn more about what LLMs are, how they work, their various applications, and their advantages and limitations. You’ll also gain insight into the future of this powerful technology. What are large language models?

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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A Beginner’s Guide To Social Media Personal Branding

CopyBlogger

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry. Continue Reading The post A Beginner’s Guide To Social Media Personal Branding appeared first on Copyblogger.

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Should You Go for Blog Post Quality or Quantity?

Blogging From Paradise

Bloggers go back and forth about the popular debate: Should you focus on blog post quality or quantity?

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IRS has options to help people who missed the April filing deadline

Freelance Union

The Internal Revenue Service today highlighted a number of options available to help taxpayers who missed the April deadline to file their 2023 federal income tax return. To help struggling taxpayers, the IRS has important payment programs that can help those who have trouble paying the amount owed and special first-time penalty relief for those who qualify.

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Must-Have AI Productivity Tools for Modern Professionals

Jasper

Here’s a look into the top AI productivity tools to enhance workflow and boost efficiency in 2024.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.