Trending Articles

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Writing prompts for AI should feel like you’re playing a musical instrument.

Nick Ursborne

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Honestly, I don’t much like that term. First, I think it’s disrespectful to true engineers. Writing prompts is not engineering. But more to the point, I think the title steers us in the wrong direction. Engineering implies a fixed process and a certain formality. A process with a guaranteed and constant outcome.

Writing 201
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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it. It’s not the same when you read sales copy, eh? You read how fantastic a product is.

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Book Editing Process

Melanie Saxton

A lot of authors ask me what the book editing process entails. Below are the highlights. Just so you know, I’m a hand-holder and become completely immersed in each book editing project. I don’t just edit—I collaborate as a professional who cares deeply about my clients. My goal is to ensure you are happy with your manuscript and that it resonates with your audience.

Prose 130
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Annual Awards Presented at AIIP 2024 Symposium

AIIP

By AIIP External Communications Committee Recipients of AIIP’s annual awards were announced on April 20th during the AIIP 2024 Symposium held in St. Louis, Missouri, a hybrid event featuring in-person programs and concurrent sessions for virtual attendees. AIIP Immediate Past President Janel Kinlaw presented awards to AIIP members who embrace and promote the values of the… Read More » The post Annual Awards Presented at AIIP 2024 Symposium appeared first on AIIP Connections Blog.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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36 Top Facebook Messenger Statistics For 2024

Adam Connell

Looking for the latest Facebook Messenger statistics? You’re in the right place. I’ve compiled a roundup of interesting facts and stats about Facebook Messenger from all the latest studies and reports. Together, they provide a complete picture of Messenger and its place in the wider social media landscape. Stats are grouped into different categories to.

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How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Content Marketing Institute

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

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Why Expert Copyediting Helps in Every Sector

Melanie Saxton

Copywriting harnesses the power of words! Words that Work as Hard as You Do I tailor my writing to your organization and initiatives. Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. The following industries need professional assistance in putting together clever and consumer-driven copy, and that’s where I come in.

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What Is GPT? Everything You Should Know

Grammarly

GPT is the family of AI models behind many popular generative AI applications , such as chatbots and coding assistants. This article provides an overview of this game-changing innovation. Table of contents What is GPT? How do GPT models work? How GPT models have evolved GPT applications Pros of GPT models Cons of GPT models Conclusion What is GPT? GPT, which stands for “ g enerative pre-trained transformer,” refers to both a specific model and a family of progressively more sophisticated artific

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What is Technical SEO and How Does It Impact Content Performance?

Contently

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

SEO 98
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Why Even Crushing Content Failures Aren’t Mistakes

Content Marketing Institute

Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.

Content 96
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Use Jasper for Demand Gen (with Examples & Prompts)

Jasper

In this guide, we walk through three demand gen use cases with Jasper — creating an email campaign, writing a webinar script, and building a landing page.

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Tim Stoddart – What to Do When You’re a Beginner and Feel like a Nobody [PODCAST]

Smart Blogger

If you’re just getting started online, it’s easy to feel tiny, insignificant. It’s easy to feel lost in this vast maze of different business models like freelancing and online courses and e-commerce. On the darker days, it’s easy to feel like you don’t have what it takes, that you might as well give up. And that’s why you need this interview with Tim Stoddart.

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The Compounding Value of Small Group Writing Retreats and Intensives

Jane Friedman

Photo by Ray Harrington on Unsplash Today’s post is by retired doctor turned writer Sandra Eliason. When I hung up my stethoscope in 2017, I started writing, believing that my 30-plus years of chart notes, limited as they were, had kept me somewhat in practice. My first degree was in English, and most of my years as a doctor were before computers, when the chart wasn’t automated fill-in-the-blank, and I had an opportunity to tell a patient’s story.

Writing 81
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The Critical Role of AI Literacy Across the Enterprise

Grammarly

Artificial intelligence (AI) has the potential to drastically transform nearly every area of your business. This isn’t news. Soon, AI advancements will no longer be an option for businesses but a necessity. Some might find this daunting. But innovative companies and professionals have already been using AI to reshape work. Generative AI (gen AI) stands out for its ability to transform business communication by automating and enhancing manual and time-consuming communication tasks.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play

Content Marketing Institute

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.

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The 6 Best Website Builders for SEO in 2024

BKA Content

The 6 Best Website Builders for SEO in 2024 So, you’d like to build a new website. Whether you’re building an online presence for the first time or looking to migrate your older site to a new platform, it’s important to make strategic choices to improve your online visibility. After all, when 92% of global traffic comes from Google, optimization is not just a good marketing tactic but an essential part of building a digital business.

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7 Best Free Online Marketing Classes in 2024

Backlinko

The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. One perfect example is the Skyscraper Technique pioneered by Backlinko’s founder, Brian Dean. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.

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How to Create a Winning Marketing Strategy in 2024

Jasper

Learn how to create a winning marketing strategy for your business. Plus answers on how to set goals and how AI tools fit into marketing strategies today.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Stop Gaslighting Your Memoir Writing Process

Jane Friedman

Photo by Kristina Flour on Unsplash Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, June 19, for the online class The Psychology of Character Development for Memoirists. Here are two of the most hated pieces of feedback I’ve given to writers of tough stories: Your story needs more levity. Your antagonist needs to be more balanced.

Writing 78
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Machine Learning 101: What It Is and How It Works

Grammarly

Machine learning (ML) has quickly become one of the most important technologies of our time. It underlies products like ChatGPT , Netflix recommendations, self-driving cars, and email spam filters. To help you understand this pervasive technology, this guide covers what ML is (and what it isn’t), how it works, and its impact. Table of contents What is machine learning?

IT 75
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8 Reasons Why Blogging Is as Important as Ever

Blogging From Paradise

Why should you blog? Aspiring bloggers ask me this question frequently. AI blogging seems to gain steam with each passing month.

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Discover the Top 10 B2B Content Marketing Agencies of 2024

BKA Content

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. Businesses today have numerous options, but they often struggle to make the right choice. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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AI in Retail: How It’s Impacting the Industry & What You Need to Know

Jasper

In this piece, learn how retail companies are adopting AI tools and the major AI use cases and opportunities for retail marketing today.

Retail 81
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Avoiding Common Pitfalls as a New Freelancer

Freelance Union

The leap into freelancing marks the beginning of a thrilling adventure where autonomy, flexibility, and the possibility for exponential growth reign supreme. Freed from the constraints of the traditional 9-5, freelancers savor the capability to choose projects that resonate with their passion, craft schedules that suit their lifestyle, and explore diverse opportunities that foster both personal and professional development.

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Grammarly’s MOVE Operating Principles: A Framework for Growth and Innovation

Grammarly

If you’re gearing up for an interview at Grammarly, you may encounter our MOVE Operating Principles, which serve as the blueprint for how we get work done. These principles aren’t just rules we follow—they’re the essence of how we operate, grow, and adapt to better serve our customers. This unique blend of principles creates an exciting opportunity to be part of a workplace that’s as dynamic and innovative as you are.

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How To Make $10,000 Per Month Without Quitting Your Job

CopyBlogger

There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.

Post 68
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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SEO for Real Estate Businesses: Your Expert Guide

BKA Content

SEO for Real Estate Businesses: Your Expert Guide When it comes to SEO for real estate, there are a lot of factors to consider. You’ll want to focus on local SEO, but also reach people who want to move to the area from elsewhere; you need to build positive relationships with potential clients, but be direct in asking for the sale; oh, and you need to make sure you’re taking care of all the classic SEO work like keyword research, content development, and linking.

SEO 70
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2024’s U.S. Book Show Attracts a Range of Industry Participants

Publishing Trends

The U.S. Book Show opened on May 22nd to an overflow crowd that represented a broader range of industry folk than most conferences do: presidents and past CEOs (like Marcus Dohle , wearing a Shimmr t-shirt, to announce his recent investment in the company); veterans like Carol Fitzgerald , president of The Book Report Network ; graduate students from NYU and Pace ’s publishing programs, and many agents, emerging and mid level/ publishers, media and more.

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How Switching to an S-corp Could Save You $5k or More

Freelance Union

This post is provided by our partner, Opolis. Get employment tools normally reserved for traditional “employees” like legitimately premium health coverage, high-quality retirement plans, semi-monthly paystubs, annual W2s, tax compliance, and more with Opolis:  [link] What would you do with an extra $5000 or more? Join the income and payroll tax-saving adventure, entrepreneurs and independent contractors!

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How To Write Meta Descriptions And Titles: A Nutshell Guide

Express Writers

How to Write a Meta Description In the race to build a formidable online presence, most businesses have their Search Engine Optimization (SEO) efforts down pat. They employ efficient SEO strategies to secure a coveted position on Google’s front page. But getting to the top of the search results is only half the battle. You still must convince prospects to click through to your website.

Writing 67
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.