Trending Articles

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How to Sculpt Your Sentences (and Write Clearly)

Enchanting Marketing

What if writing was like sculpting? Imagine a huge piece of marble in front of you. And in your hand, a chisel. How would you sculpt a beautiful nude? First, you conjure up an image in your mind: a vision of her beauty. Is she sitting or standing? Or dancing? What impression should she make? Is she voluptuous or lean? Does she have small feet? Large hands?

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English Copywriter for Global Businesses

Susan Greene

You’re a business with global ambitions. Whether you’re a manufacturer in Germany, a tech firm in India, or a service provider in Brazil, if you’re selling beyond your borders, you need marketing materials in professional, persuasive English. Professional English Copy That Builds Trust and Drives Sales I specialize in writing high-quality English copy for companies based outside the U.S. who want to appeal to English-speaking audiences around the world.

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When to Let Go: Recognize the Point of Diminishing Returns in Revision

Jane Friedman

Photo by Nik on Unsplash Today’s guest post is by author and writing coach Seth Harwood. As a writing coach, I’ve witnessed a scene that plays out with remarkable consistency: a talented writer, manuscript pages spread across their desk, making the same small changes for the fifth time, unable to stop tinkering with a project they’ve been working on for months or years.

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LLM Visibility: The SEO Metric No One Is Reporting On (Yet)

Backlinko

You lost half your Google traffic. But suddenly…more people are searching for your brand. What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even when traffic goes down. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Marketers Using AI Publish 42% More Content [+ New Research Report]

Ahrefs

In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?

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How to Make Money Blogging: A Beginner’s Guide

Make a Living Writing

Looking to make money blogging? Even in this day and age, a blog can become a successful online business with the right strategy and know-how. From affiliate marketing and sponsored posts to selling digital products and offering consulting services, today’s bloggers use multiple income streams to earn money online. Choosing a profitable blog niche, knowing the target audience, and creating consistent content all help drive traffic and boost income.

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Winners of AWAI’s May Writing Contest

AWAI

Pam Foster is here to announce the names of the three winners for the May DeepSleepBuds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.

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Programmatic SEO: What It Is and When to Use It (+ Examples)

Backlinko

Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for countless locations across the globe… …and ranks for almost 100K keywords featuring the words “things to do in”: But the reality is more nuanced. It’s not a magic trick that’ll instantly drive traffic.

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The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

Ahrefs

The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into your content.

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Comedy Writing Jobs: 15 Legit Places to Submit Your Humor Writing

Make a Living Writing

Are you a humor writer? Comedy writing jobs give freelance writers a way to earn while making readers laugh. A funny story, sharp joke or fresh view of everyday life could land you paid assignments. Many editors, online platforms and content creators want humor-infused writing. From spec scripts to social media posts, comedy writing fits in all kinds of formats.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Own the Title of Writer (Don’t Add “Aspiring”)

Jane Friedman

Photo by Gelatin Today’s guest post is excerpted from the new book Write with Confidence by Lisa Fellinger. We’ve all been there. You’re at a party, an event, or even just standing in the school pick up line, and someone strikes up a casual conversation. Sooner or later, they ask: “What do you do?” One of the most dreaded questions for a writer—second only, perhaps, to “What’s your book about?

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June Issue: FUN inside

AWAI

Menu myAWAI Login Search | Search Today 0 Unread Items myAWAI Login Menu Products & Training Products & Training Product Catalog Copywriting Training Self-Guided Programs Live Training Events Special Offers / News Resources Resources Resources Guide Article Search Pricing Guide How-To Webinars Writing Prompts Glossary About Us About Us About AWAI Our Promise Meet the Experts Meet the Team Testimonials / Stories Case Studies Directory of Writers Help & Support Help & Support Help

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Social Media Calendar Guide: Plan, Post, & Grow (Free Template)

Backlinko

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. With a solid calendar, you can: Map out content ideas weeks or months in advance Deliver messaging that resonates with your audience Drive measurable results from your social efforts In short: A social calendar replaces guesswork with an actionable roadmap.

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Websites Using AI Content Grow 5% Faster [+ New Research Report]

Ahrefs

In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content?

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Outline a Book in 7 Steps

Grammarly

Writing a book can be exhilarating, but it can also be overwhelming. Whether you’re crafting a novel, a memoir, or a nonfiction book, starting with a clear outline can set you up for success. Think of it as a roadmap: It gives you direction, keeps you organized, and helps you maintain momentum through the writing process. In this guide, we’ll walk you through everything you need to know about outlining a book.

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UX Has a Soul (And It’s Not AI): Why Your Micro-Copy Needs a Human Touch

Copywriter Collective

During my evening doom scroll, I came across a creator, who happened to be a UX Copywriter. During her 2-minute recording, she detailed why companies won’t suffice with AI being its in-house copywriter. Yeah, yeah, I know. It’s all every creative seems to go on about now-a-days. However, this particular creator took the discussion of man vs. machine, and highlighted why AI really cannot become a company’s go-to for words.

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How to Use AI Responsibly, Creatively, and Effectively 

The Hoth

Generative AI (GAI) tools have bombarded the content marketing and SEO space since the release of ChatGPT in late 2022. Look left, and you’ll see Google’s AI Overviews, Perplexity, and Claude. Look right, and you’ll see Semrush’s Copilot, ChatGPT, and a whole host of AI-powered writing, editing, and proofreading tools. While these tools have their uses, the market is oversaturated, and some marketers are relying on AI too much.

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HTML Link Code: How to Create Hyperlinks on Your Site

Backlinko

HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a lot of power, both in terms of user experience and your site’s SEO. So, understanding how to code HTML links properly is key if you want to create links that help (not hinder) your website’s performance.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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44 AI Marketing Statistics for 2025

Ahrefs

Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on and what they can do next.

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How to Scale Your Enterprise Content Program — Even With a Small Team

Contently

It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to produce, two newsletters to ship, and you’ve been promising your CEO you’ll update the website copy for months. Oh, and did we mention you need to do all this with a scrappy team of two, plus Jeff the intern?

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What Is Short Form Content & Why Should You Use It?

Neil Patel

Let’s say it’s a rainy Saturday, and you’re trying to figure out what to watch. You’d never choose to sit through a 10-hour movie (though you’d be hard-pressed to find one ). But you’d happily spend the day binge-watching an entire season of Severance. You’d spend the same amount of time watching, but the latter sounds way more appealing, right? Why is that?

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Free Live Training: Discover the Newest Writer-Friendly Platform

AWAI

If you’ve ever wanted to make money by “just writing,” then you’re in luck! Join content marketing legend Brian Clark and AWAI President Rebecca Matter this Friday, June 20, at 3 p.m. ET to learn about the platform that’s making it easier than ever for writers to create a real, client-free income stream — even if you’re starting from scratch.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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What Does this Tell You About Blogging?

Blogging From Paradise

About Store Blog Courses What Does this Tell You About Blogging? Ryan Biddulph June 17, 2025 blogging tips 🕑 5 minutes read Kendal England I copied and pasted the Blogging From Paradise Dot Com home page above. What does it tell you about blogging? Look closely at my browser tabs. What do you see? Google Drive (links to Blogging From Paradise posts that I share to the remaining tabs) X Facebook LinkedIn Threads BlueSky YouTube OK.

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The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

Ahrefs

I looked at the top 10 websites cited in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.

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Unlocking Website Traffic: The Power of SEO Content

iWebContent

It’s a common digital marketing dilemma: you’ve invested time and money into a beautiful website, yet your traffic numbers are underwhelming. Where are all the visitors? In today’s competitive online landscape, simply having a website isn’t enough. You need the right content, strategically created and optimized, to rise above the noise. This is where the power of SEO content comes into play.

Website 59
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SEO Isn’t Expensive—Bad SEO Is

The Hoth

SEO provides the best value out of all digital marketing channels. To learn why, let’s play a game. If you were a hotel owner, would you rather have: A. A luxurious property that’s costly to obtain but pays for itself within a year (and continues to generate tons of revenue)? OR B. A run-down motel that’s dirt cheap to acquire but barely makes any money?

SEO 59
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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AWAI Member Spotlight: Claudia Cesarotti

AWAI

Menu myAWAI Login Search | Search Today 0 Unread Items myAWAI Login Menu Products & Training Products & Training Product Catalog Copywriting Training Self-Guided Programs Live Training Events Special Offers / News Resources Resources Resources Guide Article Search Pricing Guide How-To Webinars Writing Prompts Glossary About Us About Us About AWAI Our Promise Meet the Experts Meet the Team Testimonials / Stories Case Studies Directory of Writers Help & Support Help & Support Help

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4 Different Types of Blog Posts

Blogging From Paradise

About Store Blog Courses 4 Different Types of Blog Posts Ryan Biddulph June 17, 2025 blogging tips 🕑 5 minutes read Nicosia Cyprus Does writer’s block assail you? Consider alternating blog post types. I love changing post types here to stimulate ideas. Blogging is not robotic but intuitive. Ironically, I wrote this post before turning on “ Westworld” this evening.

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Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

Ahrefs

The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources.

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Experiential Marketing: Examples, Strategies, and Best Practices

Neil Patel

You’re exposed to around a hundred ads daily. How many of them do you remember? Experiential marketing, on the other hand, is built to stay in people’s minds for a while. Instead of pushing messages through screens or billboards, it invites people to engage directly. And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.