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Building Online Communities from the Ground Up

AIIP

By Elizabeth Hutchinson Creating and nurturing online communities are indispensable tools for info professionals. As a solopreneur and owner of a business that provides a membership option, I was excited to hear Susan Tenby give a presentation on community building at AIIP 2024 Symposium. Susan has worked in online community management for over 20 years;… Read More » The post Building Online Communities from the Ground Up appeared first on AIIP Connections Blog.

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How to Persuade Your Boss to Send You to Ahrefs Evolve

Ahrefs

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing at a breakneck pace.

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Experiment #001: Mars Short Story Revision

Tina Dubinsky

Aim: To revise a Mars short story and infuse it with emotion and a stronger ending. Tools: Scrivener; An aha creative moment where an idea to change the story came to me just before falling asleep one evening; Printer; Paper; Pen; Journal. Voice; Imagination; Point of view (POV). Date started: 2 June 2024 Jump to: Read More The post Experiment #001: Mars Short Story Revision appeared first on Tina Dubinsky Author.

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What Do We Really Mean When We Say “Show, Don’t Tell”?

Jane Friedman

Today’s post is by author and book coach Janet S Fox. Let me just start with: I do not condemn “telling.” There’s a place for it in every story, and that’s mainly in the interstices between scenes. But there’s a reason we must show things when we are in scene and not tell: readers attach to clear actions and emotions. And that’s key to pulling the reader into your story.

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Dos and Donts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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A Comprehensive Toolkit for Avoiding the Top 10 Scams That Target Writers

Make a Living Writing

Have you ever wondered if a freelance-writing opportunity you’re looking at is a scam? It certainly could be. Scams that target writers are common. Some of these rip-offs are age-old and never seem to go away. And new scams are always emerging, keeping writers on their toes. We’re past due for an updated guide to the scams that target writers—with tips on how you can avoid falling for them.

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Flash Diffusion: Accelerating Image Generation with Diffusion Models

Jasper

The latest research from Jasper signals a significant milestone for AI image generation & out-performs contributions from major players including MIT and Adobe.

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How TSA Pulls Off Funny Social Content About Serious Business

Content Marketing Institute

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

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The Reality of AI Adoption in B2B Marketing

David Meerman Scott

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

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Clarity in Commerce: How to Avoid Business Miscommunication in External Interactions

Grammarly

Clear, effective business communication is the cornerstone of success, particularly when you’re dealing with external audiences such as customers, partner organizations, and clients. Miscommunication in these interactions can jeopardize relationships, brand reputation, transactions, overall business objectives, and even legal standing. Worse, opportunities for miscommunication abound, especially as businesses increasingly interact and communicate globally online.

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How Naming a Character Is Like Naming a Child

Jane Friedman

Today’s post is by author Ginny Kubitz Moyer. Over the course of my life, I have chosen names for two real human beings and approximately 200 fictional ones. The processes are surprisingly similar. Both involve a blend of logic and intuition, and both feel like deeply consequential decisions. Of course, it’s fair to say the stakes are higher when naming a baby.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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6 Big Tax Mistakes Small Business Owners Make

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] How you handle your record-keeping and taxes can make a big difference in your success as a small business owner.

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What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Content Marketing Institute

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

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200+ Instagram Captions (Swipe-Worthy Ideas for Selfies)

Smart Blogger

When you pair your perfect pic with some crafty Instagram captions, you create a lasting legacy! You see, Insta captions add context and character to your photos. Not only that, memorable captions help your posts “stick” and linger longer in your audience’s minds. But how do you craft that perfect caption? Should you make it cute? Or funny?

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How To Utilize SEO As A Wedding Planner

BKA Content

How To Utilize SEO As A Wedding Planner Wedding planning is an exciting, competitive field that relies heavily on reputation and word-of-mouth. If you’re a wedding planner, you know that your business needs a healthy supply of new customers, since individual couples aren’t often a repeat business. This means that you need to make it as easy as possible for your customers to find you, and you need to set yourself up as an expert who they feel can handle everything they need.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Fans First Banana Ball Delights at Sold Out Fenway Park Game

David Meerman Scott

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas , the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

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How To Make Money Blogging: 9 Strategies That Work

CopyBlogger

Finding customers is one of the biggest challenges brands face when selling products or services. As a blogger, you’ve already. Continue Reading The post How To Make Money Blogging: 9 Strategies That Work appeared first on Copyblogger.

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Why Brands May Be Saying Less But Not Doing Less for Pride Month

Content Marketing Institute

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

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The Benefits of Outsourcing Content Creation

ContentWriters

About 75% of businesses outsource content marketing, and it’s easy to see why. By partnering with a qualified outsourcing provider, you can produce more effective content and scale your output — without putting as much extra strain on your internal resources. Get on the road to a better content strategy by exploring why you should outsource content creation and learning how to get started.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Your Roadmap to Enterprise-Wide Gen AI Adoption

Grammarly

Generative AI will fundamentally change the way we communicate at work. It’s not just a technological upgrade or another productivity tool; it presents a fundamental shift in how businesses and employees operate. The learning curve to achieve enterprise-wide AI adoption might seem steep, but it is achievable. Every business is starting at a different place with generative AI.

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How to Measure Content Marketing ROI (with Tools and Examples)

Jasper

Learn how to measure content marketing ROI with these essential tips, tools, and techniques to ensure your content strategy drives results.

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5 Tips For Recognizing Aggression in Dogs

Blogtrepreneur

Our furry companions rely heavily on nonverbal communication. While their playful barks and happy tail wags are easily understood, deciphering more subtle signs can be crucial. Recognizing the early signs of aggression in dogs is essential to preventing bites and ensuring safety for yourself, your pet, and others around them. This article explores five key elements of canine communication that can signal potential aggression, and in the event that you have suffered a dog bite, make sure to reach

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When Will AGI Happen? Predictions, Benefits and Risks

Content Hacker

The question of when AGI will become a reality has been keeping tech enthusiasts, futurists, and even casual observers up at night. While some prophets predict its imminent arrival, others believe it’s still a distant dream. One thing’s certain, though – the quest for AGI has reached a fever pitch. You’ve probably heard the term AGI thrown around a lot lately, especially with the recent advancements in AI technology.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Can AI Content Still Rank on Google?

iWriter

Can AI content still rank on Google? Rapid advancements in artificial intelligence technology make this question more relevant than ever. AI tools have become increasingly sophisticated, capable of producing high-quality text that mirrors human writing in both style and substance. However, Google’s search algorithms are also evolving, focusing on content authenticity, user engagement, and quality.

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How to Write the Perfect “Congratulations on Your Retirement” Message

Grammarly

When someone in your life retires, sending them a message wishing them well as they approach this major milestone is customary. But to write an effective retirement message, you have to know the etiquette behind sending them. Here’s everything you need to know about writing a thoughtful retirement message. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a retirement message?

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A cautionary tail for email marketers

Ben Settle

A couple months ago I got this email from a veterinarian: Hi Ben! We love you and Zoe as clients! To say thank you, we’ve got a new mobile app for you and your animal companions. It helps manage their lives so you don’t have to! Plus: * Request Appointments 24/7 * Pet Pickup Notifications * Create and store all your pet’s reminders Sounds like a mighty fine service for pet owners.

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What To Do If Your Tire Blows Out On The Road

Blogtrepreneur

Experiencing a tire blowout on the road can be a frightening and dangerous situation. However, knowing how to respond safely and effectively can make a significant difference. If you happen to be involved in a tire blowout accident on the road, make sure to seek legal help. Here’s a comprehensive guide on what to do if your tire blows out while driving.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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6 Big Tax Mistakes Small Business Owners Make

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] How you handle your record-keeping and taxes can make a big difference in your success as a small business owner.

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How To Use Technology To Unlock Content and Marketing Potential

Content Marketing Institute

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

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'Peruse' is more flexible than some people think

Grammar Underground

Recently I learned that pretty much everyone who’s ever opined about the word “peruse” was wrong, kind of. And the people who corrected the people who opined wrongly were also wrong, kind of. And that I, myself, never quite understood the real deal with “peruse,” even though I thought I had it all figured out. Here’s the most common way I see “peruse” used these days: “Peruse the charming boutiques.

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7 Out-of-the-Box Ideas for Marketing

Brafton

Marketing is a game of attention. It’s all about using the tools at your disposal to get your audience’s eyes on your brand. Of course, marketing is complex and multi-layered, but sometimes a simple idea can unlock exciting new possibilities. For example: Your list of marketing tools is longer than you may assume. Just because you’ve never used a marketing channel before, that doesn’t mean you can’t get great results with it in the future.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.