Trending Articles

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How to be more collaborative when working with AI.

Nick Ursborne

Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. “Where can I find the best price for an all-inclusive vacation in Cancun?” “How do I make coffee with a percolator?” We bring those same habits to models like ChatGPT, or hybrid tools like Perplexity.ca.

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31 Best Affiliate Products To Promote All Year Round

Blogging Wizard

Affiliate marketers can make a lot of money selling products online. But there’s growing competition. So if you want to join them, it’s not enough that you find the right.

Promotion 168
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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

You have a lot of choices when using AI to write content. First, you can choose between the major Large Language Models, like ChatGPT, Gemini, Claude3 and others. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot.

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The Job Interview Process Is Getting Out of Hand – Freelancing is The Way to Go

Elna Cain

Have you been on LinkedIn lately? I’ve been hearing a lot of stories about ultra-long job interview process steps, multiple people involved, and at the end of all the hoops candidates go through, they are told they didn’t get the job. Wh-what? I find this crazy. I mean, I haven’t had a traditional job for about eleven years, but still, I don’t recall a job interview going like that.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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New Release Spotlight: Cara Putman

Rachelle Gardner

Happy release day to author Cara Putman! In this suspenseful novel, Janae Simmons left the small town of Kedgewick, Virginia, ten years ago to pursue her legal career and never looked back –until a professional mistake leads her to her grandmother’s historic carriage house and to the town where her past threatens to find her. Carter Montgomery, director of the local art museum, is embroiled in a scandal involving stolen paintings.

Post 173
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A Simple Website Checklist For Web Design, Build And Content

Caroline Gibson

Thinking of getting a new website? Sorted out a domain name and branding? Great! But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. This website checklist hopefully covers all the key questions to ask your web provider and points to consider in order to get a detailed and accurate estimate and save time and headaches.

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More Trending

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The (flexible) formula I use to market my freelance business

Freelance Magic

“We’re taking content in-house”. It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. I’d kept my diary light for the next month to accommodate a huge new contract I’d picked up, but the client decided not to renew and to take their content in-house instead. It happens, but it still sucks, however many times it’s happened.

Freelance 130
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15 Exceptional WordPress AI Plugins to Grow Your Business

Neal Schaffer

You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might not know is that there has been an explosion in the number and functionality of […] 15 Exceptional WordPress AI Plugins to Grow Your Business appeared first on NealSchaffer.

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The Ultimate Guide To Email Marketing

CopyBlogger

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Marketing 123
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50 Euphemism Examples + Why You Should Use It

Make a Living Writing

In the realm of language and literature, euphemism serves as a linguistic tool that softens the impact of potentially harsh or sensitive words or phrases. It involves substituting a mild or indirect expression for one that might be considered too blunt, offensive, or uncomfortable in certain contexts. In this article, we will be exploring various ways to use euphemisms in your writing and give some euphemism examples.

IT 108
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Jargon Phrases to Avoid in Business Writing

Grammarly

You’re writing a note to a colleague asking to have a “quick sync” to make a “game-time decision” on a “rock star” candidate you’re sure will “give 110 percent” to the job. Few things are as potentially confusing (or grating) as jargon in business writing. It’s true that jargon can sometimes be a convenient shorthand when you’re communicating quickly to someone you’re pretty sure will understand you.

Writing 112
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How To Get Unstuck With Generative AI in Your Content and Marketing

Content Marketing Institute

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

Marketing 116
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Help Pass Freelance Isn’t Free in California State!

Freelance Union

This past February, California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

Freelance 113
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How To Optimize Your Website For Local Search in 2024

CopyBlogger

Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.

Website 114
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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HARO Has Been Dead for a While

Ahrefs

I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while.

IT 101
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GPT-4 Basics: How It Works and How to Use It

Grammarly

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? GPT-4 capabilities GPT-4 API use cases Advantages of GPT-4 Limitations of GPT-4 Conclusion What is GPT-4?

IT 109
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Why Marketers Should Care About Google’s Potential HubSpot Acquisition

Content Marketing Institute

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Marketing 113
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Boundaries Are About More Than Simply Carving Out the Time to Write

Jane Friedman

Photo by Erin Larson on Unsplash Today’s post is by writer Mirella Stoyanova ( @mirellastoyanova ). There are a select few life lessons that I am fated to learn the hard way. As a therapist, a trauma survivor, and a consummate people pleaser (not to mention a woman), setting healthy boundaries is one of them. So I should have known that establishing my own boundaries would be an important part of developing my identity as an emerging writer.

Writing 98
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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10 Profitable Solopreneur Business Ideas Anyone Can Start

CopyBlogger

The drawback of freelancing is that you’re trading your time for money, so you have to raise your prices or. Continue Reading The post 10 Profitable Solopreneur Business Ideas Anyone Can Start appeared first on Copyblogger.

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How to Find and Use Competitor Keywords

Ahrefs

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

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120+ Best Blog Topics to Write About in 2024

Content Hacker

You’ve got a blog, but you’re stuck on what to write about. Sound familiar? Coming up with fresh, engaging blog topics can feel like pulling teeth sometimes. But it doesn’t have to be that way. What if I told you there’s a treasure trove of blog post ideas just waiting to be uncovered? Ideas that your audience will love, share, and keep coming back for more?

Writing 98
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Should Your Brand Shout Its AI and Marketing Plan to the World?

Content Marketing Institute

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 107
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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What Is an Epistolary Novel? Definition and Examples

Grammarly

An epistolary novel entails a type of writing that tells stories through letters and other documentation, putting the reader into the head of one or more characters. This technique allows for a creative approach to developing plot, allows the author to adopt multiple perspectives, and sets the stage for innovative characterization. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is an epistolary novel?

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Is Value-Based Pricing Pirate Capitalism?

Freelance Union

What is your work worth? In traditional wage-labor relationships (aka “normal jobs”), your work is worth whatever your boss says it is worth. In most instances, you’re compensated for your time, which means efficiency and growth are disincentivized. If you’re hourly, you make more if you work slower. If you’re salaried, the more efficient you are, the more work is assigned.

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How to Become an SEO Lead (10 Tips That Advanced My Career)

Ahrefs

In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.

SEO 91
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A Writer’s Secret Weapon: Add a Listening Pass to Your Editing Arsenal

Jane Friedman

Today’s post is by author, editor, and book coach Suzy Vadori. When you’re reading your own words during an editing pass, your brain works against you in two ways: Your fears can take hold. When this happens, you might be hard on yourself, worrying that everything you’ve written is garbage. This can lead you to over-edit and tinker with your page until you can’t be sure if you’re making your book better, or worse.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

Content Marketing Institute

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.

SEO 112
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Claude AI 101: What It Is and How It Works

Grammarly

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Who created Claude AI? Claude AI vs. ChatGPT Is Claude AI free to use?

IT 96
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Local Keyword Research: 4 Easy Steps to Attract More Customers

Backlinko

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to rank highly in the results for any given search.

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SEO ROI: How To Measure Your Results

BKA Content

SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning.

SEO 75
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha