Freelance Magic

DECEMBER 1, 2024

Freelance writing is one of those careers that seems almost too good to be true. You get to work from anywhere, set your own schedule, and earn money doing something creative. But if you’ve ever wondered, Can I really make a living as a freelance writer? the answer is a resounding yes. I know this because I’ve been there. I started out charging pennies for blog posts and working 14-hour days to make ends meet.

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Freelance Writer Portfolio Projects 130

Melanie Saxton

NOVEMBER 27, 2024

As a military book editor, there is no greater honor than working with authors who have chronicled their journeys in service to our nation. Ti’phani Nicole is one such author. Her gifted storytelling skills in She Went, Too: A Diary of a Female Soldier take us into the world of women in the armed forces, told through the lens of Army Private Payton Thorton, representing “every woman” across all military branches.

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Storytelling Collaboration Projects Website 130

Enchanting Marketing

NOVEMBER 26, 2024

What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.

Storytelling 260

Storytelling Marketing Script Social Media 260

Blogging Wizard

NOVEMBER 26, 2024

Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic.

Blog 166

Blog Blogging Content SEO 166

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Nick Ursborne

NOVEMBER 18, 2024

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

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Copywriter Copywriting Content Writer Writer 178

Kayleigh Moore

NOVEMBER 25, 2024

People regularly assume their writing skills are “good enough” to get by. But data shows that’s far from the truth: companies spend more than $3.1 billion on remedial writing training yearly. Yikes. Having a strong foundation of writing skills is essential to building a profitable career as a freelance writer. But, even so–many people pursuing this path don’t feel proficient in their writing abilities (much like those hobbling on limited writing expertise at in-house jobs.

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Writing Writer Freelance Projects 147

Ahrefs

NOVEMBER 13, 2024

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.

SEO 123

SEO 123

Kayleigh Moore

NOVEMBER 25, 2024

We’re approaching year-end (really only five weeks to go!).Can you believe it? If you’re like me, this home stretch is a time for slowing down, thinking about the year ahead, and setting goals. Will you accomplish all of them? Maybe not. Likely not. I mean, I’d like to get better at painting, speaking Spanish, and trying new recipes, but if I’m being honest, I’ll be happy if I scratch the surface on any of those activities.

Writing 130

Writing Social Media Media IT 130

Freelance Magic

NOVEMBER 26, 2024

This article was first published in May 2016. It was last updated November 27, 2024. There’s nothing more demoralising than finding the perfect job and then coming across the dreaded “please send you portfolio” line. I mean, it’s fine for seasoned freelancers who have a good stack of work behind them to send through. But what about those who have just started freelancing ?

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Portfolio Freelance Projects Social Media 130

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Melanie Saxton

NOVEMBER 25, 2024

Are you in need of Christian book editing services? I can help! I’m an experienced manuscript editor specializing in fiction and nonfiction. I believe that the world needs more Christian literature, and I’m honored to support your efforts throughout the editorial process. Find more of my editing projects on Amazon. Personalized Editing For Christian Authors Whether you’ve finished your first book or your tenth, the next step is determining what level of editing is needed.

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Proofreader Editorial Projects Publisher 130

Ahrefs

NOVEMBER 11, 2024

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.

Brand Awareness 115

Brand Awareness Marketing Consulting Projects 115

The Daily Egg

NOVEMBER 30, 2024

Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of. The post Direct Response Copywriting: Classic Examples + Tips appeared first on The Daily Egg.

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Copywriter Copywriting Marketing Post 98

Freelance Magic

NOVEMBER 23, 2024

As freelancers, it’s tempting to say ‘yes’ to every client request, even when it stretches us thin. The result? Endless scope creep, lower pay, and a pile of work we don’t enjoy. But there’s a better way to attract quality clients while maintaining your sanity – packaging your services. But there is an easier way. When you let clients dictate what they want from you, you can end up: Getting paid less for more work as the scope continues to creep up and up Doing work you’re not

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Freelance Social Media Copy Portfolio Social Media 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

NOVEMBER 21, 2024

Photo by Sebastian Sørensen Today’s post is an abridged excerpt from “In Defence of Giving Up” by Stacey May Fowles in Bad Artist edited by Nellwyn Lampert, Pamela Oakley, Christian Smith, and Gillian Turnbull. Copyright © 2024 by the contributors. Reprinted with permission of TouchWood Editions. Before my daughter was born, in early 2018, I was mostly convinced my worth lay in writing eight hundred–word pieces in very little time for very little money.

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Publisher Publishing Publishing Writer 108

Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

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Audience IT 110

Ahrefs

NOVEMBER 11, 2024

In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan.

Marketing 111

Marketing SEO 111

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.

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Script Writing Marketing Persuasion 105

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Freelance Magic

NOVEMBER 23, 2024

The world of freelancing has exploded in the last few years, and with it, the conversations around money have become louder, but not necessarily clearer. If you’re anything like me, the thought of openly discussing rates with clients still comes with a mix of excitement and dread, no matter how long you’ve been in the game. Money is a touchy subject that I’m not sure anyone is fully comfortable talking about.

Freelance 130

Freelance Banking Portfolio Projects 130

BKA Content

NOVEMBER 21, 2024

Learn How To Disavow Backlinks To Improve Your Site’s SEO As you try to build high-quality backlinks to your company’s website, it’s possible you’ll end up with some incoming links from low-quality pages that negatively affect you. Thankfully, when you learn how to disavow backlinks, you may be able to mitigate the damage. However, like other search engine optimization (SEO) strategies, disavowing “toxic” links can go wrong if you don’t know what you’re doing.

SEO 105

SEO Search Engine Optimization Insurance Consulting 105

Content Marketing Institute

NOVEMBER 27, 2024

Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!

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Marketing Content 102

AIIP

NOVEMBER 26, 2024

By June M. Boyle The Unexpected Opportunity Sometimes the most meaningful professional opportunities emerge from unexpected places. For me, it started with an interest in native plants and a spot on a mailing list. As an independent information professional typically serving corporate clients and management consultancies, I never imagined that reducing my lawn and adding… Read More » The post From Lawn Care to National Impact: How AIIP Shaped My Success Story appeared first on AIIP Connecti

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Consulting Management Ads Blog 83

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Ahrefs

NOVEMBER 12, 2024

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country?

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IT SEO 106

Freelance Magic

NOVEMBER 19, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

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Landing Page Freelance Long Form Content Copy 130

BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

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IT Insurance Consulting Agency 105

Jane Friedman

NOVEMBER 14, 2024

Today’s post is by author Elinor Florence. Several years ago, I participated in National Novel Writing Month, a creative writing event known as NaNoWriMo. I joined hundreds of thousands of other writers around the planet who tackled the ambitious goal of completing a 50,000-word novel in thirty days. In one sense, I was successful. I dutifully churned out 2,000 words a day and at the end of the month, I had a 60,000-word first draft.

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Concept Consulting Creativity Writer 102

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

AIIP

NOVEMBER 19, 2024

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

Blog 83

Blog Blogging Post 83

Ahrefs

NOVEMBER 29, 2024

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands.

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Brand Content Entertainment Audience 90

Freelance Magic

NOVEMBER 19, 2024

I’ve said it a thousand times, but I’ll say it once more for good measure: learning how to get consistent freelance work is one of the hardest things us self-employed peeps have to do. Without a system in place, we struggle to grow our businesses and build an income we’re happy with. When you start landing clients, it can feel seriously euphoric – you’ve made it!

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Freelance Projects Food Writer 130

Content Marketing Institute

NOVEMBER 19, 2024

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

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Marketing Content Blog Blogging 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing