Trending Articles

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Dodging the Scarcity Trap

Jane Friedman

Todays post is by author and book coach Anne Janzer. When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others.

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How to Have Fun on LinkedIn: 3 Lessons From My First 150 Posts

Enchanting Marketing

Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Munch. Scrunch. Crackle. Social media platforms always seem hungry for more content. It feels relentless, eh? But it can also be fun and rewarding. When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn.

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How I Make Money As a Writer ($100 to $1,000 a Post)

Elna Cain

In 2023, I raised my rates from an average of $.25/word to $.50/word. I was having panic attacks and sweating profusely when I had to tell clients what my new rate was. So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. You have to do certain things to command a higher rate with your service to make money as a writer.

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The Biggest Memoir Mistake: When Too Much Backstory Derails Your Narrative

Jane Friedman

Photo by Tim Gouw on Unsplash Todays post is by writer and editor Lisa Cooper Ellison. Join us on March 5 for her online class, Memoir Backstory. My dislike of the game Red Light, Green Light is Di Dis fault. When we were both five, Di Di frequently gathered crowds in our apartment complexs courtyard to play it. At the start of each game, shed stand at one end of the field and yell, Green light, inviting us to step or leap forward as we all tried to be the first to reach her.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Trip to Portugal and Spain

Susan Greene

Debbies Itinerary [link] Depart Thursday Feb. 27, MCO-PHL American 1856, 5:49-8:20pm, Seats 5A and 5C PHL-LIS American 258, February 27, 9:26pm-9:05am, Seats 5D & 5H Return Wednesday, Mar 12, BCN-MIA, American 113, 11am-4:30pm, Seats 5D & 5H Thursday, Mar 13, MIA-ORL, American 2808, 6:07pm-7:19pm, Seats 19E & 19F 13-Day Trip Itinerary Thursday Feb. 27 Thursday, March 13 Flight to Lisbon approx. 11 hours Flight from Barcelona approx. 15 hours Day 1: Friday, February 28, 2025 Lis

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Organic Traffic: What It Is & How to Increase It (6 Ways)

Backlinko

Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.

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5 Common Ways Freelance Writers Get Scammed

Freelance Writing Jobs

Ever since I started writing at Plagiarism Today and especially since I started this column, I’ve been hearing a lot from freelance writers who have been scammed or otherwise victimized by unscrupulous clients. Though the good news is that such bad clients are very rare in the big scheme of things, they are common enough that almost every freelancer, if they remain active long enough, will run into one or two over the course of their career.

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10 Steps to Content Mapping Mastery + 5 Tools

Copywriter Collective

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. So what are you doing wrong? Maybe, its not that the content is bad but the right content that your audience needs is not met enough.

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Topic no. 509, Business use of home

Freelance Union

Whether you're self-employed or a partner, you may be able to deduct certain expenses for the part of your home that you use for business. To deduct expenses for business use of the home, you must use part of your home as one of the following: Exclusively on a regular basis as your principal place of business for your trade or business; Exclusively on a regular basis as a place where you meet or deal with your patients, clients, or customers in the normal course of your trade or business; A

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The Workforce Productivity Trends That Define 2025

Grammarly

As workplaces evolve to adopt new communication tools, juggle multiple channels, and embrace (or resist) AI, business vocabulary needs to keep pace. Grammarlys fourth annual report on business communication, The Productivity Shift , surveys thousands of workers and business leaders and analyzes tens of thousands of data points on how we communicate, collaborate, and get work done.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Sometimes It IS About the Research

Jane Friedman

Photo by Joanna Kosinska on Unsplash Todays post is by author, book coach and historian Christina Larocco. Nearly a decade ago, I worked as a consultant on a project to digitize manuscript collections related to the womens rights movement in the Philadelphia region, where I live. It was a great job: I spent the summer of 2016 going from archive to archive, devouring the writing of activists both well-known, like Lucretia Mott and Alice Paul, and less so, like Martha Schofield.

IT 130
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What Is JavaScript SEO? 6 Best Practices to Boost Rankings

Backlinko

JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. Thats why JavaScript SEO is essential. When applied correctly, these strategies can significantly boost organic search performance. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO.

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How Long Should A Blog Post Be? Finding The Ideal Blog Post Length

Blogging Wizard

How long should a blog post be? What do readers prefer? How long do blog posts have to be to rank on Google? We answer all of these questions and more in this post, starting with data-driven answers on typical blog post lengths bloggers use.

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10 Best Blog Content Idea Generator Tools

ContentWriters

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. But with millions of posts published daily, how do you consistently generate fresh ideas? Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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We are AIIP: Charles Costa

AIIP

In your bio, you describe yourself as a content strategist who focuses on customer service knowledge management. In two sentences, what do content strategists do? Working as a content strategist in a customer service setting is analogous to being an air traffic controller who is focused on content development instead of planes. As the company Read More » The post We are AIIP: Charles Costa appeared first on AIIP Connections Blog.

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AI Keyword Research: Find High-Value Keywords in Record Time

The Hoth

One of the best things about AI is its ability to speed up repetitive, time-consuming tasks. In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching.

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Best Attorney Content Writers: The Top 10 Legal Writing Providers in the U.S.

Verblio

Consider the challenge faced by a legal marketing writer turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. Now, imagine having to do that at scale. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs.

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9 Blog Site Designs To Use As Inspiration

Blogging Wizard

Are you looking to do something a little different with your next blog design? There are a lot of different pages to worry about when you design a blog, but.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Semrush Pricing: How to Choose the Right Plan

Backlinko

Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You dont want to overpay for features you dont need. Or pick a cheaper plan that limits your ability to grow. In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites.

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Why Diverse Perspectives and Digital Platforms Boost Business

Freelance Union

As a freelancer belonging to a community-based platform, it’s easy to understand the benefits of working with diverse and international teams. Aside from the amazing networking opportunities that come from connecting with like-minded freelance friends and professionals, you’ll have a well-rounded understanding of the realms of remote work.

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Can AI-Generated Content Rank on Google? The Truth About AI and SEO

The Hoth

Just a few years ago, most generative AI tools and chatbots were little more than fun novelties. After ChatGPT blew up in late 2022, it proved that AI had enormous potential for generating content and aiding countless business processes. Fast forward to today, and AI tools have become mainstream for virtually all industries. Over 80% of companies have already adopted AI in some way, and that number only continues to rise.

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How To Make a Blog the Right Way

BKA Content

Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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AI & the Slush Pile: Lots of Experimenting but No Implementation (Yet)

Jane Friedman

Of all the potential uses for AI in the publishing industry, submissions management is one area where help is merited and AI use couldif one is optimisticsee potential improvement for everyone. But its use remains controversial. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Planning to Raise a Family in Alabama? Consider These 5 Cities

Blogtrepreneur

Moving your family to a new city is a big decision, but finding the perfect place to raise your kids? Thats an exciting adventure. You want a community with great schools, safe neighborhoods, and plenty of things to do somewhere that feels like home from the start. Great schools draw families to Auburn, but its the combination of that and the amazing outdoor options plus a cool downtown that really seals the deal.

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Give Content Its Own Marketing Strategy To Grow Its Success

Content Marketing Institute

Creating great content will only take you so far. You also need to attract an audience and ensure theyll see, share, and act on your stories. Follow this upgraded approach to gain a marketing advantage.

IT 119
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AI-Driven Link Prospecting: Find Valuable Backlinks Quicker

The Hoth

Since backlinks are one of the most important ranking factors on Google, link-building is an integral part of any SEO strategy. Research shows that the top-ranked results on Google have 3.8x more backlinks than the other results. Also, sites with higher domain ratings rank better on Google, which is why link-building is all about securing backlinks from authoritative websites in your field (which help increase your domain rating).

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Rank for “Near Me” Keywords and Drive Local Traffic

BKA Content

If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. People commonly use phrases like “coffee shop near me” or “emergency plumber near me” to search for nearby services, and appearing in these searches can give you a competitive edge. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and ran

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This 'whom' is a keeper

Grammar Underground

Sometimes it seems like whom should die. It causes so many people so much distress. Not many people know how to use it. And a lot of people who think they know how to use it dont. For example, I see "whom" used a lot in ways such as this: John is a man whom I know will always help us when we need him. People who know that whom is an object figure that, in a sentence like this, its functioning as an object of the verb know.

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The Hidden Factor Affecting Entrepreneurial Performance: Airway Health

Blogtrepreneur

While not many entrepreneurs think about it, airway health is important in anyones life. It can greatly impact energy, focus, and overall performance. Issues like sleep apnea, poor breathing habits, and airway obstructions can lead to chronic fatigue, brain fog, and decreased productivity, things no entrepreneur can afford. So, what can you do to ensure this doesnt happen to you?

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Check Your SEO Strategy Vitals With These 5 Questions

Content Marketing Institute

The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you dont need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?

SEO 114
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.