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Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Content Marketing Institute

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?

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Infinite Blog Post Ideas: Never Run Out of Content Again

Bramework

Blogging can sometimes feel like a daunting task, especially when you’re trying to come up with fresh and engaging content regularly. However, there’s good news for bloggers everywhere: it’s possible to generate an infinite amount of blog post ideas, ensuring you never run out of content to write about. Here are some strategies to keep your blog vibrant and endlessly interesting. 1.

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If you’re dismissive of today’s AI writing tools, you’re missing the point.

Nick Ursborne

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.” Here’s the thing… dismissing or ignoring AI writing tools outright because of their current limitations is a mistake.

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New Release Spotlight: Sarah Bessey

Rachelle Gardner

Happy release day to Sarah Bessey! For anyone who has doubted and questioned their faith, done some deconstructing, and landed in a place where they want to reimagine what faith can be rather than walk away… the ultimate handbook is here. Field Notes for the Wilderness: Practices for an Evolving Faith shows us a way to reconstruct a faith centered on compassion, truth, and inclusion.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Jasper Expands by Acquiring Image Platform Clipdrop from Stability AI

Jasper

Jasper enters the European market through acquisition, joins vibrant AI community in Paris

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GENERATIVE AI FOR CONTENT CREATION: TEXT, IMAGES, AND MORE

Uni Square Concepts

Today’s generation uses digital media, and everyone expects content to be more interactive. Because of the introduction of generative AI, the level of content creation has reached a top level. Generative AI focuses on creating content more effectively and proficiently. In this article, we have highlighted the benefits of generative AI for content creation.

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Set Up the Perfect Online Press Kit

Jane Friedman

Photo by cocarinne Today’s post is by author and website designer Camilla Monk. How’s your press kit doing these days? Mine was virtually non-existent until I attended an excellent presentation on author press kits hosted by agent Sarah Fisk for the Authors Guild. Sarah’s insightful and actionable advice led me to reflect on what sort of press kits I—and by extension the bloggers and journalists looking to write about authors and their books—see online: mostly downloadable PDFs with low quality

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Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Content Marketing Institute

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

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My 5 Favorite Ahrefs Use Cases for Content Marketers

Ahrefs

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t).

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What’s New About the Home Office Deduction in 2024?

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you are self-employed and work at home — even just part-time — you may claim a home office  tax deduction  for expenses related to your home office.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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20+ Best Twitter Accounts to Follow for Fun & Inspiration (2024)

Smart Blogger

Looking for the best Twitter accounts to follow this year for personal and professional growth? You’ve come to the right place. Twitter (X) is a goldmine of content that can brighten your day, spark your creativity, give your career a boost, or even change your worldview a little. But how do you increase your chances of finding that valuable life-changing social media content?

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8 Best Sitemap Generator Tools to Consider

Backlinko

A sitemap is a list of all the pages on your website. An XML sitemap, which is specifically meant for search engines, helps them discover new and updated content. Sitemaps also categorize your website’s content into posts, pages, or any other type of content you might have on your page. This categorization helps search engines understand your website’s structure.

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How Technology Marketers Lead the Way in AI Experimentation [New Research]

Content Marketing Institute

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.

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A Beginner’s Guide to SEO Reporting

Ahrefs

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Structure: The Safety Net for Your Memoir

Jane Friedman

Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, Feb. 21, for the online class Find the Memoir Structure That Works for You. A few weeks ago, I geeked out on structure with screenwriter, filmmaker, and budding memoirist Alyson Shelton. During our conversation, she said, “Structure is the safety net readers fall into.

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The 2024 State of Business Communication Report: What You Need to Know

Grammarly

This year promises to bring transformational benefits in the ways we communicate and the ways we work—for those who seize the opportunity. When we released our first State of Business Communication report in 2022, we found that miscommunication in the workplace costs US businesses an estimated $1.2 trillion every year. This staggering statistic validated the importance of effective communication at work.

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41 Key AI Statistics

Backlinko

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market Size AI Adoption AI Use by Marketers Consumers Views on AI AI Impact on Jobs and Employment You’ll love the massive list of up-to-date stats on this page. Here’s a summary of what you’ll learn: 1. AI Market Size 2.

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Look Inside Your Brand’s Community for People To Help Lead It

Content Marketing Institute

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Do Google Reviews Help SEO?

BKA Content

Do Google Reviews Help SEO? Google reviews are online ratings that appear near your company’s profile in Google Search and Google Maps. In 2021, over 70% of all customer ratings came from Google, so there’s no question this feature is important for your business. Do Google reviews help with search engine optimization, too? How Do Google Reviews Help SEO Results?

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What is InMail on LinkedIn? The Definitive Guide For 2024

Smart Blogger

Ever wondered, “What is InMail on LinkedIn, and how can I make it work for me?” If you’re new to LinkedIn and Inmail in particular, prepare to have your mind blown. Why? Well, everybody knows that when it comes to your career, relationships matter. The right connection at the right time can catapult you to success. That’s why LinkedIn InMail is so powerful.

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Grammarly vs. QuillBot—How to Pick an AI Writing Partner

Grammarly

How you write affects your success. If you’re a professional, writing persuasive emails, organized project plans, and engaging marketing copy will help you get ahead. If you’re a student, producing well-written essays, research papers, and more will improve your grades. The benefits of good writing also extend to your reputation. Today’s workplaces and universities rely upon an ever-expanding number of writing-based platforms, so the better you write, the more respect you’ll earn among peers.

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Top 5 Publishing Articles/Blog Posts of the Week 02/19-02/23

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Road to Recovery – How San Francisco is Tackling Drug Addiction Through Pilot Reading Program Ai’s Latest Publishing Problem- Creating Fake Biographies of Deceased Front Line Facilities- How Libraries Go Above and Beyond Just Offering Books Is Sarah J.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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16 Key Affiliate Marketing Statistics

Backlinko

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page. Here’s a summary of what you’ll learn: Affiliate Marketing Spending Statistics Affiliate Marketing Usage and Performance Statistics Affiliate Networks Statistics Affiliate Mark

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The 5 Best Affordable SEO Services for Lawyers: 2024 Guide

BKA Content

The 5 Best Affordable SEO Services for Lawyers: 2024 Guide According to studies, 67.7% of clicks go to the top five organic links on search engine results pages. That means if you want potential clients to find your firm online, you need search engine optimization. How can you implement SEO if you don’t have a dedicated digital marketing department?

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Good Things Come to He Who Waits or Him Who Waits?

Grammar Underground

The correct form is “good things come to him who waits” because the object of the preposition "to" is "him" and "who waits" is really just an adjective clause modifying "him." The post Good Things Come to He Who Waits or Him Who Waits? first appeared on Grammar Underground with June Casagrande.

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How to Use Your Customers’ Pain Points to Create Engaging Blog Content

iWriter

Do you struggle to create blog content that truly resonates with your audience? By tapping into your customers’ pain points , you can craft engaging and impactful posts that capture their attention and drive meaningful connections. In this post, we’ll show you how to leverage those pain points to create content that speaks directly to the hearts of your readers.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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Tips On Writing Memoir With J.F. Penn

The Creative Penn

How can you write a memoir that is emotionally honest and revealing enough for readers to care, and cope with the inevitable fear of judgment that evokes? How can you write about real places and people in memoir? Why is editing a memoir so challenging and what should you keep in mind around publishing and marketing choices? J.F. Penn gives her tips after writing her midlife solo travel memoir, Pilgrimage: Lessons Learned from Solo Walking Three Ancient Ways.

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The 7 Best Companies for SEO Outsourcing in 2024

BKA Content

The 7 Best Companies for SEO Outsourcing in 2024 No matter how you feel about living in a digital world, there’s no denying that search engines are an integral part of our daily lives. In a recent survey, only 2% of respondents said they do not search for local businesses online. For the other 98% of people to find you, your company must have a strategic approach to search engine optimization.

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10+ Facebook Networking Tips to Elevate Your Influence in 2024

Smart Blogger

In today’s digital age, mastering Facebook networking is a major stepping stone for anyone looking to elevate their online influence. With billions tapping into the social media platform daily, the potential to grow professionally and expand your network is immense. But how do you cut through the noise and make meaningful connections? This article unpacks actionable strategies for you, from optimizing your profile for professional interactions to leveraging Facebook groups and events for m

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Starting a Freelance Writing Business: What I Wish Someone Told Me

Make a Living Writing

Are you in the midst of starting a freelance writing business? If so, then you’ve likely noticed how many DECISIONS there are to make! Whether you’re learning the basics or you’re looking to grow , I hope you’ll find some encouragement from my story. Why I Started My Freelance Writing Business As Christmas 2023 drew near, I felt anything but good cheer.

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Zero-Click Search: Should SEOs Work With It or Against It?

The Hoth

How old is Arnold Schwarzenegger? Punch that question into Google, and you’ll have an immediate answer at the top of the page (along with pictures, his birthday, height, a short bio, and other tidbits of information). This is a zero-click search because you got the information you wanted without clicking on any search results. These types of searches are nothing new, as Google has used SERP (search engine results pages) features like rich snippets and knowledge bars for quite some time now.

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