Jane Friedman

MARCH 11, 2025

Todays post is by author and book coach Anne Janzer. When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others.

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Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Munch. Scrunch. Crackle. Social media platforms always seem hungry for more content. It feels relentless, eh? But it can also be fun and rewarding. When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn.

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Post Content Creation Storytelling Creativity 130

Elna Cain

MARCH 8, 2025

In 2023, I raised my rates from an average of $.25/word to $.50/word. I was having panic attacks and sweating profusely when I had to tell clients what my new rate was. So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. You have to do certain things to command a higher rate with your service to make money as a writer.

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Jane Friedman

FEBRUARY 26, 2025

Photo by Tim Gouw on Unsplash Todays post is by writer and editor Lisa Cooper Ellison. Join us on March 5 for her online class, Memoir Backstory. My dislike of the game Red Light, Green Light is Di Dis fault. When we were both five, Di Di frequently gathered crowds in our apartment complexs courtyard to play it. At the start of each game, shed stand at one end of the field and yell, Green light, inviting us to step or leap forward as we all tried to be the first to reach her.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Susan Greene

FEBRUARY 26, 2025

Debbies Itinerary [link] Depart Thursday Feb. 27, MCO-PHL American 1856, 5:49-8:20pm, Seats 5A and 5C PHL-LIS American 258, February 27, 9:26pm-9:05am, Seats 5D & 5H Return Wednesday, Mar 12, BCN-MIA, American 113, 11am-4:30pm, Seats 5D & 5H Thursday, Mar 13, MIA-ORL, American 2808, 6:07pm-7:19pm, Seats 19E & 19F 13-Day Trip Itinerary Thursday Feb. 27 Thursday, March 13 Flight to Lisbon approx. 11 hours Flight from Barcelona approx. 15 hours Day 1: Friday, February 28, 2025 Lis

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Transportation Architecture Entertainment Creativity 130

Backlinko

MARCH 3, 2025

Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.

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IT Keywords Brand Awareness SEO 101

Freelance Writing Jobs

FEBRUARY 23, 2025

Ever since I started writing at Plagiarism Today and especially since I started this column, I’ve been hearing a lot from freelance writers who have been scammed or otherwise victimized by unscrupulous clients. Though the good news is that such bad clients are very rare in the big scheme of things, they are common enough that almost every freelancer, if they remain active long enough, will run into one or two over the course of their career.

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Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. So what are you doing wrong? Maybe, its not that the content is bad but the right content that your audience needs is not met enough.

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Content Search Engine Optimization Copywriter Copywriting 67

Freelance Union

MARCH 11, 2025

Whether you're self-employed or a partner, you may be able to deduct certain expenses for the part of your home that you use for business. To deduct expenses for business use of the home, you must use part of your home as one of the following: Exclusively on a regular basis as your principal place of business for your trade or business; Exclusively on a regular basis as a place where you meet or deal with your patients, clients, or customers in the normal course of your trade or business; A

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Retail Insurance Utilities Management 80

Grammarly

FEBRUARY 28, 2025

As workplaces evolve to adopt new communication tools, juggle multiple channels, and embrace (or resist) AI, business vocabulary needs to keep pace. Grammarlys fourth annual report on business communication, The Productivity Shift , surveys thousands of workers and business leaders and analyzes tens of thousands of data points on how we communicate, collaborate, and get work done.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

FEBRUARY 27, 2025

Photo by Joanna Kosinska on Unsplash Todays post is by author, book coach and historian Christina Larocco. Nearly a decade ago, I worked as a consultant on a project to digitize manuscript collections related to the womens rights movement in the Philadelphia region, where I live. It was a great job: I spent the summer of 2016 going from archive to archive, devouring the writing of activists both well-known, like Lucretia Mott and Alice Paul, and less so, like Martha Schofield.

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Backlinko

FEBRUARY 27, 2025

JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. Thats why JavaScript SEO is essential. When applied correctly, these strategies can significantly boost organic search performance. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO.

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Blogging Wizard

MARCH 4, 2025

How long should a blog post be? What do readers prefer? How long do blog posts have to be to rank on Google? We answer all of these questions and more in this post, starting with data-driven answers on typical blog post lengths bloggers use.

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ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. But with millions of posts published daily, how do you consistently generate fresh ideas? Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

AIIP

MARCH 11, 2025

In your bio, you describe yourself as a content strategist who focuses on customer service knowledge management. In two sentences, what do content strategists do? Working as a content strategist in a customer service setting is analogous to being an air traffic controller who is focused on content development instead of planes. As the company Read More » The post We are AIIP: Charles Costa appeared first on AIIP Connections Blog.

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Management Content Blog Blogging 83

The Hoth

MARCH 11, 2025

One of the best things about AI is its ability to speed up repetitive, time-consuming tasks. In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching.

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Keywords Digital Marketing Content Creation Agency 59

Verblio

FEBRUARY 26, 2025

Consider the challenge faced by a legal marketing writer turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. Now, imagine having to do that at scale. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs.

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Content Writer Writer Search Engine Optimization Writing 52

Blogging Wizard

MARCH 4, 2025

Are you looking to do something a little different with your next blog design? There are a lot of different pages to worry about when you design a blog, but.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Utilities

Backlinko

FEBRUARY 27, 2025

Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You dont want to overpay for features you dont need. Or pick a cheaper plan that limits your ability to grow. In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites.

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Agency Keywords Projects Social Media 63

Freelance Union

MARCH 11, 2025

As a freelancer belonging to a community-based platform, it’s easy to understand the benefits of working with diverse and international teams. Aside from the amazing networking opportunities that come from connecting with like-minded freelance friends and professionals, you’ll have a well-rounded understanding of the realms of remote work.

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Collaboration Freelance Projects Communication 52

The Hoth

FEBRUARY 27, 2025

Just a few years ago, most generative AI tools and chatbots were little more than fun novelties. After ChatGPT blew up in late 2022, it proved that AI had enormous potential for generating content and aiding countless business processes. Fast forward to today, and AI tools have become mainstream for virtually all industries. Over 80% of companies have already adopted AI in some way, and that number only continues to rise.

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BKA Content

MARCH 7, 2025

Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads.

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Blog Blogging Keywords Long Form Content 52

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Jane Friedman

FEBRUARY 26, 2025

Of all the potential uses for AI in the publishing industry, submissions management is one area where help is merited and AI use couldif one is optimisticsee potential improvement for everyone. But its use remains controversial. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Publisher Publishing Publishing Management 64

Blogtrepreneur

MARCH 6, 2025

Moving your family to a new city is a big decision, but finding the perfect place to raise your kids? Thats an exciting adventure. You want a community with great schools, safe neighborhoods, and plenty of things to do somewhere that feels like home from the start. Great schools draw families to Auburn, but its the combination of that and the amazing outdoor options plus a cool downtown that really seals the deal.

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Entertainment Retail Education Marketing 52

Content Marketing Institute

FEBRUARY 26, 2025

Creating great content will only take you so far. You also need to attract an audience and ensure theyll see, share, and act on your stories. Follow this upgraded approach to gain a marketing advantage.

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IT Marketing Content Audience 119

The Hoth

MARCH 6, 2025

Since backlinks are one of the most important ranking factors on Google, link-building is an integral part of any SEO strategy. Research shows that the top-ranked results on Google have 3.8x more backlinks than the other results. Also, sites with higher domain ratings rank better on Google, which is why link-building is all about securing backlinks from authoritative websites in your field (which help increase your domain rating).

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Keywords SEO Website Utilities 59

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

BKA Content

FEBRUARY 27, 2025

If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. People commonly use phrases like “coffee shop near me” or “emergency plumber near me” to search for nearby services, and appearing in these searches can give you a competitive edge. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and ran

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Keywords Contractor Medical Utilities 52

Grammar Underground

MARCH 3, 2025

Sometimes it seems like whom should die. It causes so many people so much distress. Not many people know how to use it. And a lot of people who think they know how to use it dont. For example, I see "whom" used a lot in ways such as this: John is a man whom I know will always help us when we need him. People who know that whom is an object figure that, in a sentence like this, its functioning as an object of the verb know.

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Construction IT Post Blog 52

Blogtrepreneur

MARCH 6, 2025

While not many entrepreneurs think about it, airway health is important in anyones life. It can greatly impact energy, focus, and overall performance. Issues like sleep apnea, poor breathing habits, and airway obstructions can lead to chronic fatigue, brain fog, and decreased productivity, things no entrepreneur can afford. So, what can you do to ensure this doesnt happen to you?

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Medical Promotion IT Blog 52

Content Marketing Institute

FEBRUARY 25, 2025

The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you dont need to care about HubSpot, use the hullabaloo as a reminder to check in with your own SEO base. Is it still valid for your audience?

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing