Nick Ursborne

NOVEMBER 30, 2023

As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Or service reviews on sites like Yelp. Which desires can we speak to?

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Copy Ads Copywriter Copywriting 212

Nick Ursborne

FEBRUARY 8, 2024

A Story of Contribution The Story: A nonprofit organization shares stories of volunteers who impact communities through their service. Its Impact: This story underscores the emotional rewards of altruism and community service, encouraging readers to consider how they too can make a difference.

Copy 230

Copy Copywriter Copywriting Food 230

Nick Ursborne

FEBRUARY 14, 2024

As well as leaning into emotion for your client work, you need to do the same with marketing your own services as a freelancer. Let clients and prospects know how you feel about their products and services. appeared first on Writing for the web - online copywriting and content writing.

Freelance 202

Freelance Copywriter Copywriting Copy 202

Nick Ursborne

NOVEMBER 25, 2023

New infrastructure, new software, new services. No need to learn a new software tools, or complex online services. There is a particular challenge here for writers and copywriters. If you’re a professional online writer or copywriter, and you’ve decided to ignore or dismiss AI, you’ll be in a defensive position from now on.

Writer 219

Writer Copywriter Copywriting IT 219

Nick Ursborne

OCTOBER 4, 2023

As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. When you talk about first-hand experiences of a product or service, your writing instantly becomes more relatable. If you want to learn how to do this, check out my course on Futureproof Copywriting.

Storytelling 227

Storytelling Copywriter Copywriting Writing 227

Melanie Saxton

JANUARY 25, 2024

Custom newsletter services spread your brand, your message, and your online reach. There are dozens of reasons why this marketing approach works, and here are the top six (in my opinion): Newsletters bridge a gap and connect you to people who are interested in your products and services.

Digital Media 130

Digital Media Copywriter Copywriting Consulting 130

Susan Greene

JANUARY 28, 2023

Perhaps most of your clients come your way via word of mouth or street signage promoting your services, but you know you could be doing more. Work with a copywriter who can explain your services and capabilities on your website to attract new clients. It can show them the value you provide.

Copywriter 130

Copywriter Copywriting Freelance Copywriting Freelance 130

Nick Ursborne

SEPTEMBER 7, 2023

And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. This is the topic and promise of my new course, Futureproof Copywriting.

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Writer Copywriter Copywriting Sales Copy 241

Nick Ursborne

SEPTEMBER 29, 2023

Here’s something that I now do on a regular basis… When researching an audience, I will find a place where those people have been expressing their feelings about a particular product or service. I might gather this data from product reviews on Amazon, or from customer service logs, or chat logs.

Writing 246

Writing Copywriter Copywriting Communication 246

Caroline Gibson

APRIL 7, 2024

Services, Contact, Blog), what about the legal ones (Privacy Policy, Cookie Policy, Terms of Use) and the small essentials such as the 404 error page? Will you provide all the background information yourself or ask the copywriter to undertake research? Do you require drone footage or a film or carousel for your home page?

Website 147

Website Freelance Copywriting Copywriter Copywriting 147

Nick Ursborne

SEPTEMBER 2, 2023

They are more open to buy products and services that other community members talk about, and recommend. #5 Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. They know it works.

Writing 241

Writing Copywriter Copywriting Persuasion 241

Nick Ursborne

SEPTEMBER 13, 2023

In your case that help may be one of the products or services you’re selling. You’ll want these stories to be about their experiences with your products or services. Hypothetical scenarios These are stories that evoke the imagination of your audience, in support of your products or services. In the end, you prevail.

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Copy Copywriter Copywriting Content 199

Susan Greene

AUGUST 20, 2022

But now you’ve come up against one of your biggest challenges yet – finding clients to purchase your coaching services. You’ve been so focused on getting everything done for your business up until this point that you didn’t even consider how you’d get your coaching services in front of potential clients. Grow your services.

Copywriter 130

Copywriter Copywriting Search Engine Optimization Consulting 130

Elna Cain

MARCH 17, 2024

This means writing about: A company’s product or service Information about any deals going on Relating seasonal holidays to the business product Of course, some businesses may need educational content to attract new customers (this is the type of writing I do ). You can use a Canva template for freelance services. Well, they did!

Freelance 187

Freelance Social Media Email Copy Copy 187

Susan Greene

SEPTEMBER 30, 2022

Need help promoting your wedding services? You’re constantly trying to improve your services, increase the size of the projects you take on, and better train your team. The copywriting could be more dynamic. You know it should do a better job of differentiating your wedding services from competitors. Get a quote.

Copywriter 130

Copywriter Copywriting Sales Copy Copy 130

Elna Cain

APRIL 1, 2024

For example, you pitch to a job ad wanting a copywriter to do an ad campaign. raises hand* You think, “I’ve never done ads, but I’m a copywriter, and it can’t be that difficult.” Offer Different Services As a content writer online, you can make a lot of money. ” *nods, yes* WRONG!

Freelance 205

Freelance Writer Finance Copywriter 205

Nick Ursborne

MARCH 19, 2023

It’s a discouraging thought, but many of the people on your lists may be other copywriters or people who are interested in what you write and say, but will never, ever become a client. For instance, if you specialize in search engine copywriting, focus your content on the tips and tricks of SEO.

Audience 198

Audience Copywriter Copywriting Freelance 198

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriter Copywriting Freelance Copywriting Freelance 177

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Credible Content

JUNE 28, 2023

5 examples of the PAS copywriting framework PAS stands for Problem-Agitate-Solution. It is one of the most widely used copywriting framework. What is the importance of the PAS copywriting framework? Importance of the PAS copywriting framework. Every product or service solves a problem. My SEO copywriting services.

Copywriter 130

Copywriter Copywriting Finance Engineering 130

Make a Living Writing

APRIL 8, 2024

Want to get into copywriting but don’t know where to start? We’ve got you covered with a list of copywriting tips for beginners. If you’re a mid-career or seasoned copywriter or content writer, it doesn’t hurt to get a refresher. We’ll talk about the most common types of copywriting projects but the sky’s the limit.

Copy 79

Copy Copywriter Copywriting Landing Page 79

Elna Cain

FEBRUARY 21, 2024

You let your website copy stay the same even though you picked up a new service or skill and your portfolio page stays static without any new client pieces because…well you’re busy with client work! For example, I have copywriting pieces but I don’t have many.

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Portfolio Blog Blogging Freelance 223

Nick Ursborne

MARCH 3, 2023

But here’s a mistake I have made in the past, and am still in danger of making from time to time… When it comes to pricing my services, I sometimes price according to “morning me”, that person I see in the mirror. When I do that, I’m pricing the services of myself as the individual I know and recognize.

Copywriter 201

Copywriter Copywriting Freelance Projects 201

Nick Ursborne

SEPTEMBER 22, 2023

Use sensory language to describe product and service experiences. If you want in-depth instruction on how to do this, step by step, find out more about my Futureproof Copywriting course. appeared first on Writing for the web - online copywriting and content writing.

Writing 235

Writing Copywriter Copywriting Copy 235

Nick Ursborne

FEBRUARY 3, 2023

Think about some of the biggest names in copywriting. A good copywriter apparently. The same can happen with your copywriting career. As an example of what not to do, in my early years as a copywriter I focused on pharmaceutical copywriting. Because, as a freelancer, your brand is YOU. It makes a big difference.

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Freelance Copywriting Copywriter Copywriting Freelance 218

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting.

Copywriter 130

Copywriter Copywriting Persuasion Storytelling 130

Elna Cain

JANUARY 13, 2023

If you want to learn how to use Jasper AI as a freelance writer (and make more money since you can offer new services), I have a course called Jasper AI Writing Prep. If you aren’t being asked to do this, why not add it to your writing service? Are you offering transcription services as part of your overall offers?

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Freelance Writer Script Writing 284

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that.

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Copywriter Copywriting Sales IT 130

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work?

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Nick Ursborne

FEBRUARY 16, 2023

He or she doesn’t buy products are services compulsively or erratically. Instead, each purchase decision is based on whether that product or service will move them forward directly to achieving a clear goal. As a freelance writer or copywriter you are an online entrepreneur. He or she does have a plan and does have goals.

Freelance 196

Freelance Copywriter Copywriting Writer 196

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action. Its function is transactional.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Express Writers

APRIL 1, 2024

The terms copywriting and copyrighting often receive the same mix-ups. As a copyWRITING business, this copywrite vs. copyright mix-up is a little more personal, as we are not prepared to take on copyRIGHTING jobs. Here’s an easy way to differentiate copywriting vs. copyrighting. What Is Copywriting? Absolutely!

Copywriter 91

Copywriter Copywriting Persuasion Food 91

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Nick Ursborne

FEBRUARY 11, 2023

Maybe they decide to be a writer or copywriter in the alternative health industry. They need copywriters to help them create their promotional materials. But while they find tons of copywriters who have experience writing copy for hotels and resorts, they can’t find anyone who also has experience in B2B software sales.

Freelance 187

Freelance Hospitality Copywriter Copywriting 187

Melanie Saxton

FEBRUARY 16, 2023

It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Nick Ursborne

JUNE 8, 2023

” Will existing clients accept that you’ll be doubling your fees for the exact same service you offer right now? It doesn’t matter whether you are a doctor, a lawyer or a copywriter – specialists get paid more than generalists. It means changing the way you talk about yourself and your services. Probably not.

Freelance 130

Freelance Copywriter Copywriting Construction 130