Paul asked me for help with writing technical blog articles for his generator business, Solent Power.
This was more than writing a few blog posts, we use researched titles and headlines based on what questions Solent Power’s target audience is asking. Fully optimised with keywords throughout, these blogs are creating a knowledge hub on Solent Power’s website.
Each optimised blog post is going to help drive more traffic to Solent Power thanks to search engine optimisation (SEO). Over time, search engines like Google will recognise Paul’s website as a helpful source of information dedicated to answering the questions people are searching for.
From my perspective, I’m not a generator expert, but as part of my writing process, I do thorough research to ensure these blog posts are accurate and unique. Not being an expert on a subject has never prevented me from writing great copy for clients and gives me the advantage of writing without the jargon that the customer may not understand.
Paul has enjoyed fantastic results from the blogs I’ve written, with the content responsible for over 60% of his organic traffic and bringing him over 100 leads within 28 days!
Blog Example 1
Blog Example 2
Blog Example 3