Nick Ursborne

MAY 12, 2024

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They were the best of the best, and inspired the work of everyone. They shaped the overall creative output of the agency. They also used their experience and judgement to decide whether any particular piece of work was good enough.

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Creative Director Creativity Art Director Copywriter 130

Jasper

MAY 11, 2024

Standing out as a realtor can be hard, especially when you’re selling something like a home. Check out these real estate ad examples for some inspiration.

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Ads 105

Blogging From Paradise

MAY 11, 2024

As I watch a torrential and gusty downpour here in the mountains of Costa Rica I want to list the pros and cons of […]

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Post 77

David Meerman Scott

MAY 12, 2024

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

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Ads Advertising IT 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Contently

MAY 11, 2024

My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.

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SEO Content Food Social Media 52

Blogging From Paradise

MAY 12, 2024

Volume spamming business products and services to millions can net bucks.

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IT Blog Blogging 62