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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 199
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Treat Your Marketing Database as an Audience? That’s a Mistake

Content Marketing Institute

Modern marketing teams recognize the value of building an audience. Well, let’s start with a marketing database is not an audience. But what does that really mean? Haven’t content marketers already been doing that?

Audience 108

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6 Easy Things You Can Do To Improve the Content Experience for Your Audience

Content Marketing Institute

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

Audience 116
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Reverse Mortgage Books — Why Writing One Today Can Update Audiences

Melanie Saxton

The post Reverse Mortgage Books — Why Writing One Today Can Update Audiences appeared first on Melanie Saxton Media. Send an email to and we’ll consult about timelines, deliverables, and strategy.

Audience 130
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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How To Build a Content-Driven, Audience-Centric Content Strategy

Content Marketing Institute

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Audience 113
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The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience

Content Marketing Institute

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.

Audience 102