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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 198
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How to Find Blog Topics That Captivate Your Audience

Content Hacker

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

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Writing With Impact: A Manager’s Guide to Targeting Your Intended Audience

Grammarly

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

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Treat Your Marketing Database as an Audience? That’s a Mistake

Content Marketing Institute

Modern marketing teams recognize the value of building an audience. Well, let’s start with a marketing database is not an audience. But what does that really mean? Haven’t content marketers already been doing that?

Audience 107
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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Reverse Mortgage Books — Why Writing One Today Can Update Audiences

Melanie Saxton

The post Reverse Mortgage Books — Why Writing One Today Can Update Audiences appeared first on Melanie Saxton Media. Send an email to melaniesaxton@icloud.com and we’ll consult about timelines, deliverables, and strategy.

Audience 130
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How To Build a Content-Driven, Audience-Centric Content Strategy

Content Marketing Institute

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Audience 111
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.