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5 Ways to End on a Strong Note: How to Inspire Your Audience

Enchanting Marketing

From: How to Write Conversationally: 7 Tips to Engage and Delight Your Audience Closing option 4: Give a pep talk Sometimes, we ask the nearly impossible from our readers. I discovered what I’m passionate about, and I learned what resonated with my audience. Brew a cup of green tea. Offer your readers a slice of homemade cake.

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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 201

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How To Measure the Value of Your Audience (in Real Money)

Content Marketing Institute

You’ve heard how important audience building is again and again. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? It’s one of the arguments for a content-driven marketing approach, after all. Robert Rose can — and this article shows you how.

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Treat Your Marketing Database as an Audience? That’s a Mistake

Content Marketing Institute

Modern marketing teams recognize the value of building an audience. Well, let’s start with a marketing database is not an audience. But what does that really mean? Haven’t content marketers already been doing that?

Audience 106
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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Writing With Impact: A Manager’s Guide to Targeting Your Intended Audience


Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

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How to Find Blog Topics That Captivate Your Audience

Content Hacker

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.