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5 Ways to End on a Strong Note: How to Inspire Your Audience

Enchanting Marketing

From: How to Write Conversationally: 7 Tips to Engage and Delight Your Audience Closing option 4: Give a pep talk Sometimes, we ask the nearly impossible from our readers. I discovered what I’m passionate about, and I learned what resonated with my audience. Brew a cup of green tea. Offer your readers a slice of homemade cake.

Audience 286
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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 201
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How To Catch Audiences With Extraordinary Hooks

Content Marketing Institute

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 107
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How To Measure the Value of Your Audience (in Real Money)

Content Marketing Institute

You’ve heard how important audience building is again and again. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? It’s one of the arguments for a content-driven marketing approach, after all. Robert Rose can — and this article shows you how.

Audience 100
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Creating Buyer Personas For Your Target Audience

Contently

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?

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Creating a Target Audience for Your Marketing Campaign

BKA Content

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.