Audience Related Topics 
Nick Ursborne
MARCH 19, 2023
As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients.
BKA Content
FEBRUARY 18, 2023
Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign.
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Content Marketing Institute
OCTOBER 12, 2022
Continue reading → Editorial Strategy and Planning Findings from CMI Research Understanding Your AudienceTo be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.
Melanie Saxton
FEBRUARY 28, 2023
The post Reverse Mortgage Books — Why Writing One Today Can Update Audiences appeared first on Melanie Saxton Media. I learned a lot by writing the article below, and it brought to mind the need for more current and clarifying reverse mortgage books.
Jasper
MARCH 19, 2023
Your audience appreciates content in a variety of formats. Cater to wider audiences by repurposing content in new ways without starting from scratch every time
CopyBlogger
NOVEMBER 3, 2022
The post 3 Types of Tone in Writing That Build Loyal Audiences appeared first on Copyblogger. Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t. Continue Reading.
Contentwriting
OCTOBER 10, 2020
In marketing understanding the target audiences is of paramount importance for engaging them and making the sale. The post Understanding Audiences-Effective Content appeared first on SEO and Content Writing Services. Content Strategy Understanding-Audiences
Content Marketing Institute
JULY 24, 2020
This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.
Verblio
OCTOBER 12, 2022
Great content marketing depends on understanding your audience. You’ll be more successful if you create content that’s hyper-focused on what your audience needs instead of blasting them with paid ads and hype. What is audience research. “The key to audience research?
Content Marketing Institute
DECEMBER 7, 2022
Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Creating content marketing involves both the art of storytelling and the science of persuading people to act.
Content Marketing Institute
AUGUST 13, 2021
New research into video email shows how it gets audiences’ synapses firing. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.
Ashleyn Writes
OCTOBER 18, 2021
Confused about how to organize your website when you have multiple audiences in your business?? That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to.
Neil Patel
AUGUST 27, 2021
Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. If you’re targeting a more niche audience , you may be able to charge more to a small set of subscribers because they need more resources.
Content Marketing Institute
OCTOBER 29, 2021
Party City treats its audience to original research on a content sweet spot. Continue reading → The post Are You Terrorizing Your Audience? A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates.
Content Marketing Institute
FEBRUARY 16, 2023
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading → Company News
Content Marketing Institute
APRIL 5, 2021
Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute. While content marketing tactics and times change, one thing remains constant – people and the way they behave.
Content Marketing Institute
SEPTEMBER 29, 2020
Are you keeping your digital content from a significant portion of your target audience? Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 16, 2020
Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. Visual storytelling brings ideas and personalities to life, while illuminating brand purpose.
CopyBlogger
OCTOBER 6, 2022
The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger. If you think it’s time to learn how to write an email newsletter, you might be venturing into this type. Continue Reading.
CoSchedule
JANUARY 24, 2023
At its most basic level, you can write a highly informative blog post in three simple steps: Topic: Choose a topic of interest to your audience (and your company) that your business has the credibility to publish. What is your target audience searching for?
CoSchedule
FEBRUARY 21, 2023
If you’re wondering how to write website content that draws an audience in, leaves them wanting more, and eventually wins them over to becoming customers, you’ve come to the right place. That way, you’ll have taken the first step in building a trusting relationship with your audience.
Content Marketing Institute
SEPTEMBER 6, 2022
By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Engaging and persuasive language is a powerful tool for content marketers.
Brafton
JANUARY 12, 2023
Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility. Content Creation
CopyBlogger
AUGUST 9, 2022
The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger. I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading.
Content Marketing Institute
JUNE 18, 2020
Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute.
Neil Patel
JULY 28, 2020
It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience?
Content Marketing Institute
OCTOBER 15, 2017
Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. This journey is a tool to get insight into your audience’s needs, not a chronological process. Your audience is at peace.
Content Marketing Institute
SEPTEMBER 9, 2020
Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute. People often rely on decision defaults – hardwired responses they use without thinking.
Jane Friedman
NOVEMBER 16, 2022
All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true.
Content Marketing Institute
JUNE 15, 2020
Your marketing database is NOT your audience. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute.
Content Marketing Institute
MAY 5, 2020
Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute. When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens.
Content Marketing Institute
DECEMBER 2, 2022
Here's why you should try a purple-audience approach instead (and how to do it). Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject?
Content Marketing Institute
NOVEMBER 17, 2022
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. Continue reading → Company News
Content Marketing Institute
MARCH 23, 2021
Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute. You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions?
Content Marketing Institute
DECEMBER 15, 2021
Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume.
Content Marketing Institute
JUNE 15, 2022
It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading → Company News
Content Marketing Institute
NOVEMBER 8, 2021
Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.
Content Marketing Institute
AUGUST 26, 2021
Content that creates a true connection with an audience is a whole different challenge. 22 Expert Ideas for Connecting With Your Audience appeared first on Content Marketing Institute. Content that attracts attention is one thing.
Content Marketing Institute
APRIL 30, 2021
Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them.
Neil Patel
DECEMBER 1, 2020
Are you missing out on a huge section of your target audience? Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. It’s a simple process to send a live feed over the internet to your audience, but it can have big results.
Content Marketing Institute
OCTOBER 29, 2020
Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink.
Content Marketing Institute
JUNE 21, 2021
Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading → The post 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience appeared first on Content Marketing Institute.
Content Marketing Institute
NOVEMBER 5, 2017
Audience first. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists in perspective to truly make sure your audience is at the center of everything you do. Instead of saying: “We’re going to target this audience.”. ” The notion of “targeting” an audience is like nails on a chalkboard.
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