Audience Related Topics 
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? It’s one of the arguments for a content-driven marketing approach, after all. Robert Rose can — and this article shows you how.
Enchanting Marketing
JUNE 4, 2024
From: How to Write Conversationally: 7 Tips to Engage and Delight Your Audience Closing option 4: Give a pep talk Sometimes, we ask the nearly impossible from our readers. I discovered what I’m passionate about, and I learned what resonated with my audience. Brew a cup of green tea. Offer your readers a slice of homemade cake.
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Nick Ursborne
MARCH 19, 2023
As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.
Agency Content Writer
DECEMBER 2, 2024
Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?
Advertiser: ZoomInfo
And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Not so fast, though. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Nick Ursborne
DECEMBER 2, 2024
At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. As I often say… If you don’t know who you’re talking to, how can you know what to say?
Enchanting Marketing
JANUARY 28, 2025
A rather bland question: Would her audience be interested enough to read her blog post word by word? A tastier option: Would her audience gobble up her words? They help readers visualize ideas. Examples of peppery verbs: To shout, to scribble, to plod, to glide. Another bland question: Do weak phrases feature in your writing?
Speaker: Jesse Simms, VP at Giant Partners
Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Advertiser: ZoomInfo
Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.
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