Content Marketing Institute

OCTOBER 23, 2024

And by 2025, Gartner says, 80% of B2B sales interactions will be digital. In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. Where do content and marketing fit into this revolution?

Sales 128

Sales Content Marketing IT 128

David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Sales 104

Sales Brand Marketing 104

Content Marketing Institute

JUNE 20, 2023

You'll end up with content that helps both your prospects and your sales team. Plan your content to match customer intent with this no-tech, three-step process. Continue reading →

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Sales Content 136

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 107

Sales Marketing Search Engine Optimization Social Media 107

The Idea Logical Company

MAY 8, 2024

And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

Publisher 340

Publisher Publishing Publishing Copy 340

Income Diary

DECEMBER 24, 2023

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Version 1 (Clive Cable) Hidden in Plain Sight… The Silent Sales Strategies You’re Missing. These Silent Sales Strategies could double your sales in seconds.

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

Jane Friedman

MARCH 19, 2025

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books.

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Publisher Publishing Publishing Marketing 141

Jane Friedman

MARCH 27, 2025

Most first time authors simply dont earn back through book sales alone all the money theyve invested upfront. Of course there are other ways for some authors to monetize their book sales beyond royalties, like selling courses or consulting packages to readers. Your choices depend on your budget, skillset, proclivities, and goals.

Promotion 138

Promotion Social Media Publishing Publishing 138

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 120

Sales Content IT 120

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Look for patterns in engagement and sales attribution. Together, they drive consistent sales. Meaning: theyre seeing enough sales to continue the campaign. Every dollar should drive immediate sales (paid) or build long-term assets (organic).

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

JULY 30, 2024

Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Why Transactional Keywords Are Valuable Transactional keywords indicate users at the bottom of the sales funnel with the highest intent to buy.

Keywords 106

Keywords Sales SEO Digital Marketing 106

Freelance Magic

NOVEMBER 6, 2024

trillion USD in sales in 2021. Because they bring qualified leads that result in direct sales, they are high revenue-generating assets for a company. Sales and Landing Pages You might’ve noticed a pattern by now—the content types that bring in direct revenue are the most profitable freelance writing niches.

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Freelance Finance Writing Medical 130

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. These special projects matter by giving a compelling voice to your marketing and sales efforts.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Jane Friedman

APRIL 2, 2025

Notably, childrens and YA sales grew in fiction and nonfiction, and adult fiction sales declined, a reversal from usual trend lines. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

Sales 59

Sales Content Publisher Publishing 59

Ahrefs

DECEMBER 31, 2024

Given that the sites monthly traffic peaked at just ~23K (according to Ahrefs), thats impressive! Curious how he did it (and how the rest of us mere mortals might be able to replicate his success), I sat down with Ash … Read more ›

Sales 109

Sales IT SEO Marketing 109

Backlinko

MARCH 25, 2025

B2B Sales Interest in B2B sales has exploded with 191% growth over the past decade. Share actual sales frameworks you’ve used, document real client acquisition processes, and provide email and cold-calling templates. This gives their suggestions authenticity and trustworthiness, helping to encourage sales.

Blog 101

Blog Blogging Medical Finance 101

Jane Friedman

APRIL 9, 2025

According to BookScan, print unit sales fell about 1 percent for the first quarter versus last year. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe. Wondering why some content isn't free? Did something change? Here's an explanation.

Sales 59

Sales Content Publisher Publishing 59

The Idea Logical Company

NOVEMBER 1, 2022

But publishers can increasingly milk sales out of the long tail of backlist, thanks to the new digital marketing world we live in. They can pay “by the drink” So Ingram’s steady growth in title count and sales volume can continue. The only way to expand a publishing house is to have a larger number of active titles.

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Publisher Publishing Publishing Digital Marketing 276

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. One paragraph, two paragraphs, three paragraphs, and onwards. Eagerly, she clicks the Buy button.

Sales Copy 228

Sales Copy Persuasion Script Transportation 228

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Copy.ai: Best for Creating Marketing and Sales Content G2 Review 4.7 Marketing and Sales Copy.ai Chat-Based Research Copy.ai

Content Creation 94

Content Creation Copy Text Creativity 94

Grammarly

DECEMBER 9, 2024

To get started, find three to five job postings for your target role, whether its a digital marketing manager, customer service representative, VP of sales and marketing, or any other position. Choose postings from different companies to get a more comprehensive view of industry expectations.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. You Write Content in All Areas of the Sales Funnel Any business that wants to generate revenue needs a strong sales funnel. And, if they are online, they’ll need a content sales funnel with ToFu, MoFu, and BoFu content.

Content Writer 239

Content Writer Writer Content Writing 239

Buffer

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Grammarly

NOVEMBER 21, 2024

Cover letter example Dear AcmeCo, As a skilled sales representative in the tech and electronics industry, I am excited to apply for the sales associate role listed on LinkedIn. I was their youngest employee to be promoted to Senior Sales Representative in just under two years.

Electronics 105

Electronics Sales Management Communication 105

Enchanting Marketing

FEBRUARY 14, 2023

For a sales page, it’s relatively straightforward. You’ve developed your product to meet their needs, so everything that distracts them from buying doesn’t belong on your sales page. To keep your writing focused, determine its purpose: Write for one reader and know what you want them to do. You want your favorite customer to click Buy.

Writing 285

Writing Sales Communication Engineering 285

Grammarly

OCTOBER 30, 2024

Work smarter with Grammarly Learn about what Grammarly can do for your business Contact Sales The ROI of content marketing Content marketing ROI measures the profit from content relative to its cost. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

The Idea Logical Company

AUGUST 2, 2023

The good news for longtime publishers is that their entire backlist — not just those titles they keep alive in the stores — now contributes to sales and profits. No surprise that Ingram is a key provider of services to support those efforts, including sales and distribution to the book trade. Authors get half.

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Publisher Publishing Publishing Retail 236

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You read how fantastic a product is.

Sales Copy 182

Sales Copy Storytelling Copywriting Copywriter 182

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. Client companies are already seeing it… and they don’t like it. The result?

Writer 247

Writer Copywriter Copywriting Sales Copy 247

Nick Ursborne

NOVEMBER 30, 2023

Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. If that’s what you see, rephrase the sales pitch in a more sensitive and respectful way.

Copy 220

Copy Ads Copywriter Copywriting 220