Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. The post A Product Storytelling Framework from an Unlikely Seasonal Source appeared first on Contently. million shoppers.

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Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

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Content Workshop

AUGUST 17, 2023

They have told this story over and over, from business meetings to impassioned sales pitches over […] The post Unlock the Magic of Brand Storytelling: Transform Your Business into a Legendary Tale appeared first on Content Workshop. They have built their business around it.

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Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Jasper

OCTOBER 20, 2022

Learn about 5 storytelling templates that can help marketers create more impactful content. Plus, see a simple way to write engaging, compelling stories fast.

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Content Marketing Institute

JUNE 8, 2020

Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories?

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Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

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Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Content Marketing Institute

JUNE 20, 2019

Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute. A select few use augmented and virtual reality in marketing. Allen Martinez is one of them.

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Jeff Goins

JANUARY 9, 2019

That is the true art of storytelling. Has a really good story every moved you to feel or to act? Someone who knows this well and has honed this art is Scott Harrison of charity: water. Full shownotes: [link]

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Storytelling 100

Brafton

SEPTEMBER 30, 2022

Learn how digital storytelling can help your marketing team connect with an audience.

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Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Content Marketing Institute

FEBRUARY 13, 2020

Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute. And it’s not product placement, their brands propel the stories. Learn how it’s being done on The Bachelor, a new Netflix Series, and TLC’s Who Do You Think You Are?

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Content Marketing Institute

AUGUST 2, 2018

But at the end of the day, content marketing is storytelling ,” Heather says. “We We all are in the business of storytelling and using stories to evoke some sort of behavior change, or action, or next step.”. When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention.

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Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

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Storytelling Content Marketing Content Script 101

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. How can that be? First, determine what your story is about.

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Content Marketing Institute

OCTOBER 28, 2022

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

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Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

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Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling. The most well-known type of creative writing is storytelling.

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Make a Living Writing

AUGUST 28, 2023

With his excellent storytelling skills he coaches his listeners with the foundations to write well which is crucial to supporting a good story and a good reader experience. The Power of Storytelling ? What We Love: How the power of storytelling can unlock and pave the way! Check out The Power of Storytelling 8.

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Agency Content Writer

JUNE 23, 2023

Marcos Isaias , Founder and CEO, Misaias Embrace Storytelling and Research To create website content that truly resonates with your target audience, my best tip is to conduct thorough audience research and embrace the power of storytelling. Research shows that storytelling can increase message retention by up to 65%.

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Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

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Ashleyn Writes

APRIL 13, 2023

You hold the storyteller card Storytelling is a very unique human subset of skills. But what if you aren’t yet sure how to use that storyteller card ? And when something feels off or disjointed, you’re the one that’s able to reevaluate and pivot accordingly. It is woven into our DNA. We are a moth to the flame for a good story.

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Content Marketing Institute

OCTOBER 27, 2022

Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Continue reading →

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Jane Friedman

MAY 5, 2023

There are two fundamental modes in fictional storytelling: summary and scene. Summary is the storyteller’s voice —the one that leads us skillfully through the story, collapsing and condensing time as necessary in order leave out the irrelevant bits, and tell us what we need to know, in terms of background info on the story.

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Content Marketing Institute

JUNE 6, 2022

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes. Continue reading →

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Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

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CopyBlogger

DECEMBER 1, 2022

I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a. Continue Reading. The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger.

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Credible Content

MAY 25, 2023

As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling. Innovative approaches to messaging and storytelling Experiment with different storytelling techniques to make your copy more memorable.

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