article thumbnail

Storytelling Editor — National Storytelling Week

Melanie Saxton

As a storytelling editor, it’s fun to share holidays that uplift the literary community. This event celebrates storytellers and the storytelling cultures and practices. A storytelling editor works with the author to help bring a story to life (written and oral).

article thumbnail

Storytelling 101 for Founders

Kayleigh Moore

Great storytelling typically follows a fairly basic structure. The outline Once you’ve decided on the storytelling structure you want to use, next it’s time to start mapping out the elements of your story so they fall in the right places.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Storytelling engagement

article thumbnail

A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. Content Marketing Content Strategy Storytelling

article thumbnail

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

article thumbnail

Why Visual Storytelling Demands More Than Just Images

Content Marketing Institute

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.

article thumbnail

4 Business Storytelling Examples That Break the Problem-Solution Mold

Content Marketing Institute

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

article thumbnail

10 Storytelling Tips: How To Tell A Captivating Story Online

Article Writing

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills.

article thumbnail

How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Evans says storytelling can be challenging to execute in reality. Get in the storytelling mindset.

article thumbnail

5 (More) Secrets of Great Storytellers

Content Marketing Institute

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading → The post 5 (More) Secrets of Great Storytellers appeared first on Content Marketing Institute.

article thumbnail

How to Do Brand Storytelling in 3 Successful Ways

Content Marketing Institute

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Others forget the “story.”

article thumbnail

Video Storytelling: Here’s How To Get More From Your Investment

Content Marketing Institute

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Stop focusing your content on your audience’s wallets and reach for their hearts.

article thumbnail

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if? The post Go Behind the Scenes of Coca-Cola’s Storytelling appeared first on Content Marketing Institute.

article thumbnail

Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand

Content Marketing Institute

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. A slick logo, tag line, and mission can make the claim your brand is the most distinctive.

article thumbnail

A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers

Content Marketing Institute

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

article thumbnail

The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]

Content Marketing Institute

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading → Company News

article thumbnail

Recipes vs. Movies: When to Use Storytelling in Content Marketing

Animalz

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller?

article thumbnail

3 Stunning Examples Show Visual Storytelling at Its Best

Content Marketing Institute

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples.

article thumbnail

8 Genius Digital Storytelling Examples (All New for 2022)

Brafton

Learn how digital storytelling can help your marketing team connect with an audience. Content Creation

article thumbnail

AR/VR Storytelling for Marketing: 4 Things to Know

Content Marketing Institute

Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute. A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Company News

article thumbnail

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

article thumbnail

No Need to Survey, You Already Have Data for Great Storytelling [Examples]

Content Marketing Institute

Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Data visualizations are some of the most-read content on The New York Times and The Washington Post.

article thumbnail

5 Storytelling Templates to Spice Up Your Content Marketing

Jasper

Learn about 5 storytelling templates that can help marketers create more impactful content. Plus, see a simple way to write engaging, compelling stories fast

article thumbnail

When Data Meets Story: 4 Ways Storytelling Powers Health Tech Platforms and Saves Lives

Contently

Why Storytelling Matters to Health Tech. When you have an important message to share with your audience, delivery is key—and storytelling is one of the most effective vehicles for transmission. Through compelling storytelling, you have the power…. …to

article thumbnail

How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

But at the end of the day, content marketing is storytelling ,” Heather says. “We We all are in the business of storytelling and using stories to evoke some sort of behavior change, or action, or next step.”. When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention. Here’s an excerpt from Heather’s talk: Meet where the storytellers and technologists will gather Sept. Henry Ford didn’t invent the car.

article thumbnail

216: The Art of Storytelling with Scott Harrison from charity: water

Jeff Goins

That is the true art of storytelling. Has a really good story every moved you to feel or to act? Someone who knows this well and has honed this art is Scott Harrison of charity: water. Full shownotes: [link

article thumbnail

Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples]

Content Marketing Institute

Continue reading → The post Brand Storytelling Gets a Rose from The Bachelor [And 2 More TV Partnership Examples] appeared first on Content Marketing Institute. Brands are taking on roles in the stories told on TV. And it’s not product placement, their brands propel the stories.

article thumbnail

Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach. The post Video Storytelling Secrets From an Award-Winning Series appeared first on Content Marketing Institute.

article thumbnail

5 Tips to Invigorate Boring SEO Reports with Storytelling

Moz

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies.

article thumbnail

Unclog Your Copy With This Easy Four-Step Framework

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Annarchy best writing advice Ideas you can steal storytelling Writing good writing marketing messaging‘E’ supply chain issues?

Copy 122
article thumbnail

Should you be selling the product, or the story?

Nick Ursborne

Copywriting Storytelling content marketing storyImagine walking into someone’s home, looking around and seeing a family photo on the wall. Not a posed family portrait. More of a goofy shot. Not terribly well composed. Maybe even a little bit out of focus.

article thumbnail

The Ethics of Whoring Your Storytelling

Men With Pens

And being mature adults, you’d think no one needs to talk about the ethics of storytelling. You see, I believe that when we have storytelling skills and the power to influence others, we have an unspoken obligation to use this power carefully. If you’re a storyteller, a writer, a marketer, or a businessperson, there’ll come a day when you’ll need to decide just how far you’ll go to make money. Stories are powerful.

article thumbnail

How to Tell the Story of Your Company with PR

Article Writing

The post shows how storytelling can increase the value of a product or service. Clearly, storytelling has a role to play in marketing and PR. PR how to use storytelling for business communication learn storytelling storytelling for business

Writing 52
article thumbnail

The Science of Storytelling: 6 Ways to Write More Persuasive Stories

ProBlogger

When you try to get cute with plot structure and other storytelling staples, you’ll risk losing people rather than creating something memorable. A bad design makes people feel like your site isn’t trustworthy, and any storytelling efforts that you attempt will be greatly hindered, so clean up your surroundings! The Science of Storytelling: 6 Ways to Write More Persuasive Stories. Writing Content inspiration Storytelling writing techniques

article thumbnail

Tell a simple story that engages your readers emotionally.

Nick Ursborne

Copywriting Social Media Storytelling copywriting course selling with storiesIt doesn’t have to be a big, dramatic story. It can be something simple. Like how my wife cried when she walked to the local corner store to buy chips, but realized she didn’t have a mask with her.

article thumbnail

Blogosphere Trends + Storytelling

ProBlogger

Because today, we’re going to use the weekly blogosphere trends from Regator to talk about the importance of storytelling in blogging. Let’s see how some bloggers used storytelling to enhance posts about this week’s top stories: 1. Videos are, obviously, a great medium for storytelling and while this blog didn’t create the video included here, it is very appropriate for the readership and one heck of a good story. Blogosphere Trends + Storytelling.

article thumbnail

How to Write Great Copy using Storytelling Techniques

Men With Pens

Storytelling works. But if you haven’t used storytelling properly, readers won’t do what you want them to do. Your storytelling strategy fell flat. Using storytelling to influence readers isn’t as easy as it looks. Storytelling uses a few basic elements: a beginning, a conflict, a climax, an end. A good rule of thumb for blending storytelling with copywriting? Do you use storytelling techniques in your business copywriting?

article thumbnail

4 Strategies to Make Your Fintech Content More Engaging

Contently

StorytellingLet’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice.

article thumbnail

How to Paint Magical Words with Storytelling Impact

Men With Pens

How to Paint Magical Words with Storytelling Impact first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. For many people, writing is an art, a creative talent akin to music or sculpture or painting. For many more, writing is simply a communication tool. I lean more towards the practical side. I consider writing somewhat of a craft or trade – artistic, yet functional and practical, like plumbing or welding. Writing doesn’t need to be art.

article thumbnail

How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Storytelling gives a company a way to create a unique world and set the customer squarely in it. And a master of storytelling and creating a unique world we all want to be part of was Steve Jobs. Content Marketing Storytelling

article thumbnail

How to Put Creativity at the Center of Your Content Marketing

Contently

Storytelling Content StrategyA woman jolts awake in the dead of night, awoken by a thud from downstairs. A wizard, who’s been training in the magical arts since he was a boy, is about to face his first great test.

article thumbnail

7 Narrative Framework Steps for Improved Conversion

Contently

ROI narrative framework StorytellingDo you have a story for your brand? If you’re wondering why a narrative is so important for customer engagement, you’re in the right place. To truly engage an audience, you need compelling content.

Content 118
article thumbnail

Top 5 Publishing Articles/Blog Posts of the Week 12/5-12/9

Publishing Trends

5 Links AI artificial intelligence Astra Magazine bestsellers celebrity memoirs children's publishing generative storytelling HarperCollins HarperCollins strike HarperCollins union holiday sales literary magazines sales strike unions