article thumbnail

Storytelling Editor — National Storytelling Week

Melanie Saxton

As a storytelling editor, it’s fun to share holidays that uplift the literary community. National Storytelling Week is one of those yearly festivities, spanning from January 30 to February 5, 2023, and is celebrated around the globe and especially across the pond (perhaps more so than in America).

article thumbnail

Storytelling: Are you good at it?

Kayleigh Moore

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Here’s what you need to know about good storytelling. Good storytellers know that in order to capture and hold an audience’s attention, one must edit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ideas for Epic Audio and Video Storytelling [Examples]

Content Marketing Institute

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

article thumbnail

How to incorporate different elements of storytelling into content writing?

Credible Content

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

article thumbnail

4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

article thumbnail

Which Matters More: The Story or the Storyteller?

Content Marketing Institute

But if no one believes in your storytellers, is the story even worth telling? Your brand’s stories create value and trust for audiences and customers. Here’s how to build trust in both.

article thumbnail

Storytelling 101 for Founders

Kayleigh Moore

Great storytelling typically follows a fairly basic structure. The outline Once you’ve decided on the storytelling structure you want to use, next it’s time to start mapping out the elements of your story so they fall in the right places. You’ll learn and improve along the way as you continue to practice your storytelling skills.