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Book Marketing FAQ

Melanie Saxton

I’ve written a book marketing FAQ, knowing how expansive (but not necessarily expensive) book marketing can be. Yes, it should include a marketing plan. Book editing and ghostwriting are my primary focuses, yet many authors have asked me for book marketing assistance.

Marketing 130
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Book Marketing Ideas

Melanie Saxton

You can never have enough book marketing ideas, and the time to start thinking about promoting your book is while you are writing it. The simple book marketing ideas below can help you catch up, including a YouTube video.

Marketing 130
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Content Marketer for Hire—Why Marketers Are Prioritizing Talent

Contently

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? ROI content marketing talent hiring content marketers

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Literary Magazines That Pay Writers: Pitch These 20 Markets

Make a Living Writing

Market Lists blog market list marketing

Writing 115
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Why Marketers Need Content Editors

CopyBlogger

The post Why Marketers Need Content Editors appeared first on Copyblogger. Content Marketing Editing FeaturedIf you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading.

Marketing 129
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What Is Internal Marketing?

ContentWriters

Internal marketing is an integral part of a successful internal communications strategy within an organization. Internal marketing involves the way you communicate information, brand, tone, voice, and objectives to your employees — and it’s a valuable source of feedback from them.

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Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs

Intergrowth

The top affiliate marketers don’t need to fantasize about this lifestyle – they have the option to live this way. Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for the opportunity to be their own boss.

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Small Business Marketing Strategies

BKA Content

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Check out these proven tactics and jump-start your marketing efforts. Content Marketing

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Digital Transformation & Content Marketing Technology

Contently

The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.

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5 Misunderstood Best Practices in Content Marketing

Content Marketing Institute

Have you ever fallen into one of these five best practice traps in content marketing? Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Continue reading → Company News

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Content Marketing Goals: How Many & Which Ones

Ahrefs

First, it mistakes goals for outcomes of content marketing. In this article, I’ll share a perspective on what’s wrong with the typical … Read more › Content MarketingSecond, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.

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Content Marketing Life Hack: Using a Content Writing Company

BKA Content

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. One of the most time-consuming and most important parts of content marketing is to write content.

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The Author-Creator Marketing Playbook

Jane Friedman

For many authors, prioritizing ads as your primary marketing lever is unhealthy and at times unprofitable. That’s where the three pillars of our author creator marketing strategy come in. Guest Post Marketing & PromotionPhoto by Tim Samuel on Pexels.

Marketing 102
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Is Your Content Marketing Strategy Ready for GA4?

Contently

For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. Marketers can then target these audiences with the appropriate content.

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Product Simplicity Is Great Marketing

David Meerman Scott

Case Studies Marketing Best PracticesWe have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.

Marketing 115
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Email Marketing: The Simple, Definitive Guide [2023]

Smart Blogger

If you want to nurture leads and turn them into raving fans who will shout your virtues from rooftops (as well as buy whatever you’re selling), you need to learn the ins and outs of email marketing. Lastly, email marketing is an effective strategy for converting people into customers.

Blogger 98
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Content Marketing for Small Businesses: 7 Projects for Brand Managers

CopyBlogger

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger.

Projects 114
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Compare The Best Email Marketing Services

Quick Sprout

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. Success with your email strategy starts with finding the right email marketing service.

Marketing 142
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B2B Content Marketing: Ahrefs’ Guide

Ahrefs

Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel.

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Senior Magazines: 10 Golden Markets That Pay Freelancers

Make a Living Writing

Market Lists blog freelance writing magazine writing senior magazines

Freelance 132
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Marketing Funnels: Everything You Need to Know

Ahrefs

In this guide, I’ll show you everything you need to know about marketing funnels. A marketing funnel is a visual representation of the stages a customer goes through, from first knowing about your brand to becoming a … Read more › General Marketing

Marketing 134
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How to Create a Content Marketing Strategy

CopyBlogger

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Content Marketing Content Marketing Strategy Featured

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100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing

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Email Autoresponders: Meet the Lazy Marketer’s Best Friend

CopyBlogger

Email autoresponders might not be your favorite aspect of content marketing. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger. Content Marketing Copywriting Email Marketing Featured Popular

Marketing 125
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Content Marketing Metrics that Matter

Verblio

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing.

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5 Keys to Content Marketing Mastery in 2023

CopyBlogger

Does content marketing mastery mean you’re the best all around? The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. Content Marketing Entrepreneurship FeaturedThe best copywriter, the best graphic designer, the best blogger? Continue Reading.

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How Long Does Content Marketing Take to Work?

Shorthand Content Marketing

When most businesses start to do marketing for their brand, they become impatient for results. But many business owners get impatient with content marketing as well. They misunderstand the real purpose of content marketing, and why it takes longer to ‘work’ for your business.

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Incorporating Artificial Intelligence in Business Marketing

BKA Content

Incorporating Artificial Intelligence in Business Marketing When you hear the phrase “artificial intelligence in business,” what first comes to mind? This data is invaluable when creating a successful marketing strategy for your business.

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How Video Marketing Is Reshaping Content Strategies

Contently

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

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Creating a Target Audience for Your Marketing Campaign

BKA Content

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign.

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Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. Thought Leadership Search Engine Marketing New Rules of Marketing and PR ebooks Case Studies writing Research and Analysis Books

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25 Books on Content Marketing

Kristi Hines

In this post, I’ll share 25 books on content marketing. Content Marketing Books. The post 25 Books on Content Marketing appeared first on Kristi Hines. Blog Content Marketing Freelance WritingDo you want to go offline with a good book?

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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently

Only slightly more than half of organizations have a content marketing strategy. And 64 percent of content marketers aren’t satisfied with their organization’s ability to measure content performance. Step 1: Align your content marketing strategy around business goals.

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Excellent Customer Service Is Also Excellent Marketing

David Meerman Scott

New Rules of Marketing and PR Case Studies New Rules of Sales & Service Marketing Best Practices FanocracyWhen you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be.

Retail 135
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Inbound Marketing Vs. Outbound Marketing

Neil Patel

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing.

Marketing 140
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B2B Video Marketing Ideas and Best Practices

ContentWriters

One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. So how do you start B2B video marketing?

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Compare The Best Marketing Automation Software

Quick Sprout

Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. The Top 9 Best Marketing Automation Software. Constant Contact — Best Overall Marketing Automation. HubSpot — Best for Inbound Marketing.

Marketing 112
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Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Marketers share what they’re doing (and not doing) – and they don’t all agree. Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Continue reading → Company News

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The Betty Crocker Secret to an Email Marketing Strategy People Enjoy

CopyBlogger

You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger. Content Marketing Email Marketing Featured Selling

Marketing 138
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Are Inbound Marketing and Content Marketing Still Different in 2021?

Content Marketing Institute

Continue reading → The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute. CMI’s Robert Rose was recently asked a question he hadn’t heard in a while.

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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.

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How Does Content Marketing Drive Sales? + Case Studies

Article Writing

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. How Content Marketing Drives Sales.

Sales 98
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7 Marketing Objective Examples (+ How to Set Yours Right)

Ahrefs

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be for the year ahead is an essential part of every … Read more › General Marketing

Marketing 128