Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. But is marketing really to blame? The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Is there a takeaway for other companies?

Marketing 121

Marketing Advertising IT 121

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Marketing 128

Marketing Post 128

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Content Marketing Institute

SEPTEMBER 13, 2024

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

Marketing 100

Marketing 100

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 111

Brand IT Marketing Healthcare 111

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Content Marketing 128

Content Marketing Marketing Contractor Content 128

Content Marketing Institute

SEPTEMBER 20, 2024

Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

Marketing 103

Marketing Media 103

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 116

Content Marketing Marketing Content Storytelling 116

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 102

Storytelling Marketing Social Media Brand 102

Content Marketing Institute

DECEMBER 14, 2023

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.

Marketing 100

Marketing IT 100

Jasper

JUNE 19, 2024

Explore the best AI marketing tools of 2024. Find top picks, features, and benefits to elevate your marketing strategy, attract leads, and convert prospects.

Marketing 85

Marketing 85

CopyBlogger

JULY 4, 2024

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger. While some.

Content Marketing 97

Content Marketing Marketing Content IT 97

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing Social Media Content Creation Ads 144

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Content Marketing 118

Content Marketing Marketing Content 118

David Meerman Scott

AUGUST 20, 2024

The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! It’s the new, new!

Publishing 118

Publishing Publishing Publisher Marketing 118

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 100

Marketing Landing Page Social Media Lead Generation 100

Content Marketing Institute

OCTOBER 13, 2023

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.

Marketing 103

Marketing IT 103

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

Content Marketing 121

Content Marketing Marketing Content Sales 121

Ahrefs

SEPTEMBER 17, 2024

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, … Read more ›

Marketing 99

Marketing Content Content Marketing Blog 99

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to … Read more › Two main reasons: 1.

Content Marketing 109

Content Marketing SEO Marketing Content 109

Ahrefs

APRIL 12, 2023

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a … Read more ›

Creativity 103

Creativity Marketing Concept 103

Express Writers

JULY 22, 2024

Most B2B marketers use generative AI, even many of our clients. Most B2B marketers don’t even use generative AI for writing final drafts of blog posts. Learn six ways B2B marketers can benefit from generative AI for marketing to their high-value clients. Image from Content Marketing Institute 1.

Marketing 52

Marketing Proofreader Medical Content Creation 52

Jasper

SEPTEMBER 26, 2024

Customer marketing encourages repeat visits, enhances the customer experience, and fosters a sense of loyalty and exclusivity.

Marketing 91

Marketing 91

Content Marketing Institute

AUGUST 23, 2024

Is there something marketers can learn from the new initiative? Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Yes, to both.

Brand 98

Brand Marketing Ads IT 98

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads.

Content Marketing 96

Content Marketing Marketing Social Media Copy Content 96

Content Marketing Institute

OCTOBER 9, 2024

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

Content Marketing 59

Content Marketing Marketing Content 59

Content Marketing Institute

JULY 19, 2024

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

Marketing 111

Marketing SEO Brand 111

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 139

Marketing Content Creation Social Media Advertising 139

Grammarly

SEPTEMBER 17, 2024

The skills that every marketer needs to thrive in their role are expanding, thanks to new artificial intelligence (AI) technologies. AI is a powerful tool for marketers, essentially acting as a collaborator and thought partner that can augment and enhance a marketer’s existing skillset. What Makes an Effective AI Prompt?

Proofreader 79

Proofreader Finance Marketing Manufacturing 79

CopyBlogger

APRIL 13, 2023

Ever wonder why some businesses meet their content marketing goals, but others don’t? Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger. Curious about why some content that seems.

Content Marketing 145

Content Marketing Marketing Content Post 145

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 110

Content Marketing Marketing Utilities Content 110

Blogtrepreneur

SEPTEMBER 26, 2024

If you start studying content marketing, you can look at the general concepts that comprise this niche, or you might look at some of the ad campaigns that have been the most successful. However, even if you’re not formulating or running the campaign, you should know the three golden rules of content marketing.

Content Marketing 59

Content Marketing Marketing Content Social Media 59

Jasper

OCTOBER 1, 2024

Jasper releases three innovative new Flux ControlNets to reinforce commitment to elevating all marketing (and all marketers) with the power of AI.

Marketing 92

Marketing 92