Ahrefs

FEBRUARY 2, 2024

Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 129

Marketing SEO Content Marketing Audience 129

Express Writers

JULY 22, 2024

Most B2B marketers use generative AI, even many of our clients. Most B2B marketers don’t even use generative AI for writing final drafts of blog posts. Learn six ways B2B marketers can benefit from generative AI for marketing to their high-value clients. Image from Content Marketing Institute 1.

Marketing 52

Marketing Medical Proofreader Content Creation 52

Make a Living Writing

JULY 22, 2024

While that might not sound like a lot, compared to copywriting or other writing markets, getting your poetry published can be a stepping stone for bigger things. Where to Find Poetry Jobs If you want to tap into your more creative side, write poetry, and learn how to make money writing , check out these 14 poetry markets to get started.

Freelance 99

Freelance Writer Writing Marketing 99

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Marketing 128

Marketing Post 128

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. But is marketing really to blame? The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Is there a takeaway for other companies?

Marketing 113

Marketing Advertising IT 113

CopyBlogger

JULY 4, 2024

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. Continue Reading The post A Simple Guide To AI Content Marketing appeared first on Copyblogger. While some.

Content Marketing 95

Content Marketing Marketing Content IT 95

Jasper

JUNE 19, 2024

Explore the best AI marketing tools of 2024. Find top picks, features, and benefits to elevate your marketing strategy, attract leads, and convert prospects.

Marketing 86

Marketing 86

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 116

Content Marketing Marketing Content Storytelling 116

Content Marketing Institute

JULY 19, 2024

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

Marketing 86

Marketing SEO Brand 86

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Content Marketing 128

Content Marketing Marketing Contractor Content 128

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Content Marketing 120

Content Marketing Marketing Content 120

David Meerman Scott

JUNE 6, 2024

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing.

Marketing 98

Marketing 98

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads.

Content Marketing 96

Content Marketing Marketing Social Media Copy Content 96

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 103

Marketing Landing Page Social Media Lead Generation 103

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

Content Marketing 127

Content Marketing Marketing Content Sales 127

Content Marketing Institute

JULY 8, 2024

Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin. Attribution models don’t work anymore.

Marketing 101

Marketing 101

Smart Blogger

SEPTEMBER 6, 2023

Are you tired of draining your budget on costly email marketing tools? News flash: You can run successful marketing campaigns without shedding big bucks. Let us guide you to digital marketing nirvana without spending a dime. Here is a curated list, in alphabetical order, of nine free and effective email marketing platforms.

Marketing 96

Marketing Landing Page Digital Marketing Social Media 96

Content Marketing Institute

DECEMBER 14, 2023

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.

Marketing 94

Marketing IT 94

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing Social Media Content Creation Ads 144

Ahrefs

APRIL 12, 2023

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a … Read more ›

Creativity 105

Creativity Marketing Concept 105

BKA Content

JULY 10, 2024

What Is a Touchpoint in Marketing? Most digital marketers now use multi-touch attribution analytics as a key metric of success, so touchpoints must be important. However, this raises the question: What is a touchpoint in marketing? You’re likely also wondering how you can use touchpoint marketing to boost your overall success.

Marketing 52

Marketing Social Media Brand Awareness Insurance 52

Ahrefs

MARCH 7, 2024

Just the names themselves will give you a good idea of what’s important in content marketing. To organize things a bit, we’ve organized the metrics into eight categories. Let’s get to it. This type of metric measures the efficiency of … Read more ›

Marketing 115

Marketing Content Content Marketing IT 115

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content. By contrast, content marketing is all about engaging with your audience and creating a bond of trust with visitors to your site.

Content Marketing 97

Content Marketing SEO Search Engine Optimization Marketing 97

Content Marketing Institute

OCTOBER 13, 2023

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.

Marketing 95

Marketing IT 95

CopyBlogger

APRIL 13, 2023

Ever wonder why some businesses meet their content marketing goals, but others don’t? Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger. Curious about why some content that seems.

Content Marketing 145

Content Marketing Marketing Content Post 145

Ahrefs

SEPTEMBER 12, 2023

This depends on your principles and what you define as ethical—but to get more concrete answers, we spoke with some marketers and … Read more › In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.

Marketing 123

Marketing IT 123

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

Marketing 89

Marketing Electronics Social Media Text 89

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 139

Marketing Content Creation Social Media Advertising 139

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company. But don’t sweat it.

Agency 98

Agency Content Marketing Marketing Script 98

Jasper

JULY 15, 2024

Here are three cost-effective, intuitive, and powerful Copy AI alternatives that can save you hours by automating large-scale content marketing workflows and pr

Content Marketing 85

Content Marketing Marketing Content Copy 85

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 113

Digital Marketing Search Engine Optimization Marketing Social Media 113

Backlinko

MARCH 14, 2024

Looking for lucrative affiliate marketing niches in 2024? Discover untapped markets with high demand and learn expert tips to maximize your earnings. We've got you covered! Click now and find your niche to success!

Marketing 102

Marketing 102

Content Marketing Institute

APRIL 30, 2024

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

Marketing 103

Marketing Content Marketing Content 103

Content Marketing Institute

JULY 25, 2024

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.

Management 74

Management Marketing Content Content Marketing 74