The Idea Logical Company

MAY 8, 2024

It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss

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Publisher Publishing Publishing Copy 312

Nick Ursborne

MAY 12, 2024

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They were the best of the best, and inspired the work of everyone. They shaped the overall creative output of the agency. They also used their experience and judgement to decide whether any particular piece of work was good enough.

Creative Director 144

Creative Director Creativity Art Director Copywriter 144

Enchanting Marketing

MAY 7, 2024

Well, you know … It seems a bit weird. Who writes a post about 3 tiny dots? But here’s the thing … The ellipsis— dot dot dot —can have an outsized impact on your writing. It can adjust your tone, up suspense, and even keep your readers engaged. That seems quite a lot for 3 tiny dots, eh? Let me show you … 1. Use an ellipsis as a drumroll … The 3 dots can nudge readers to pay attention and read on.

Persuasion 155

Persuasion Food Copywriter Copywriting 155

Kristi Hines

MAY 6, 2024

tl;dr – My experience with kidney stones and AI Answers about them from Google, Microsoft, ChatGPT, and Perplexity. During the summer of 2020, when the entire world was focused on the pandemic, getting treatment for other health issues became a challenge. I started experiencing a lot of back pain, but I shrugged it off as an injury and took Advil to cope.

Hospitality 130

Hospitality Food Engineering Publisher 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jasper

MAY 11, 2024

Standing out as a realtor can be hard, especially when you’re selling something like a home. Check out these real estate ad examples for some inspiration.

Ads 105

Ads 105

Ahrefs

MAY 9, 2024

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.

SEO 101

SEO Consulting Agency 101

David Meerman Scott

MAY 8, 2024

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

Creativity 90

Creativity IT 90

Content Marketing Institute

MAY 10, 2024

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.

Marketing 82

Marketing 82

Freelance Union

MAY 10, 2024

This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year:  [link] If you are a business owner, you have likely encountered difficult or problematic clients. This applies regardless of how long you have been in business, or if you are a new entrepreneur.

Projects 82

Projects Communication Management Food 82

Blogging From Paradise

MAY 8, 2024

Blogging presents you with a challenging point. On one level you wish to put yourself out there to be seen by the world.

Blog 104

Blog Blogging 104

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Grammarly

MAY 9, 2024

Of the tens of thousands of words in the English language—estimates range upward from around 170,000—the word and is one of the most frequently used, beaten only by he , be , to , and of. That’s because and is an extremely useful word. It exists to make connections, linking words, thoughts, and sentences together. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What part of speech is it ?

Food 78

Food Communication Writing Blog 78

CopyBlogger

MAY 9, 2024

This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to. Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.

Writing 69

Writing Freelance Copywriter Copywriting 69

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

Social Media 83

Social Media Media Brand Writing 83

Freelance Union

MAY 7, 2024

With tax season now behind us, it's the perfect time for freelancers to look ahead and start planning for retirement. Unlike traditional employees, freelancers don't often have access to employer-sponsored retirement plans, making it crucial to explore other viable options. Let’s explore the various retirement programs available at both the state and federal levels, designed specifically with freelancers in mind.

Freelance 85

Freelance Banking Medical Website 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Blogging From Paradise

MAY 11, 2024

As I watch a torrential and gusty downpour here in the mountains of Costa Rica I want to list the pros and cons of […]

Post 83

Post 83

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. However, content marketing can be costly and time-consuming for companies.

Content Marketing 71

Content Marketing Marketing Social Media Copy Content 71

Backlinko

MAY 8, 2024

Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.

SEO 68

SEO Agency Keywords Engineering 68

Make a Living Writing

MAY 6, 2024

Imagery is figurative language that activates the reader’s imagination to create a clear mental picture, convey tone, and elicit emotion. You can find imagery examples everywhere. From centuries-old Charles Dickens novels and Shakespearian plays to modern-day blogs and advertisements, imagery remains one of the most commonly used writing techniques.

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Writing Writer Concept Copywriter 67

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Freelance Union

MAY 7, 2024

Click to read about some of the Myths vs Facts about City of Yes: [link] New York has always been a beacon of prosperity for independent and entrepreneurial people trying to make it on their own. Whether they are newly arrived immigrants starting small businesses, new college grads with a toolbox of skills in design and marketing, or seasoned professionals looking for more flexibility, the future of work is taking place here.

Freelance 79

Freelance Manufacturing Entertainment Creativity 79

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together. But why do they work best together, and how can you incorporate a combined SEM and SEO strategy today?

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

David Meerman Scott

MAY 12, 2024

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Ads 52

Ads Advertising IT 52

Contently

MAY 11, 2024

My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.

SEO 52

SEO Content Food Social Media 52

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Blogging From Paradise

MAY 6, 2024

Bloggers usually cling to this attitude: “I will look for readers, customers and clients.

Blog 87

Blog Blogging Blogger 87

Blogtrepreneur

MAY 9, 2024

The journey towards success is one littered with challenges, struggles, victories and disappointments. Ambitious, forward thinking entrepreneurs need to cultivate a particular kind of mindset if they are going to guarantee their success in the long term. That mindset needs to not just be positive, but open and growing, willing to learn from mistakes and failures, changing and evolving according to current needs.

Collaboration 52

Collaboration IT Blog Blogging 52

Verblio

MAY 9, 2024

If you’re a marketing agency trying to create content at scale for your clients, the question of outsourcing content to professional content writers —whether that’s individual freelancers or a white label content writing platform—has likely come up. Wondering whether a white label platform might be right for you? Wondering how Verblio’s white label feature works?

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Agency Writing Content Freelance 52

iWriter

MAY 8, 2024

Are you ready to take your YouTube channel to the next level? Scriptwriting is crucial in creating engaging and successful videos, but it’s easy to fall into common traps that can hold you back. In this post, we’ll explore five scriptwriting mistakes that could be sabotaging your YouTube success. Don’t let these pitfalls stand in your way – read on to learn how to avoid them and start creating content that truly shines!

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Script Storytelling Entertainment Content Creation 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

The Hoth

MAY 7, 2024

If you want to reach the top of Google and stay there, then you’ll need a stronger backlink profile than your competitors. Backlinks are one of the most important ranking factors for Google’s search algorithm, so you’ll need to take part in link-building if you want to reach the #1 position. The only problem is building links is a time-consuming process that can be downright confusing.

Text 52

Text Keywords Management SEO 52

Blogging From Paradise

MAY 12, 2024

Volume spamming business products and services to millions can net bucks.

IT 71

IT Blog Blogging 71

Blogtrepreneur

MAY 9, 2024

What’s your big idea? What product or service is driving your entrepreneurial spirit? Why do you believe that it is going to be the next ‘big thing’? Be honest – is it just another ‘me too’ idea, or is it something completely new and different, something that is going off piste to disrupt the existing way of ding things. Going “off piste” in business essentially means deviating from the traditional or expected path.

Transportation 52

Transportation Manufacturing Education Creativity 52

Copywriter Collective

MAY 7, 2024

When I finally made the move to full-time freelance blogger and copywriter from my life in the corporate world, it was both existing and overwhelming. I needed to create boundaries. As I had been writing as a side hustle for several years, building my pipeline of work was relatively easy. But before long, I was in over my head. I was working all kinds of hours, interrupting myself from one client project to take a call from another client, and being the ‘yes-girl’ to anybody and everybody.

Copywriter 52

Copywriter Copywriting Freelance Content Creator 52

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment