article thumbnail

Small Player Wins Big in Brand Games

Content Marketing Institute

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Brand 100
article thumbnail

5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

Brand 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Branding Tips for Bloggers

Blogging From Paradise

(Updated 2/8/2024) Branding tips for bloggers seem irrelevant. Should little, itty bitty bloggers even consider building a brand? Do you need […]

Brand 104
article thumbnail

The 4 Elements of Building Your Brand as a Freelance Copywriter.

Nick Ursborne

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Because, as a freelancer, your brand is YOU. And their name is their brand.

article thumbnail

Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding!

article thumbnail

Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 89
article thumbnail

How AI Grades for Influencers Help With Brand Safety

Content Marketing Institute

How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. New AI tools can help.

Brand 103
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)