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Content Marketing for Small Businesses: 7 Projects for Brand Managers

CopyBlogger

The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Branding Content Marketing Content Marketing Strategy Featured

Projects 114
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The 4 Elements of Building Your Brand as a Freelance Copywriter.

Nick Ursborne

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. And their name is their brand.

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How Do Brands Come Up With Their Names?

Caroline Gibson

Ever wondered where companies get their brand names from? By and large, new companies will turn to a naming agency or a copywriter to create a brand name that’s fresh, memorable and available as a dot something. Brand names based around letters. Brand names with provenance.

Brand 130
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Branded Content: Getting It Right

Content Marketing Institute

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.

Brand 108
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Are Social Reels Relevant for Brands?

Contently

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion.

Brand 97
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How Author Platform Connects to Author Brand

Jane Friedman

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Brand elements consist of the author photo, the colors on your materials, the fonts that grace all your printed materials, and the way all those elements work together.

Brand 109
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How to Brand Your Business When You Have Multiple Audiences

Ashleyn Writes

You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they should wanna work with.

Brand 130
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7 Essential Steps to Build a Personal Brand Business

CopyBlogger

If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.

Brand 105
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3 Branding Statement Generators to Help Build Up Your Brand

Jasper

Check out 3 branding statement generators and see how they can help strengthen your personal or business brand. Plus, see examples of great brand statements

Brand 98
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5 Steps To Find Your Brand Voice

Content Marketing Institute

It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick. If your content didn’t have your logo, would your audience recognize it as your company’s? Continue reading → Content Strategy

Brand 132
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Key Steps for Finding the Best Influencers for Your Brand

Contently

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. This is distinct from what you, as a brand, want the audience members to know.

Brand 103
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Digital Brand Compliance: A New Responsibility of Content Marketing

Content Marketing Institute

It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. As content grows as a strategic business function, a new market has arisen.

Brand 119
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Branding Gone Amok™

David Meerman Scott

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols. Worst Practices Case Studies Fanocracy

Brand 55
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Style Guide: How To Write One for Your Brand

Content Marketing Institute

Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration. Continue reading → Company News

Brand 120
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4 key components for creating your ethical brand

The Ethical Copywriter

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. For ethical businesses, creating a brand can come more easily. Brand voice It’s not just important how your brand looks, but also how it sounds!

Brand 52
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Free Access to Brand-New Writing Training

AWAI

Exclusive access to brand-new writing training — for a limited time

Brand 52
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A brand new opportunity for writers has finally arrived!

Make a Living Writing

Chandler Bolt and the team behind Self Publishing School are offering a brand new solution for authors. If you’ve ever wanted a professional quality book, then the brand-new selfpublishing.com is the place for you.

Writing 81
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Brand Perception: What is it & How Do We Measure it

Neil Patel

If consumers don’t perceive your brand the way you want them to, your business will struggle with loyalty and getting new customers. Today, I’m covering brand perception in detail. What Is Brand Perception? Brand Perception vs. Brand Equity. Brand Audits.

IT 136
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15 Digital Content Mistakes That Can Hurt Your Brand

Content Marketing Institute

At worst, it could seriously damage your brand. Publishing the wrong content can take many forms, but the end results are similar. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading → Company News

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company?

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Competitions and Compromises Abound – But Which Brands Are Winning?

Content Marketing Institute

Continue reading → The post Competitions and Compromises Abound – But Which Brands Are Winning? This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing.

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What Influencers Wish Brands Knew About Sponsored Content Partnerships

Content Marketing Institute

Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute. Publishing sponsored content through bloggers and influencers requires you to do some homework.

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3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands

Content Marketing Institute

Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute.

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3 Brands Crank Up the Volume [Content Marketing Examples]

Content Marketing Institute

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Brand 133
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5 Rules for Your Sub-Brand Keyword Strategy

Neil Patel

Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. Successful sub-branding means targeting the right audience with the right product. Why Do Businesses Create Sub-Brands?

Keywords 118
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5 SEO Tips for Fintech Brands to Follow

Article Writing

Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance.

Writing 86
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5 Awesome Brand Voice Examples (+ Free Worksheet to Create Your Own Brand Style & Tone Guidelines)

Content Hacker

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. And why does brand voice matter?

Brand 84
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5 Practices To Build A Successful Cannabis Brand 

Blogtrepreneur

Branding is an essential factor in establishing a cannabis business. Despite these challenges, other ways exist to help your brand stand out. Here are five of the most effective practices in creating successful branding for your cannabis business.

Brand 52
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How to Make Personal and Corporate Branding Work Together

Content Marketing Institute

You and your co-workers have professional personal brands. Your employer has a corporate or business brand. Continue reading → The post How to Make Personal and Corporate Branding Work Together appeared first on Content Marketing Institute.

Brand 142
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Style Guide: How to Write One for Your Brand

Content Marketing Institute

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.

Brand 142
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Do LinkedIn Newsletters Actually Get Results for Brands?

Content Marketing Institute

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.

Brand 127
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Is April Fools’ Day Worth the Risk for Brands?

Content Marketing Institute

Continue reading → The post Is April Fools’ Day Worth the Risk for Brands? April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products?

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. What Makes Good Brand Messaging? 8 Critical Steps to Crafting a Good Brand Message. Pick your brand messaging pillars.

Content 110
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How to Develop a True Brand Voice and Sound Authentic

The Hoth

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? What’s Brand Voice All About?

Brand 96
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How Corporate Branding Translates Into Actual Sales

Neil Patel

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets.

Sales 132
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The 7 Best Strategies for D2C Brands

Neil Patel

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. Dollar Shave Club is the epitome of D2C brands because their product is often a last-minute purchase.

Brand 119
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How Brands Can Use Instagram Live Rooms

Neil Patel

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Ways Brands Can Use Instagram Live Rooms.

Brand 135
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9 Tactics to Increase Brand Awareness (Tried & Tested)

Ahrefs

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus only on what’s truly impactful here.

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Why You Should Never Ask A Freelance Copywriter “What’s Your Day Rate?”

Caroline Gibson

Is the potential client knowledgeable about their brand and marketing it or do they need a lot of hand-holding? And if they’re happy to go ahead, I then need to gain a thorough understanding of their brand, target audience, challenges, etc.,

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When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?

Content Marketing Institute

Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation. Continue reading → Company News

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Brands Buck History, Give Home-Field Advantage, and More [Examples]

Content Marketing Institute

Continue reading → The post Brands Buck History, Give Home-Field Advantage, and More [Examples] appeared first on Content Marketing Institute.

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Did You Hear? Your Brand Needs a Voice Strategy

Content Marketing Institute

Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute. Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies.

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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Content Marketing Institute

Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close.