Brand Related Topics 
CopyBlogger
JANUARY 10, 2023
The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Branding Content Marketing Content Marketing Strategy Featured
Nick Ursborne
FEBRUARY 3, 2023
Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. And their name is their brand.
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Caroline Gibson
JUNE 27, 2021
Ever wondered where companies get their brand names from? By and large, new companies will turn to a naming agency or a copywriter to create a brand name that’s fresh, memorable and available as a dot something. Brand names based around letters. Brand names with provenance.
Content Marketing Institute
SEPTEMBER 7, 2022
Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.
Contently
MARCH 2, 2023
Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion.
Jane Friedman
FEBRUARY 1, 2023
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Brand elements consist of the author photo, the colors on your materials, the fonts that grace all your printed materials, and the way all those elements work together.
Ashleyn Writes
OCTOBER 18, 2021
You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they should wanna work with.
CopyBlogger
FEBRUARY 16, 2023
If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.
Jasper
OCTOBER 20, 2022
Check out 3 branding statement generators and see how they can help strengthen your personal or business brand. Plus, see examples of great brand statements
Content Marketing Institute
APRIL 6, 2022
It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick. If your content didn’t have your logo, would your audience recognize it as your company’s? Continue reading → Content Strategy
Contently
JANUARY 13, 2023
In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. This is distinct from what you, as a brand, want the audience members to know.
Content Marketing Institute
OCTOBER 18, 2022
It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. As content grows as a strategic business function, a new market has arisen.
David Meerman Scott
AUGUST 9, 2022
This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols. Worst Practices Case Studies Fanocracy
Content Marketing Institute
JUNE 7, 2022
Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration. Continue reading → Company News
The Ethical Copywriter
APRIL 1, 2022
When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. For ethical businesses, creating a brand can come more easily. Brand voice It’s not just important how your brand looks, but also how it sounds!
AWAI
JANUARY 28, 2023
Exclusive access to brand-new writing training — for a limited time
Make a Living Writing
JANUARY 11, 2023
Chandler Bolt and the team behind Self Publishing School are offering a brand new solution for authors. If you’ve ever wanted a professional quality book, then the brand-new selfpublishing.com is the place for you.
Neil Patel
OCTOBER 30, 2022
If consumers don’t perceive your brand the way you want them to, your business will struggle with loyalty and getting new customers. Today, I’m covering brand perception in detail. What Is Brand Perception? Brand Perception vs. Brand Equity. Brand Audits.
Content Marketing Institute
FEBRUARY 8, 2022
At worst, it could seriously damage your brand. Publishing the wrong content can take many forms, but the end results are similar. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading → Company News
Neil Patel
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company?
Content Marketing Institute
JULY 30, 2021
Continue reading → The post Competitions and Compromises Abound – But Which Brands Are Winning? This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing.
Content Marketing Institute
AUGUST 10, 2021
Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute. Publishing sponsored content through bloggers and influencers requires you to do some homework.
Content Marketing Institute
OCTOBER 1, 2021
Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 5, 2021
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.
Neil Patel
OCTOBER 1, 2022
Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. Successful sub-branding means targeting the right audience with the right product. Why Do Businesses Create Sub-Brands?
Article Writing
SEPTEMBER 1, 2022
Considering how layered a topic fintech can be and the many nuances involved when creating a fully-functional website, you need something that allows you to fulfill both elements while bringing your brand ever closer to universal relevance.
Content Hacker
NOVEMBER 1, 2022
You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. And why does brand voice matter?
Blogtrepreneur
MARCH 10, 2023
Branding is an essential factor in establishing a cannabis business. Despite these challenges, other ways exist to help your brand stand out. Here are five of the most effective practices in creating successful branding for your cannabis business.
Content Marketing Institute
JUNE 29, 2020
You and your co-workers have professional personal brands. Your employer has a corporate or business brand. Continue reading → The post How to Make Personal and Corporate Branding Work Together appeared first on Content Marketing Institute.
Content Marketing Institute
JULY 1, 2020
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.
Content Marketing Institute
JANUARY 19, 2022
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.
Content Marketing Institute
MARCH 29, 2021
Continue reading → The post Is April Fools’ Day Worth the Risk for Brands? April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products?
Contently
DECEMBER 1, 2022
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. What Makes Good Brand Messaging? 8 Critical Steps to Crafting a Good Brand Message. Pick your brand messaging pillars.
The Hoth
NOVEMBER 29, 2022
Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? What’s Brand Voice All About?
Neil Patel
JANUARY 14, 2021
When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets.
Neil Patel
OCTOBER 6, 2021
Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. Dollar Shave Club is the epitome of D2C brands because their product is often a last-minute purchase.
Neil Patel
MARCH 22, 2021
Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Ways Brands Can Use Instagram Live Rooms.
Ahrefs
JANUARY 16, 2023
Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus only on what’s truly impactful here.
Caroline Gibson
MARCH 20, 2023
Is the potential client knowledgeable about their brand and marketing it or do they need a lot of hand-holding? And if they’re happy to go ahead, I then need to gain a thorough understanding of their brand, target audience, challenges, etc.,
Content Marketing Institute
FEBRUARY 9, 2023
Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation. Continue reading → Company News
Content Marketing Institute
NOVEMBER 25, 2020
Continue reading → The post Brands Buck History, Give Home-Field Advantage, and More [Examples] appeared first on Content Marketing Institute.
Content Marketing Institute
AUGUST 24, 2020
Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute. Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies.
Content Marketing Institute
SEPTEMBER 30, 2022
Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close.
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