Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 90

Brand Audience Social Media Blog Writer 90

Content Workshop

JULY 27, 2023

Your brand identity goes much deeper than your logo. That means you need to think beyond how your brand looks to how your brand feels and sounds (and sometimes smells). They’re loyal to the […] The post Brand Identity: How to find and refine your brand voice. Customers aren’t loyal to a logo.

Brand 52

Brand Content Post Marketing 52

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 94

Brand Social Media Audience Media 94

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 118

Brand Audience Writing Publisher 118

Caroline Gibson

JUNE 27, 2021

Ever wondered where companies get their brand names from? By and large, new companies will turn to a naming agency or a copywriter to create a brand name that’s fresh, memorable and available as a dot something. Here’s the reasoning behind some of the world’s most-well-known brand names. Brand names based around letters.

Brand 130

Brand Copywriter Copywriting Freelance Copywriting 130

Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics. Good news: there’s a way out.

Brand Awareness 79

Brand Awareness Brand Audience Social Media 79

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 101

Brand Social Media Audience Content 101

Content Marketing Institute

SEPTEMBER 7, 2022

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading →

Brand 113

Brand Content IT Entertainment 113

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Audience Content Creation 98

Quick Sprout

AUGUST 22, 2023

Naturally, you might be wondering where you should start or … How to Build Brand Awareness for Your Business Read More » The post How to Build Brand Awareness for Your Business appeared first on. You have many options when it comes to marketing your business.

Brand Awareness 86

Brand Awareness Brand Marketing Post 86

CopyBlogger

FEBRUARY 16, 2023

If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.

Brand 122

Brand Post Content Marketing Content 122

Freelance Union

MAY 17, 2023

Your brand values are how you show up as a business, a brand, a freelancer. When you clearly share your brand values everywhere your brand shows up, you’ll attract the exact types of customers and partners you’re wanting to reach. Establishing Your Brand Values First, you need to establish your values.

Brand 97

Brand Freelance Audience Consulting 97

Content Marketing Institute

APRIL 6, 2022

It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick. If your content didn’t have your logo, would your audience recognize it as your company’s? Continue reading →

Brand 137

Brand Audience Content IT 137

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Audience 145

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 78

Brand Audience Social Media Communication 78

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 80

Brand Social Media IT Audience 80

Content Marketing Institute

MAY 25, 2023

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →

Content 124

Content Brand Audience 124

Quick Sprout

AUGUST 30, 2023

There are only so many brand names today that speak for themselves. We’re … How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility Read More » The post How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility appeared first on.

Brand 87

Brand Management Post Marketing 87

CopyBlogger

OCTOBER 24, 2023

Welcome to the world of finding your brand voice, where your brand’s personality isn’t just a feature. Continue Reading The post Brand Voice: How to Craft a Compelling Tone That Attracts Your Ideal Customers appeared first on Copyblogger. It’s the heart.

Brand 74

Brand Post Content Marketing IT 74

BKA Content

FEBRUARY 9, 2023

How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. Use it to let people get to know the faces behind your brand.

Brand 91

Brand Social Media Keywords Content 91

CopyBlogger

JANUARY 10, 2023

The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. Continue Reading.

Content Marketing 116

Content Marketing Content Brand Projects 116

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

Brand Awareness 75

Brand Awareness Brand Social Media Audience 75

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? But keep in mind that there are different brands of funny. Ahh yes — brand voice.

Brand 130

Brand Copywriter Copywriting Copy 130

Quick Sprout

AUGUST 20, 2023

“ ~ … How to Gain More Branded Search Volume to Your Website Read More » The post How to Gain More Branded Search Volume to Your Website appeared first on. “If people like you they will listen to you, but if they trust you, they’ll do business with you.“

Website 83

Website Brand Post 83

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Audience Freelance Content 105

Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Read on.

Brand 92

Brand Marketing Agency Content 92

Content Marketing Institute

OCTOBER 18, 2022

It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. As content grows as a strategic business function, a new market has arisen. Continue reading →

Content Marketing 125

Content Marketing Content Brand Marketing 125

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

Brand 127

Brand Agency Publisher Publishing 127

Content Workshop

SEPTEMBER 28, 2023

Does a clear mission drive your organization’s brand identity, or is it more of a gut feeling? Organizations with the strongest brands have bold, well-defined mission, vision, and values statements as a guide. It’s probably not too late to clarify your brand. Don’t worry.

Brand 52

Brand Content Post IT 52

Smart Blogger

JUNE 29, 2023

In this guide we’re going to demystify the concept of brand loyalty, bringing it down from abstract theory to practical, actionable steps. What is Brand Loyalty? Or tried to convince a fervent Harley-Davidson fan to trade in their bike for any other brand? In fact, brand loyalty is about creating that emotional bond.

Brand 76

Brand Social Media Audience Content 76

Quick Sprout

AUGUST 30, 2023

If you are struggling to find an answer to this question, … How to Increase Your Brand Exposure in 2023 with Public Relations Read More » The post How to Increase Your Brand Exposure in 2023 with Public Relations appeared first on. How are you managing the reputation of your company?

Brand 79

Brand Management Post Marketing 79

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Brand 130

Brand Sales Audience Social Media 130

Jasper

MAY 2, 2023

Brand voice is the distinct personality and tone that companies use in their product messaging, social media posts, and customer service interactions.

Brand 105

Brand Social Media Media Post 105

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Keywords Audience Search Engine Optimization 116

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. This is distinct from what you, as a brand, want the audience members to know. That has opened up influencer opportunities to a far larger number of brands. Look beyond celebrity influencers.

Brand 102

Brand Social Media Audience Media 102

BKA Content

MARCH 12, 2023

8 Ways To Increase Brand Awareness When it comes to branding for small businesses , you as a business owner have a myriad of options and approaches to choose from. If you are like most entrepreneurs, you want your brand to become popular and in turn, attract customers. Blogging can help you build a community around your brand.

Brand Awareness 52

Brand Awareness Brand Social Media Audience 52

Content Workshop

SEPTEMBER 14, 2023

In the dynamic world of modern marketing, where personalized communication is the key to capturing your audience’s attention, crafting a message map has become a powerful tool for anchoring brand identity and brand messaging.

Brand 52

Brand Audience Communication Content 52