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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

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Content Curation: How to Build a Fandom by Talent-Scouting Great Content

Ahrefs

I think content curation can help with that. In this article, you’ll learn why content curation is great for growth, and how to … Read more › Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to.

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The Importance of Research in Content Marketing

ContentWriters

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and content creation at scale while improving SEO?

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How To Use Content Pruning for SEO

BKA Content

How To Use Content Pruning for SEO Over 75% of marketers confirm that their content marketing is effective for generating leads and revenue. However, stale content can adversely impact your search engine optimization and wreck those success rates, which is why you need to employ content-pruning SEO tactics.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? We’ve all been there.

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Buyer Journey Content Mapping: Content for Each Stage

ContentWriters

Savvy marketers deliver content throughout this cycle to build familiarity and brand trust. Understanding what types of content and how to use them at each stage is core to a buyer journey content mapping strategy. As a potential customer goes through their buying process, you want your content to help them to the next stage.

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How B2B Brands Can Leverage User-Generated Content

Contently

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

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