article thumbnail

The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

Was my book just lost in the sea of self-published novels? Then, I published Falling Cryptic , and something unexpected happenedreaders who discovered my second book went back and bought my first. The indie publishing long game The best advice I can give to self-published authors? At first, I felt frustrated.

Publisher 141
article thumbnail

How to Describe Your Target Readership So It’s Meaningful to Agents and Publishers

Jane Friedman

You want the agent or publisher to be nodding their head at your reader description and thinking, “Yes, I understand exactly who you’re talking about. Publishers still need a clear idea of how they might market and position your book to an existing readership, where they would send review copies, where they would advertise, etc.

Publisher 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9th Edition of The New Rules of Marketing & PR Publishes Today

David Meerman Scott

First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.

Publisher 117
article thumbnail

What the ruling against the PRH-S&S merger means for the publishing business

The Idea Logical Company

That will not be good news to Hachette and HarperCollins, both of which opposed the PRH-S&S merger but probably hoped they could pursue S&S if the publisher remained independent. The five biggest publishers are probably at their high water mark for market share. Publishing new titles profitably has become exceedingly difficult.

Publisher 276
article thumbnail

The Best Days And Times To Publish Blog Posts (Based On Data)

Blogging Wizard

When you publish your blog posts can have a significant impact on your traffic and engagement. But when should you actually be publishing your posts? This isn’t the easiest question.

Blog Post 286
article thumbnail

Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them.

Publisher 236
article thumbnail

Marketers Using AI Publish 42% More Content [+ New Research Report]

Ahrefs

In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs? AI use for content marketing is extremely prevalent: 87% of … Read more ›

Publisher 111