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3 Questions Your Creative Director Wants You to Answer

Content Marketing Institute

Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. Continue reading → The post 3 Questions Your Creative Director Wants You to Answer appeared first on Content Marketing Institute. And read expert advice from two designers who know what can go wrong and how to help it go right.

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Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona

David Meerman Scott

I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans targets. Recently, I discovered Stoned Immaculate , an online clothing store that immediately captured my interest with a super-cool, retro vibe.

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5 Reminders About Creativity From The Beatles: Get Back

Content Marketing Institute

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.

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Copywriting Corporate Books

Melanie Saxton

I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. Corporate books can include the trajectory upward, from founding to Fortune 500 status.

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Pay Up Ye: FIFA Cited in Non-payment Suit Against Yeezy in NYC

Freelance Union

As covered in Business Insider , on December 7, 2022, New York-based creative director, Katelyn Mooney filed a complaint against Kanye West’s Yeezy brand, claiming she is owed $95,000.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. They must also have a creative streak to churn out a good copy. Collaborate with marketing, product, and creative departments to develop the right messaging. Are you thinking of a career in copywriting?

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10 Genius Content Marketing Quotes That Will Inspire You

Article Writing

Thought leadership is about solving, not selling. ”- Mina Seetharaman, Executive Vice President, Chief Strategy and Creative Officer, The Economist. The things we perceive as creative brilliance are often the product of a system. ” – Allen Gannett, Founder TrackMaven.

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People Round-Up, Mid-October 2022

Publishing Trends

At Penguin Random House , SVP, Director of Publishing Operations Sue Malone-Barber will retire at the end of the year. At Tarcher Perigee , Editorial Director Sara Carder has departed and can be reached at sarakatecarder@gmail.com. Jordan Rodman , previously Director of Publicity at Avid Reader Press , will join Vintage Anchor as Senior Director of Publicity on October 31. She was most recently SVP, Group Sales Director for Knopf Doubleday. PEOPLE.

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People Round-Up, Mid-November 2022

Publishing Trends

He was most recently Director of Consumer Insights at Ingram Content Group. Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman. At the newly rebranded Canary Street Press , formerly HQN , Bess Braswell has been named Senior Publishing Director in addition to her existing role as Senior Publishing Director of Inkyard Press. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

Top Features: Intake and resource management Content production and distribution Performance measurement Source Optimizely Content Management System combines creativity and artificial intelligence in a productive management software. verified Creative Director via G2.

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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

A great example comes from Tim Coppens, creative director and founder of the fashion brand that carries his name. It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy.

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People Round-Up, Mid-December 2022

Publishing Trends

He was previously Director of Financial Analysis at Penguin Random House. Hannah Babcock , formerly Rights and Co-Editions Manager at Scholastic , joins Random House Children’s Books as Director of Subsidiary Rights, and Alyssa Eatherly , formerly Literary International Rights Coordinator at William Morris Endeavor , joins as Associate Manager of Subsidiary Rights. Rick Rekedal joins David C Cook as Chief Creative Officer. PEOPLE.

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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Here’s what Vince Soliven, the executive creative director of the campaign, said about it: When you have a social media star who is ‘a regular person,’ it bridges the gap for the consumer. Getting more customers in today’s competitive world is nearly impossible.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. As Buffer’s editorial director, Ash Read, told HubSpot: “[your] editorial calendar should be a resource for your whole team, not just content creators.”

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People Round-Up, Early March 2023

Publishing Trends

PEOPLE Nina von Moltke , President and Director of Strategic Development at Penguin Random House , is leaving the company in May. Chiwoniso Kaitano joins MacDowell as Executive Director, succeeding Interim Director Philip Himberg. Most recently she was Executive Director of global NGO Girl Be Heard. Nathan Rostron joins ZE Books as Interim Publishing and Marketing Director. He was most recently Editorial and Marketing Director at Restless Books.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

Tim Washer, an SNL writer and creative director at Cisco, has great tips about how to exercise your funny bone. Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. . What about those less-than-obvious brands?

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Co-writing Fiction With Generative AI With Charlene Putney

The Creative Penn

How can creatives approach AI possibilities with curiosity rather than fear? In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. AI-powered creativity tools for writers.

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Using AI For Art, Images, And Book Covers With Derek Murphy

The Creative Penn

I wanted to talk to you because I know you're a multi-passionate creative, you're very visual, also with words, obviously. Why are you interested in AI as someone who's done some pretty traditional work in the creative sphere? It's that creative direction.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. Creative #content is critical to stand out in the screaming noise distracting your audience. It’s time to rethink how we approach creativity,” he says.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Glenn’s team consists of himself, a creative director, an art director, and 7-10 writers, and support from shared production and design staff that serve all of JLL Americas. As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced. Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year.

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How to Measure Your Success

Men With Pens

Currently working as a freelance creative director and continuously starting up online projects when he's not out trying to take over the world. Everyone measures success differently. Some people measure it by their net worth, others define themselves by their job title and career, and still others gauge it by their possessions, such as their house, cars, and jewelry.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

From a creative director and photographer straight to you. Coming to you live from amid the christmas tree, twinkle lights, and wrapping paper – I’ve got the holiday spirit full force! It’s my favourite time of year, Grab a glass of eggnog and wander through the news this week. How to Figure Out Your Overarching Theme — The Definitive Resource List | Puttylike.

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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. Posted by MiriamEllis. Image credit: J.B.

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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

Owners, creative directors, writers, in-house and agency SEOs, and many other types of practitioners contribute to marketing local businesses and participate in our initiative. Posted by MiriamEllis. Image credit: J.B.

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Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

I, for one, can’t design myself out of a box, so I’m always grateful for CMI Creative Director Joseph Kalinowski.). Lisa Murton Beets , our research director, has been so instrumental in the growth of our editorial – and business. Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team.

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How to Become a Professional Speaker when You Have No Leads or Experience

ProBlogger

Emilie Wapnick is the Founder and Creative Director at Puttylike , where she helps multipotentialites (people with many passions and creative pursuits) integrate ALL of their interests into their lives. By Emilie Wapnick of Puttylike. If you’re like most bloggers, you probably have a message that you want to share with the world. Speaking is a great way to expand your reach and connect with people on an emotional level.

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How to Become a Professional Speaker when You Have No Leads or Experience

ProBlogger

Emilie Wapnick is the Founder and Creative Director at Puttylike , where she helps multipotentialites (people with many passions and creative pursuits) integrate ALL of their interests into their lives. By Emilie Wapnick of Puttylike. If you’re like most bloggers, you probably have a message that you want to share with the world. Speaking is a great way to expand your reach and connect with people on an emotional level.

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Full-time Freelance Writing Jobs | Men With Pens

Men With Pens

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Copywriters can advance to Creative Director positions, for example. Creative work can wear you out if you do it every day for years. The creative director took me aside to talk about my fee.

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“Brushing it Off” Vs. “Brushing It Off”

ProBlogger

With me as Creative Director and Dad as Chief Technical Officer and Director of Engineering, the product, no matter how poorly it actually performed in the races, would be something prized and rewarding for both of us—it was something we would, literally, “brush off” when we’d finish, take it inside to show Mom, and then put on the trophy shelf after it had served on the racetrack. This guest post is by Nick Thacker of Life Hacks for Living Well.

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