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Did Cannes Lions Awards Just Say Content Beats Advertising?

Content Marketing Institute

Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Content stole the spotlight at the Cannes Lions this week. Is this shakeup a genuine shift of content’s role?

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What is Comparative Advertising?

Neil Patel

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Comparative advertising works best when you’re making specific, measurable comparisons.

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Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

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7 Fitness Advertising Tips and Strategies

Neil Patel

Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising. Fitness Advertising Relies Heavily on Visuals. 7 Fitness Advertising Strategies to Test.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

This session is perfect for marketers aiming to bridge the gap between physical and digital advertising landscapes. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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10 Successful Twitter Advertising Ideas

Neil Patel

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags. The Top 10 Twitter Advertising Ideas. Make Sure Your Ads Are Creative.

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10 Successful Google Advertising Ideas

Neil Patel

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Tips for Generating Google Advertising Ideas. There are a lot of components involved in generating and executing successful Google advertising campaigns. With around 3.5