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The Pain and Payoff of a Fintech Case Study

Contently

Track metrics such as engagement rates, lead generation, and conversion rates. Ensure your data is accurate and verify that all claims are backed by solid evidence to maintain credibility. How can fintech brands measure the effectiveness of their case studies? What are some cost-effective methods for repurposing case study content?

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Use a Content Strategy Template To Scale Up Quickly

Contently

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Or maybe you’re simply trying to retain your existing customer base.

Content 72
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10 Steps to Content Mapping Mastery + 5 Tools

Copywriter Collective

For consideration, check your content’s click-through rates and number of lead-generating form fills. For awareness, monitor time on page, social shares, and understand to what levels their engagement has reached. Lastly, for the decision stage, always monitor your conversion rate and figures of the sale.

Content 61
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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Content formats include: Blog posts : Great for in-depth information and SEO. Works well for audiences seeking detailed explanations or analysis. Videos : Perfect for visual learners and complex topics.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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The SEO KPIs That Actually Matter (And How to Track Them)

Backlinko

Because these are the metrics most clearly tied to your larger goals of lead generation and revenue impact. Your team should measure engagement and behavior KPIs to monitor progress toward goals related to lead generation , revenue impact , and authority building. In other words: goals that drive business growth.

SEO 68
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How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

Leads Generated Not all leads are created equal. Track qualified leads your content generates — people who fit your customer personas and have buying potential. For example, use UTM parameters on content links to see which pieces drive the most leads.

Content 111