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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company?

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9 Tactics to Increase Brand Awareness (Tried & Tested)

Ahrefs

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus only on what’s truly impactful here.

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How to Use PPC For Brand Awareness

Neil Patel

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. How do you help people become more aware of what you’ve created or are trying to sell? What Is Brand Awareness, and Why Is it Important?

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7 Instagram Contest Ideas to Grow Brand Awareness

Neil Patel

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. All of these stats show that running Instagram contests is one of the best ways to improve brand awareness. Here is an example of a brand that uses this strategy.

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Brand Awareness Campaigns – Are They Smart for you??

Spectrum Net Designs

Brand Awareness Campaigns – Is it Smart for you? The post Brand Awareness Campaigns – Are They Smart for you??

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How to Know If Your Content Impacts Brand Awareness [Tools]

Content Marketing Institute

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Infographics aren’t so effective, however, if what you really want is to increase awareness of your brand. Branded how-to guides.

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How to Create a Business Email Address for Your Digital Marketing Agency

Bramework

Your business email address should reflect your brand and your mission. Creating a business email address is a great way to establish trust, build your brand, and create a sense of authority. Today, people trust more in a brand that has a business email address by 33%.

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Do You Need a Website Content Writer: Where to Find Them in 2023?

Bramework

They will also craft copy that fits your brand’s voice and targeted audience. Especially written work that’s within the branding guidelines of your business. Are you trying to figure out if you truly need to hire a website content writer for your blog or business?

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Build Brand Awareness and Business with Creative Video Blogging

ProBlogger

You have to think, “how can I spread awareness on what my business is while not directly selling to people, and be a bit entertaining while I’m at it?” You’re building long term awareness in people’s minds about what you do. It’s the year of the blogger and creative video blogging for business is a powerful tool in spreading the awareness that could take your blog, and business, to the next level.

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. We want your blogs to be better, reach more people and help more brands grow.

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How to Write Engaging Social Media Captions At Scale

Jasper

Use these tips to write engaging copy that resonates and builds brand awareness Social media captions are prime real estate for connecting with your audience.

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Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Content Marketing Institute

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics.

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4 Content Marketing Goals That Really Matter to the Business

Content Marketing Institute

Brand awareness, anyone?) Too often, content marketers set goals that their business leaders don’t care a lot about. Here’s how to speak their language and set goals better connected to the business. Continue reading → Company News

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6 Powerful Tips for Creating Wildly Successful Partnership Marketing Campaigns

Jasper

Partnership marketing is a great way to reach new audiences and boost brand awareness. Here’s what it is, why it’s important, and how you can implement it

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Indirect Marketing: Definition, Types, & Examples

Ahrefs

Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you.

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The Top 14 Types of Social Media Content To Produce

Jasper

Social media content can create brand awareness and drive sales when done right. Here are all the social media content types worth creating

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Cornerstone Content Strategy: Worthwhile or a Waste of Time?

Jasper

Is cornerstone content strategy worth trying to boost your brand awareness, site traffic, etc.? Learn what it is, its benefits, and how you can create it

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How to Use Low Search Volume Keywords to Optimize B2B Tech Content

Moz

For competitive niches, small addressable markets, or both, turn to this proven approach when trying to grow targeted organic traffic and brand awareness: targeting low search volume keywords

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4 Content Marketing Goals That Really Matter to the Business

Content Marketing Institute

Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it. Here’s the truth. If content marketing is to be an integral component of your company, you better set goals that speak to the business.

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Why Daily Social Media Themes Can Make Social Media Marketing Easier

Skylark Virtual Services

In addition, daily social media themes can help you build brand awareness and keep your marketing. Daily social media themes, also known as hashtags, provide a common thread for users to follow and participate in.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind.

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Crafting Effective Marketing Email | Content Writing.Blog

Contentwriting

Email marketing is the best method of advertisement, brand awareness,gain more business and make sales. As an entrepreneur I can say with confidence that today email marketing is the most successful way of getting the clients.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product.

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New Freelance Writers Are Struggling Financially (30% Are Earning Less Than $10/hr in The First Year)

Elna Cain

I have two: one for my Twins Mommy brand and one for digital marketing, my freelance writing niche. A good option is to find start ups that need promotion and brand awareness. This is shocking!

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Starting Your Freelance Career as a Tattoo Artist

Freelance Union

Building brand awareness is vital if you’re hoping to begin a budding career as a freelance tattoo artist. Here are six brand-building tips to help you start your career as a freelance tattoo artist. There are over 30,000 tattoo artists in the U.S. as of 2022.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. The brand publishes on different platforms to reach different audiences.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped.

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Why Video Content is Essential for Any Business | Content Marketing in Australia

Blogtrepreneur

It boosts brand awareness and improves customer engagement. This helps to increase retention rates and overall engagement with your brand. Incorporating video into your social media strategy helps increase your brand’s engagement.

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How To Find New Content Ideas with Google

Shorthand Content Marketing

If you are a small business, don’t worry too much about getting your brand name in the search results. It’s far more important that you include competitor names in your articles where you can (especially big brands), as well as the locations you service.

Content 98
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How to write email sequences that convert like crazy

Credible Content

Email sequences can increase your brand awareness Through email sequences, you send your messages to your prospects at set intervals. Importance of creating an email sequence for your business What are email sequences?

Content 130
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10 tips on writing persuasively and how persuasive copywriting benefits your business

Credible Content

You can increase your brand awareness and recognition. You can make an emotional connection with your target audience and build brand loyalty. 10 persuasive copywriting tips In copywriting, persuasive writing is used a lot.

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Why You Should Prioritize Engagement Content Metrics

Contently

Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors.

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6 Key Initiatives That Will Make Your Content Strategy Shine

Contently

A content strategy typically spans the entire content marketing funnel, from awareness to decision and possibly through customer success. Are you looking to drive brand awareness?

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Why Is Content Marketing Important for SaaS Companies?

ContentWriters

It Creates Brand Awareness It can be difficult for a new SaaS company to get noticed in a crowded marketplace. Content marketing can help raise awareness of your brand and what you offer. People want to do business with brands they like and trust.

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Which Digital Marketing Channel Is Right For You?

Caroline Gibson

There are so many digital marketing channels that can help your brand, product or service stand up and stand out above everyone else; some free and some you have to pay for.

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One Secret to Improve SEO in 2021: Guestographics

Moz

One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them.

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An Introduction to Social Media Marketing: Everything You Need to Know in 2023

ContentWriters

According to a recent HubSpot survey , social media will be among the top three marketing channels that brands invest in for 2023. Social media marketing is the process of promoting your product, service or brand on social media platforms such as LinkedIn, TikTok and Instagram.

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Content Marketing Metrics that Matter

Verblio

Backlinks are important because they have a massive impact on your organic search rankings, and at the top of the funnel, this is where you want to excel to get maximum eyes on your content and improve brand awareness.

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Everything You Need to Know About Content Syndication

iWriter

This strategy exposes a brand to a broader audience while also promoting the third-party website. Several publishers still want to expose their brand to new audiences. Your brand can benefit from both free and paid content syndication. Builds Brand Awareness.

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Video Content Marketing: 4 Reasons to Use it (+ How-to Guide)

Smart Blogger

A sales funnel has three stages: Awareness Consideration Conversion Prospects in different market segments move through these stages in different ways. Encourage prospects to engage with your content by telling them who you are, what your brand mission is, and how you can help them.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. If you do it right, you gain trust, loyalty, and advocacy for your brand.

Content 109
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9 Reasons Why Blogging Is SEO’s Best Friend

Article Writing

Not only does blogging give you a platform to share your company’s story and build brand awareness, but it also has many SEO benefits. You’ve probably heard that “content is king.” But what does that really mean? And how does it relate to SEO?

SEO 113
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B2B Video Marketing Ideas and Best Practices

ContentWriters

Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services. They create brand awareness, increase website traffic, and improve sales.