Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Writing 125

Writing Ads Ad Copy Copywriter 125

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. In fact, journalism is what led me to specialize in copywriting. The fact is, people need assistance in a very competitive online marketplace.

Copywriter 130

Copywriter Copywriting SEO Script 130

Melanie Saxton

FEBRUARY 19, 2023

Your prospective editor should be able to describe past projects, share a portfolio, point you to testimonials, and discuss the timeline and deliverables for your book.

Editorial 130

Editorial Ad Copy Projects Portfolio 130

Melanie Saxton

MARCH 5, 2023

Digital Media Assistance for Authors When authors come to me for digital media assistance, I offer them the following: Social media administration Social media monitoring Optimized Website Content Writing SEO business blogging (and yes, your book IS your business) Ad copy and slogans Marketing content and coordination, including press releases, newsletters, (..)

Digital Media 130

Digital Media Media Social Media Ad Copy 130

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Editorial 130

Editorial Social Media Ad Copy Copywriter 130

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Jasper Price : Free trial, $49/month (Creator), $125/month (Teams) Jasper is a dynamic AI writing tool that excels in crafting engaging marketing copy.

Copywriter 93

Copywriter Copywriting Content Creation Long Form Content 93

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Ads Audience 137

Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

Ads 144

Ads Landing Page Management Keywords 144

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Advertising Landing Page Ads 120

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. If you’re using a CTA button on your landing page, the ad copy words you use either persuade people to act or chase them away. Improving your conversion rates?

Ads 145

Ads Landing Page Audience Ad Copy 145

Caroline Gibson

JANUARY 11, 2022

Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. I talk about the importance of having a distinctive tone of voice. That’s a tad dull, isn’t it?

Creativity 130

Creativity Freelance Copywriting Copywriter Copywriting 130

Neil Patel

SEPTEMBER 20, 2021

Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. The key lies in making sure your ad copy is engaging , appealing, and offers enough information to drive the viewer to click.

Ads 126

Ads Keywords Ad Copy Audience 126

Neil Patel

APRIL 19, 2021

From your images to your ad copy, users should be able to tell in an instant what you do. The brain processes images faster than words, which is why a primary element of your Twitter ads must be your images. Figures and symbols help break the monotony of text and make your ad copy stand out.

Advertising 128

Advertising Ad Copy Social Media Audience 128

BKA Content

DECEMBER 7, 2022

Who creates ad copy to entice consumers? Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding. Written Content Creation. Copywriting encompasses many types of content creation: Landing pages. Social media posts. Branding Support.

Copywriter 83

Copywriter Copywriting Freelance Writing 83

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Social Media Advertising 127

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 95

Copywriter Copywriting Persuasion Writing Style 95

Grammarly

JULY 28, 2023

Just like with emails, specify how long you want the web page copy to be to prevent the writing assistant from producing too much text. 10 Ad copy In the same vein as web page copy, if you don’t want to pay a professional, you can “hire” an AI writing assistant to generate your ad copy for you.

Writing 91

Writing Text Copy SEO 91

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Then we have the rise of Generative Pre-trained Transformer 3 (GPT-3), which rolled out a whole new chapter for AI-powered writing tools.

Writer 173

Writer Freelance Writing Social Media Copy 173

Smart Blogger

AUGUST 5, 2023

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. B2C marketing, however, is often about reaching a broad audience, creating mass appeal through emotional and aspirational messaging.

Audience 78

Audience Ad Copy Sales Marketing 78

Neil Patel

JANUARY 19, 2022

It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. This includes factors such as misrepresentation to inappropriate ad copy. Google provides clear guidelines for representing your business in the SERPs. They outline everything you can and cannot do.

Marketing 133

Marketing SEO Ad Copy Ads 133

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Although there are innumerable shades of emotions, broadly, you can divide them into 5 categories: Loyalty. Confidence.

Copy 130

Copy Writing Copywriter Copywriting 130

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Great seasonal promotions allow you to do this. Offer Temporary Sales Promotions With a Countdown Timer.

Promotion 131

Promotion Sales Ad Copy Copy 131

Neil Patel

APRIL 27, 2021

Another reason to keep each campaign unique to a region is that you shouldn’t use the same ad copy across the board. Even when you start with a broad ad, you’ll still want to keep the message exclusive to a certain region and change the copy as you transition from one region to another.

Ads 89

Ads Ad Copy Keywords Advertising 89

Neil Patel

OCTOBER 26, 2020

The first is custom, where you write concise product copy for the ad. You can only do this for one product per ad campaign. Ad copy creation begins with ideal product descriptions. Ensure your ad copy and your product descriptions knit together to showcase your brand in the best light.

Ads 119

Ads Keywords Ad Copy Brand 119

Grammarly

SEPTEMBER 18, 2023

However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them.

Copywriter 79

Copywriter Copywriting Keywords Copy 79

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually.

Ads 140

Ads Keywords Copy Ad Copy 140

Smart Blogger

JULY 11, 2023

This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Craft Compelling Ad Copy Once you’ve got your keywords sorted, it’s time to write your ads! You can uncover their ad copy, keywords, and even their ad spend.

Engineering 65

Engineering Landing Page Keywords Marketing 65

Neil Patel

APRIL 19, 2021

When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch. A/B Test Your Mobile First PPC Ad Copy. You should be A/B testing no matter what kind of ad you are creating, but mobile-first PPC ads can especially benefit from it.

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

APRIL 7, 2021

How to Select Topics for PPC Ads That Won’t Get Outdated. At this point, you know the importance of creating evergreen ads, but how can you leverage it for your campaigns? Here are some tips for writing ad copy that won’t become outdated. Brand Awareness.

Ads 86

Ads Keywords Ad Copy Copy 86

Freelance Writing Jobs

JANUARY 22, 2023

With ad copy usually being cut off after just one line of description these days, and with mobile devices having even shorter content limits, you’re going to have to somehow communicate a lot with very few words. Because it keeps your writing sharp and as adaptable as possible.

Writing Style 75

Writing Style Writing Content Landing Page 75

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. How are companies using AI copywriting? I’ll give you an example. The findings?

Copywriter 143

Copywriter Copywriting Writing Content 143

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Why stop at creating new ad copy and running A/B tests when you can find out ways to capitalize on new consumer sentiment or shifts in the market.

Landing Page 138

Landing Page Keywords Ad Copy Ads 138

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Copywriting. The concept of “copywriting” is still misunderstood by many. Copywriting is not about storytelling or presenting descriptions in any form. It has the potential to amplify your brand’s voice for target audiences.

Copywriter 94

Copywriter Copywriting Writing Content 94

Neil Patel

OCTOBER 7, 2021

For example, a tech blog may display ads about computer accessories, while a vegan-living website may display ads about vegan food products. The Amazon Prime Video ad copy literally talks about being a “bookworm.” This can be as simple as “geotargeting,” where you change the ad copy to suit users from different regions.

Marketing 123

Marketing Advertising Ads Ad Copy 123

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more.

Creativity 74

Creativity Writing Text Publisher 74

Smart Blogger

MAY 25, 2023

Start by writing small ad copies, email subject lines, or even social media captions. Whether it’s crafting compelling ad copy, writing insightful blog posts, or improving your website copywriting, an adept copywriter is a priceless asset to any team. How does it prompt you to act?

Copywriter 77

Copywriter Copywriting Copy Persuasion 77