Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > Social Media & Ads.

IT 114

IT Medical Architecture Manufacturing 114

Nick Ursborne

DECEMBER 18, 2024

Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. The most successful copywriters in the age of AI will be those who can effectively partner with these technologies, leveraging their strengths while retaining their unique human touch. Finally, I recommend you try Gemini 1.5 Pro with Deep Research.

Copywriting 200

Copywriting Copywriter Content Creator Content Creation 200

Ahrefs

APRIL 8, 2025

This is a recipe for mediocrity. Competitors dont always know what theyre doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also dont want to get into a copying war and … Read more ›

Ads 110

Ads Copy Marketing 110

Backlinko

JANUARY 6, 2025

” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads. A consistent 10x return on ad spend (ROAS). maximum ad spend per customer.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Jane Friedman

JUNE 12, 2025

If you think of creativity as a freewheeling and boundless activity, adding rules may seem counterintuitive. What I discovered, though, was that not only could I do so, but that there are added joys to returning to characters you’ve already introduced in previous books but hadn’t developed fully.

Creativity 134

Creativity Writing Prose Storytelling 134

Contently

SEPTEMBER 30, 2024

Maryland creates the digital ad tax Maryland’s digital ad tax, passed in 2021 , represents a novel approach to regulating social media giants by imposing a tiered tax on their ad revenue. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 109

Social Media Media Brand Telecommunication 109

Susan Greene

JUNE 19, 2025

Whether you need content for a website, brochure, ad, or product catalog, I can deliver high-quality, on-brand copy—often in just a few days. Here’s how simple it is: We speak via phone or video call. You tell me about your company, product, or goals. I write the copy that helps you make the sale. No job is too big or too small.

130

130

Jane Friedman

MARCH 19, 2025

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media. And sometimes, that takes patience. Sales came in, but not at the level I had dreamed of.

Publisher 141

Publisher Publishing Publishing Marketing 141

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).

IT 99

IT Marketing Keywords Search Engine Optimization 99

Kayleigh Moore

FEBRUARY 14, 2025

Were writing the script of our lives in real-time: making snap judgments, ad-libbing dialogue, wardrobing, etc. Its hard to get perspective on yourself and your way of being in the world because, well were behind the camera. But by writing fiction, we get a rare opportunity to hop inside our own minds.

Writing 173

Writing Script Concept Writer 173

Kristi Hines

JANUARY 1, 2024

How to Make Money Online: Content Monetization Programs by Platform Apple – App Developers , Authors , News Publishers , and Podcasters Amazon – Affiliates , App Developers , Influencers , Kindle Direct Publishing , and Sellers eBay – Affiliates and Sellers Envato – Marketplace for 3D Models, Audio, Code Scripts, Graphics, Stock (..)

Script 258

Script Content Creator Blogger Ads 258

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 What Are Scripts in Marketing? billion in 2023 , so you may have some competition.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

JUNE 10, 2025

But adding in, “I also write,” can feel awkward or vulnerable. Adding “aspiring” may feel small and inconsequential, but it’s not. Another reason this question can spark our defenses is that while we might have a straightforward answer to the question (i.e., “I’m You’re here. You’re doing the work. You’re writers.”

Writer 135

Writer Script Social Media Publisher 135

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement.

Brand 101

Brand Content Retail Utilities 101

Buffer

JANUARY 7, 2025

Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. Predis.ai: Generate ad images and videos Source: Predis.ai

Marketing 112

Marketing Social Media Script Media 112

Contently

AUGUST 16, 2024

Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles. And while Google doesn’t directly sell products on LinkedIn, it uses targeted ads to promote informative content and webinars that strategically reach relevant B2B audiences.

Brand 101

Brand IT Marketing Healthcare 101

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This helps readers separate fact from marketing hype.

Blog 105

Blog Blogging Medical Finance 105

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. 4 AI and its influence on marketing communication Artificial intelligence (AI) is perhaps the biggest disrupter to marketing since TV ads, and a new study reveals its already a major part of the workplace.

Communication 105

Communication Marketing Storytelling Social Media 105

Make a Living Writing

JUNE 12, 2025

While not every blog brings in a full-time income, consistent effort, smart use of ad networks and leveraging multiple income streams can lead to sustainable earnings and even a successful blogging business. When most bloggers diversify income streams, their blog depends less on ad networks or a single monetization method.

Freelance 98

Freelance Blog Blogging Portfolio 98

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. The National Library of Medicine is another massive digital library that provides a plethora of scientific trials, studies, and papers.

Medical 111

Medical Government Banking Education 111

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 87

Storytelling Marketing Social Media Brand 87

Backlinko

MARCH 31, 2025

I do mostly organic content and paid ads.” You want to analyze your competitors Google Shopping Ads using the Product Listing Ads (PLAs) data you got from Semrush. Do this: Upload the data to ChatGPT and use this prompt: “Analyze this Product Listing Ad (PLA) data for BestBuy.com from Semrush. Show your work.”

Social Media 118

Social Media Consulting Ads Brand 118

Jane Friedman

FEBRUARY 5, 2025

The persistent rewriting processsometimes with the added shake-up of getting out of the silo makes those changes possible. Then it changed to two of each. Its now evolved to feature one protagonist whose experiences are interpreted by two additional POV characters. Just as Saunders suggests, its a process. You edit a sentence.

Creativity 133

Creativity Writer Projects Text 133

Jane Friedman

JANUARY 7, 2025

If there are more than 30 chapters, publishers often choose to begin chapters left or right in order to avoid having too many blank pages in the book and adding unnecessarily to the page count and printing cost. If there are less than 2030 chapters in a nonfiction book, its usually a good idea to start chapters on a right-hand page.

Text 135

Text Publisher Publishing Publishing 135

Nick Ursborne

SEPTEMBER 7, 2023

The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Plus… when you add genuine emotion to any copy, you’re adding something unique… through voice, story or emotional touchpoints. Your adding something different to that copy.

Writer 251

Writer Copywriter Copywriting Sales Copy 251

Jane Friedman

NOVEMBER 12, 2024

Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.”

Medical 134

Medical Storytelling Writing Style Writer 134

Buffer

JULY 18, 2024

A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. Alternatives:  Moz Link Explorer 7. 

SEO 103

SEO Keywords Engineering Website 103

Jane Friedman

APRIL 18, 2025

Newly added part 6 on business basics. I added a sidebar in Part 6, under legal issues, giving a high-level overview of the current legal situation pertaining to AI. I familiarize writers with taxes, business formation, contract language, and common legal issues. Do you address artificial intelligence in the second edition?

Writer 126

Writer Digital Media Retail Publisher 126

Copywriter Collective

APRIL 11, 2025

This includes everything from brand storytelling, product demos, tutorials, skits, and UGC-style (user-generated content) ads that mimic influencer content. Unlike Instagram or traditional ads, TikTok doesnt sell. Agencies and companies are hiring freelance and in-house scriptwriters specifically to create TikTok content.

Script 98

Script Copywriting Copywriter Writing 98

Backlinko

APRIL 7, 2025

Balance Monetization with User Experience If you use display ads, ensure they don’t trigger layout shifts, overwhelm content, or create friction points for readers. Reserve space for ads in your layout to prevent content jumps when they load. Information gain means adding something new to the topic.

Medical 99

Medical Content Keywords Engineering 99

Backlinko

MAY 12, 2025

Google Ads Editor Bulk editing & offline ad campaign management Free Optmyzr Enterprise-level PPC automation and tracking Starts at $249/month. Adalysis Ready-to-go ad automation and tracking Starts at $149/month. Bonus: You can easily export your keyword lists from Semrush into Google Ads. 14-day trial available.

Ad Copy 84

Ad Copy Landing Page Agency Copy 84

AWAI

JUNE 12, 2025

Pam Foster is here to announce the names of the three winners for the May DeepSleepBuds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.

Writing 90

Writing Copy Ads 90

Backlinko

DECEMBER 19, 2024

Advertising Research Advertising Research is another competitor analysis tool from Semrush that shows you the ads your competitors are using, the landing pages their ads lead to, and how much your competitors are spending on paid search campaigns. To check out the copy theyre using for their ads, visit the Ads Copies tab.

Landing Page 102

Landing Page Social Media Ad Copy Keywords 102

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 106

IT Keywords Brand Awareness SEO 106

Backlinko

DECEMBER 23, 2024

Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free. Cost per click (CPC): The average price advertisers pay for each click on their ad thats triggered by that keyword. It involves adding keywords, incorporating internal links, using logical URL slugs, and more.

Manufacturing 99

Manufacturing SEO Keywords Text 99