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PPC Keyword Research for Google Ads: A First-Timer’s Guide

Ahrefs

When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said its smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those … Read more ›

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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

Ads 228
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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

The post A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content. One way or another, to get copy with maximum impact, you should go through each of these three steps when working with AI-generated copy and content. appeared first on Writing for the web - online copywriting and content writing.

Copy 227
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Why Don’t I See My Google Ads When I Search?

BKA Content

Its not easy to be patient while youre waiting for Google Ads to pay off, watched pot nonsense or not. Youre not the first or last business owner to panic because you cant find your ads online. Why dont you see your Google ads if youre searching for them specifically? youre not going to see your ad. It wants clicks.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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Don’t Let AI Dull Your Creativity

Nick Ursborne

Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. And when I went to my interview at the ad agency, it was pretty random. But back then, when you were hiring for an ad agency creative department, you wanted different. Instead, I worked in a quarry. I travelled.

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4 Types of Weak Words: How to Spice Up Bland Content

Enchanting Marketing

They slow down your reader without adding meaning. 4 must-know types of weak words Type 1: Chewy and tasteless Like pineapple peel or walnut husk, you dont want these words to turn up in your content. Chopping off is the best advice. Examples: Very, actual, in my opinion, really, just Chewy sentence: In my opinion, this blog post is fun.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.

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Drive GTM Efficiency with Tech Stack Consolidation

What you’ll learn: How consolidation creates a more valuable tech stack and delivers better results How high quality data and an integrated platform drive efficiency and performance What questions you should ask before cutting an existing vendor or adding a new vendor to your tech stack Why a data-first mindset helps you avoid a lot of costly mistakes (..)