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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. In the concept of slippery slide or slippery slope, your copywriting follows a set pattern.

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Monday Morning Jumpstart: Getting Started Quicker with a Proof of Concept

AWAI

In this week’s Monday Motivation for Writers session, AWAI’s Chief Success Officer, Ted Capshaw, and AWAI’s Director of Training, Jade Trueblood, talk about identifying your “proof of concept,” and how they can evolve over time…so you can continue to grow your writing business

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

The post How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories appeared first on Freelance Writing Jobs | Jobs for Freelance Writers. Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

The post How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories appeared first on Freelance Writing Jobs | Jobs for Freelance Writers. Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

A similar concept using "hub" and "authority" pages was put forth by Jon Kleinberg, a Cornell professor with grants from Google and other search engines. While we can't know the degree to which these concepts are used today, Google acquired the Hilltop algorithm in 2003. The original concept works by grouping " seed pages " by topic (for example, the Politics section of the New York Times). How to leverage topic-sensitive PageRank for SEO: The concept is simple.

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COPYWRITING AND CONTENT WRITING: A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE

Uni Square Concepts

This blog will help you understand the concepts of copywriting and content writing. Along with learning the two concepts, we will also focus on some key differences between […].

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Why Twilight has Such a Massive Following—and How to Apply This Concept to Your Blog

ProBlogger

So how can we take the concept of an everyman character and bring it to a blog about food or social media or fashion (or whatever your niche may be)? Why Twilight has Such a Massive Following—and How to Apply This Concept to Your Blog. This guest post is by Allison Boyer of NMXlive.com. I’ve never actually met a fan of Twilight. It’s true. I’ve met people who say they kinda-sorta-maybe like the books, but can’t stand the movie.

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QUALIFICATIONS REQUIRED TO BECOME A CONTENT WRITER AND ROLE OF A WRITER

Uni Square Concepts

The profession of content writing is a hot topic these days. A lot of people find the profession of content writing attractive. Consequently, many people want to pursue content writing as a career. But, before entering into any field, it is important to know a number of things about it.

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5 REASONS WHY CONTENT IS KING IN DIGITAL MARKETING

Uni Square Concepts

Digital marketing is considered as one of the best ways to promote and market products and services. Almost every entrepreneur on the planet is relying on the medium of digital media today. But it is the content in digital marketing, which makes it so effective.

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6 ESSAY WRITING TIPS: HOW TO WRITE AN OUTSTANDING AND UNIQUE ESSAY

Uni Square Concepts

Are you struggling to write an outclass essay? Does your article always fall down the quality at some points? Well, it happens mostly to those who think essay writing is the same as article writing!

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WORKING AS A FREELANCE WRITER: DO’S AND DON’TS

Uni Square Concepts

Freelancing might look intriguing, the thought of working in your own comfort space and being your boss would impress many. As simple as it may appear, freelancing may be a difficult task at first and people may wonder how to earn money by writing as a freelancer.

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CONTENT WRITING PORTFOLIO: A GUIDE TO MAKING AN EFFECTIVE PORTFOLIO

Uni Square Concepts

Every content writer or freelance writer must have thought of creating a writing portfolio, when they began with their career. A writing portfolio can make or break opportunities for a person, as a content writer or freelance writer.

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THE MOST CRUCIAL ELEMENTS TO GREAT COPYWRITING

Uni Square Concepts

A freelance marketing copywriter‘s job is to communicate the benefits of investing in a specific product/service to potential clients.

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HOW TO FIX WRITER’S BLOCK: WHAT TO DO WHEN YOU HAVE WRITER’S BLOCK

Uni Square Concepts

The field of writing requires immense amount of creativity. However, every writer has had instances when they merely gazed at the blank pages, unable to come up with ideas or compose their creative works.

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THE RELATIONSHIP BETWEEN A CONTENT MARKETER AND A CONTENT WRITER

Uni Square Concepts

A content writer and a content marketer both, are very important professionals for any entity. Their roles too, are interdependent on each other. However, the term “content marketing” is not much old. This blog will help you gain knowledge about a content writer and a content marketer.

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How to Write a Mystery Detective Character: 6 Steps for Success

ProWritingAid

Check this strategy to build your mystery protagonist from concept to detail How to create a sleuth readers will love.

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Blogging Leveraging: 4 Tips to Leverage Your Blog

Blogging From Paradise

Struggling bloggers have a tough time understanding this concept. […]. (Updated 11/29/2022) Blogging leveraging seems to be a secret among all new bloggers. blogging tips

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Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress)

CopyBlogger

I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger. Blogging Content Marketing Featured

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2 Types of Content Marketing KPIs You Should Track (Separately)

Ahrefs

For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing. These are your resources: the content you produce and … Read more › Content Marketing

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President’s Message: New beginnings and self-reflection

AIIP

As infopreneurs, many of us will be familiar with the knowledge management concepts of ‘lessons learnt’ and ‘peer reviews’ for projects. by Denise Carter As I embark on any new venture, I always like to take a little time to reflect on what brought me to this point.

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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Content Marketing Institute

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products.

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Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner

CopyBlogger

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under. Continue Reading. The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger. Content Marketing Featured Tutorials

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What Is Good Writing?

Enchanting Marketing

The pictures that Koenig paints—of playing volleyball and of a nagging thought building a nest on our shoulders—are functional; they help us understand the concepts he’s explaining. Sometimes, I savor a book slowly.

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E-E-A-T Is the New E-A-T. What the New “E” Means for SEO

Ahrefs

Nothing has changed here since the original concept of … Read more › General SEOSo according to Google, some types of content need to be produced with firsthand experience to be trustworthy. Here’s what that means for SEO. No, at least not directly.

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How This Non-Marketing Approach to Content Produced Award-Winning Results

Content Marketing Institute

Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both.

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Metaconcepts

Grammar Underground

Metaconcepts are stuffy, reader-unfriendly terms that turn simple ideas into vague, abstract concepts. Common culprits include “approach,” “condition,” “context,” “framework,” “issue,” “level,” “model,” “perspective,” “process,” “strategy,” “subject” and even “concept” itself.

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How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)

Content Marketing Institute

concepts like NFTs, blockchain, and metaverse? What’s behind the hype around Web 3.0 And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world. Continue reading → Company News

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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book.

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Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Content Marketing Institute

Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. Catch the first episode of CMI’s new video and blog series – Marketing Makers.

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How 1 Week on LinkedIn Landed Me 3 New Freelance Leads

Freelance Magic

For example, for the “unusual ways I generate ideas” concept, I could create a post that walks through each way I generate content ideas. I’m not the biggest fan of LinkedIn. I’ve never been a fan of it and recently it seemed to get more… salesy?

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3 Keyword Research Trends to Get Your Content Seen

Content Marketing Institute

Here are three SEO trends reshaping the keyword research concept. Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced.

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4 Ways to Get the Most From Your Content Marketing Operations

Content Marketing Institute

Focus on these four concepts to improve productivity, energize creativity, and stay focused. Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance.

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25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More

Content Marketing Institute

Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations.

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What Is Upmarket Fiction?

Jane Friedman

It’s a blend of literary and commercial: quality writing with a high-concept hook or unique structure So here’s where the blend comes in. What is a high-concept hook you might ask? Today’s post is by literary agent and podcast host Carly Watters ( @carlywatters ).

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How to write content based on E-A-T?

Credible Content

Google has referred to this concept extensively in its Search Quality Rater Guidelines. The E-A-T content writing framework E-A-T is a content writing framework introduced by Google.

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If You’re an Artisan, Write about it! — Artisan Book Editing

Melanie Saxton

Contact me at melaniesaxton@icloud.com , and we’ll discuss your concept, editing timelines, editing deliverables, and the editing process! Consider writing your arts-themed book, and count on me to assist with the artisan book editing process.

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Houston Ghostwriting Service

Melanie Saxton

From physicians needing autobiographies to professional athletes needing memoirs to corporate creatives with a fiction novel concept, I’ve written for them all! My Houston ghostwriting service is a great adventure!

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How to Write a Case Study (That Actually Closes Deals)

Animalz

Assume the reader is smart enough to fill in some obvious gaps, and don’t feel the need to tirelessly explicate every idea and concept. Blindfold a dozen marketers. Ask them to describe the guiding principles of a case study. You’ll hear the same answers again and again.

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What Does ChatGPT Mean for Writers and Content Marketers?

Constant Content

In many of the results seen so far, a general concept is spread over hundreds or thousands of words without developing a theme or guiding the reader from idea to idea to create engagement. While the words themselves might be in a unique order, no new ideas or concepts will ever be introduced.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz

Its topic should be explored comprehensively using concepts like MECE. AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT.

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What’s Missing From Your Content Marketing Tech?

Content Marketing Institute

Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Continue reading → The post What’s Missing From Your Content Marketing Tech? appeared first on Content Marketing Institute. Company News

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What are the differences between Copywriting and Content writing?

Content Writing

The concept of “copywriting” is still misunderstood by many. This is where the concept of FOMO ( Fear Of Missing Out) comes into play. Content Overview: .

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Bust Through Writer’s Block to Create Killer Copy

Susan Greene

Note the major points you plan to cover and flesh out some of those concepts with details if you know them. Remember that uncomfortable feeling you used to get in school when you had a term paper to do? Every time you tried to write, you mind drew a blank.

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