Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. Iterative Refinement: Don’t settle for the first output.

Copywriter 200

Copywriter Copywriting Content Creator Content Creation 200

Agency Content Writer

DECEMBER 2, 2024

Copywriters : Craft copy that persuades and generates sales. SEO Writers : These professionals focus on optimizing content for search engines. Technical Writers : They explain complex concepts in simple, digestible ways. Social Media Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn.

Content Writer 246

Content Writer Writer Portfolio Content 246

Enchanting Marketing

MAY 13, 2025

Sales copy benefits from preciseness, too. Their actual sales copy is more precise: True Tone. When sales copy is too brief, it sounds hyped up—as if its written by a marketer who doesnt really know what they’re talking about. That suggests a deep understanding. This doesnt just work in sports journalism. The result?

Persuasion 163

Persuasion Sales Copy Writing Copy 163

Income Diary

DECEMBER 24, 2023

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Automotive Technician versus copy.

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

Copywriter 105

Copywriter Copywriting Script Copy 105

The Idea Logical Company

MAY 8, 2024

I was gifted an advance reading copy that tells me the book will be published on July 2, 2024.) The ability to push out thousands of copies of books (on a sale-and-return basis, of course) was uniquely the publishers’, and that meant they decided what went into the marketplace.

Publisher 340

Publisher Publishing Publishing Copy 340

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?

Writer 251

Writer Copywriter Copywriting Sales Copy 251

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Sethi’s copy may not appeal to you.

Sales Copy 233

Sales Copy Persuasion Script Transportation 233

Copywriter Collective

APRIL 11, 2025

Write copy similar to how people speak. Use your copy to ride the trend without losing the message. Think Visually Unlike web copy or emails, TikTok is a visual-first medium. Read your script out loud. If it sounds like a text to a friend, youre on the right track. Hook-Driven TikToks algorithm rewards watch time.

Script 98

Script Copywriter Copywriting Writing 98

Jane Friedman

MARCH 19, 2025

To fix this, I started using BookSprout, a platform where authors can offer free review copies in exchange for honest feedback. This helped me build momentum early on, ensuring my books had reviews on launch day rather than waiting months for them to trickle in.

Publisher 141

Publisher Publishing Publishing Marketing 141

Nick Ursborne

OCTOBER 11, 2024

That’s what happens when you’ve been writing copy for over 45 years. I dare say I did a reasonable job… I’m sure I pressed all the right buttons in my copy… the fear of running out of money, and so on. And we can tap into those experiences when we write copy and content. You also bump into something else at my age… ageism.

Copywriter 230

Copywriter Copywriting Copy Writer 230

Backlinko

JULY 26, 2024

Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages. stars out of 5 ( 400+ reviews ) Capterra Review 4.8

Content Creation 95

Content Creation Copy Text Creativity 95

Nick Ursborne

APRIL 6, 2024

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. As a freelancer, you should be reaching out to your clients and prospects, saying, “When it comes to copy and content, I can be your human in the loop.” I didn’t just make it up.

Copywriter 267

Copywriter Copywriting Writing Freelance 267

Freelance Magic

NOVEMBER 19, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Backlinko

DECEMBER 27, 2024

Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned. Then, click Compose to generate more copy. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Write at least a few sentences.

IT 111

IT Medical Architecture Manufacturing 111

Grammarly

NOVEMBER 15, 2024

Personalized letters: AI in communication It may be tempting to just copy and paste whatever your AI writing assistant creates, but it’s not recommended. However, that doesn’t mean you can copy and paste those either; even AI for professional letters needs to be revised before it’s sent.

Writing 110

Writing Writing Style Copy Communication 110

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Freelance Magic

DECEMBER 1, 2024

There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. You might write a blog post for a tech startup one day, edit an ebook for a solopreneur the next, and craft website copy for a local business the week after that. Avoid generic copy-paste applications—they’ll get lost in the shuffle.

Freelance 130

Freelance Writer Portfolio Projects 130

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 228

Ads Ad Copy Storytelling Copywriter 228

Grammarly

APRIL 22, 2025

It identifies whether content was typed by the student, generated by AI, or copied from external sources. Unlike conventional AI detectors that attempt to infer the origin of text post-creation, Authorship proactively tracks and categorizes text during the writing process.

Education 93

Education IT Text Construction 93

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve.

Copywriter 263

Copywriter Copywriting Writing Sales Copy 263

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. A good structure, meanwhile, has a number of benefits beyond improving readability.

Copywriter 98

Copywriter Copywriting SEO Government 98

Elna Cain

JANUARY 13, 2023

” Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. You can even give it a book title or website or just copy and see what happens.

Freelance 285

Freelance Writer Script Writing 285

Nick Ursborne

SEPTEMBER 18, 2023

Futureproof your career as a writer by weaving Emotional Intelligence into your copy. Step two is to formalize that process by applying the principles of Emotional Intelligence to your copy. When you take that second step, you are creating copy that is beyond what AI can achieve. Copywriters have been doing this for decades.

Copywriter 247

Copywriter Copywriting Copy Writer 247

Backlinko

MAY 12, 2025

See What Ads Your Competitors Are Running Theres no need to guess what copy your competitors are using to get clicks. Go to the Ads Copies tab under Advertising Research. Youll see years of PPC history, including the keywords that triggered each ad, estimated CPC, and the exact ad copy. Sure, AI can create ad copy now.

Ad Copy 81

Ad Copy Landing Page Agency Keywords 81

Enchanting Marketing

JUNE 18, 2024

In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Does that sound inclusive or what?

Sales 200

Sales Persuasion Sales Copy Food 200

Contently

APRIL 23, 2025

Without human review, copy often lacks the depth and authenticity required to meet strategic goals. And unless you’re an editor with the time, energy and experience to overhaul weirdly written copy, the task can feel overwhelming.

Editorial 70

Editorial Copy Editor Healthcare Content Creation 70

Nick Ursborne

JANUARY 4, 2024

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. Does this mean I can rely on AI tools to create emotionally intelligent copy?

Copywriter 234

Copywriter Copywriting Construction Copy 234

Nick Ursborne

OCTOBER 4, 2023

This is why, to differentiate our own copy, we want to insert a real person into the narrative. Personal experience breathes life into your copy and content. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy. From description to storytelling. But so can GPT-4.

Copywriter 242

Copywriter Copywriting Storytelling Writing 242

Freelance Magic

NOVEMBER 18, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Nick Ursborne

FEBRUARY 14, 2024

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions. This is where we get to compete.

Copywriter 216

Copywriter Copywriting Freelance Copy 216

Nick Ursborne

SEPTEMBER 10, 2023

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric. It’s about dramatically improving the performance of your copy and content. It just learns about it from data.

Copywriter 230

Copywriter Copywriting Sales Copy Copy 230

Nick Ursborne

JANUARY 16, 2023

But for the most part, I haven’t been using it to write content or copy. I copied and pasted about 25 testimonials into the chat field and asked ChatGPT to go through them all and pick out the positive input that cropped up the most. I’ve been using ChatGPT a lot recently. I used to do a lot of one-on-one coaching with freelancers.

Freelance 262

Freelance Copywriter Copywriting Copy 262

Nick Ursborne

JULY 15, 2024

AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. Using AI for research and analysis probably saves me an hour a day, pretty much every day. I want to know who I’m writing to!

Freelance Copywriting 219

Freelance Copywriting Copywriter Copywriting Freelance 219

Nick Ursborne

JANUARY 10, 2024

Identify their fears and desires, and you can speak to those emotions in your copy. Here’s an example, assuming I’m preparing to write copy or content about Keurig coffee makers. Based on this, I can at least make a start on my copy… focusing on “convenience, ease of use, and the variety of coffee options available”.

Copywriter 231

Copywriter Copywriting Copy Ads 231

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. This has always been the case… before AI, before the Web, before computers.

Copywriter 202

Copywriter Copywriting Writing Script 202

Jane Friedman

NOVEMBER 20, 2024

In children’s and upmarket historical literature, the current social context goes a long way in getting your novel acquired and selling copies. From beginning to end, writing and publishing a novel is all about telling a story and connecting to readers.

Writing 137

Writing Writer Copy Communication 137