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When you feel positive momentum, use it or lose it.

Nick Ursborne

Nor do we have group meetings or off-site brainstorming days. At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge. And then there are times when we are given a little extra energy from an outside source. It’s allowed!

IT 130
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Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Ahrefs

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create … Read more ›

IT 116
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Zero-Click Search: Should SEOs Work With It or Against It?

The Hoth

This concerns SEO professionals since the whole point of optimizing content for search engines is to generate more website traffic. If users aren’t clicking on any organic results, your hard-earned SERP rankings are for nothing. What should SEOs do about it? Read on to determine whether zero-click searches are your best friend or your worst enemy.

IT 59
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The faster the pace of AI adoption, the more important it is writers don’t fall behind.

Nick Ursborne

That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses. Companies were struggling to keep up and adapt. Again, just crazy.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Schema Markup: What It Is & How to Implement It

Ahrefs

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more › (..)

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ChatGPT for SEO? You’re Using It Wrong.

Ahrefs

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster. For example, here’s me … Read more ›

IT 98