IT - Content Pro Pulse

How The Blogging Landscape Has Changed & What It Takes To Win

Blogging Wizard

JULY 2, 2024

The blogging lifestyle isn’t for the faint of heart. It’s hard work and you’ve got to put the effort in over the long-term. Blogging isn’t a quick path to profit.

IT

IT Blog Blogging

Self-Supervised Learning: What It Is and How It Works

Grammarly

JULY 18, 2024

Machine learning is a subset of artificial intelligence (AI) that uses data and statistical methods to build models that mimic human reasoning rather than relying on hard-coded instructions. In fact, today’s major generative AI text and image models are largely trained using self-supervised learning.

IT

IT Healthcare Text Medical

Microsoft Copilot 101: What It Is and How to Use It

Grammarly

JULY 11, 2024

Microsoft Copilot is a recent addition to Microsoft 365 applications, enhancing them with AI features. This guide will explain what Microsoft Copilot is, how it works, and the various ways it can improve productivity within Microsoft’s suite of tools. Table of contents What is Microsoft Copilot? How does Microsoft Copilot work?

IT

IT Architecture Finance Text

Webinars

Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

MORE WEBINARS

Machine Learning 101: What It Is and How It Works

Grammarly

MAY 23, 2024

Machine learning (ML) has quickly become one of the most important technologies of our time. It underlies products like ChatGPT , Netflix recommendations, self-driving cars, and email spam filters. To help you understand this pervasive technology, this guide covers what ML is (and what it isn’t), how it works, and its impact.

IT

IT Healthcare Banking Utilities

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

GPT-4 Basics: How It Works and How to Use It

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT

IT Text Prose Architecture

When you feel positive momentum, use it or lose it.

Nick Ursborne

APRIL 24, 2023

Nor do we have group meetings or off-site brainstorming days. At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge. And then there are times when we are given a little extra energy from an outside source. It’s allowed!

IT

IT Freelance Copywriter Copywriting

Claude AI 101: What It Is and How It Works

Grammarly

APRIL 12, 2024

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Who created Claude AI?

IT

IT Architecture Text Banking

GitHub Copilot: What it is, how it works, and how to use it

Grammarly

APRIL 25, 2024

How to Use GitHub Copilot Tips to maximize efficiency Pros of using GitHub Copilot Cons of using GitHub Copilot Conclusion What is GitHub Copilot? GitHub Copilot is an AI coding assistant, also known as an AI pair programmer. You can use GitHub Copilot in your integrated development environment (IDE) and on the command line.

IT

IT Education Architecture Projects

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

Engagement

Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Ahrefs

OCTOBER 1, 2023

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create … Read more ›

IT

IT Marketing Content Content Marketing

ChatGPT 101: What it is and how it works

Grammarly

MARCH 19, 2024

Since its launch in late 2022, ChatGPT has become a household name. This comprehensive guide will teach you everything you need to know about ChatGPT: what it is, how it works, what you can accomplish with it, and the pitfalls to watch out for. Table of contents What is ChatGPT? How ChatGPT works Who created ChatGPT? Is ChatGPT free?

IT

IT Script Text Prose

Don’t use AI as an Easy Button. Use it to get better at what you find hard.

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. And yes, it’s a lot easier. No more writer’s block. AI can help you come up with new ideas for content, suggest headlines, and even write a finished draft for you. How awesome is that?

Script

Script Copywriter Copywriting IT

Content Pruning: Why It Works, and How to Do It

Ahrefs

MARCH 27, 2024

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when … Read more ›

IT

IT Content Content Marketing SEO

Schema Markup: What It Is & How to Implement It

Ahrefs

AUGUST 31, 2023

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more › (..)

IT

IT Script SEO

IT Needs to Lead AI Implementation—and Adoption

Grammarly

MARCH 19, 2024

Your IT team is the backbone of your organization. They stay busy maintaining your company’s IT infrastructure and the services required for effective day-to-day operations. They deploy new tools and services, organize hardware and software management processes, and provide end-user technical assistance. Enter generative AI.

IT

IT Communication Engineering Management

Universal Basic Income: Will It Solve AI Job Disruption?

Content Hacker

JULY 8, 2024

Let’s explore the fascinating history of universal basic income, examine the potential benefits and drawbacks, and consider whether it could be a viable solution for a future transformed by automation. A Look Back at Universal Basic Income Believe it or not, the idea of universal basic income is far from new. In the 1960s and 70s, the U.S.

Government

Government IT Hospitality Healthcare

Passive Voice: When to Avoid It and When to Use It

Grammarly

FEBRUARY 24, 2023

Or, to put that in the active voice: Teachers and professors across the English-speaking world malign the passive voice as a bad writing habit. What is the passive voice? In general, the active voice makes your writing stronger, more direct, and, you guessed it, more active. In fact, there are times when it can come in handy. Scientists, duh.

IT

IT Construction Proofreader Banking

To Give It Away or Not to Give It Away

Jane Friedman

MARCH 7, 2023

They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue. After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. But that doesn’t mean I can’t weigh the pros and cons of both sides of this coin. That’s a lot of books readers can choose from.

IT

IT Publisher Publishing Publishing

ChatGPT for SEO? You’re Using It Wrong.

Ahrefs

JANUARY 25, 2024

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster. For example, here’s me … Read more ›

IT

IT SEO

Activating Empathy: How to Manage It, Measure It, and Market With It

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. The answer may lie in a four-step process.

Management

Management IT Marketing Education

Is SEO Worth It for a Small Business?

BKA Content

MAY 3, 2024

Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. We’re here to tell you that it is – and here’s why!

SEO

SEO IT Banking Insurance

HARO: Is It Alternatives You’re Looking For?

Ahrefs

MAY 1, 2024

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert. I did a bit of outreach a … Read more ›

IT

IT Website SEO

Is It OK to Remove 301 Redirects After a Year? We Tested It

Ahrefs

JUNE 8, 2023

This means that, in theory, signals to the original URL are permanently passed to the new one after a year. If the redirect is removed and the original page is restored, the original page has to build brand-new signals on … Read more ›

IT

IT Brand

Like It or Not, Publishers Are Licensing Books for AI Training—And Using AI Themselves

Jane Friedman

JULY 17, 2024

This week, the Copyright Clearance Center (CCC) announced the ability for publishers and other rights holders to include AI training rights as part of licensing arrangements. In other words, they’re giving AI companies a one-stop shop for all their model training needs. What is the CCC? It is not the hardest problem in the world.”

Publishing

Publishing Publisher Publishing IT

Is It “Incase” or “In Case”?

Grammarly

SEPTEMBER 6, 2023

In case you were wondering how to correctly use in case and incase , this blog post will help sort out your questions. We’ll also share a bonus definition and description of encase. Many writers get these words confused and use incase and in case interchangeably. It can be tricky to remember when it’s correct to use one versus the other.

IT

IT Copy Communication Writer

WordGigs Review — Is It Worth It? (2022)

Make a Living Writing

NOVEMBER 29, 2022

When it comes to finding writing gigs, there are a million places to choose from. You might be looking for a WordGigs review and trying to figure out whether you should go through the application process to become a freelance writer for their site. WordGigs Review. What is WordGigs? WordGigs is a freelance writing site. Related: Make Money Writing.

IT

IT Freelance Portfolio Contractor

Search Intent in SEO: What It Is & How to Optimize for It

Ahrefs

AUGUST 10, 2023

In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results. So if you want to rank in Google, your content … Read more ›

IT

IT SEO Content Keywords

50 Euphemism Examples + Why You Should Use It

Make a Living Writing

APRIL 22, 2024

In the realm of language and literature, euphemism serves as a linguistic tool that softens the impact of potentially harsh or sensitive words or phrases. It involves substituting a mild or indirect expression for one that might be considered too blunt, offensive, or uncomfortable in certain contexts. Why Use Euphemisms in Writing?

IT

IT Writer Communication Utilities

Is Social Media Even Worth It Anymore?

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Social Media

Social Media Media IT Engagement

What Microdata Is and How It Impacts SEO

BKA Content

APRIL 4, 2024

What Microdata Is and How It Impacts SEO Search engine optimization involves several types of data. Metadata in web page titles, addresses and page descriptions provides information to search engine users. Microdata is a machine-readable markup format that identifies page elements for search engines. Does Microdata Affect Search Rankings?

SEO

SEO Script IT Search Engine Optimization

No More “Fake It ‘til You Make It”

AIIP

JULY 19, 2022

By Mary Ellen Bates I was recently talking with a colleague who commented that there were steps she needed to take to help build her business, but it just felt like too much.

IT

IT Blog Blogging Post

Is SEO Worth It for Your Business?

BKA Content

JANUARY 8, 2024

Is SEO Worth It for Your Business? Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? According to research, 63% of small businesses think so. Are they right, or are they wasting money when other marketing strategies would serve them better? Are SEO Services Worth It?

SEO

SEO IT Brand Awareness Search Engine Optimization

Ask not when America lost its British accent — ask when Brits acquired it

Grammar Underground

MAY 27, 2024

Have you ever watched one of those cheesy basic-cable docudramas set in colonial times? Me neither. But I’ve seen a lot of promos for them. And it always makes me smile that George Washington, John Hancock and the gang are so often portrayed as having posh British accents. It makes sense. O’Conner’s Origins of the Specious.

IT

IT Education Copy Ads

Is It OK for Platforms to Train Their AI With Your Content?

Content Marketing Institute

JUNE 14, 2024

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

IT

IT Creativity Content Marketing

Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

JANUARY 7, 2023

Semantic search is a relatively new technology that has been gaining traction in the past few years. Google has been using it more and more to provide better search results for its users. So what is semantic search, and why should you be using it? Semantic Search Explained. In 2015, Google added 3.5 billion new entities to the Knowledge Graph.

IT

IT SEO Concept Keywords

Its vs. It’s: Learn the Difference

Grammarly

NOVEMBER 10, 2022

Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. That’s because the two words are pronounced the same way and have the same base pronoun ( it ) at the root of their spellings. Give your writing extra polish. Write with Grammarly.

IT

IT Construction Freelance Communication

Topical Authority: What Is It, & How Does It Work?

Neil Patel

DECEMBER 24, 2022

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. But what is topical authority? What does it mean, and how does it work? If you want to become the authority in your industry, I’m here to help. Ready to increase your authority?

IT

IT Keywords SEO Digital Marketing

Zero-Click Search: Should SEOs Work With It or Against It?

The Hoth

FEBRUARY 22, 2024

This concerns SEO professionals since the whole point of optimizing content for search engines is to generate more website traffic. If users aren’t clicking on any organic results, your hard-earned SERP rankings are for nothing. What should SEOs do about it? Read on to determine whether zero-click searches are your best friend or your worst enemy.

IT

IT SEO Brand Awareness Keywords

UX Copywriting: What It Is & Why It Matters (+ Examples)

Smart Blogger

NOVEMBER 3, 2022

Before We Begin — What is UX? Let’s start with an understanding of what UX is, shall we? UX, or User Experience, is the experience a product creates for the people who use it. UX Design is the execution of physical and digital product design with the user experience in mind. Jesse James Garrett , The Elements of User Experience. Confirmation?

Copywriter

Copywriter Copywriting IT Persuasion

Comma Splice: What It Is and How to Fix It (with Examples)

ProWritingAid

NOVEMBER 7, 2022

What is a comma splice? In this article, we'll cover what a comma splice is, why you should avoid it, and how to fix it in your writing.

IT

IT Writing

Writer’s Callus: The Silver Lining It Reveals

The Write Life

MAY 15, 2023

Where Can Writer’s Calluses Occur? How to Prevent a Writer’s Callus Wear Gloves While Writing Take Short Breaks Treat Writing Like a Job Set Aside Your Favorite Pen Mix it Up I Have a Writer’s Callus, Now What? What is a Writer’s Callus? Where the callus appears depends on how you hold your writing utensil.

IT

IT Medical Freelance Writer

What is Technical SEO and How Does It Impact Content Performance?

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood.

SEO

SEO IT Content Engineering

SEO Copywriting: What It Is & How to Do It

Ahrefs

JULY 19, 2023

In this post, you’ll learn what SEO copywriting is and how to do it. SEO copywriting is creating high-quality content that appeals to both search engine algorithms and human users. It’s crafting content that’s designed to rank high on … Read more ›

Copywriter

Copywriter Copywriting IT SEO

How The Blogging Landscape Has Changed & What It Takes To Win

Self-Supervised Learning: What It Is and How It Works

Webinars

Trending Sources

Microsoft Copilot 101: What It Is and How to Use It

Webinars

Machine Learning 101: What It Is and How It Works

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

GPT-4 Basics: How It Works and How to Use It

When you feel positive momentum, use it or lose it.

Claude AI 101: What It Is and How It Works

GitHub Copilot: What it is, how it works, and how to use it

How to Leverage Behavioral Science Insights for Direct Mail Success

Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

ChatGPT 101: What it is and how it works

Don’t use AI as an Easy Button. Use it to get better at what you find hard.

Content Pruning: Why It Works, and How to Do It

Schema Markup: What It Is & How to Implement It

IT Needs to Lead AI Implementation—and Adoption

Universal Basic Income: Will It Solve AI Job Disruption?

Passive Voice: When to Avoid It and When to Use It

To Give It Away or Not to Give It Away

ChatGPT for SEO? You’re Using It Wrong.

Activating Empathy: How to Manage It, Measure It, and Market With It

Is SEO Worth It for a Small Business?

HARO: Is It Alternatives You’re Looking For?

Is It OK to Remove 301 Redirects After a Year? We Tested It

Like It or Not, Publishers Are Licensing Books for AI Training—And Using AI Themselves

Is It “Incase” or “In Case”?

WordGigs Review — Is It Worth It? (2022)

Search Intent in SEO: What It Is & How to Optimize for It

50 Euphemism Examples + Why You Should Use It

Is Social Media Even Worth It Anymore?

What Microdata Is and How It Impacts SEO

No More “Fake It ‘til You Make It”

Is SEO Worth It for Your Business?

Ask not when America lost its British accent — ask when Brits acquired it

Is It OK for Platforms to Train Their AI With Your Content?

Semantic Search: What is it & How Does it Affect SEO?

Its vs. It’s: Learn the Difference

Topical Authority: What Is It, & How Does It Work?

Zero-Click Search: Should SEOs Work With It or Against It?

UX Copywriting: What It Is & Why It Matters (+ Examples)

Comma Splice: What It Is and How to Fix It (with Examples)

Writer’s Callus: The Silver Lining It Reveals

What is Technical SEO and How Does It Impact Content Performance?

SEO Copywriting: What It Is & How to Do It

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