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How The Blogging Landscape Has Changed & What It Takes To Win

Blogging Wizard

The blogging lifestyle isn’t for the faint of heart. It’s hard work and you’ve got to put the effort in over the long-term. Blogging isn’t a quick path to profit.

IT 252
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Perplexity 101: What It Is and How It Works

Grammarly

Perplexity is a cutting-edge, AI-powered web search alternative that uses large language models to provide a conversational interface to the web, generating answers in real time instead of searching for them. This article explores how Perplexity operates, its unique features, and its advantages over traditional search engines and tools like ChatGPT.

IT 92
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Keyword Relevance: What It Is, and How to Demonstrate It to Google

Ahrefs

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content … Read more ›

Keywords 101
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When you feel positive momentum, use it or lose it.

Nick Ursborne

Nor do we have group meetings or off-site brainstorming days. At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge. And then there are times when we are given a little extra energy from an outside source. It’s allowed!

IT 130
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Machine Learning 101: What It Is and How It Works

Grammarly

Machine learning (ML) has quickly become one of the most important technologies of our time. It underlies products like ChatGPT , Netflix recommendations, self-driving cars, and email spam filters. To help you understand this pervasive technology, this guide covers what ML is (and what it isn’t), how it works, and its impact.

IT 94
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Self-Supervised Learning: What It Is and How It Works

Grammarly

Machine learning is a subset of artificial intelligence (AI) that uses data and statistical methods to build models that mimic human reasoning rather than relying on hard-coded instructions. In fact, today’s major generative AI text and image models are largely trained using self-supervised learning.

IT 77
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.