The Idea Logical Company

MAY 8, 2024

It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss

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Publisher Publishing Publishing Copy 312

Enchanting Marketing

MAY 7, 2024

Well, you know … It seems a bit weird. Who writes a post about 3 tiny dots? But here’s the thing … The ellipsis— dot dot dot —can have an outsized impact on your writing. It can adjust your tone, up suspense, and even keep your readers engaged. That seems quite a lot for 3 tiny dots, eh? Let me show you … 1. Use an ellipsis as a drumroll … The 3 dots can nudge readers to pay attention and read on.

Persuasion 155

Persuasion Food Copywriter Copywriting 155

Nick Ursborne

MAY 12, 2024

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They were the best of the best, and inspired the work of everyone. They shaped the overall creative output of the agency. They also used their experience and judgement to decide whether any particular piece of work was good enough.

Creative Director 130

Creative Director Creativity Art Director Copywriter 130

Kristi Hines

MAY 6, 2024

tl;dr – My experience with kidney stones and AI Answers about them from Google, Microsoft, ChatGPT, and Perplexity. During the summer of 2020, when the entire world was focused on the pandemic, getting treatment for other health issues became a challenge. I started experiencing a lot of back pain, but I shrugged it off as an injury and took Advil to cope.

Hospitality 130

Hospitality Food Engineering Publisher 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Melanie Saxton

MAY 2, 2024

Are you in need of a Houston law blog editor? Look no further! I have always loved the legal field and was a member of the Pre-Law Society at Blinn College back in the day. I attended the Southwestern Paralegal Institute in the 1980s and had my hopes set on law school…but that was not in the cards. The tuition was too pricey! However, I have put my legal training to good use by editing books for lawyer authors (including one in Austin) and blogging for law firms and sole practitioners.

Blog 130

Blog Blogging Content Creation Portfolio 130

Adam Connell

MAY 1, 2024

Struggling to come up with new TikTok video ideas? I’ve got you covered. In this post, I’ll be sharing 22 ideas for TikTok videos that are proven to get more views and engagements. Plus, I’ll also share examples of viral videos to illustrate what each idea might look like in practice and get your creative.

Engagement 116

Engagement Audience Creativity Post 116

Ahrefs

MAY 1, 2024

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.

IT 107

IT Website SEO 107

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

IT 99

IT 99

Jane Friedman

MAY 7, 2024

Photo by Oleksandr P Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). Download her Craft Your Query Workbook. There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. If you’ve been reading this blog for any time at all, you’ve probably seen some really excellent discussion of alternative options, either in Jane’s Key Book Publishing Paths report, or in her deeper dive into how to ev

Publisher 95

Publisher Publishing Publishing Retail 95

Melanie Saxton

MAY 2, 2024

As a Houston legal blogger, editor, and writer, it has been an honor to be trusted as a content creator. When it comes to law journalism, blogging, and authorship, count on me to create compelling content for law firms, private practices, magazines, and books. Below is a magazine write-up from years back about the Christian law firm Simmons & Fletcher.

Blogger 130

Blogger Content Creator Content Creation Collaboration 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

iWriter

MAY 1, 2024

Are you ready to take your YouTube channel to the next level? Optimizing your YouTube script for search visibility is one of the most important factors in getting your videos seen by a larger audience. In this blog post, we’ll give you all the tips and tricks you need to ensure your content ranks high on YouTube’s search results. Get ready to skyrocket your views and subscribers with our SEO tips for video creators!

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Script SEO Utilities Keywords 98

David Meerman Scott

MAY 8, 2024

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

Creativity 90

Creativity IT 90

Ahrefs

MAY 9, 2024

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.

SEO 101

SEO Consulting Agency 101

Content Marketing Institute

MAY 1, 2024

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

Creativity 94

Creativity Content IT 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

CopyBlogger

MAY 3, 2024

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

Content Marketing 88

Content Marketing Marketing Content Post 88

Blogging From Paradise

MAY 8, 2024

Blogging presents you with a challenging point. On one level you wish to put yourself out there to be seen by the world.

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Blog Blogging 104

Freelance Union

MAY 7, 2024

With tax season now behind us, it's the perfect time for freelancers to look ahead and start planning for retirement. Unlike traditional employees, freelancers don't often have access to employer-sponsored retirement plans, making it crucial to explore other viable options. Let’s explore the various retirement programs available at both the state and federal levels, designed specifically with freelancers in mind.

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Freelance Banking Medical Website 84

Backlinko

MAY 1, 2024

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

SEO 85

SEO Engineering Landing Page Website 85

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Ahrefs

MAY 1, 2024

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.

Content 105

Content Content Marketing Sales Marketing 105

Content Marketing Institute

MAY 2, 2024

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

Writing 92

Writing 92

Grammarly

MAY 9, 2024

Of the tens of thousands of words in the English language—estimates range upward from around 170,000—the word and is one of the most frequently used, beaten only by he , be , to , and of. That’s because and is an extremely useful word. It exists to make connections, linking words, thoughts, and sentences together. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What part of speech is it ?

Food 78

Food Communication Writing Blog 78

David Meerman Scott

MAY 2, 2024

In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Freelance Union

MAY 1, 2024

Everyone has stress but it does not have to take over your life. One thing, I know for sure is that STRESS KILLS. As a Registered Nurse, or RN, I have witnessed firsthand what stress can do.  Stress can have profound effects on both our physical and mental health.  Prolonged stress weakens the immune system, making us more susceptible to infections and illnesses.

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Management Freelance Education Creativity 84

BKA Content

MAY 3, 2024

Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small businesses face the distinctive challenge of marketing on a smaller budget, which makes it even more important for those marketing efforts to actually be worth the investment.

SEO 79

SEO IT Banking Insurance 79

CopyBlogger

MAY 9, 2024

This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to. Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.

Writing 69

Writing Freelance Copywriter Copywriting 69

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

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Social Media Media Brand Writing 83

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Backlinko

MAY 8, 2024

Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.

SEO 67

SEO Agency Keywords Engineering 67

Blogging From Paradise

MAY 11, 2024

As I watch a torrential and gusty downpour here in the mountains of Costa Rica I want to list the pros and cons of […]

Post 77

Post 77

Freelance Union

MAY 7, 2024

Click to read about some of the Myths vs Facts about City of Yes: [link] New York has always been a beacon of prosperity for independent and entrepreneurial people trying to make it on their own. Whether they are newly arrived immigrants starting small businesses, new college grads with a toolbox of skills in design and marketing, or seasoned professionals looking for more flexibility, the future of work is taking place here.

Freelance 78

Freelance Manufacturing Entertainment Creativity 78

BKA Content

MAY 2, 2024

Will Google Penalize AI Content? The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If you’re among them—or are considering using AI in the future—here’s what you need to know about its impact on Google search rankings.

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Content Insurance Content Creation Copy 79

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment