Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Contently

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Content Marketing 144

Content Marketing Marketing Content 144

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to … Read more › Two main reasons: 1.

Content Marketing 140

Content Marketing SEO Marketing Content 140

Content Marketing Institute

JANUARY 8, 2025

Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Does your title accurately describe your role?

Content Marketing 120

Content Marketing Content Creator Marketing Content 120

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 132

Content Marketing Marketing Content 132

Express Writers

NOVEMBER 26, 2024

Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce content marketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Content Marketing Institute

FEBRUARY 24, 2025

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Content Marketing 110

Content Marketing Marketing Content 110

Ahrefs

DECEMBER 27, 2024

Ive been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find … Read more ›

Content Marketing 111

Content Marketing Marketing Content SEO 111

Blogtrepreneur

FEBRUARY 22, 2025

Content marketing is very important for UK businesses looking to build a strong online presence in a local market. When executed well, content marketing does more than just attract attention. Without a strategy, content often lacks focus, making it hard to meet your goals.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Verblio

APRIL 14, 2025

It can feel impossible to find the balance between the ongoing demands of content marketing, ambitious company growth goals, and limited resources and team capacities. But were as aware as anyone that things are tight, the economy is uncertain, and content marketing is in a state of flux. Sorry to be Debbie Downer.

Content Marketing 52

Content Marketing Search Engine Optimization Marketing Content 52

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

Content Marketing 120

Content Marketing Website Marketing Content 120

Content Marketing Institute

AUGUST 1, 2024

The 2025 budget is bigger, and you can add a new role on your content and marketing team. Great news! Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 131

Content Marketing Marketing Content 131

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Brand 101

Brand IT Marketing Healthcare 101

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 139

Content Marketing Content Marketing 139

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. What is gamification in marketing? Even sprinkling in one or two clever elements can elevate your content.

Engagement 96

Engagement Marketing Content Social Media 96

BKA Content

JANUARY 14, 2025

Example of How To Improve an SEO Blog Post With Google Gemini Lets say we want to optimize a post on “content marketing for law firms” from the BKA Content blog. Heres what we would do: Step 1: Search content marketing for law firms in Google.

SEO 104

SEO Content Creator Consulting Content Marketing 104

Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Content Marketing Institute

APRIL 1, 2025

Marketers praised American Express's OPEN Forum. Here's what's good (and not so good) about its content, design, and strategy. But how does the latest iteration measure up?

Content Marketing 96

Content Marketing Marketing Content IT 96

Content Marketing Institute

MARCH 25, 2025

The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleagues work. End the frustration and learn to say no politely and strategically with this advice.

Script 101

Script Content Marketing Marketing Content 101

Contently

OCTOBER 29, 2024

It features a “Join the Discussion” section highlighting trending topics that are relevant for data scientists, from embeddable AI to decision optimization (topics I, as a content marketer, totally understand inside and out). It reads more like a subreddit than a content marketing hub — and that’s why it works.

Brand 102

Brand Content Retail Utilities 102

Contently

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Here’s what we did—and how other content marketers can apply these learnings to their own strategies.

Content 92

Content Blog Blogging Keywords 92

Enchanting Marketing

MARCH 25, 2025

Everyone is overloaded by too much info As a writer or content marketer, your role is not just to share your ideas. So, at the end of a section or book chapter, you have 3 options: Write a cliffhanger to encourage readers to read on. Compose a clincher to summarize your key point with a punch. Everyone already feels overwhelmed.

Education 198

Education Social Media Communication Blog Post 198

Backlinko

JULY 26, 2024

26% of respondents claim blogs deliver “strong marketing results”. Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.

Blog 89

Blog Blogging Social Media Blogger 89

Buffer

JULY 31, 2024

Managing up: How to get what you want & give your boss what they need 🧵 — Wes Kao 🏛 (@wes_kao) October 23, 2021 Similarly, a podcast related to content marketing strategy, like Content, Briefly can help you discover lots of new people in the content marketing space.

Social Media 106

Social Media Content Retail Content Creator 106

Enchanting Marketing

DECEMBER 17, 2024

It’s been part of content marketing for a long time. Content marketers have always looked for hacks to create more content faster, to get more results with less effort. Im intrigued and bored at the same time: I find it quickly becomes quite tedious. Of course, that kind of tedium is not new to AI.

Writing 130

Writing Creativity Writer Content Marketing 130

Blogging Wizard

APRIL 24, 2024

Blogging is one of the most effective forms of content marketing. Are you in need of a few blog niche ideas for your next online business venture? It allows you.

Blog 287

Blog Blogging Content Marketing Marketing 287

Backlinko

NOVEMBER 29, 2024

For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important? Why is content marketing important? What is a content marketing strategy?

Writing 102

Writing Keywords Script SEO 102

ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. Archival sources and databases: Publicly accessible databases, such as the United States Census and LexisNexis, are among the most reputable sources.

Medical 111

Medical Government Banking Editorial 111

Enchanting Marketing

SEPTEMBER 19, 2023

The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. I used that story to explain how mistakes matter less than we think, also in content marketing. In content marketing, we give away valuable free gifts, too.

Writing 263

Writing Social Media Agency Content Marketing 263

BKA Content

NOVEMBER 19, 2024

Search for: Categories Community Company Culture Content Marketing Dental Ecommerce Fitness Health Care Insurance Legal Mortgage Real Estate Social Media Wellness GrammarSpot Writing Tips Miscellaneous News Reviews The post What Is Unassigned Traffic in Google Analytics, and What Should You Do About It?

IT 105

IT Insurance Consulting Agency 105

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Animalz

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. His brilliance was to apply the concept to content marketing and amplify it through our audience.

Concept 109

Concept Blog Blogging Manufacturing 109

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Buffer

JULY 18, 2024

You can send pop these links in your social media  link in bio  or make them part of your content marketing. This tool allows you to create a shareable link for customers to  review your business on Google.

SEO 104

SEO Keywords Engineering Website 104

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Writesonic: Best for Unifying Content Creation Workflows G2 Review 4.7 Need more suggestions for your marketing tech stack?

Content Creation 95

Content Creation Copy Text Creativity 95