Content Marketing Related Topics 
Content Marketing Institute
MARCH 22, 2023
Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.
Content Marketing Institute
MARCH 2, 2023
Have you ever fallen into one of these five best practice traps in content marketing? Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Continue reading → Company News
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Contently
SEPTEMBER 13, 2022
The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.
Ahrefs
FEBRUARY 26, 2023
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality. In this article, I’ll share a perspective on what’s wrong with the typical … Read more › Content Marketing
CopyBlogger
JANUARY 10, 2023
Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger.
CopyBlogger
JUNE 30, 2022
We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. The post How to Create a Content Marketing Strategy appeared first on Copyblogger. Content Marketing Content Marketing Strategy Featured
CopyBlogger
DECEMBER 8, 2022
Does content marketing mastery mean you’re the best all around? The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger. Content Marketing Entrepreneurship Featured
Contently
MARCH 9, 2023
For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. Marketers can then target these audiences with the appropriate content.
Verblio
OCTOBER 19, 2022
Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric.
Shorthand Content Marketing
FEBRUARY 28, 2023
When most businesses start to do marketing for their brand, they become impatient for results. But many business owners get impatient with content marketing as well. They misunderstand the real purpose of content marketing, and why it takes longer to ‘work’ for your business.
Contently
DECEMBER 22, 2022
When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Is your content speaking to the right people? Only slightly more than half of organizations have a content marketing strategy.
Contently
MARCH 7, 2023
One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. ROI content marketing talent hiring content marketers
BKA Content
FEBRUARY 18, 2023
Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. How Often Should You Engage in Content Writing?
Kristi Hines
JULY 13, 2021
In this post, I’ll share 25 books on content marketing. Content Marketing Books. The post 25 Books on Content Marketing appeared first on Kristi Hines. Blog Content Marketing Freelance WritingDo you want to go offline with a good book?
Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.
Content Marketing Institute
SEPTEMBER 21, 2021
If your content is to be unique, it must be differentiated from your competitors’ content. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.
Content Marketing Institute
JANUARY 23, 2023
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading → Company News
Ahrefs
MARCH 16, 2023
Here are a few input and output KPI ideas you can use for your content marketing. These are your resources: the content you produce and … Read more › Content MarketingFor this concept to work, selecting which KPIs to monitor carefully is essential.
Article Writing
OCTOBER 29, 2022
content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers.
Contently
MARCH 16, 2023
Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Simply put, they’re the secret to any high-performing content program. A good content writer will produce work developed with well-defined goals.
Content Marketing Institute
FEBRUARY 2, 2023
Marketers share what they’re doing (and not doing) – and they don’t all agree. Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Continue reading → Company News
Shorthand Content Marketing
JANUARY 5, 2023
For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. The Top 12 Content Marketing Books for 2023. In his second book, Content Inc.
Content Marketing Institute
JANUARY 26, 2023
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading → Company News
Content Marketing Institute
NOVEMBER 16, 2022
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve?
Content Marketing Institute
OCTOBER 6, 2022
Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading → Company News
Content Marketing Institute
SEPTEMBER 22, 2021
A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations.
Content Marketing Institute
DECEMBER 10, 2020
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.
Content Marketing Institute
OCTOBER 19, 2022
Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading → Company News
Content Marketing Institute
JANUARY 10, 2023
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest. Continue reading → Company News
Constant Content
JANUARY 18, 2023
Few professional writers or content marketers will have missed the ongoing buzz surrounding artificial intelligence writing tools like ChatGPT. But when topics are more nuanced or subjective, the statistical approach can lead to content that is either misleading or flat-out wrong.
CopyBlogger
APRIL 28, 2022
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.
Content Marketing Institute
NOVEMBER 28, 2022
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.
Contently
MARCH 14, 2023
In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.
Content Marketing Institute
FEBRUARY 22, 2023
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading → Company News
Content Marketing Institute
NOVEMBER 9, 2022
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading → Speaker Advice Teams and Skills
Contently
JULY 7, 2022
B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Content Marketing Strategy
Contently
FEBRUARY 28, 2023
So how do podcasts fit into your content marketing strategy? In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. Marketing: Promote and market your podcast to the right audience.
Contently
MARCH 3, 2023
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey.
Content Marketing Institute
SEPTEMBER 26, 2022
Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Multitasking isn’t the way to get ahead.
Content Marketing Institute
DECEMBER 6, 2021
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022.
Article Writing
NOVEMBER 12, 2022
When developing your content marketing efforts, it’s essential to understand that you need to customize your efforts for the niche you’re working in. Data-based stories will become the holy grail of content marketing in 2023. Stuart Leung, VP of Marketing, Breazy.
Ahrefs
JANUARY 12, 2023
Anything you could do by copying and pasting—tweeting new blog … Read more › Content MarketingThat was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks.
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