Nick Ursborne

DECEMBER 18, 2024

Here are some advanced prompt engineering techniques to try: * Framework-Based Prompts: Leverage copywriting frameworks like AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution) to structure your prompts and guide the AI towards more advanced copywriting outcomes.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Backlinko

JULY 10, 2024

Search engines have difficulty determining the most relevant and authoritative page for the target keyword. When multiple pages compete for the same keyword, it becomes difficult for search engines to figure out the most relevant page to rank for this keyword. What Is Keyword Cannibalization? The result?

Keywords 105

Keywords IT SEO Engineering 105

Backlinko

JULY 12, 2024

While we’re using Google Search to demonstrate the process, you can follow similar steps on other search engines. Because search engines can’t detect the main object in your image. Use Additional Filters Provided by the Search Engine You can make your reverse image searches more focused by applying advanced search filters.

Keywords 100

Keywords Text Engineering Website 100

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. I source a lot of my updates from X/Twitter, where search engine representatives regularly post. What the Author Says “The Search Engine Roundtable newsletter is the most comprehensive daily search marketing newsletter.

SEO 100

SEO Search Engine Optimization Engineering Social Media 100

Nick Ursborne

MAY 20, 2024

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. First, I think it’s disrespectful to true engineers. Writing prompts is not engineering. Engineering implies a fixed process and a certain formality. This is why I prefer to avoid painting myself as some kind of pseudo engineer.

Writing 202

Writing Copywriter Copywriting Engineering 202

Blogging Wizard

OCTOBER 15, 2024

This is an aspect of blog optimization that’s mostly for your readers rather than search engine optimization (SEO). Are you interested in improving the readability of your content? In this.

Search Engine Optimization 290

Search Engine Optimization Blog Blogging Engineering 290

Backlinko

AUGUST 21, 2024

The Search Engine Journal Show Hosted by: Loren Baker Frequency: Weekly Notable guests: John Brown, Rory Hope, Purna Virji, Ben Steele, Amanda Zantal-Wiener Podcast format: 1:1 interview, co-hosted Average episode time: Around 40-60 minutes The Search Engine Journal Show brings you the consolidated wisdom of some of the best SEO experts.

SEO 92

SEO Concept Agency Digital Marketing 92

The Hoth

DECEMBER 17, 2024

As proof, research shows that close to 100% of homebuyers begin their search for a new house online using search engines like Google. If you want to generate a steady pipeline of clients and compete with big dogs like Keller Williams and RE/MAX, you need a strong presence on search engines. Competition is fierce.

SEO 97

SEO Engineering Keywords Website 97

Backlinko

SEPTEMBER 6, 2024

This helps you understand how a page is structured for search engines. Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. While ensuring you’ve properly optimized your content for search engines. This process saves you time and effort.

SEO 109

SEO Keywords Engineering Website 109

Contently

OCTOBER 3, 2024

Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the difference between getting lost in the search engine shuffle and rising to the top of the rankings. Oh, and it’s free!

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Backlinko

AUGUST 2, 2024

Redirects send users and search engines from one URL to another automatically. Redirects guide users and search engines from outdated URLs to current, relevant content. And helps search engines crawl and index your site more efficiently. Which means if the search engine doesn’t render JavaScript, it won’t find the redirect.

Script 93

Script Content Management System Engineering SEO 93

Backlinko

JULY 30, 2024

When you include your primary keyword throughout your content, it helps tell Google and other search engines what the page is about. As a general rule, use one primary keyword for each page you create to keep things clear for search engines (and users). But you can target multiple secondary keywords within your content (see below).

Keywords 105

Keywords Sales SEO Digital Marketing 105

ContentWriters

JANUARY 30, 2025

Basing your work on respected sources is important for Google EEAT , helping your content rank higher in search engines due to its value, authority, and legitimacy. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms.

Medical 111

Medical Government Banking Editorial 111

Neal Schaffer

DECEMBER 9, 2024

Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines. With high-end AI software, creators can generate text, images, and videos from scratch.

Blog Post 107

Blog Post Blog Blogging Post 107

Blogging Wizard

JANUARY 11, 2025

In which case, you cant really ignore search engine optimization (SEO). Want to drive more traffic to your website? Im guessing that answer is a resounding yes. That is unless.

Search Engine Optimization 254

Search Engine Optimization SEO Engineering Website 254

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. You earn organic traffic by creating high-quality content that matches what people are searching for ( search intent ) and optimizing it for search engines ( SEO ). Now, youll see an organic traffic breakdown by search engine.

IT 101

IT Keywords Brand Awareness SEO 101

Backlinko

FEBRUARY 27, 2025

It ensures search engines can crawl, render, and index them. How Search Engines Render JavaScript To understand JavaScript’s SEO impact, let’s explore how search engines process JavaScript pages. It simulates how search engines crawl your site without executing scripts. All without hurting the user experience.

SEO 78

SEO Script Engineering Collaboration 78

BKA Content

NOVEMBER 26, 2024

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. The benefits compound because search engines see you as even more valuable to users and keep you high in their rankings. These provide social proof that you are a trustworthy company.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

AUGUST 7, 2024

Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. Basically, any team member with a vested interest in (or connection to) SEO should have access to your roadmap.

SEO 126

SEO Architecture Projects Collaboration 126

Copywriter Collective

JANUARY 10, 2025

But as search engines are becoming increasingly more efficient, keyword stuffing has become more obsolete than ever before. Thankfully, the search engines are more clued up on this tactic and can easily detect and penalize websites for churning out this duplicative or low-quality content.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

JULY 19, 2024

Look for tools that offer these key features: Keyword tracking: Monitor your rankings for target keywords across multiple search engines. All to improve your website’s search engine rankings. Choosing the right rank tracking tool for your website ensures you have all the features and data you need. Or by blog post category.

SEO 108

SEO Keywords Landing Page Agency 108

Enchanting Marketing

MARCH 11, 2025

How to survive the relentlessness I got active on LinkedIn one year ago to try making up for the loss in search engine traffic to my website. Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Human content wins. I wanted to build an audience and grow my email list.

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

NOVEMBER 29, 2024

Select keywords that will help your website rank in search engines. Review the search engine results pages (SERPs) for your main keyword. Now, use these on-page SEO strategies to put your target keyword to work: Use short URLs: Search engines use URLs to understand your page’s topic. Short on time?

Writing 102

Writing Keywords Script SEO 102

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. You can use local business search engine marketing to improve your own online visibility. per month, according to Advertising Research.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Backlinko

AUGUST 26, 2024

Like this: This tool provides an overall assessment of your site’s health. And breaks the data down into seven “Thematic Reports.” To access the tool, you’ll need to install it (available for Windows and MacOS systems).

SEO 100

SEO Projects Website Engineering 100

Backlinko

DECEMBER 9, 2024

Nowadays, search engines like Google are a lot wiser to link manipulation. So, search engines are rapidly becoming better at detecting when people might be using manipulative techniques to try and game the system. When authoritative sites link to yours, it signals to search engines that your site is a trusted source of information.

SEO 91

SEO IT Text Engineering 91

Backlinko

AUGUST 7, 2024

These elements provide clues about how the website’s content is optimized for search engines. Image alt text (alt=” “) : This is a descriptive text for images that helps search engines understand their content. Zoom in on the specific elements where the keyword appears. Check if your keyword is included in the alt text.

Keywords 95

Keywords Website Food Text 95

Nick Ursborne

SEPTEMBER 7, 2023

AI combined with “prompt engineering” drags you even deeper into the sameness trap. Go to Google and search for “gpt prompt engineering”. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. And that’s the part companies don’t like.

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Grammarly

FEBRUARY 2, 2025

” “Create a training course focused on best practices for recognizing and avoiding social engineering attacks for all employees.” ” Grammarly prompts for software engineering teams Software engineers depend on precise documentation to collaborate and transform ideas into innovations. .”

IT 91

IT Collaboration Communication Engineering 91

Contently

OCTOBER 24, 2024

This keeps bounce rates in check and increases the amount of time readers spend on the page, signaling to search engines that your content is both valuable and relevant. That bumps up your chances of scoring a top spot in search engine results pages (SERPs) and a surge of organic traffic.

Content Marketing 85

Content Marketing Brand Marketing Content 85

ContentWriters

FEBRUARY 21, 2025

It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice. Also known as cornerstone content, it helps organize your site and makes it easier for users and search engines to navigate. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Nick Ursborne

APRIL 6, 2024

Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. First, you can choose between the major Large Language Models, like ChatGPT, Gemini, Claude3 and others. The content isn’t badly written.

Copywriter 258

Copywriter Copywriting Writing Freelance 258

Backlinko

NOVEMBER 18, 2024

Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. But there are also free, easy ways to get them directly from search engines. These insights will help you set a realistic goal that aligns with what search engines reward. But how do you find them?

Content 91

Content Keywords Collaboration Writer 91

Enchanting Marketing

MAY 20, 2024

We also trained the Neural Engine to work like the experts. It was no small feat: The Apple engineers generated depth data at a rate of 30 frames per second; and they trained the Neural Engine to make decisions like the Hollywood experts. So, the story lets us appreciate the hard work of the Apple engineers.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Buffer

SEPTEMBER 5, 2024

Even if we aren’t aiming to have an article rank on the search engine results page (SERPs), this process ensures that we’re maximizing our options when it comes to distribution.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.

Blog Post 80

Blog Post IT Writing Post 80

Nick Ursborne

APRIL 22, 2024

Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. And if we simply use it like a search engine, our relationship is neutral, and passive. Much of the time, we use tools like ChatGPT to answer questions. How do I make coffee with a percolator?” OK, I’m back.

Collaboration 204

Collaboration Utilities Copywriter Copywriting 204

iWebContent

NOVEMBER 26, 2024

Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers.

Engagement 59

Engagement Website SEO Content 59