Ashleyn Writes

OCTOBER 18, 2021

You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they should wanna work with. Oh boy, have I been there! Does that make sense?

Audience 130

Audience Brand Copywriter Copywriting 130

Neil Patel

MARCH 4, 2021

This gives your brand a customizable home on Amazon. An Amazon Storefront is a small version of the Amazon website just for your brand. You can showcase your best-selling products, tell your brand story and promote brand new products. Increase Brand Awareness. Enroll in Amazon Brand Registry.

Brand Awareness 130

Brand Awareness Advertising Proofreader Social Media 130

Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. Lastly, the branded hashtag, #PuraVidaBracelets, is a nice touch. Lush is a values-driven brand. Lush Cosmetics.

Hospitality 137

Hospitality Social Media Retail Copy 137

Neil Patel

JUNE 9, 2021

People trust ethical brands as they’re authentic and transparent. They know they’ll get exactly what the brand promises in its ads. Improve your ad performance: Your brand’s reputation has an impact on the performance of your ads. Many users perform their own brand research before deciding to make a purchase.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Keep in mind you are testing your copy , so make each headline unique.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

SEPTEMBER 20, 2021

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. The right paid media format will depend on your target audience research, budget, campaign goals, and brand.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. Make it easy to understand with simple ad copy like in the Clash of Clans image. This can be great for fashion and food brands. Keep the ad copy clear. Here is another example from the Clash of Clans Twitter account.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. You’d be hard-pressed to buy a smartphone without a touchscreen, but that doesn’t mean it isn’t a feature brands can talk about. After all, only one-third of customers trust the brands they buy from.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. Research indicates that 80 percent of customers are more likely to do business with a brand that offers personalized experiences. Invest in good writers as your campaign’s success hinges on your copy.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

MAY 6, 2021

Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. You need to use keywords specific to your brand and products in your PPC ads. Search for words relating to your brand, determine which combinations seem to drive the most traffic for other brands, and tailor them for your needs.

Ads 112

Ads Social Media Keywords Copy 112

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

DECEMBER 8, 2021

No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. People remain more engaged with your brand if you are regularly putting out high-quality content for them to consume. It’s easy to assume your brand doesn’t have stories to tell—but you do. You just do.

Content 136

Content Social Media Long Form Content Entertainment 136

Neil Patel

APRIL 22, 2021

For example, if you have a high CTOR, it can indicate your customers enjoy the copy, images, links, and layout within your email. With so much information to choose from, focusing on one brand, product, or piece of content becomes increasingly difficult. Break up your copy in short chunks and ensure your sections flow logically.

Copy 117

Copy Government Persuasion Retail 117

Neil Patel

JANUARY 22, 2021

It’s likely that social media marketing plays a vital part in your brand strategy. It’s currently in the private beta phase, but it’s already clear that Spaces could offer numerous benefits to brands when it’s more widely available. For as long as Twitter retains any given Space, the host can download a copy of the full session data.

Social Media 134

Social Media Copy Brand Engagement 134

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. Improve Brand Awareness and Exposure. What Is Thought Leadership Marketing?

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. It’s a social platform and your brand needs to have a human touch. It’s best to vary your posts to include different types of content: Brand story posts Authority building posts Lead nurture posts Personal posts. Have a Strong Brand Presence.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Neil Patel

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Boost Brand Awareness. They’re more aware of your brand and your location as a result.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Neil Patel

FEBRUARY 18, 2021

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Ensure your brand message is clear through the text, images, and videos you use in your ads. You only have 280 characters to make your point, so communicate your value with snappy copy and concise messaging.

Advertising 138

Advertising Ads Promotion Creativity 138

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Great seasonal promotions allow you to do this. Offer Temporary Sales Promotions With a Countdown Timer. Loyalty Promotions.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Studies show 90 percent of users find personalization appealing and 80 percent of consumers are more likely to make a purchase when brands provide personalized experiences. It doesn’t even have to be a huge brand.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

SEPTEMBER 13, 2021

Art & Copy. Art and Copy” follows advertising legends about their work in the industry, including Mary Wells Lawrence, Bill Bernbach, George Lois, David Ogilvy, and others. There’s one big takeaway from the documentary: despite the advances in technology, the craft and formulas behind writing engaging copy remain the same.

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

MAY 14, 2021

When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something. Showcase Brand Personality. The questions you ask will give customers an idea about your brand identity or personality. If you could travel anywhere for free, where would it be?”.

Utilities 104

Utilities Ads Engagement Agency 104

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Focus on Branding. When you have a long sales cycle, branding is important. Strong branding should share your narrative everywhere. It can also set you apart from other practices in your area.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. Step 3: A/B Test Ad Copy and Design. Now let’s take a look at your ad copy and design.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

JUNE 2, 2021

Invariably, when you see a Coke ad , you see this theme manifested either through imagery of copy. Think about the values associated with your brand and your mission. To make your customer review stand out, incorporate brand-appropriate images and colors, breaking up the monotony of visuals. Dedicated to innovation?

Ads 130

Ads Digital Marketing Social Media Advertising 130

Neil Patel

JUNE 15, 2021

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. While simply having a chatbot is a great strategy to increase paid ad conversions, writing good copy for the bot can make a good strategy great.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

APRIL 5, 2021

If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. First, let’s cover why they matter so much for brands. Ideally, you’ll have fantastic copy to convince customers you can solve their problems.

Landing Page 102

Landing Page Copy Sales Brand 102

Neil Patel

JANUARY 26, 2021

People can also easily copy and paste URLs to send to a friend or post on social media. Linking to videos makes it easier for viewers to copy the URL and share it with their network. Video Thumbnails Improve Brand Recognition. This can help improve brand recognition and indirectly promote your channel. Next, click embed.

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

FEBRUARY 20, 2021

That means keeping your brand in customers’ minds after they leave your site is vital. A survey by Adobe Spark found 67% of respondents expect customized content from brands. Tailor Your Copy For Returning Customers. This means when you send out your ads, you can tailor your copy to meet their specific needs.

Ads 117

Ads Keywords Copy Utilities 117

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

FEBRUARY 26, 2021

John Caples once wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.”. It could be the copy. The best way to go about this is to find the website or brand that best connects with your audience. Write a Good Headline. However, something about the ad isn’t connecting.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. It Humanizes Your Brand. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. This also includes users interested in brands or organizations similar to yours or are otherwise part of your target audience. First, they see your brand from the influencer.

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Neil Patel

JANUARY 13, 2021

It’s one more opportunity to put your brand forward as a subject matter expert and influencer in Instagram’s space by engaging its users with more in-depth content directly on the platform. Now that Instagram has expanded its guides, there are all kinds of content possibilities to promote your brand. Build Brand Loyalty.

Long Form Content 135

Long Form Content Content Creator Social Media Keywords 135

Neil Patel

OCTOBER 4, 2021

They’re also about embracing the excitement of the holidays, building a buzz about your brand, and strategically selling your stock. Update Your Website’s Visuals and Copy. Don’t just put a token discount on your site; embrace the holidays, and make sure your website’s visuals and copy reflect people’s excitement.

Retail 120

Retail Brand Awareness Sales Digital Marketing 120

Neil Patel

MAY 13, 2021

You can also download links from other sources: Open Site Explorer : A great tool from Moz, one of the largest brands within the advanced SEO community. Once you have gathered the spreadsheets from your sources, find the URL column of the sites that link to you and copy this column into a new spreadsheet. Make a Disavow File.

Copy 145

Copy Text SEO Engineering 145

Neil Patel

APRIL 16, 2021

Amazon Attribution is currently only available to sellers enrolled in Amazon Brand Registry and Vendors in the U.S., Amazon Attribution significantly increases the number of sales funnel data brands have access to. There are several reasons eligible brands should start using Amazon Attribution immediately. Canada, the U.K.,

Ads 118

Ads Advertising Sales Social Media 118