The Idea Logical Company

MAY 8, 2024

It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss

Publisher 243

Publisher Publishing Publishing Copy 243

Enchanting Marketing

MAY 7, 2024

Well, you know … It seems a bit weird. Who writes a post about 3 tiny dots? But here’s the thing … The ellipsis— dot dot dot —can have an outsized impact on your writing. It can adjust your tone, up suspense, and even keep your readers engaged. That seems quite a lot for 3 tiny dots, eh? Let me show you … 1. Use an ellipsis as a drumroll … The 3 dots can nudge readers to pay attention and read on.

Persuasion 155

Persuasion Food Copywriter Copywriting 155

Kristi Hines

MAY 6, 2024

tl;dr – My experience with kidney stones and AI Answers about them from Google, Microsoft, ChatGPT, and Perplexity. During the summer of 2020, when the entire world was focused on the pandemic, getting treatment for other health issues became a challenge. I started experiencing a lot of back pain, but I shrugged it off as an injury and took Advil to cope.

Hospitality 130

Hospitality Food Engineering Publisher 130

Melanie Saxton

MAY 2, 2024

Are you in need of a Houston law blog editor? Look no further! I have always loved the legal field and was a member of the Pre-Law Society at Blinn College back in the day. I attended the Southwestern Paralegal Institute in the 1980s and had my hopes set on law school…but that was not in the cards. The tuition was too pricey! However, I have put my legal training to good use by editing books for lawyer authors (including one in Austin) and blogging for law firms and sole practitioners.

Blog 130

Blog Blogging Content Creation Portfolio 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Adam Connell

MAY 1, 2024

Struggling to come up with new TikTok video ideas? I’ve got you covered. In this post, I’ll be sharing 22 ideas for TikTok videos that are proven to get more views and engagements. Plus, I’ll also share examples of viral videos to illustrate what each idea might look like in practice and get your creative.

Engagement 116

Engagement Audience Creativity Post 116

David Meerman Scott

MAY 8, 2024

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

Creativity 88

Creativity IT 88

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

IT 95

IT 95

Melanie Saxton

MAY 2, 2024

As a Houston legal blogger, editor, and writer, it has been an honor to be trusted as a content creator. When it comes to law journalism, blogging, and authorship, count on me to create compelling content for law firms, private practices, magazines, and books. Below is a magazine write-up from years back about the Christian law firm Simmons & Fletcher.

Blogger 130

Blogger Content Creator Content Creation Collaboration 130

Jane Friedman

MAY 7, 2024

Photo by Oleksandr P Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). Download her Craft Your Query Workbook. There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. If you’ve been reading this blog for any time at all, you’ve probably seen some really excellent discussion of alternative options, either in Jane’s Key Book Publishing Paths report, or in her deeper dive into how to ev

Publisher 74

Publisher Publishing Publishing Retail 74

Backlinko

MAY 1, 2024

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

SEO 85

SEO Engineering Landing Page Website 85

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Ahrefs

MAY 1, 2024

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.

Content 102

Content Content Marketing Sales Marketing 102

Content Marketing Institute

MAY 2, 2024

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

Writing 88

Writing 88

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together. But why do they work best together, and how can you incorporate a combined SEM and SEO strategy today?

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

BKA Content

MAY 3, 2024

Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small businesses face the distinctive challenge of marketing on a smaller budget, which makes it even more important for those marketing efforts to actually be worth the investment.

SEO 79

SEO IT Banking Insurance 79

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

CopyBlogger

MAY 3, 2024

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

Content Marketing 78

Content Marketing Marketing Content Post 78

Freelance Union

MAY 1, 2024

Everyone has stress but it does not have to take over your life. One thing, I know for sure is that STRESS KILLS. As a Registered Nurse, or RN, I have witnessed firsthand what stress can do.  Stress can have profound effects on both our physical and mental health.  Prolonged stress weakens the immune system, making us more susceptible to infections and illnesses.

Management 78

Management Freelance Education Creativity 78

Content Marketing Institute

MAY 1, 2024

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

Creativity 91

Creativity Content IT 91

Make a Living Writing

MAY 6, 2024

Imagery is figurative language that activates the reader’s imagination to create a clear mental picture, convey tone, and elicit emotion. You can find imagery examples everywhere. From centuries-old Charles Dickens novels and Shakespearian plays to modern-day blogs and advertisements, imagery remains one of the most commonly used writing techniques.

Writing 62

Writing Writer Concept Copywriter 62

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

BKA Content

MAY 2, 2024

Will Google Penalize AI Content? The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If you’re among them—or are considering using AI in the future—here’s what you need to know about its impact on Google search rankings.

Content 79

Content Insurance Content Creation Copy 79

David Meerman Scott

MAY 2, 2024

In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.

69

69

Backlinko

MAY 8, 2024

Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.

SEO 52

SEO Agency Keywords Engineering 52

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

Social Media 67

Social Media Media Brand Writing 67

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

iWriter

MAY 8, 2024

Are you ready to take your YouTube channel to the next level? Scriptwriting is crucial in creating engaging and successful videos, but it’s easy to fall into common traps that can hold you back. In this post, we’ll explore five scriptwriting mistakes that could be sabotaging your YouTube success. Don’t let these pitfalls stand in your way – read on to learn how to avoid them and start creating content that truly shines!

Script 52

Script Storytelling Entertainment Content Creation 52

BKA Content

MAY 1, 2024

How To Create a Long-Term SEO Strategy That Works Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the “lengthy” category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Start reaping these rewards by developing an SEO long-term strategy.

SEO 74

SEO Architecture Search Engine Optimization Keywords 74

Freelance Union

MAY 7, 2024

With tax season now behind us, it's the perfect time for freelancers to look ahead and start planning for retirement. Unlike traditional employees, freelancers don't often have access to employer-sponsored retirement plans, making it crucial to explore other viable options. Let’s explore the various retirement programs available at both the state and federal levels, designed specifically with freelancers in mind.

Freelance 52

Freelance Banking Medical Website 52

The Hoth

MAY 7, 2024

If you want to reach the top of Google and stay there, then you’ll need a stronger backlink profile than your competitors. Backlinks are one of the most important ranking factors for Google’s search algorithm, so you’ll need to take part in link-building if you want to reach the #1 position. The only problem is building links is a time-consuming process that can be downright confusing.

Text 52

Text Keywords Management SEO 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Copywriter Collective

MAY 7, 2024

When I finally made the move to full-time freelance blogger and copywriter from my life in the corporate world, it was both existing and overwhelming. I needed to create boundaries. As I had been writing as a side hustle for several years, building my pipeline of work was relatively easy. But before long, I was in over my head. I was working all kinds of hours, interrupting myself from one client project to take a call from another client, and being the ‘yes-girl’ to anybody and everybody.

Copywriter 52

Copywriter Copywriting Freelance Content Creator 52

Publishing Trends

MAY 3, 2024

E very week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who Makes Up YA Readers? Police Make Arrest in Antique Book Ring Should Books Have “No-Ai” Stamps on Covers? What Book Marketing Strategies Worked for These Authors?

Publisher 86

Publisher Publishing Publishing Blog Post 86

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. However, content marketing can be costly and time-consuming for companies.

Content Marketing 52

Content Marketing Marketing Social Media Copy Content 52

Freelance Union

MAY 7, 2024

Click to read about some of the Myths vs Facts about City of Yes: [link] New York has always been a beacon of prosperity for independent and entrepreneurial people trying to make it on their own. Whether they are newly arrived immigrants starting small businesses, new college grads with a toolbox of skills in design and marketing, or seasoned professionals looking for more flexibility, the future of work is taking place here.

Freelance 52

Freelance Manufacturing Entertainment Creativity 52

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment