Enchanting Marketing
JUNE 4, 2024
For once, Howard feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines … But what can he write? Howard’s mind wanders back to last night’s dinner at Ning, his favorite Malaysian restaurant.
Elna Cain
MAY 31, 2024
You just landed your first writing gig ! You’re thrilled, but then you realize: there’s no byline for your work. When you want to land another freelance client, you’re back at the square one: no sample to show, no way you can build a portfolio. It feels like a freelance Catch-22. You can’t tell this new prospect of your writing job because it’s ghostwritten but you can’t land the work without a portfolio of your work.
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Make a Living Writing
MAY 29, 2024
According to scientists studying sensory linguistics, using sensory language will help you enhance your writing and immerse your readers in the scene. Readers will have an easier time visualizing, hearing, and imagining a scenario so that, instead of simply digesting the information, they can actually experience it. You can use sensory details in any story, literary or not, to make your writing jump off the page and engage the reader’s interest.
Write Out Loud
JUNE 3, 2024
Without losing your voice or your words.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 With that said, have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!
Backlinko
JUNE 4, 2024
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024.
Ahrefs
MAY 29, 2024
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
MAY 30, 2024
Photo by Google DeepMind Today’s post is by Maggie Langrick , publisher at Wonderwell Press. In my role as founding publisher at Wonderwell Press, I meet many aspiring authors who are stuck on the question of whether to write a how-to book or a memoir. On one hand, they yearn to share their story but haven’t got the platform or literary cachet required to compete in the narrative nonfiction space.
CopyBlogger
MAY 29, 2024
In the world of SEO, keywords are like directions to your website. Pick the wrong ones, and you decrease your. Continue Reading The post How to Do Keyword Research: Steps, Examples, and Tools appeared first on Copyblogger.
Backlinko
JUNE 4, 2024
OpenAI is an AI research organization behind the popular ChatGPT. Launched in November 2022, ChatGPT gained 1 million users within the first 5 days since launch. In 3 months since its launch, the chatbot from OpenAI already had 100 million monthly active users. From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.
Ahrefs
MAY 31, 2024
But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Express Writers
MAY 29, 2024
There is definitely some Matrix-like inception going on in today’s blog. We’ve created the Ultimate Guide on, well, how to write an Ultimate Guide. Here’s a fun fact: in this information age, it’s relatively easy to find guides on anything you want. The results are good, but then there comes a showstopper that immediately makes you pause in your random clicking and reading, and absorbs and holds all your attention.
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
Jane Friedman
MAY 29, 2024
Photo by Laila Gebhard on Unsplash Today’s post is by author Jane K. Cleland. Join her on Wednesday, July 10, for the online class Mastering Suspense, Structure & Plot. Different genres come with different reader expectations that pertain to setting. For instance, readers expect cozies to be set in small towns and hard-boiled detective stories to be based in cities.
Backlinko
MAY 29, 2024
Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top local SEO ranking factors? Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below. 4 in 5 consumers conduct searches with local intent on search engines ( Google ) 76% of consumers who search for “near me” visit a business within a day ( Google ) 88% of i
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ahrefs
MAY 29, 2024
Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.
Grammarly
MAY 30, 2024
Over the past year, artificial intelligence (AI) has been dominating headlines in business, technology, and academics (to name a few). Of course, it’s mainly generative artificial intelligence (gen AI) that people are talking about when they refer to the latest AI tools. But it’s important to break through the buzzy headlines to understand the massive opportunity that this transformative technology presents.
Content Marketing Institute
MAY 31, 2024
Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
Content Hacker
MAY 30, 2024
Imagine a world where scarcity is a thing of the past. A world where advanced technology and renewable energy have created an abundance of resources for everyone. This isn’t just a dream – it’s the Age of Plentitude, and it’s already begun. But what exactly is the Age of Plentitude? How is it changing our lives and shaping our future?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Blogging From Paradise
JUNE 1, 2024
Minds enjoying spreading mental viruses. People do this for various reasons. Some consciously want to intimidate alleged competition.
Ahrefs
MAY 31, 2024
Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).
Grammarly
MAY 31, 2024
Every story has a climax. Without a climax, a narrative isn’t really a story—it’s just a series of events. The climax, the turning point where the bubbling tension pops and the characters have to take crucial action, turns a narrative into a satisfying story, whether you’re reading it, watching it on a screen or stage, or listening to your friend tell you a story.
Content Marketing Institute
MAY 29, 2024
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Backlinko
JUNE 4, 2024
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors.
Freelance Union
MAY 30, 2024
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. Ticks are small arachnids that feed on the blood of rodents, rabbits, birds, deer, dogs, and people. A tick bite may cause redness, itching, and slight swelling at the site. Sometimes you may have no reaction where the tick bit you.
Ahrefs
MAY 29, 2024
They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy.
BKA Content
MAY 29, 2024
Pool Builder Search Engine Optimization: 2024 Guide SEO is a popular tool for ecommerce businesses to grow, but did you know that it can help service-based businesses too? Chances are, when people in your area are looking for a pool builder, the first place they’ll look is Google. By investing in SEO, you can make sure that your website shows up right when they’re searching for services you offer.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Grammarly
JUNE 3, 2024
Driven by team members, Grammarly’s women’s mentorship program supports professional growth and builds community. Mentorship is a cornerstone of professional growth and development for good reason—the right mentor can help you find community, upskill, advance your career, and navigate the unique challenges of your industry. Here at Grammarly, we recognized the unique challenges and opportunities that come with navigating a career in technology—especially for women.
The Hoth
JUNE 4, 2024
Despite its age (it’s pushing 20 years old), YouTube remains one of the most popular online platforms, and it’s a digital marketing goldmine. With 2.49 billion monthly users , YouTube is the second-most popular social media channel, and it’s the second-most visited website in the world. Yet, all that popularity means there’s a boatload of competition for every audience.
Freelance Union
MAY 29, 2024
Freelancing offers unparalleled flexibility and independence, allowing us to choose our clients, projects, and work schedules. However, it also comes with unique challenges, one of the biggest being payment terms. Lately, there’s been a worrying trend of clients extending payment terms to 60 or even 90 days. For many of us, waiting months to get paid for completed work isn’t just an inconvenience—it’s a serious barrier to running a sustainable business.
Ahrefs
MAY 29, 2024
With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
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