The Idea Logical Company

MAY 8, 2024

It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss

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Publisher Publishing Publishing Copy 312

Enchanting Marketing

MAY 7, 2024

Well, you know … It seems a bit weird. Who writes a post about 3 tiny dots? But here’s the thing … The ellipsis— dot dot dot —can have an outsized impact on your writing. It can adjust your tone, up suspense, and even keep your readers engaged. That seems quite a lot for 3 tiny dots, eh? Let me show you … 1. Use an ellipsis as a drumroll … The 3 dots can nudge readers to pay attention and read on.

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Persuasion Food Copywriter Copywriting 155

Enchanting Marketing

APRIL 23, 2024

How good are you at explaining your ideas? Do readers jump up to implement your advice? Let’s be honest, writing a good explanation is tougher than it seems. Explanations often turn out to be a tad dry and uninspiring—and when we fail to captivate our readers, we fail to communicate our ideas, too. So, what can you do to explain with clarity and zing?

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Concept Education Social Media Communication 235

Blogging Wizard

APRIL 24, 2024

Are you in need of a few blog niche ideas for your next online business venture? Blogging is one of the most effective forms of content marketing. It allows you.

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Blog Blogging Content Marketing Marketing 244

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Nick Ursborne

APRIL 22, 2024

Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. “Where can I find the best price for an all-inclusive vacation in Cancun?” “How do I make coffee with a percolator?” We bring those same habits to models like ChatGPT, or hybrid tools like Perplexity.ca.

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Collaboration Utilities Copywriter Copywriting 200

Elna Cain

APRIL 27, 2024

One of the hardest things new freelance writers face is the uphill battle of trying to find a dang writing job. It can be challenging if you don’t know where to look or all you see from freelance platforms like Upwork are low-paying writing jobs. Over the years, I’ve posted articles on finding writing gigs and even created videos about best places to find gigs for writers.

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Blogging Wizard

APRIL 22, 2024

Affiliate marketers can make a lot of money selling products online. But there’s growing competition. So if you want to join them, it’s not enough that you find the right.

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Promotion Marketing Blog Blogging 199

AIIP

APRIL 30, 2024

By Mary Ellen Bates I am writing this on my way home from the AIIP 2024 Symposium, held in St. Louis April 18-21. The conference sessions, including thought-provoking keynotes and local and AIIP speakers, offered fresh insights and new perspectives – even for someone like me who has attended 30+ AIIP annual conferences. I was… Read More » The post Beyond the Podium: Recapturing the Invisible College appeared first on AIIP Connections Blog.

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Writing Blog Blogging Post 158

Melanie Saxton

MAY 2, 2024

Are you in need of a Houston law blog editor? Look no further! I have always loved the legal field and was a member of the Pre-Law Society at Blinn College back in the day. I attended the Southwestern Paralegal Institute in the 1980s and had my hopes set on law school…but that was not in the cards. The tuition was too pricey! However, I have put my legal training to good use by editing books for lawyer authors (including one in Austin) and blogging for law firms and sole practitioners.

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Blog Blogging Content Creation Portfolio 130

Adam Connell

APRIL 25, 2024

Want to know what the leading social media platforms are? I’ve got you covered. In this post, I’ll be sharing the 22 most popular social media platforms in the world. Ranked according to the number of monthly active users. I’ll tell you everything you need to know about each of them and share some interesting.

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Social Media Media Post Marketing 128

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Jasper

MAY 11, 2024

Standing out as a realtor can be hard, especially when you’re selling something like a home. Check out these real estate ad examples for some inspiration.

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Ads 105

Ahrefs

MAY 9, 2024

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.

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SEO Consulting Agency 101

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

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Marketing Advertising IT 111

Melanie Saxton

MAY 2, 2024

As a Houston legal blogger, editor, and writer, it has been an honor to be trusted as a content creator. When it comes to law journalism, blogging, and authorship, count on me to create compelling content for law firms, private practices, magazines, and books. Below is a magazine write-up from years back about the Christian law firm Simmons & Fletcher.

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Blogger Content Creator Content Creation Collaboration 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Adam Connell

APRIL 29, 2024

Looking for social media post ideas? I’ve got you covered. It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

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Social Media Media Brand Post 119

Income Diary

APRIL 29, 2024

The 21st century has seen an explosion of young internet entrepreneurs creating billion-dollar empires. In this article, we take a look at the ten richest young internet billionaires under the age of 40. The richest young billionaires: 1) Mark Zuckerberg ($155 billion) 39 years old / founder Facebook 2) Dustin Moskovitz ($22.7 billion) 39 years old / co-founder of Facebook and founder of Asana 3) Nathan Blecharczyk ($10.5 billion) 40 years old / co-founder of Airbnb 4) John Collison ($7.2 bil

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Food Healthcare Education Social Media 105

Ahrefs

MAY 1, 2024

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.

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IT Website SEO 106

Make a Living Writing

APRIL 22, 2024

In the realm of language and literature, euphemism serves as a linguistic tool that softens the impact of potentially harsh or sensitive words or phrases. It involves substituting a mild or indirect expression for one that might be considered too blunt, offensive, or uncomfortable in certain contexts. In this article, we will be exploring various ways to use euphemisms in your writing and give some euphemism examples.

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IT Writer Communication Utilities 109

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Jane Friedman

APRIL 24, 2024

Today’s post is by author, editor, and book coach Suzy Vadori. When you’re reading your own words during an editing pass, your brain works against you in two ways: Your fears can take hold. When this happens, you might be hard on yourself, worrying that everything you’ve written is garbage. This can lead you to over-edit and tinker with your page until you can’t be sure if you’re making your book better, or worse.

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Proofreader Text Engagement Writer 107

Adam Connell

MAY 1, 2024

Struggling to come up with new TikTok video ideas? I’ve got you covered. In this post, I’ll be sharing 22 ideas for TikTok videos that are proven to get more views and engagements. Plus, I’ll also share examples of viral videos to illustrate what each idea might look like in practice and get your creative.

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Engagement Audience Creativity Post 116

Income Diary

APRIL 29, 2024

For 15 years in a row, we have examined the annual earnings of each of the world’s top websites. This year, we put much more time and effort into finding the most up-to-date information, which most people wouldn’t even know! The world’s biggest tech giants, including Amazon, Google, and Facebook, are on the list, each earning billions of dollars in revenue annually.

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Website Electronics Retail Advertising 105

Ahrefs

MAY 1, 2024

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.

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Content Content Marketing Sales Marketing 105

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

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IT 99

Jane Friedman

APRIL 30, 2024

Photo by Nate Neelson on Unsplash Today’s post is by book coach Ayesha Ali. Your protagonist must have a story goal. That is a piece of writing advice that rarely gets elaborated upon. Sure, it’s easy to identify a protagonist’s goal in a quest story, romance or mystery, but even in these novels, the action might not begin until chapters 4 or 5. So what does your character do in these early chapters when things haven’t been shaken up yet?

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Storytelling Concept Projects Writing 99

David Meerman Scott

MAY 8, 2024

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

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Creativity IT 90

Grammarly

APRIL 25, 2024

Communication affects almost every aspect of our work and work lives. It’s how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. How successful we are at any of these essential business practices is directly impacted by our communication skills. Most of us agree anecdotally that effective workplace communication is better for business.

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Communication Construction Collaboration Promotion 98

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Ahrefs

APRIL 25, 2024

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).

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Blog Blogging SEO 105

Content Marketing Institute

APRIL 30, 2024

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

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Marketing Content Marketing Content 100

Jane Friedman

MAY 7, 2024

Photo by Oleksandr P Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). Download her Craft Your Query Workbook. There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. If you’ve been reading this blog for any time at all, you’ve probably seen some really excellent discussion of alternative options, either in Jane’s Key Book Publishing Paths report, or in her deeper dive into how to ev

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Publisher Publishing Publishing Retail 93

Freelance Union

APRIL 24, 2024

The Internal Revenue Service today kicked off the annual  Dirty Dozen  list with a warning for taxpayers to be aware of evolving phishing and smishing scams designed to steal sensitive taxpayer information. With taxpayers continuing to be bombarded by email and text scams, the IRS and the Security Summit partners warned individuals and businesses to remain vigilant against these attacks.

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Agency Text Education Communication 96

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment