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How to Write Sales Copy When the Standards Don't Apply | Men With Pens

Men With Pens

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. Chances are, you can figure out what makes them happy, too. Not a writer? Click here to cancel reply.

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How to Avoid Wasting Your Blog Client's Money | Men With Pens

Men With Pens

By offering guest post services to your clients, they’ll enjoy benefits such as: Their name on the lips of their competition Content that will be syndicated across MANY blogs More page views direct to their sales copy, higher conversions and targeted visitors There’s more you can offer your clients instead of blogging services.

Blog 51
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Should You Go Back to School? | Men With Pens

Men With Pens

Most freelancers have enough trouble scrapping together money for the rent without having to worry about paying another couple of tens of thousands. Most freelancers have enough trouble scrapping together money for the rent without having to worry about paying another couple of tens of thousands. You’re a freelancer.

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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

Now imagine the web copy on your site. Not your blog; the part of your website that’s devoted to convincing your readers to buy your services. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. Get your sales copy read.

Copy 52
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The secrets of a top copywriting pro | Men With Pens

Men With Pens

James: Do you ever feel guilty writing sales copy? Writing sales copy is noble and necessary. I think this is the thing writers don’t get when they’re thinking about freelancing. Most freelancers just give up too soon. Telling the truth is always easier and more effective than spinning a lie.

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Is Your Education Useless? | Men With Pens

Men With Pens

Written by James - 69 Comments Many freelancers have university degrees. Many freelancers don’t have to send their resumes to people anymore, so those degrees don’t see a lot of action, but they’re there, collecting dust on our walls. That fascination is one of the reasons why I’m now so interested in sales and marketing.

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Emotional Benefits: Are You Using Them Enough? | Men With Pens

Men With Pens

Allow me to demonstrate in a fictitious piece of sales copy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. That rockstar feeling? That’s one hell of an emotional benefit. Click here to cancel reply. I think we’ve all arrived at a very special place.