Sat.Apr 20, 2024 - Fri.Apr 26, 2024

article thumbnail

22 Leading Social Media Platforms For 2024 (Ranked By Monthly Active Users)

Adam Connell

Want to know what the leading social media platforms are? I’ve got you covered. In this post, I’ll be sharing the 22 most popular social media platforms in the world. Ranked according to the number of monthly active users. I’ll tell you everything you need to know about each of them and share some interesting.

article thumbnail

How to Find and Use Competitor Keywords

Ahrefs

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop Your Brand’s Tone of Voice (Examples + Template)

Backlinko

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text.

SEO 67
article thumbnail

How to be more collaborative when working with AI.

Nick Ursborne

Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. “Where can I find the best price for an all-inclusive vacation in Cancun?” “How do I make coffee with a percolator?” We bring those same habits to models like ChatGPT, or hybrid tools like Perplexity.ca.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

How To Approach Content Mapping Easily and Efficiently

BKA Content

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

article thumbnail

36 Best Blog Niches That Actually Make Money

Blogging Wizard

Are you in need of a few blog niche ideas for your next online business venture? Blogging is one of the most effective forms of content marketing. It allows you.

Blog 173

More Trending

article thumbnail

brightonSEO Live Blog

Ahrefs

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).

Blog 93
article thumbnail

A Writer’s Secret Weapon: Add a Listening Pass to Your Editing Arsenal

Jane Friedman

Today’s post is by author, editor, and book coach Suzy Vadori. When you’re reading your own words during an editing pass, your brain works against you in two ways: Your fears can take hold. When this happens, you might be hard on yourself, worrying that everything you’ve written is garbage. This can lead you to over-edit and tinker with your page until you can’t be sure if you’re making your book better, or worse.

article thumbnail

31 Best Affiliate Products To Promote All Year Round

Blogging Wizard

Affiliate marketers can make a lot of money selling products online. But there’s growing competition. So if you want to join them, it’s not enough that you find the right.

Promotion 168
article thumbnail

How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Ads 86
article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

How to Become an SEO Lead (10 Tips That Advanced My Career)

Ahrefs

In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.

SEO 96
article thumbnail

IRS kicks off annual Dirty Dozen with warning about phishing and smishing scams

Freelance Union

The Internal Revenue Service today kicked off the annual  Dirty Dozen  list with a warning for taxpayers to be aware of evolving phishing and smishing scams designed to steal sensitive taxpayer information. With taxpayers continuing to be bombarded by email and text scams, the IRS and the Security Summit partners warned individuals and businesses to remain vigilant against these attacks.

Agency 87
article thumbnail

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Content Marketing Institute

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

Content 83
article thumbnail

Top 8 Benefits of Effective Communication in the Workplace

Grammarly

Communication affects almost every aspect of our work and work lives. It’s how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. How successful we are at any of these essential business practices is directly impacted by our communication skills. Most of us agree anecdotally that effective workplace communication is better for business.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

SEO ROI: How To Measure Your Results

BKA Content

SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning.

SEO 75
article thumbnail

Everything Freelancers and Independent Contractors Need to Know About the New FTC Ban on Noncompete Clauses

Freelance Union

The Federal Trade Commission (FTC) recently made headlines with its rule to ban noncompete agreements across the United States. This rule will dramatically alter the landscape for millions of workers, including freelancers and independent contractors. Here's everything freelancers and members of the Freelancers Union need to know about the new FTC ruling on noncompetes.

article thumbnail

Don’t Follow Tesla’s Marketing Mistake

Content Marketing Institute

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

article thumbnail

How to Write a Social Media Essay

Grammarly

As a current student, it’s almost guaranteed you use social media in some way. It’s also quite likely you’ll write a social media essay at some point in your academic career. If you’re wondering how to write a social media essay, read on—this guide will walk you through just about everything you need to know to write an impactful social media essay.

article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

PLEASE UPDATE THE RSS FEED

The Creative Penn

The RSS feed URL you're currently using [link] will stop working shortly.

104
104
article thumbnail

The 3 Stages of the Customer Acquisition Funnel

BKA Content

The 3 Stages of the Customer Acquisition Funnel A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad audience of consumers narrows down into leads, some of whom go on to become customers.

article thumbnail

What’s Your Goal?

David Meerman Scott

I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off.

Website 62
article thumbnail

11 Blogging Tips For Beginners To Succeed In 2024

CopyBlogger

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.

Blog 56
article thumbnail

Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

article thumbnail

8 Steps To Optimize Content for Google PAA

ContentWriters

Having your link at or near the top of the search results page is akin to a prime storefront on the city’s busiest street filled with your target customers. In addition to organic search results and paid ads, the Google People Also Ask section is a great way to gain visibility near the top of the page. Getting your answer into the Google PAA results boosts users’ likelihood of engaging with your site.

Content 59
article thumbnail

Taxi Accidents: Understanding Your Rights as a Passenger

Blogtrepreneur

Taxi accidents, while less frequent than personal vehicle incidents, still pose a significant risk to passengers, especially in busy urban areas of Pennsylvania where taxis are a common mode of transport. Understanding your rights as a passenger is crucial in the event of an accident, especially in areas like West Chester. It is important to know that you are entitled to compensation for injuries and losses, just like any other car accident victim.

Medical 52
article thumbnail

AI in E-commerce Content Strategy

Copywriter Collective

The e-commerce business is greatly relying on the content strategy to reap digital success. As the years go by, with the rise in the number of online marketplaces, there is indeed no better time than now to develop content that influences, is personalized, and engaging. Introduce Artificial Intelligence (AI), the technological revolution that has overhauled the way e-commerce entities conceive, create, and distribute content.

Content 52
article thumbnail

Cats and Dogs in Costa Rica and Blogging?

Blogging From Paradise

Garfield went cuckoo for the gringos. At 5:15 AM yesterday, a large tabby ran amok in the backyard. He went ape s**t.

Blog 84
article thumbnail

Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

article thumbnail

GitHub Copilot: What it is, how it works, and how to use it

Grammarly

Generative AI is changing the face of creative collaboration, and coding assistants are some of the most exciting new applications. These assistants can understand your code, suggest completions, generate entire functions, and propose alternative approaches. Here’s an overview of one of the leading AI coding assistants, GitHub Copilot. Table of contents What is GitHub Copilot?

IT 52
article thumbnail

New Corporate Transparency Act for New York State Requires Freelance Business Owners to File Additional Information

Freelance Union

If you own a freelance business that was formed in New York State, you are now officially required to report information about your business ownership and more at both the state and the federal level. This is because as of January 1, 2024, the federal government has enacted the Corporate Transparency Act (CTA). and beginning January 1, 2026, New York State is introducing its own version of the Act.

article thumbnail

Why Video Translation is Essential for Social Media Engagement

Blogtrepreneur

The use of video content has surged in popularity as a means of communication within the realm of social media. Videos have proven to be highly effective in engaging and captivating audiences, serving as a tool for businesses seeking to establish connections with their target demographics. As the world becomes increasingly interconnected due to globalization, businesses are compelled to reach out to diverse audiences in order to expand their market presence.

article thumbnail

How Do You Cage Yourself in with Your Blog?

Blogging From Paradise

During one of our dawn walks we journey through the forest here in Costa Rica. I love this sign.

Blog 86
article thumbnail

Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha