Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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Substack Is Both Great and Terrible for Authors

Jane Friedman

I have been trying to convince writers of the value of a consistent email newsletter for more than a decade. Recently I dug up a 2014 presentation I gave at the James River Writers Conference, where the first slide says, “Email is not dead.” After that slide, I quoted novelist Dana Stabenow, who gave an inspirational talk where she couldn’t resist offering a practical tip at the end: “Remember this if you remember nothing else from my speech tonight.

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5 Content Ideas to Help With Celebrating Women’s History Month


March is not just a month for spring flowers and warmer weather—it’s also Women’s History Month! As we celebrate women’s incredible achievements and contributions throughout history, it’s important to use our platforms to amplify their stories. If you’re struggling with content ideas to honor this special month, look no further.


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The Role of Negligence and Poor Maintenance in Slip-and-Fall Accidents


Slip-and-fall accidents can happen anywhere, at any time, and to anyone. For residents of Fresno, California, these incidents often result in serious injuries and even long-lasting health complications. While some of these accidents may occur due to external factors beyond our control, negligence and poor maintenance often play a significant role. For organizations in the city, preventing slip-and-fall accidents is not only a legal duty but also plays a key role in protecting them from costly le

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Why trolls are just one or two rejections away from putting on a dress

Ben Settle

A troll displays his true feelings for me: Yeah, you know what? F**k Off! You’re a little b h! Yeah, you good at what you do, and you’re newsletter is excellent, but you yourself are a colossal douche! It’s not worth the headache… And besides, I have both your books and your AWAI 10-minute email course to use without having to put up with your super-douch, whiny ass beta-male little b h personality.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why use AI writing tools like ChatGPT when you can do better work on your own?

Nick Ursborne

The question in the headline was asked by a good friend, and highly-regarded copywriter. It’s a totally legitimate question. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. So… if we can do all that on our own, why do I recommend that people dive into AI, use tools like ChatGPT, and then infuse the AI output with Emotional Intelligence?

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How To Create Beautiful Print Books And Sell Direct With Alex Smith From Bookvault

The Creative Penn

How can you create more beautiful print books — and make more money with your products by selling direct? Alex Smith explains how BookVault can help with various options as well as helpful resources. In the intro, audiobooks and AI [ Frankfurt Bookmesse ]; Artificial Intelligence, Blockchain, and Virtual Worlds by Joanna Penn; Google's woke AI Gemini [ The Verge ]; AI solving humanity's hardest problems [ NY Times ]; Demis Hassabis on Hard Fork [ NY Times ]; Finding my voice in the AI wars [ Tal

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Might as well just cut off your business’ balls now and get it over with

Ben Settle

My biz partner at BerserkerMail Troy Broussard (former Navy nuke engineer-turned-world-class-email automation specialist & software developer) recently sent the following to his list about the folly of deleting people off your list because they haven’t opened an email in the past 30, 60, 90 days or whatever. This is something a lot of people wonder about.

IT 52
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Why You’re Killing You’re Agency If You’re Doing THIS

Content Hacker

In today’s digital age, the capabilities of artificial intelligence (AI) continue to astound us, particularly in content generation. From writing articles to composing music and art, AI has become an invaluable tool in creating diverse and engaging content. However, as we delve deeper into harnessing its potential, there’s a growing tendency among some users to micromanage or over-customize AI.

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Why my racist, woman-hating, & hype-slinging business thrives

Ben Settle

One of the benefits of having a business haunted by drooling-on-the-carpet trolls, slanderers, liars, reply guys, and other assorted bums is you can learn a lot about yourself, your beliefs, values, philosophies… and even what you didn’t even know you teach/advocate. For example, according to my trolls apparently I teach people they: 1. Must always have to be funny & lighthearted in emails, even when writing about serious topics 2.