Enchanting Marketing
JUNE 4, 2024
For once, Howard feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines … But what can he write? Howard’s mind wanders back to last night’s dinner at Ning, his favorite Malaysian restaurant.
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
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Backlinko
JUNE 4, 2024
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024.
Jane Friedman
JUNE 6, 2024
Today’s post is by author Ginny Kubitz Moyer. Over the course of my life, I have chosen names for two real human beings and approximately 200 fictional ones. The processes are surprisingly similar. Both involve a blend of logic and intuition, and both feel like deeply consequential decisions. Of course, it’s fair to say the stakes are higher when naming a baby.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Jasper
JUNE 6, 2024
The latest research from Jasper signals a significant milestone for AI image generation & out-performs contributions from major players including MIT and Adobe.
Content Marketing Institute
JUNE 5, 2024
Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
JUNE 5, 2024
Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. One newspaperman, Red Smith, is credited with saying, “Writing is easy. You just sit at your typewriter until little drops of blood appear on your forehead.” When Dorothy Parker was asked if she enjoyed writing, she replied with characteristic wit by saying, “I enjoy having written.
Blogging From Paradise
JUNE 1, 2024
Minds enjoying spreading mental viruses. People do this for various reasons. Some consciously want to intimidate alleged competition.
Content Marketing Institute
JUNE 6, 2024
The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
Grammarly
JUNE 6, 2024
Generative AI will fundamentally change the way we communicate at work. It’s not just a technological upgrade or another productivity tool; it presents a fundamental shift in how businesses and employees operate. The learning curve to achieve enterprise-wide AI adoption might seem steep, but it is achievable. Every business is starting at a different place with generative AI.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Backlinko
JUNE 4, 2024
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors.
David Meerman Scott
JUNE 6, 2024
The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.
Content Marketing Institute
JUNE 7, 2024
What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?
Grammarly
JUNE 3, 2024
Driven by team members, Grammarly’s women’s mentorship program supports professional growth and builds community. Mentorship is a cornerstone of professional growth and development for good reason—the right mentor can help you find community, upskill, advance your career, and navigate the unique challenges of your industry. Here at Grammarly, we recognized the unique challenges and opportunities that come with navigating a career in technology—especially for women.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
BKA Content
JUNE 7, 2024
How To Utilize SEO As A Wedding Planner Wedding planning is an exciting, competitive field that relies heavily on reputation and word-of-mouth. If you’re a wedding planner, you know that your business needs a healthy supply of new customers, since individual couples aren’t often a repeat business. This means that you need to make it as easy as possible for your customers to find you, and you need to set yourself up as an expert who they feel can handle everything they need.
Express Writers
JUNE 3, 2024
The dreaded writer’s block. We have all been there. You stare at a blank content calendar and need thirty days worth of fresh ideas. However, not just any old idea will do. For the time and resource investment to pay off, they must be PROFITABLE content ideas. What do you do? While crying and browsing LinkedIn for new jobs is one option, we have a better idea.
Backlinko
JUNE 4, 2024
OpenAI is an AI research organization behind the popular ChatGPT. Launched in November 2022, ChatGPT gained 1 million users within the first 5 days since launch. In 3 months since its launch, the chatbot from OpenAI already had 100 million monthly active users. From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.
Grammarly
JUNE 7, 2024
Clear, effective business communication is the cornerstone of success, particularly when you’re dealing with external audiences such as customers, partner organizations, and clients. Miscommunication in these interactions can jeopardize relationships, brand reputation, transactions, overall business objectives, and even legal standing. Worse, opportunities for miscommunication abound, especially as businesses increasingly interact and communicate globally online.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
BKA Content
JUNE 6, 2024
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio.
Freelance Union
JUNE 7, 2024
Summer brings a distinct set of challenges for some freelancers striving to maintain a healthy work/life balance and plan a much-needed break. With schools out and families eager to enjoy the sunniest months of the year together, the pressure to take time off can be trickier to organize. As a freelancer, you might find yourself torn between the desire for a break and the need to sustain a steady income.
Publishing Trends
JUNE 7, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Costco Cuts Books, What Does This Mean for Publishers? Roll The Credits- Why it’s Important to Acknowledge a Book’s Team Bill Gates’ Announces Memoir Bridging Bestsellers, How James Patterson Finished Michael Crichtons’ Final Manuscript Audio Publishers Associatio
CopyBlogger
JUNE 6, 2024
Finding customers is one of the biggest challenges brands face when selling products or services. As a blogger, you’ve already. Continue Reading The post How To Make Money Blogging: 9 Strategies That Work appeared first on Copyblogger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
BKA Content
JUNE 3, 2024
The 5 Best Niches for Affiliate Marketing in 2024 Affiliate marketing comes in many forms, from personalized links to special discount codes. This industry has boomed over the last several years and can be an extremely profitable business, but not all niches are created equal. If you’re looking for a relatively straightforward way to generate revenue, it’s important to pick one of the best niches for affiliate marketing.
Freelance Writing Jobs
JUNE 3, 2024
Although freelance writing is lucrative , relying on it as your only income source leaves you susceptible to market changes and loss of clients. Diversifying your earnings through several passive income sources is the best way to establish financial stability. These income sources don’t require much daily involvement, giving you time flexibility and a better work-life balance.
Brafton
JUNE 6, 2024
Marketing is a game of attention. It’s all about using the tools at your disposal to get your audience’s eyes on your brand. Of course, marketing is complex and multi-layered, but sometimes a simple idea can unlock exciting new possibilities. For example: Your list of marketing tools is longer than you may assume. Just because you’ve never used a marketing channel before, that doesn’t mean you can’t get great results with it in the future.
The Hoth
JUNE 4, 2024
Despite its age (it’s pushing 20 years old), YouTube remains one of the most popular online platforms, and it’s a digital marketing goldmine. With 2.49 billion monthly users , YouTube is the second-most popular social media channel, and it’s the second-most visited website in the world. Yet, all that popularity means there’s a boatload of competition for every audience.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ProBlogger
JUNE 6, 2024
The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger. Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand.
Contently
JUNE 6, 2024
Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.
Copywriter Collective
JUNE 5, 2024
We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think? “Probably the Best Beer in the World” (Carlsberg Beer) How you would hope to sell some Carlsberg when you’re just not sure how good the beer is beats me. I think a potential customer’s thoughts would be: “It probably isn’t, so I think I’ll buy something else” Fail!
iWriter
JUNE 5, 2024
Are you tired of inconsistent branding and content that doesn’t quite hit the mark? It’s time to take control of your brand identity with a style guide. In this post, we’ll walk you through the basics of creating a style guide for your business so you can improve your content and branding quickly. Say goodbye to scattered messaging and hello to a cohesive brand presence that will set you apart from the competition.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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