Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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5 Ways to End on a Strong Note: How to Inspire Your Audience

Enchanting Marketing

For once, Howard feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines … But what can he write? Howard’s mind wanders back to last night’s dinner at Ning, his favorite Malaysian restaurant.

Audience 281
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How To Measure the Value of Your Audience (in Real Money)

Content Marketing Institute

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

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36 Up-To-Date Ecommerce Statistics

Backlinko

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024.

Retail 84
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How Naming a Character Is Like Naming a Child

Jane Friedman

Today’s post is by author Ginny Kubitz Moyer. Over the course of my life, I have chosen names for two real human beings and approximately 200 fictional ones. The processes are surprisingly similar. Both involve a blend of logic and intuition, and both feel like deeply consequential decisions. Of course, it’s fair to say the stakes are higher when naming a baby.

Writer 95
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Flash Diffusion: Accelerating Image Generation with Diffusion Models

Jasper

The latest research from Jasper signals a significant milestone for AI image generation & out-performs contributions from major players including MIT and Adobe.

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How TSA Pulls Off Funny Social Content About Serious Business

Content Marketing Institute

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

More Trending

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The Reality of AI Adoption in B2B Marketing

David Meerman Scott

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

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When Writing Gets Hard: 3 Hidden Causes of Writer’s Block

Jane Friedman

Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. One newspaperman, Red Smith, is credited with saying, “Writing is easy. You just sit at your typewriter until little drops of blood appear on your forehead.” When Dorothy Parker was asked if she enjoyed writing, she replied with characteristic wit by saying, “I enjoy having written.

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Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Content Marketing Institute

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

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Clarity in Commerce: How to Avoid Business Miscommunication in External Interactions

Grammarly

Clear, effective business communication is the cornerstone of success, particularly when you’re dealing with external audiences such as customers, partner organizations, and clients. Miscommunication in these interactions can jeopardize relationships, brand reputation, transactions, overall business objectives, and even legal standing. Worse, opportunities for miscommunication abound, especially as businesses increasingly interact and communicate globally online.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How Can You Overcome the Blogging Niche Over Saturation Lie?

Blogging From Paradise

Minds enjoying spreading mental viruses. People do this for various reasons. Some consciously want to intimidate alleged competition.

Blog 111
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How to Use AI To Enhance Your Writing (w/ 21 examples)

Write Out Loud

Without losing your voice or your words.

Writing 130
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Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales

Backlinko

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors.

Sales 90
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Empowering Women in Tech Through Mentorship at Grammarly

Grammarly

Driven by team members, Grammarly’s women’s mentorship program supports professional growth and builds community. Mentorship is a cornerstone of professional growth and development for good reason—the right mentor can help you find community, upskill, advance your career, and navigate the unique challenges of your industry. Here at Grammarly, we recognized the unique challenges and opportunities that come with navigating a career in technology—especially for women.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Why Brands May Be Saying Less But Not Doing Less for Pride Month

Content Marketing Institute

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Brand 89
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How To Make Money Blogging: 9 Strategies That Work

CopyBlogger

Finding customers is one of the biggest challenges brands face when selling products or services. As a blogger, you’ve already. Continue Reading The post How To Make Money Blogging: 9 Strategies That Work appeared first on Copyblogger.

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ChatGPT / OpenAI Statistics: How Many People Use ChatGPT?

Backlinko

OpenAI is an AI research organization behind the popular ChatGPT. Launched in November 2022, ChatGPT gained 1 million users within the first 5 days since launch. In 3 months since its launch, the chatbot from OpenAI already had 100 million monthly active users. From the number of ChatGPT users to OpenAI revenue, we’ll cover up-to-date stats about the leading AI product on this page.

Sales 78
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Your Roadmap to Enterprise-Wide Gen AI Adoption

Grammarly

Generative AI will fundamentally change the way we communicate at work. It’s not just a technological upgrade or another productivity tool; it presents a fundamental shift in how businesses and employees operate. The learning curve to achieve enterprise-wide AI adoption might seem steep, but it is achievable. Every business is starting at a different place with generative AI.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Top 5 Publishing Articles/Blog Posts of the Week 06/03-06/07

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Costco Cuts Books, What Does This Mean for Publishers? Roll The Credits- Why it’s Important to Acknowledge a Book’s Team Bill Gates’ Announces Memoir Bridging Bestsellers, How James Patterson Finished Michael Crichtons’ Final Manuscript Audio Publishers Associatio

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Why Achieving a Healthy Work/Life Balance as a Freelancer is Vital

Freelance Union

Summer brings a distinct set of challenges for some freelancers striving to maintain a healthy work/life balance and plan a much-needed break. With schools out and families eager to enjoy the sunniest months of the year together, the pressure to take time off can be trickier to organize.  As a freelancer, you might find yourself torn between the desire for a break and the need to sustain a steady income.

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3 Bucket Approach to Consistently Profitable Content Ideas

Express Writers

The dreaded writer’s block. We have all been there. You stare at a blank content calendar and need thirty days worth of fresh ideas. However, not just any old idea will do. For the time and resource investment to pay off, they must be PROFITABLE content ideas. What do you do? While crying and browsing LinkedIn for new jobs is one option, we have a better idea.

Content 63
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4 Ways Freelance Writers Can Earn Passive Income in 2024

Freelance Writing Jobs

Although freelance writing is lucrative , relying on it as your only income source leaves you susceptible to market changes and loss of clients. Diversifying your earnings through several passive income sources is the best way to establish financial stability. These income sources don’t require much daily involvement, giving you time flexibility and a better work-life balance.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Out-of-the-Box Ideas for Marketing

Brafton

Marketing is a game of attention. It’s all about using the tools at your disposal to get your audience’s eyes on your brand. Of course, marketing is complex and multi-layered, but sometimes a simple idea can unlock exciting new possibilities. For example: Your list of marketing tools is longer than you may assume. Just because you’ve never used a marketing channel before, that doesn’t mean you can’t get great results with it in the future.

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The Value of Writing Services Without AI (But With Heart)

ContentWriters

I am not a robot. Do I really have to say that? Maybe I do. After all, the writing landscape has changed. There are fewer and fewer writing services without AI on the roster. So many that will give your organization and your writing assignments all of the care and attention that artificial intelligence can provide. Or at least get the facts right…most of the time.

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How to Use Semrush for Your YouTube Channel

The Hoth

Despite its age (it’s pushing 20 years old), YouTube remains one of the most popular online platforms, and it’s a digital marketing goldmine. With 2.49 billion monthly users , YouTube is the second-most popular social media channel, and it’s the second-most visited website in the world. Yet, all that popularity means there’s a boatload of competition for every audience.

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The ten worst slogans ever?

Copywriter Collective

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think? “Probably the Best Beer in the World” (Carlsberg Beer) How you would hope to sell some Carlsberg when you’re just not sure how good the beer is beats me. I think a potential customer’s thoughts would be: “It probably isn’t, so I think I’ll buy something else” Fail!

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Creating a Style Guide 101: How to Improve Your Content and Branding

iWriter

Are you tired of inconsistent branding and content that doesn’t quite hit the mark? It’s time to take control of your brand identity with a style guide. In this post, we’ll walk you through the basics of creating a style guide for your business so you can improve your content and branding quickly. Say goodbye to scattered messaging and hello to a cohesive brand presence that will set you apart from the competition.

Brand 52
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Does 'Biweekly' Mean Every Two Weeks or Twice a Week?

Grammar Underground

The prefix "bi-" to refer to time periods often means "twice." So why do we use it to mean "every two" in "biweekly"? It's complicated. Here's how to navigate "bi-" and "semi-" as they related to time. The post Does 'Biweekly' Mean Every Two Weeks or Twice a Week? first appeared on Grammar Underground with June Casagrande.

Copy 52
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Why fapGPT is just the crap left over

Ben Settle

Whenever I think of AI-generated writing I think of the movie Twins. If you have not seen it, it’s about twin brothers who are the result of a secret experiment carried out at a genetics laboratory to combine the sperm/DNA of six fathers to produce the perfect child. The embryo split in two and what you got was Julius who was the perfect physical and mental human specimen (played by Arnold Arnold Schwarzenegger), and the other Vince who is physically and mentally almost the exact opposite… playe

Script 52
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I provide IT services for Copywriters and This is Why I Think you Should Consider Investing

Copywriter Collective

I’m an IT professional based in Melbourne, Australia and I work closely with copywriters to help them improve their productivity and growth in their industry. Over the years of experience, I’ve gained an understanding of what works best for my clients and today, I want to share the best IT services for copywriters. What I’ve learnt is that effective copywriting goes beyond just stringing words together.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.