February, 2024

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If you’re dismissive of today’s AI writing tools, you’re missing the point.

Nick Ursborne

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.” Here’s the thing… dismissing or ignoring AI writing tools outright because of their current limitations is a mistake.

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14 Top LinkedIn Profile Tips for Freelance Writers

Elna Cain

When I started using LinkedIn as a freelance writer, I thought of it as a resume platform. Fill in your information, where you worked, and there you go – freelance jobs would come to me. I soon learned there was more to optimizing your profile than just listing your past work. If I switched up my LinkedIn profile to align with my new career as a freelance writer, I would be getting leads on tap.

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

Let’s talk for a sec. Just you and me. What do you like to read? I devour a lot of fiction. And I know it’s frowned upon in some business quarters. And yes, I do understand. If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? How does it take away your objections to buying?

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Is Blogging Still Relevant in 2024?

Write Out Loud

As brands, digital media, and social media continue to evolve, one question that keeps coming up is whether blogging is still relevant in… Continue reading on Write Out Loud »

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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I’m Noticing Something Different About Freelance Writing Jobs in 2024

Elna Cain

So, lately, whenever I check different job boards and platforms, I’ve been noticing something shifting with freelance writing jobs. At first, I only saw one or two jobs, but then as the months rolled by, it seemed like whole job boards are dedicated to these seemingly-looking freelance writing jobs. Yes, they even lean on being fake freelance writing jobs.

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Candice Marie Benbow joins Gardner Literary

Rachelle Gardner

We are excited to announce the newest member of our team! Candice Marie Benbow is a writer who has written for various outlets including ESSENCE, Glamour, Religion News Service, VICE, Andscape at ESPN and the Me Too Movement. Her first book, Red Lip Theology: For Church Girls Who’ve Considered Tithing to the Beauty Supply Store When Sunday Morning Isn’t Enough, was released in 2022.

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Ghostwriting Services — Let’s Write Your Book!

Melanie Saxton

I provide ghostwriting services for authors throughout the U.S. and in Canada, Australia, the UK, Switzerland, and Europe. If you are thinking about writing your unique story but aren’t sure how, now is a great time to get in touch with me for ghostwriting services! A fresh new year awaits us in 2024 — how exciting to put together a plan and finally finish your manuscript!

Writing 130
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23 Best Giveaway Ideas For Small Businesses

Adam Connell

Looking for business giveaway ideas? I’ve got you covered. Running giveaways can be a great way to generate leads/sales, drive website traffic, boost brand awareness, or grow your email list/social media followers. In this post, you’ll uncover 23 of the best giveaway ideas for small businesses (with real-world examples). Note: You’ll need a social media.

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Just Write, Right Now

Write Out Loud

A stranger recently asked me what I do for a living. I told him, “I’m a writer and editor, and I do some sales consulting, what about you?

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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New Release Spotlight: Sarah Bessey

Rachelle Gardner

Happy release day to Sarah Bessey! For anyone who has doubted and questioned their faith, done some deconstructing, and landed in a place where they want to reimagine what faith can be rather than walk away… the ultimate handbook is here. Field Notes for the Wilderness: Practices for an Evolving Faith shows us a way to reconstruct a faith centered on compassion, truth, and inclusion.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

This year we’ll see some significant advances in the field of AI. And yes, some of those advances will impact our work as freelance copywriters. It’s time to lean in and get ahead of the curve. You need a plan. And that plan can’t be “Sit tight and do nothing”. The way things are, you can get ahead and profit from the rise of AI. Or you can fall behind.

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AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

Ahrefs

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

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New Legislation Introduced to Expand Freelance Protections to California State

Freelance Union

We have some exciting news! Just last week California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What An Employer is Really Looking for When They Say “No Experience Required”

Write Out Loud

This is something you’ll see all over the world. Companies say “no experience required!

Writing 130
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9 Actions You Can Take To Get Better Content Results Without Spending More

Content Marketing Institute

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

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Writing Hasn’t Won Me Fame or Fortune, But It’s Brought Me Friendship

Jane Friedman

Photo by Daniel Richard Today’s post is by author Liz Alterman. While querying agents and surviving submission, one thing that may keep you going is visualizing your story out in the world, hopefully, loved by the masses. Along with that, you may imagine hosting a reading before a packed house or even a small crowd of well-wishers huddled inside your favorite bookstore.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

As a freelancer, I am my brand. I’m me… the good, the bad and the less-than-perfect. Human, through and through. I do my best to keep the less-than-perfect parts to myself. But even if they peek out from behind the curtain from time to time, that’s not so bad. It just shows I’m real. More specifically, it shows I’m not an Artificial Intelligence. It’s time to be more human.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Visualize Ahrefs Data with ChatGPT

Ahrefs

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.

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How To Make (Substantial) Money On Social Media 

CopyBlogger

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are. Continue Reading The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

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Writing a Book Isn’t As Hard As You Think

Write Out Loud

Did you know that 81% of people have said they would like to write a book?

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How to Use AI to Enhance Your Storytelling Process

Grammarly

Writers everywhere naturally want to know about AI story writing and also have some questions. How does storytelling technology work? Is creative writing with AI really creative writing? What are the best methods for using AI in fiction writing? The truth is that generative AI offers many benefits to writers—as long as you understand its limitations.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Hybrid Publishers and Paid Publishing Services: Red Flags to Watch For

Jane Friedman

Photo by C. G. on Unsplash Today’s post is by author Joel Pitney, founder of Launch My Book. “It takes them weeks to get back to me.” “I have no idea where my book is published.” “Royalties? What royalties? I haven’t seen a penny come my way and it’s been over a year.” “The cover is fine, I guess. I didn’t have much control over the final product.” “I wish I had talked to you months ago.

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Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Content Marketing Institute

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?

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Marketing KPIs: 30 Metrics for Every Marketing Role

Ahrefs

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

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Impostor Syndrome? Don’t Sabotage Your Hard Work

AIIP

By Mary Ellen Bates “Hi. I’m Mary Ellen and I’m faking it.” No, I’m not putting that on my name badge at the AIIP 2024 Symposium, but if I did, I know that many people would sidle up to me and admit they are faking it, too. We’re the people who suffer from Impostor Syndrome… Read More » The post Impostor Syndrome? Don’t Sabotage Your Hard Work appeared first on AIIP Connections Blog.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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GENERATIVE AI FOR CONTENT CREATION: TEXT, IMAGES, AND MORE

Uni Square Concepts

Today’s generation uses digital media, and everyone expects content to be more interactive. Because of the introduction of generative AI, the level of content creation has reached a top level. Generative AI focuses on creating content more effectively and proficiently. In this article, we have highlighted the benefits of generative AI for content creation.

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Tone in Email: Definition and Tips on Striking a Professional Tone

Grammarly

Email is the primary way most businesses and employees communicate in the workplace. Knowing how to write an effective email can lead to benefits like forming good relationships with your manager, which can lead to promotions, or networking successfully, which can lead to a better-paying job. On the other hand, not knowing how to do this may damage your ability to succeed and, worst-case scenario, may lead your coworkers to judge you as rude and unlikable.

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Tropes: The Good, the Bad, and the Ugly

Jane Friedman

Photo by Daisa TJ Today’s post is by romance author and book coach Trisha Jenn Loehr ( @trishajennreads ). Tropes are a staple of genre fiction. Some folks love to hate them; they even use “tropey” as a derogatory term. And yet, writers still use them. And many readers still celebrate them. Why? Because tropes, simply put, are things like themes, plot devices, archetypes, and structures that pop up regularly in stories, especially stories within distinct genre categories.

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5+ Real Ways AI Can Benefit Your Content and Marketing Today

Content Marketing Institute

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.