Nick Ursborne
JANUARY 29, 2024
I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. One of the things that changed – had to change – was my network of contacts. For the most part, the people I knew in the offline world weren’t following me online. At least, not right away. That meant I needed to develop a new network of contacts and potential clients.
Enchanting Marketing
JANUARY 16, 2024
Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your exit. You haven’t noticed the other exits you passed. You’ve barely heard what they’re talking about on the radio. As if your car has been on autopilot.
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Nick Ursborne
JANUARY 22, 2024
We’ve now had over a year to become proficient with AI writing tools like ChatGPT. Many of us now use these tools to help with brainstorming, research, outlines, and first drafts. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence?
Freelance Magic
JANUARY 30, 2024
How to Find Clients on LinkedIn as a Freelance Writer Let’s face it, LinkedIn is enjoying the limelight at the mo. Everyone and their dog seems to be a “LinkedInfluencer” these days—but there’s a reason it’s so popular. It’s a great place for finding potential clients to pitch. Why? Firstly, it’s a professional platform. When people are scrolling through their feeds, they’re not looking for recipe inspo or cute dog vids, they’re thinking about work, which means they’re in the right mindset and r
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neal Schaffer
JANUARY 29, 2024
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten various processes in developing a high quality website without losing any quality. What’s even better, […] 7 WordPress AI Website Builders to Experiment With appeared first on NealSchaffer.
Kristi Hines
JANUARY 1, 2024
Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
JANUARY 25, 2024
First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.
Nick Ursborne
JANUARY 17, 2024
That’s an astonishing number. To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. In fact, they divide things down the middle. About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether.
Buffer
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement
Grammarly
JANUARY 5, 2024
The English prepositions in , on , and at are some of the most common words in our language, but they can easily get mixed up. Confusion can arise because not only are they all prepositions of place, but they’re also all prepositions of time; being prepositions of both time and place can make these two-letter words difficult to use. In this guide, we explain how to use in , on , and at.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Kristi Hines
JANUARY 1, 2024
Discover over 70 creator monetization programs on dozens of platforms! Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.
Melanie Saxton
JANUARY 25, 2024
Businesses should blog for a number of reasons. Why? A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. It bridges time and space and can introduce your goods and services to audiences far and wide. For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists?
Ahrefs
JANUARY 31, 2024
So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable.
Nick Ursborne
JANUARY 4, 2024
Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? That’s how most people do this. And it’s how I do it myself, some of the time. Start with a tool like ChatGPT to do the heavy lifting. Use it to do research for a new page, the outline, and a first draft. Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Blogtrepreneur
JANUARY 7, 2024
As technology has grown over the years, so has the importance of digital marketing. In fact, it’s almost impossible for businesses to survive without a strong online presence. While traditional marketing has its place, it’s important that you consider the potential of digital media. With so many great advantages, it’s become the ideal way to connect directly with your target audience.
Content Marketing Institute
JANUARY 17, 2024
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.
Kristi Hines
JANUARY 11, 2024
What is AI Song for TikTok? TikTok has a new experimental AI Song feature, powered by Bloom, to generate unique songs and lyrics for creators. How to Use AI Song If you have access to AI Song, you should find it when you add music to your photos or videos. Enter a prompt to match your content, and it will offer pop, EDM, or hip hop options. It’s unclear if content using an AI Song can be monetized , but be sure to review the guidelines for AI-generated content labeling to ensure TikTok doesn’t r
Grammarly
JANUARY 10, 2024
Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials. Business writing is a specific type of written communication used throughout all types of business operations, and it’s fundamental to communicating effectively and succeeding in any professional environment.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Ahrefs
JANUARY 15, 2024
To put it simply, this marketing tactic works like this: From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC).
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma. All I did was provide the prompt. That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.
Blogtrepreneur
JANUARY 25, 2024
Achieving financial growth requires more than just earning; it involves smart and strategic money management. By adopting simple yet effective strategies, individuals can make their money work for them, paving the way for a secure financial future. Let’s explore these straightforward approaches to financial growth. Create a Realistic Budget: The Foundation of Financial Success A realistic budget serves as the foundation for financial success.
Content Marketing Institute
JANUARY 18, 2024
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Smart Blogger
JANUARY 5, 2024
Let me guess… You’re staring at a blank page. Your brain is fried. And you can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far worse: Writer’s block. You try to stop your mind from wandering off.
Grammarly
JANUARY 2, 2024
Everyone probably knows that a group of cows is called a herd and perhaps that a group of lions is called a pride, but did you know that a group of otters is sometimes referred to as a raft? Or that a group of swans can be called a wedge—but only when they’re flying? These terms for congregated animals are examples of collective nouns: nouns that refer to groups or collections.
Ahrefs
JANUARY 4, 2024
Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.
Copyhackers
JANUARY 17, 2024
“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […] The post I spent 60+ hours analyzing onboarding emails for 127 SaaS trials.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Blogtrepreneur
JANUARY 25, 2024
Launching your own business is your chance to be your own boss and gain the freedom to carve your own path. It’s something that many have turned to in recent years, which is why there are 4.15 million small businesses in California alone. On the other hand, starting a successful business is no easy feat. It requires careful planning and putting all your ducks in a row.
Make a Living Writing
JANUARY 13, 2024
What would your income look like if every assignment paid $100 and up? Sites that pay writers that much or more are out there. You just have to know where to look. You’re not going to find them on Craigslist or low-rate content mills that pay pennies per word (or worse). And even a large number of writing job boards that promise well-paying jobs turn out to only have gigs that pay enough per assignment to fill your gas tank.
Content Marketing Institute
JANUARY 5, 2024
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
Grammarly
JANUARY 16, 2024
This post is authored by Matt Otremba, Director of Communication and Transformation at Rasmussen University. No topic captured higher education’s imagination more in 2023 than generative artificial intelligence (AI). To what extent will imagination become a reality in 2024? Like many educational institutions worldwide, Rasmussen University was simultaneously fascinated and concerned by the arrival of generative AI technology like ChatGPT in late 2022.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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