November, 2024

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8 Important Skills Every Blogger Should Learn

Blogging Wizard

Blogging requires a number of different skills that go way beyond writing. As a blogger, you need to know how to effectively create content that not only resonates with the.

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12 Low-Hanging Fruit SEO Tactics You Can Implement Today

Ahrefs

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.

SEO 123
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Why Adverbs Stink (and the Magic of Editing)

Enchanting Marketing

Imagine readers hippety-hopping through your content. An autumn breeze plays with their hair. You notice a twinkle in their eye. Sounds good, doesn’t it? Now, picture a different scene … The sun is hiding behind an ink black cloud, and your readers are trudging through the mud. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh. Not the kind of experience you want to create, huh?

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Don’t be fooled by the “slowdown” in AI news and progress.

Nick Ursborne

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Package Your Freelance Work to Attract Quality Clients

Freelance Magic

As freelancers, it’s tempting to say ‘yes’ to every client request, even when it stretches us thin. The result? Endless scope creep, lower pay, and a pile of work we don’t enjoy. But there’s a better way to attract quality clients while maintaining your sanity – packaging your services. But there is an easier way. When you let clients dictate what they want from you, you can end up: Getting paid less for more work as the scope continues to creep up and up Doing work you’re not

Freelance 130
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Write more in 2025.

Kayleigh Moore

We’re approaching year-end (really only five weeks to go!).Can you believe it? If you’re like me, this home stretch is a time for slowing down, thinking about the year ahead, and setting goals. Will you accomplish all of them? Maybe not. Likely not. I mean, I’d like to get better at painting, speaking Spanish, and trying new recipes, but if I’m being honest, I’ll be happy if I scratch the surface on any of those activities.

Writing 130

More Trending

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What Is Unassigned Traffic in Google Analytics, and What Should You Do About It?

BKA Content

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

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Are We Walking Backward Into the Future of Content and Marketing?

Content Marketing Institute

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

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Why writing skills are critical for your career

Kayleigh Moore

People regularly assume their writing skills are “good enough” to get by. But data shows that’s far from the truth: companies spend more than $3.1 billion on remedial writing training yearly. Yikes. Having a strong foundation of writing skills is essential to building a profitable career as a freelance writer. But, even so–many people pursuing this path don’t feel proficient in their writing abilities (much like those hobbling on limited writing expertise at in-house jobs.

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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6 Things To Do With Old Blog Content

Blogging Wizard

Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic.

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How to Rock Your Freelancer Portfolio When You’re Starting Out

Freelance Magic

This article was first published in May 2016. It was last updated November 27, 2024. There’s nothing more demoralising than finding the perfect job and then coming across the dreaded “please send you portfolio” line. I mean, it’s fine for seasoned freelancers who have a good stack of work behind them to send through. But what about those who have just started freelancing ?

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Military Book Editor — “She Went, Too: A Diary of a Female Soldier”

Melanie Saxton

As a military book editor, there is no greater honor than working with authors who have chronicled their journeys in service to our nation. Ti’phani Nicole is one such author. Her gifted storytelling skills in She Went, Too: A Diary of a Female Soldier take us into the world of women in the armed forces, told through the lens of Army Private Payton Thorton, representing “every woman” across all military branches.

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Why Great Marketing is Risky as Hell

Ahrefs

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Local SEO for Small Businesses: A Complete Guide

BKA Content

Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing.

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Direct Response Copywriting: Classic Examples + Tips

The Daily Egg

Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of. The post Direct Response Copywriting: Classic Examples + Tips appeared first on The Daily Egg.

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In Defense of Giving Up

Jane Friedman

Photo by Sebastian Sørensen Today’s post is an abridged excerpt from “In Defence of Giving Up” by Stacey May Fowles in Bad Artist edited by Nellwyn Lampert, Pamela Oakley, Christian Smith, and Gillian Turnbull. Copyright © 2024 by the contributors. Reprinted with permission of TouchWood Editions. Before my daughter was born, in early 2018, I was mostly convinced my worth lay in writing eight hundred–word pieces in very little time for very little money.

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The Tricky Task of Discussing Your Freelancer Rates with Clients

Freelance Magic

The world of freelancing has exploded in the last few years, and with it, the conversations around money have become louder, but not necessarily clearer. If you’re anything like me, the thought of openly discussing rates with clients still comes with a mix of excitement and dread, no matter how long you’ve been in the game. Money is a touchy subject that I’m not sure anyone is fully comfortable talking about.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Christian Book Editing Services

Melanie Saxton

Are you in need of Christian book editing services? I can help! I’m an experienced manuscript editor specializing in fiction and nonfiction. I believe that the world needs more Christian literature, and I’m honored to support your efforts throughout the editorial process. Find more of my editing projects on Amazon. Personalized Editing For Christian Authors Whether you’ve finished your first book or your tenth, the next step is determining what level of editing is needed.

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The 50 Top Trending Tech Startups (Q4 2024)

Ahrefs

Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the past year.

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How To Battle Organic Search Analytics in the AI Era

Content Marketing Institute

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

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Learn How To Disavow Backlinks To Improve Your Site’s SEO

BKA Content

Learn How To Disavow Backlinks To Improve Your Site’s SEO As you try to build high-quality backlinks to your company’s website, it’s possible you’ll end up with some incoming links from low-quality pages that negatively affect you. Thankfully, when you learn how to disavow backlinks, you may be able to mitigate the damage. However, like other search engine optimization (SEO) strategies, disavowing “toxic” links can go wrong if you don’t know what you’re doing.

SEO 105
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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From Lawn Care to National Impact: How AIIP Shaped My Success Story

AIIP

By June M. Boyle The Unexpected Opportunity Sometimes the most meaningful professional opportunities emerge from unexpected places. For me, it started with an interest in native plants and a spot on a mailing list. As an independent information professional typically serving corporate clients and management consultancies, I never imagined that reducing my lawn and adding… Read More » The post From Lawn Care to National Impact: How AIIP Shaped My Success Story appeared first on AIIP Connecti

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5 Unique Ways to Craft the Best Cold Email Subject Lines

Freelance Magic

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

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Flesch Reading Ease: What It Is and Why It Matters

ContentWriters

Great writing should feel effortless to read. Your audience should breeze through your writing without losing interest. If it’s harder to read, then it’s harder to understand. This is why the Flesch Reading Ease score is important. In the 1940s, Dr. Rudolph Flesch developed the Flesch Reading Ease test to gauge how easy it is to read someone’s writing.

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What I Learned From Ahrefs Evolve: 4 Marketing Things I’m Doing Differently

Ahrefs

In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Influencer Marketing: The B2B Game Plan for Success

Content Marketing Institute

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

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My NaNoWriMo Was a Train Wreck

Jane Friedman

Today’s post is by author Elinor Florence. Several years ago, I participated in National Novel Writing Month, a creative writing event known as NaNoWriMo. I joined hundreds of thousands of other writers around the planet who tackled the ambitious goal of completing a 50,000-word novel in thirty days. In one sense, I was successful. I dutifully churned out 2,000 words a day and at the end of the month, I had a 60,000-word first draft.

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Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients

AIIP

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

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How to Land Consistent Freelance Work Every Single Month

Freelance Magic

I’ve said it a thousand times, but I’ll say it once more for good measure: learning how to get consistent freelance work is one of the hardest things us self-employed peeps have to do. Without a system in place, we struggle to grow our businesses and build an income we’re happy with. When you start landing clients, it can feel seriously euphoric – you’ve made it!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.