Enchanting Marketing
OCTOBER 8, 2024
What makes your content popular? Well-written posts? Useful information? Good formatting with plenty of white space? Those are all important, but there is something else … Something we don’t talk about enough. Because it’s so hard to put your finger on. Let me explain by telling you about a dream I used to have. My imaginary little restaurant I used to dream about opening my own restaurant.
Blogging Wizard
OCTOBER 15, 2024
Are you interested in improving the readability of your content? This is an aspect of blog optimization that’s mostly for your readers rather than search engine optimization (SEO). In this.
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Nick Ursborne
OCTOBER 11, 2024
OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. You also bump into something else at my age… ageism. Yup… there is a fear among some prospective clients that I’m too old. I’m not sure what I’m too old for – or why – and so far I’ve been too polite to ask.
Rachelle Gardner
OCTOBER 15, 2024
Podcaster, author, and confidence coach Ashley Henriott knows what it’s like to live a life dictated by what others thought of her. It was her determination to break free from those shackles that led to a profound realization: True confidence is an inside job that begins with a woman embracing her own uniqueness and worthiness. In her debut book, Confidence Is an Inside Job: Conquer Self-Doubt and Embrace God’s View of You , Ashley uses inspirational stories and her trademark humor to tea
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model ; a powerful framework designed to assess and optimize your marketing operations function.
Freelance Union
OCTOBER 1, 2024
The Freelance Worker Protection Act, an iteration of “Freelance Isn’t Free”, was signed into law by Governor Gavin Newsom on September 28th, 2024. This legislation, which was authored by Senator Scott Wiener, provides protections for independent contractors who work for a hiring entity located in California. Though freelancing represents a crucial part of California’s economy, the prevalent issue of non-payment remains, reflecting a growing need to protect this
Content Marketing Institute
OCTOBER 10, 2024
Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging Wizard
OCTOBER 2, 2024
You may be familiar with the benefits of blogging for your business, but what are the benefits of blogging on the side as a hobby? In this post, we examine.
Neal Schaffer
OCTOBER 1, 2024
No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect theme differentiates your branding from others and gives your platform a more polished look. With […] Top 15 WordPress Theme Detectors for Competitor Analysis appeared first on NealSchaffer.
Rachelle Gardner
OCTOBER 8, 2024
Happy release day to author Kathi Lipp! Wouldn’t it be wonderful to have a day off from cooking, but still be able to serve delicious homemade meals? In this beautifully illustrated guidebook, Kathi gives us easy-to-follow instructions for meal planning and prep, so you can enjoy a full day each week of real rest and refreshment. With recipes for main dishes, breads, breakfasts, desserts, salads, sides, and yes, soups—this book includes convenient, seasonal meal plans that take the guesswo
Smart Blogger
OCTOBER 10, 2024
Let me guess. You’ve sent out a gazillion email pitches, but you keep getting rejection slips. Or, worse, no responses at all. Why does everyone except you seem to know how to write a pitch that lands high-paying jobs or guest posts on prestigious blogs? Is there some secret they’re not sharing? Meanwhile, you can’t even crack the content mills and low-quality job boards, your confidence is zapped, and your freelancing career is sputtering to a halt.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
OCTOBER 11, 2024
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
ContentWriters
OCTOBER 16, 2024
Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. The importance of research weighs heavily on the writers who must create content quickly while positively impacting a brand’s content performance and trustworthiness.
Backlinko
OCTOBER 16, 2024
Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one of the dominant themes of venture capital investing and millions of users engage regularly with a growing number of AI apps. Here’s a curated list of 18 growing AI startups to look out for in 2024.
Neal Schaffer
OCTOBER 10, 2024
As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no different. User experience on Shopify differs from company to company, however; for many businesses, Shopify […] 10 Best Ways to Use Shopify and WordPress Together to Sell More Online appeared first on NealSchaffer.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Rachelle Gardner
OCTOBER 8, 2024
Happy release day to debut author Erin Quinn-Kong! “Hate Follow” is a riveting novel that pulls back the curtain on influencer culture to explore issues of child privacy, individual agency, and modern parenting in the age of social media. Influencer Whitney Golden has it all: beautiful children; a handsome new boyfriend; a gorgeous house; and designer clothes arriving on her doorstep every day.
Smart Blogger
OCTOBER 4, 2024
As a freelance writer, I’m always looking for ways to increase my income. And freelance proofreading has allowed me to make more money, while still doing work I love! In this post, I’ll give you all the answers you need to become a professional proofreader, whether you want to work online, remotely, be an employee, or freelancer — it’s your choice.
Content Marketing Institute
OCTOBER 16, 2024
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.
Jane Friedman
OCTOBER 1, 2024
Today’s post is by Brian Rendell. Entering any new field is challenging but breaking into today’s writing profession is a daunting proposition. Publishers’ budgets are stretched, indie and traditional models appear to be colliding, AI is disrupting norms, and agents are overwhelmed with submissions. I recently set sail on these choppy waters, hoping to find a safe haven for my historical fiction manuscript-in-progress.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
AIIP
OCTOBER 10, 2024
by Alyria Salazar Spooky season is officially upon us, and even though AIIP’s webinar, Learn the Secrets to Becoming a Successful Infopreneur, took place last month on Friday the 13th, there was nothing scary about this information-packed session. It was all treats and no tricks for aspiring infopreneurs. Below are some not-so-frightening business insights our… Read More » The post Insights from the AIIP webinar Learn the Secrets to Becoming a Successful Infopreneur appeared first on AIIP C
Grammarly
OCTOBER 3, 2024
Artificial intelligence (AI) is becoming critical in almost all aspects of professional life. It can help you complete tasks more efficiently and express yourself more creatively. One area of work in which AI can have a huge impact is in creating presentations. Many AI tools now exist to help presentations look more beautiful and communicate more effectively—all while cutting down on the time it takes to create one.
The Daily Egg
OCTOBER 15, 2024
PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its. The post How to Use the PAS Framework Without Being Cringy appeared first on The Daily Egg.
Freelance Union
OCTOBER 3, 2024
IRS Tax Tip 2024-81, Oct. 3, 2024 The Oct. 15 extension deadline to file taxes is fast approaching. Most taxpayers who requested an extension of time to file their 2023 tax return must file by Tuesday, Oct. 15, to avoid the penalty for filing late. The IRS urges people to file electronically. Remember that an extension to file was not an extension to pay.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
OCTOBER 9, 2024
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.
Jane Friedman
OCTOBER 16, 2024
Photo by Tasha Lyn on Unsplash Today’s post is by author and innovation speaker Jason Keath. I’m ready—desk set, lemon water in hand, the morning light is perfect. And yet the empty Google doc sits there mocking me, and the words won’t come. It reminds me of playing Zelda with my dad in the 1980s. We played the game so often that it refused to start half the time.
AIIP
OCTOBER 8, 2024
By Roger Magnus, Roger Magnus Research In 2022, I wrote an AIIP Blog about being a first-time conference exhibitor. Two years later, I have now had an exhibitor table twice more and will again be at a large conference (see below) on October 24, 2024. What has changed, and what new insights can I share… Read More » The post Multi-Conference Exhibitor: New Lessons Learned Over Time appeared first on AIIP Connections Blog.
Ahrefs
OCTOBER 14, 2024
Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
OCTOBER 8, 2024
Before writing a story , you should pick the story structure you want to follow. Story structure serves as a literary blueprint, guiding writers to captivate readers by including all vital story elements. While this might sound like Mad Libs, some of the most famous authors, playwrights, and other storytellers use these storytelling structures. You can leverage story structures to enhance the plot, characters, and backstory, crafting a tale readers can’t put down.
Freelance Union
OCTOBER 15, 2024
What creative ideas, projects, or initiatives are you hatching right now? Why do I ask? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt, you’re in good company (ask me how I know!
Content Marketing Institute
OCTOBER 3, 2024
Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.
Jane Friedman
OCTOBER 3, 2024
Today’s post is by Jennie Case. When my essay, A Political Pregnancy , came out in The Rumpus, I was so frozen I spent most of the day stiff in a chair, the room swirling. It took a good week for me to unthaw, and nearly a year for me to share the piece publicly on social media. To be sure: I was proud of the essay, which explored my painful, conflicted responses to an unintended pregnancy during the 2016 election.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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