BKA Content
JULY 7, 2025
Imagine having a piece of content that drives traffic, generates leads, and engages your audience not just for weeks or months but for years. Sounds like a dream, right? Well, it’s possible with evergreen content. We’re diving into why evergreen content is such a game-changer for your SEO strategy, and how you can make it work for your website.
Backlinko
JULY 15, 2025
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu
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Copywriter Collective
JULY 4, 2025
Here’s your step-by-step guide to using omnichannel marketing, tailored for copywriters. I hate to be the bearer of bad news but, posting content on your socials, sending out a couple of well‑written newsletters and then praying to the digital marketing gods that sales happen, is not a marketing strategy. Regurgitating viral headlines or inspirational copy you saw on your Instagram or TikTok feed and telling yourself, “yes!
Jane Friedman
JULY 1, 2025
Photo by Mart Production Today’s post is by editor Tiffany Yates Martin. Join her on Wednesday, July 9, for the online class Mastering Character Inner Life. Much of the available advice for conveying inner life in story involves allowing readers more deeply and intimately into what’s going on inside your characters: Eliminate “filter words” like thought or decided or saw ; immerse the reader in the character’s perspective; express the character’s thoughts in their voice.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
JULY 11, 2025
Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.
Grammarly
JULY 3, 2025
Revising your writing can seem overwhelming, but approaching it in clear, manageable steps makes the process more effective and less stressful. Revision comes before editing or proofreading. While those later stages focus on fixing grammar, punctuation, and typos, revision is where you tackle the big picture: your structure, clarity, and the flow of ideas.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Enchanting Marketing
JULY 8, 2025
Why do some books make it to the bestseller lists? And others don’t? It starts of course with a good idea. Then there’s book marketing. But how a book is written matters a lot, too. The smartest non-fiction writers know how to captivate their audience and how to communicate their ideas with power and pizzazz. They harness 5 powerful creative techniques to write their bestselling books.
Verblio
JULY 16, 2025
AI and AI overviews are changing search. Exactly HOW is still up for debate/being figured out, but the fact that it’s happening is widely accepted. There are also a couple new terms you might see pop up related to AI and SEO: Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). According to one study, AI crawlers now account for nearly 30% of Googlebot traffic , and Google’s new AI Mode suggests that this number is about to rise.
Backlinko
JULY 1, 2025
Most SEO reports go unread. Or, worse — they get skimmed, misunderstood, and ignored. But knowing how to create an SEO report that demands attention can change everything. It’s not just a performance recap. It’s a strategic tool that helps you build trust with decision-makers. Win bigger budgets. And keep your SEO efforts on track. In this article, you’ll learn how to: Create SEO reports that people actually read (and act on) Tie SEO performance to business goals Highlight wins and uncover growt
Jane Friedman
JULY 3, 2025
Photo by Aimee Vogelsang on Unsplash Today’s post is by professor, author, and short-film director Lindy Ryan. In horror, silence often speaks the loudest. Whether it’s a glance across a dinner table, a hesitation before a door is opened, or a line of dialogue that means the opposite of what it says, subtext is the quiet engine beneath your scene. It’s the difference between a story that moves and one that lingers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Grammarly
JULY 3, 2025
Effective revision isn’t just about reading your draft over and over again. Without a strategy, it’s easy to miss structural issues, lose sight of your main message, or burn out trying to look for every possible improvement. By using targeted revising methods, you can approach your draft purposefully—whether you’re tightening structure, clarifying ideas, or improving the overall flow.
Elna Cain
JULY 5, 2025
I’ve got the ultimate freelance writing portfolio guide for you! Look – when I started as a new freelance writer, I had no clue how to create a writing portfolio without a BLOG, website, clips or samples… with absolutely NOTHING to my name. I seriously was freaking out and was a bit scared that I didn’t know what to do. I mean, how DO you create a legit and credible freelance portfolio so that you can get clients?
Contently
JULY 11, 2025
In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines. The fallout was swift. Within days, the editor-in-chief was fired and the brand’s credibility took a beating. Though the SI snafu occurred in the early, Wild West days of ChatGPT’s mainstream adoption, its lessons linger two years later.
ContentWriters
JULY 10, 2025
Content is everywhere, especially since AI can generate it in seconds. What sets human writing apart is its use of emotions in content. According to Harvard, 95% of purchasing decisions happen subconsciously, driven by emotion, not logic. That’s why emotional marketing works. It captures attention, builds trust, drives action, and keeps your message top of mind.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Backlinko
JULY 9, 2025
Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. But GEO is just one part of a bigger shift. We’re entering the era of Search Everywhere (in fact, we’re already in it).
Make a Living Writing
JULY 12, 2025
This guide breaks down 10 of the best free social media management tools for freelancers, solopreneurs and small businesses and six additional tools that have free trials. It focuses on platforms that save time, simplify workflows and boost your social media strategy without the hassle of bulky software or the requirement of a big budget. Best social media management tools for freelance writers Social media helps freelancers grow a social media presence , connect with a target audience and land
The Hoth
JULY 15, 2025
Love them or hate them, Google’s AI Overviews aren’t going anywhere anytime soon. In fact, Google recently gave its AI-powered search feature a Gemini 2.5 upgrade. AI Overviews also expanded into more than 200 countries in over 40 languages, so it’s become a true mainstay of Google Search. Since they inhabit the very top of the search results page , getting cited in AI Overviews is now vital for improving online visibility.
Jane Friedman
JULY 15, 2025
Photo by Nadine Marfurt on Unsplash Today’s post is by novelist and freelance writer Rebecca Morrison. Join us on Thursday, July 31, for the free class What Happens When Your Piece Goes Viral? What does it mean to have a piece go viral? To tell you the truth, I don’t know. There are different definitions out there, but not everyone agrees on what it means for a piece to go viral.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
JULY 14, 2025
Most of what we call AI today operates independently—individual chatbots or copilots that support a specific task within a single tool. They activate when you prompt them, complete the task, and then wait for what’s next. Some live in familiar apps, but don’t connect across them. Others live in separate tabs entirely, requiring new workflows and constant context-switching.
Blogging From Paradise
JULY 5, 2025
About Store Blog Courses Beginner Blogger Tips – Who Surrounds You? Ryan Biddulph July 5, 2025 blogging tips 🕑 3 minutes read Hue Vietnam Beginner blogger tips typically consist of what to do or even how to do it in outlier cases. But almost no one – save me – discusses the mindset aspect of starting a blog. Picking your environment goes into developing a successful blogging mindset.
Backlinko
JULY 15, 2025
In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks. And it worked. He built one of the most trusted SEO brands in the world, powered almost entirely by blog posts and Google traffic. But what if he started today? We asked him. And here’s what he said. 1. Build a Multimedia Brand from Day One “Relying 100% on Google traffic isn’t smart anymore.
Verblio
JULY 8, 2025
Did you know that, according to HubSpot, 75% of search engine users never scroll past the first page of search results? Here’s the problem with that stat: SEO is too common of a marketing tactic, and too frequently used by your competitors, for basic strategies to help you reliably place on that first page. For your web content to become a true organic search traffic driver, you need to leverage more advanced SEO techniques.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Hoth
JULY 10, 2025
Now that AI-powered search is everywhere you look (even on Google), brands must adopt a new set of marketing tactics. This is because LLMs (large language models) and search algorithms favor different things when ranking results and generating summaries, although there is some overlap. Where search algorithms value things like high-authority backlinks and content quality, AI tools focus more on brand mentions , reviews , and author credibility.
Jane Friedman
JULY 10, 2025
Today’s post is by editor and book coach Heather Garbo. How do you start a story? I don’t mean your first sentence, but rather how does the story begin to take shape in your mind? What is your story entry point? I find writers approach stories from one of three entry points: plot, character, or situation. A writer may be very clear about what they want to happen in the premise (plot entry point) or they may clearly understand who their protagonist is (character entry point) or they may want to e
Neil Patel
JULY 1, 2025
You’re running paid search campaigns. The targeting is dialed in. Your copy is converting. But somehow, your performance is slipping. You might be getting hijacked. Ad hijacking is one of the most overlooked threats in paid media. Hijackers will often create their own media or copy to mimic your ads. In many cases, it can be difficult to detect but it’s a bit more obvious on social media (i.e., logos or branding can look off, creative looks cheap or rushed, etc.).
Grammarly
JULY 10, 2025
Over the past two decades, enterprises have built tech stacks fueled by “systems of record.” CRMs. Project trackers. Knowledge bases. These platforms serve as the single source of truth for the business, enabling teams to capture knowledge, track progress, and preserve data at scale. They’ve been essential to creating consistency, accountability, and alignment across organizations.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Backlinko
JULY 16, 2025
I asked ChatGPT: “What are the best resources to learn SEO in 2025?” The response mentioned Backlinko twice. Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” (Ads, Reddit, and AI Overviews take up that real estate). We haven’t even optimized for “best SEO resources,” but we got mentioned anyway.
Blogtrepreneur
JULY 10, 2025
In the age of digital advancement, the traditional classroom setting is evolving rapidly. With the rise of online education, many institutions across the globe are embracing the digital revolution. Utah is no exception. The state is making significant strides towards integrating technology into its educational system. This article will explore whether Utah schools are indeed moving towards an online educational environment and what that shift could mean for students, teachers, and the community
The Hoth
JULY 1, 2025
Semrush’s Backlink Audit Tool features a toxicity score for certain types of backlinks. While it’s a helpful feature, the word toxic tends to put a bad taste in marketer’s mouths. After all, if some of your backlinks are showing up as toxic, shouldn’t you get rid of them as soon as possible? Not necessarily. The reason why has to do with the 45+ toxicity markers that Semrush uses to calculate the score.
AWAI
JULY 5, 2025
AI is here. As writers, we can’t ignore it … and neither can your clients! That’s why it’s imperative that you join us for this special edition of Inside AWAI. We’ll be covering the responsible and professional way to use AI in your writing business, and much more.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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