March, 2025

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Dodging the Scarcity Trap

Jane Friedman

Todays post is by author and book coach Anne Janzer. When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others.

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How to Have Fun on LinkedIn: 3 Lessons From My First 150 Posts

Enchanting Marketing

Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Munch. Scrunch. Crackle. Social media platforms always seem hungry for more content. It feels relentless, eh? But it can also be fun and rewarding. When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn.

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How I Make Money As a Writer ($100 to $1,000 a Post)

Elna Cain

In 2023, I raised my rates from an average of $.25/word to $.50/word. I was having panic attacks and sweating profusely when I had to tell clients what my new rate was. So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. You have to do certain things to command a higher rate with your service to make money as a writer.

Writer 130
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Organic Traffic: What It Is & How to Increase It (6 Ways)

Backlinko

Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.

IT 101
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Topic no. 509, Business use of home

Freelance Union

Whether you're self-employed or a partner, you may be able to deduct certain expenses for the part of your home that you use for business. To deduct expenses for business use of the home, you must use part of your home as one of the following: Exclusively on a regular basis as your principal place of business for your trade or business; Exclusively on a regular basis as a place where you meet or deal with your patients, clients, or customers in the normal course of your trade or business; A

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How Long Should A Blog Post Be? Finding The Ideal Blog Post Length

Blogging Wizard

How long should a blog post be? What do readers prefer? How long do blog posts have to be to rank on Google? We answer all of these questions and more in this post, starting with data-driven answers on typical blog post lengths bloggers use.

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AI Keyword Research: Find High-Value Keywords in Record Time

The Hoth

One of the best things about AI is its ability to speed up repetitive, time-consuming tasks. In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching.

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How to Become a Freelance Writer In 4 Simple Steps for 2025

Elna Cain

AI is officially here and you know what? So are freelance writers! Yay! 2024 was a crazy year but 2025? It’s looking to be a great year to become a freelance writer, a copywriter or a content writer online. A lot of the entry-level gigs I picked up back when I started in 2014 are gone. These were freelance writing jobs that didn’t pay well and didn’t value the writer.

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Planning to Raise a Family in Alabama? Consider These 5 Cities

Blogtrepreneur

Moving your family to a new city is a big decision, but finding the perfect place to raise your kids? Thats an exciting adventure. You want a community with great schools, safe neighborhoods, and plenty of things to do somewhere that feels like home from the start. Great schools draw families to Auburn, but its the combination of that and the amazing outdoor options plus a cool downtown that really seals the deal.

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Why Diverse Perspectives and Digital Platforms Boost Business

Freelance Union

As a freelancer belonging to a community-based platform, it’s easy to understand the benefits of working with diverse and international teams. Aside from the amazing networking opportunities that come from connecting with like-minded freelance friends and professionals, you’ll have a well-rounded understanding of the realms of remote work.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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9 Blog Site Designs To Use As Inspiration

Blogging Wizard

Are you looking to do something a little different with your next blog design? There are a lot of different pages to worry about when you design a blog, but.

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How To Make a Blog the Right Way

BKA Content

Blogging is one of the most powerful tools for growing your online presence, but many businesses are using it the wrong way. Learning how to make a blog the right way will take your online business game to a whole new levelif you do it strategically. If youre not blogging with a strategy in mind, youre missing out on a huge opportunity to connect with new customers, drive traffic, and generate leads.

Blog 52
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AI-Driven Link Prospecting: Find Valuable Backlinks Quicker

The Hoth

Since backlinks are one of the most important ranking factors on Google, link-building is an integral part of any SEO strategy. Research shows that the top-ranked results on Google have 3.8x more backlinks than the other results. Also, sites with higher domain ratings rank better on Google, which is why link-building is all about securing backlinks from authoritative websites in your field (which help increase your domain rating).

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This 'whom' is a keeper

Grammar Underground

Sometimes it seems like whom should die. It causes so many people so much distress. Not many people know how to use it. And a lot of people who think they know how to use it dont. For example, I see "whom" used a lot in ways such as this: John is a man whom I know will always help us when we need him. People who know that whom is an object figure that, in a sentence like this, its functioning as an object of the verb know.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Hidden Factor Affecting Entrepreneurial Performance: Airway Health

Blogtrepreneur

While not many entrepreneurs think about it, airway health is important in anyones life. It can greatly impact energy, focus, and overall performance. Issues like sleep apnea, poor breathing habits, and airway obstructions can lead to chronic fatigue, brain fog, and decreased productivity, things no entrepreneur can afford. So, what can you do to ensure this doesnt happen to you?

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SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

Ahrefs

SEO really has changed: SERPs are drowning in AI-generated content. Googles algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators.

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Why Should You Avoid Publishing Topical Content?

Blogging From Paradise

I have learned one clear blogging lesson as a 16 year veteran. There is nothing new under the sun.

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How Human Behavior Impacts Your Marketing Strategy [Video]

Content Marketing Institute

Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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13 Best Social Media Calendar Tools For 2025 (Reviewed)

Adam Connell

The easiest way to manage your social posts is in a unified content calendar.

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Author Website Builders: Tertulia Versus BookBub

Jane Friedman

Both Tertulia and BookBub now offer author website building services. How do they compare? This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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4 Ways to Rescue a Business That Is Almost Failing

Blogtrepreneur

If youre running a business on the brink of collapse, you might feel youve exhausted all options to revive it. Its common for owners to feel this way, especially after months or years of struggle trying to bring it back to stability. However, as a business owner, you shouldnt give up until youve sought professional help or tried recommended professional tips to revive it.

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16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

Ahrefs

Below, youll find some we love and use every day, and others were keeping a keen eye on in 2025.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Copying Your Competition

David Meerman Scott

By measuring yourself against the competition, you risk becoming a slightly better version of what already exists.

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Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

Content Marketing Institute

Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.

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How To Start A Social Media Marketing Agency: The Beginner’s Guide

Adam Connell

Hoping to launch your own SMMA business this year?

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Entangled expands Red Tower to the UK

Jane Friedman

The publisher, best known right now for the Rebecca Yarros series, will expand in a partnership with the Penguin Michael Joseph division. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 2025 State of AI in Marketing: Trends and Insights from 500+ Marketers

Jasper

Discover how marketers are adopting AI, where its driving value, and how to go from experimentation to real, tangible results.

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Education SEO for Higher Education, EdTech and K-12 Schools

Ahrefs

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement.

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Top AI Copywriting Tools (Strengths and Weaknesses)

The Daily Egg

Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with. The post Top AI Copywriting Tools (Strengths and Weaknesses) appeared first on The Daily Egg.

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Boot Barn Kicks High and Low in Its Event Content Marketing Strategy

Content Marketing Institute

Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.