2025

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How to Sculpt Your Sentences (and Write Clearly)

Enchanting Marketing

What if writing was like sculpting? Imagine a huge piece of marble in front of you. And in your hand, a chisel. How would you sculpt a beautiful nude? First, you conjure up an image in your mind: a vision of her beauty. Is she sitting or standing? Or dancing? What impression should she make? Is she voluptuous or lean? Does she have small feet? Large hands?

Writing 242
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Writing Fiction is a Path to Self-Knowledge

Kayleigh Moore

I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear. -Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Im sure this has been on my mind lately because of the weekly therapy sessions and the Philosophy classes Im taking (were going full tilt on self-improvement this year, baby!

Writing 173
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The Hidden Costs of AI Copyediting Tools: An Editor’s Review

Jane Friedman

Todays post is by writer and editor Ariane Peveto. The debate over using AI in the writing process is far from settled, but as the conversation continues to develop, we can all agree that better information helps us make better decisions. With that in mind, I set out to test a variety of AI-powered editing tools for myself. While I wholeheartedly believe humans make the best editors, I know economic realities can make hiring an editor difficult or impossible, and many writers dont have skilled c

Prose 141
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Don’t Let AI Dull Your Creativity

Nick Ursborne

As a writer, marketer and product creator, I find myself working with AI every day. I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI. And yet Does working with AI make me more creative or less creative? Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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English Copywriter for Global Businesses

Susan Greene

You’re a business with global ambitions. Whether you’re a manufacturer in Germany, a tech firm in India, or a service provider in Brazil, if you’re selling beyond your borders, you need marketing materials in professional, persuasive English. Professional English Copy That Builds Trust and Drives Sales I specialize in writing high-quality English copy for companies based outside the U.S. who want to appeal to English-speaking audiences around the world.

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How I Make Money As a Writer ($100 to $1,000 a Post)

Elna Cain

In 2023, I raised my rates from an average of $.25/word to $.50/word. I was having panic attacks and sweating profusely when I had to tell clients what my new rate was. So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. You have to do certain things to command a higher rate with your service to make money as a writer.

Writer 130

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What Are Authoritative Sources & How to Find Them

ContentWriters

Conducting research is one of the most essential parts of the content writing process. The internet is full of false claims, and consumers are acutely aware of this fact. According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate.

Medical 111
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Romantic Poetry: Is this America? — Pollution, a First Impression

Tina Dubinsky

An environmental poem shaped by British Romanticism themes about urbanisation. The post Romantic Poetry: Is this America? Pollution, a First Impression appeared first on Tina Dubinsky Author.

Post 130
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What Are GPTs? Everything You Should Know

Grammarly

GPTs are an advanced AI technology that powers tools like ChatGPT and coding assistants. Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.

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Marketers Using AI Publish 42% More Content [+ New Research Report]

Ahrefs

In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?

Publisher 111
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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4 Types of Weak Words: How to Spice Up Bland Content

Enchanting Marketing

Do you ever read back a draft and wonder what happened? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. Yay! To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. Grrrr.

Content 243
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How to Go Deeper in Your Writing

Kayleigh Moore

My most recent Philosophy course just started, and for the first class, we were assigned a short story to read. From there, we had to write a one-page paper summarizing what we took from it. Heres the exact guidance we were given for the paper: You will give the paper a title to orient the reader from the start, and then introduce your topic clearly in the first paragraph.

Writing 173
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When to Let Go: Recognize the Point of Diminishing Returns in Revision

Jane Friedman

Photo by Nik on Unsplash Today’s guest post is by author and writing coach Seth Harwood. As a writing coach, I’ve witnessed a scene that plays out with remarkable consistency: a talented writer, manuscript pages spread across their desk, making the same small changes for the fifth time, unable to stop tinkering with a project they’ve been working on for months or years.

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When the AI’s story is better than your own, it’s time to spill the ketchup.

Nick Ursborne

Im working on a whole new project. Pretty much an entirely new business. To help me build everything, Ive been using a Custom GPT, which has a knowledge base of everything I have been doing for the project so far. In other words, it knows as much about the business as I do. For fun, I asked it to make up an origin story for the company. Something fun, and maybe a little tongue-in-cheek.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Copywriters: Thrive Writing TikTok Video Scripts

Copywriter Collective

In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. With over 1.5 billion monthly active users globally, the short-form video platform is no longer just a playground for Gen Z dances. Its a serious marketing channel. Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters.

Script 98
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How to Become a Freelance Writer In 4 Simple Steps for 2025

Elna Cain

AI is officially here and you know what? So are freelance writers! Yay! 2024 was a crazy year but 2025? It’s looking to be a great year to become a freelance writer, a copywriter or a content writer online. A lot of the entry-level gigs I picked up back when I started in 2014 are gone. These were freelance writing jobs that didn’t pay well and didn’t value the writer.

Freelance 130
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How to Use ChatGPT to Get 10X Better Answers

Backlinko

This guide will show you how to use ChatGPT the right way. Brand new to using it? Ill help you skip the rookie mistakes that leave most beginners frustrated. Tried it before and had an average experience? No problem. You’ll learn how to refine your approach to get useful, high-quality responses (finally). Because heres the thing: ChatGPT IS a powerful tool.

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Trip to Portugal and Spain

Susan Greene

Debbies Itinerary [link] Depart Thursday Feb. 27, MCO-PHL American 1856, 5:49-8:20pm, Seats 5A and 5C PHL-LIS American 258, February 27, 9:26pm-9:05am, Seats 5D & 5H Return Wednesday, Mar 12, BCN-MIA, American 113, 11am-4:30pm, Seats 5D & 5H Thursday, Mar 13, MIA-ORL, American 2808, 6:07pm-7:19pm, Seats 19E & 19F 13-Day Trip Itinerary Thursday Feb. 27 Thursday, March 13 Flight to Lisbon approx. 11 hours Flight from Barcelona approx. 15 hours Day 1: Friday, February 28, 2025 Lis

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How To Outrank Your Competitors Using Google Gemini for SEO

BKA Content

How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? Good newsyou can. By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. With countless factors influencing Googles rankingsand limited transparency about their algorithmsits no surprise that content creators often find themselves frustrated.

SEO 104
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Maximize Client Referrals by Partnering with Complementary Freelancers

Freelance Union

As a freelancer, you might have clients request services from you that you can’t deliver. However, plenty of other freelancers could offer that service. Enter cross-referrals and professional networks for freelancers , which allow you to refer clients to other freelancers with different skill sets.  Partnering with others who have complementary skills allows you to offer broader services to clients and build lasting relationships that benefit everyone involved.

Freelance 105
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Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

Ahrefs

In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community.

Marketing 127
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Clincher Sentences: The #1 Way to Reinforce a Message and Jump-Start Action

Enchanting Marketing

It happens to me surprisingly often. Im half skimming, half reading a fairly interesting article—all the way until the last word. But as soon as Ive finished, Ive already forgotten what Ive read. Sound familiar? If you want readers to remember your words, you need to invigorate your message and jump-start your readers into action. And the easiest way to do that?

Education 207
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Self-Edit Like Socrates

Kayleigh Moore

The first draft of any piece of writing, 99% of the time, is NOT GOOD. Full stop. From jumbled logic to false conclusionsyou need to take a hard look at your writing and get rid of the nonsense. Buthow? Today is another moment Im going to tie a piece of Philosophy into the writing process. The cure for crappy first drafts lies in an ancient but powerful technique: The Socratic method.

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Immersive Interiority: How to Collapse Narrative Distance to Get Emotion on the Page

Jane Friedman

Photo by Aidan Roof Todays post is by author and book coach Alex Van Tol. Want to create a journey that resonates on a deep emotional level with your audience? Thats something only your characters can accomplish. Emotion doesnt arise from plot alone; it stems from the people who inhabit your story. To bring the reader right into your characters experience, you need to collapse narrative distance.

Projects 138
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Why Sovereignty Is the New Success Metric for Freelancers

Nick Ursborne

We live in uncertain times. Political discourse seems more divisive than ever. Many world economies are in a state of turmoil. And the rise of AI threatens the careers of knowledge workers everywhere. Its little wonder so many freelancers feel concerned about their future. How can you grow and thrive in the face of so much uncertainty? First, lets diagnose the underlying cause We feel anxious because we have no control over the world around us.

Freelance 149
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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Thompson on methamphetamine, and human attention spans have shrunk to those of a gnat.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Become a Better Writer: 4 Ways to Deal With Criticism.

The Write Life

There’s a reason many of us writers refer to our projects as our “babies.” We’ve spent days, months, or even years nurturing the idea and breathing life into every sentence. After that intimate and solitary process, it can be nerve-wracking to ask others for feedback. Even when we’re less invested in a project say, a quick blog post for a client it can still sting to receive criticism.

Writer 94
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10 Ways to Create Helpful Content + Examples and Checklist

Backlinko

Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.

Medical 99
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How to Make Money Blogging: A Beginner’s Guide

Make a Living Writing

Looking to make money blogging? Even in this day and age, a blog can become a successful online business with the right strategy and know-how. From affiliate marketing and sponsored posts to selling digital products and offering consulting services, today’s bloggers use multiple income streams to earn money online. Choosing a profitable blog niche, knowing the target audience, and creating consistent content all help drive traffic and boost income.

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Unleashing Higher-Order Marketing Creativity and Impact With AI

Grammarly

The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less, and they want to do it faster. While volume and efficiency gains are quick wins when it comes to AI tools, these wins are short-lived as competitors follow suit. As we look to the future, the real differentiator will be how teams use AI to do things that have never been done beforehow we learn to operate and access categorically different levels of creativity.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.