2023

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Big disruption hit book publishing before AI showed up

The Idea Logical Company

Publishers Weekly recently hosted a stimulating and smart online session about AI and publishing , thanks to the organizing and moderating skills of Peter Brantley and Thad McIlroy. The day began with a presentation by former PRH CEO Markus Dohle and ended with one by thought leader Ethan Mollick of the Wharton School, which framed the day perfectly.

Publisher 340
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How To Promote Your Blog: The Definitive 2024 Guide

Blogging Wizard

Want to learn how to promote your blog and get more people reading your content? We’ve got you covered. In this post, you’ll learn 35 powerful promotional tactics you can.

Promotion 321
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How a Bestselling Author Revises One Sentence: A Lesson in Vivid Writing

Enchanting Marketing

Do you ever wonder how others edit their writing ? Me, too. So, picture my delight when I came across a fabulous example of revision … By a bestselling author! This revision is more fundamental than cutting a couple of words or ironing out a few typos. The final version is longer, more vivid , and more dramatic than the rough draft. Want to know more?

Writing 316
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96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Ahrefs

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.

Content 120
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How To Create Engaging Content In 2024

CopyBlogger

Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.

Content 125
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. However, with so many online options, where do you go to find potential leads? These days, if you’re looking for one of the best platforms to reach your customers, then Facebook could be your answer.

Ads 145

More Trending

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Your Manuscript Has Been Edited By Top Professionals—But You Still Get Rejected. What Gives?

Jane Friedman

Photo by Miguel Á. Padriñán Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by The Writing Consultancy. Stuck on revisions? Work with an expert editor to revise and submit your fiction or memoir.

Writing 140
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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Content Marketing Institute

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

Audience 140
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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz

AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.

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34 Top SMS Marketing Statistics (2023 Industry Data)

Adam Connell

Curious about the latest SMS marketing statistics? I’ve got you covered. In this post, we’ll be looking at some eye-opening data pulled from the latest studies, surveys, and reports on SMS marketing. These stats will shed light on the current state of SMS marketing, highlight how consumers feel about marketing text messages, and reveal useful.

Marketing 124
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The problem with bookstores is the problem for bookstores

The Idea Logical Company

Three decades ago, if you wanted a trade book, you went to a bookstore or a bigger merchant like Wal-mart or a department store with a book “section” It was actually hard to get a book any other way. That really changed starting with Amazon in 1995 and has continued to splinter since with a large number of online retailers making books available that they (mostly) source through Ingram.

Publisher 317
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7 Best Business Blog Examples (And Key Takeaways)

Blogging Wizard

Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs.

Blog 284
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Freelance Isn’t Free Los Angeles: What it Means For You

Freelance Union

Good news, L.A. freelancers! We have exciting news to share with you that directly impacts the vibrant freelance community in the City of Angels. It often takes weeks to months to get an invoice paid – if a payment even comes at all –  and freelancers have virtually no remedies when they get stiffed. In a city founded on creative workers and in a country who celebrates independence, this should not be the case.

Freelance 134
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We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

Ahrefs

We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.

SEO 138
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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10 Content Marketing Goals Worth Pursuing

CopyBlogger

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

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How ChatGPT, Bard, and AI Will Impact Search

Neil Patel

It’s so funny how many people are concerned about ChatGPT and Bard. Not necessarily from a content creation standpoint but more so how it is going to kill search. When Google announced Bard, their stock fell 7%. It cost them more than 100 billion dollars… that’s a lot of money. Why such a big drop in their stock price ? Google’s ad showed an incorrect description of the telescope used to take the first pictures of a planet outside our solar system, for example.

Keywords 145
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What Is a Zeugma? Definition and Examples

Grammarly

The English language is great at recycling words. For example, think about the verb “to lose.” One can lose a pair of car keys, lose a game, or lose one’s patience. In all three instances the verb lose takes on a slightly different meaning, depending on what was lost. Zeugma is a rhetorical device that takes advantage of these ambiguities for literary effect.

Writing 116
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How to Find Comp Titles Using ChatGPT

Jane Friedman

Photo by Matheus Bertelli Today’s guest post is by John Matthew Fox ( @bookfox ), author of The Linchpin Writer. Finding comp titles used to be a gigantic chore. You’d comb through hundreds of books, trying to find just the right two to suggest in your query letter. You didn’t want books too similar, and yet obviously they couldn’t be very different either.

Publisher 141
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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5 Content Discovery Trends To Inform Your Marketing Strategy

Content Marketing Institute

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Content 131
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SiteGround Web Hosting Review (Updated for 2023)

Quick Sprout

Do I recommend it? Yes! SiteGround is a great web host for websites of all sizes. . SiteGround is one of the most popular web hosting services out there—and for good reason. They offer hosting options and plans suitable for a wide range of websites and businesses. Small personal websites, business websites, and large ecommerce sites alike can all use SiteGround.

Website 140
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17 Freelance Writing Niches That Still Pay Big Bucks in 2023

Smart Blogger

Think it’s impossible to find profitable freelance writing niches in 2023? Here’s the truth: While some niches, like travel, were hit hard by the coronavirus pandemic, other industries are still doing well. In this post, we’ll cover the different niches available to freelance writers, and give you guidance on how to choose the right one for you. Now, before we begin, here’s a warning: Don’t get hung up on the perfect freelance niche for you.

Freelance 133
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All In One SEO vs Yoast SEO: Which Is Better in 2023

ThemeIsle

Most WordPress users have a search engine optimization (SEO) plugin that they use for keyword optimization, improving readability, and other essential tasks. Using these plugins can make your life a lot easier, but you might struggle to decide between popular options like All In One SEO vs Yoast SEO. To help you make a decision, we've put together this comprehensive comparison guide.

SEO 121
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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Starting Strong: Payment Gateway Solutions for Indian SMBs

Blogtrepreneur

In the rapidly evolving digital space of today, small and medium-sized businesses (SMBs) in India are undergoing a remarkable growth trend. However, to not just survive but flourish, they must embrace modern payment solutions. This is precisely where payment gateways come into play. In this article, we’ll take a deep dive into the realm of payment gateways, explore the diverse options customized for SMBs, provide insights on choosing the perfect one, and underscore the compelling reasons w

Banking 115
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Remaining Human in a World of AI

David Meerman Scott

For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.

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Google Search Operators: The Complete List (44 Advanced Operators)

Ahrefs

For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO.

SEO 145
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20 Evergreen Content Examples That Produce Lasting Results

CopyBlogger

I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just. Continue Reading. The post 20 Evergreen Content Examples That Produce Lasting Results appeared first on Copyblogger.

Content 144
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Google’s New Experience Algorithm Update

Neil Patel

You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?

Content 145
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The 10 Best and 10 Worst Ways to End an Email

Grammarly

You wrote a great email. It has a solid opening line , clear email message , and closes with a call to action that’s sure to convert. Before you click “Send,” there’s just one last thing to do: Write a great email sign-off. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email sign-off? An email sign-off is the final section of an email.

Writing 126
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Why You Should Start Promoting Your Writing Before You’re “Ready”

Jane Friedman

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). Years ago, I had a freelance article go viral, or at least modestly viral, racking up over 50,000 Facebook shares. I received my first-ever invitations to appear as a guest on podcasts and even NPR. I also received dozens of friendly and often deeply personal messages from readers, plus a handful of job offers, right out of the blue.

Promotion 138
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Is Social Media Even Worth It Anymore?

Content Marketing Institute

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

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23 Blog Designs We Should All Copy

Quick Sprout

A blog can be tricky to get right. There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on.

Copy 124
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15+ Best Work From Home Jobs to Bring in the Big Bucks

Smart Blogger

The best work from home jobs today provide well-paying and legitimate work options for remote employees. It’s frustrating to waste time in traffic. Plus, daycare costs cut into your paycheck. Fortunately, as shown during the COVID lockdowns, we have the technology to work as digital nomads. And while some companies demand that employees return to the office, other companies embrace the benefits of remote work.