2025

article thumbnail

4 Types of Weak Words: How to Spice Up Bland Content

Enchanting Marketing

Do you ever read back a draft and wonder what happened? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. Yay! To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. Grrrr.

Content 231
article thumbnail

SEO Tactics: 9 Ways To Boost Your Rankings & Traffic

Blogging Wizard

Want to drive more traffic to your website? Im guessing that answer is a resounding yes. In which case, you cant really ignore search engine optimization (SEO). That is unless.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Go Deeper in Your Writing

Kayleigh Moore

My most recent Philosophy course just started, and for the first class, we were assigned a short story to read. From there, we had to write a one-page paper summarizing what we took from it. Heres the exact guidance we were given for the paper: You will give the paper a title to orient the reader from the start, and then introduce your topic clearly in the first paragraph.

Writing 173
article thumbnail

Don’t Let AI Dull Your Creativity

Nick Ursborne

As a writer, marketer and product creator, I find myself working with AI every day. I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI. And yet Does working with AI make me more creative or less creative? Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school.

article thumbnail

Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

article thumbnail

The AI Copywriter’s Toolkit: 5 Go-to ChatGPT Prompts for Supercharged Copywriting

Ashleyn Writes

If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. In the last 12 months, Ive spent minimum 260 hoursyes, 260 hoursinside ChatGPT and Claude. Thats not even counting the time spent in AI tools baked into other software. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows.

article thumbnail

Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees

Ahrefs

I still believe that links should be a part of your SEO strategy, but they shouldnt be your whole strategy. A while back, I answered the question, Do links still matter for rankings? by disavowing all links to a few blogs.

SEO 134

More Trending

article thumbnail

The Surprising Complexity of Picture Books

Jane Friedman

Photo by Kindel Media Todays post is by author and book coach Janet S Fox. To most readers, picture books appear to be simple stories, easy to write and short in length. New writers often enter the world of writing for children by attempting to write picture books rather than longer form stories, only to discover that picture books are not easy to write at all.

Concept 119
article thumbnail

What Are GPTs? Everything You Should Know

Grammarly

GPTs are an advanced AI technology that powers tools like ChatGPT and coding assistants. Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.

article thumbnail

How To Outrank Your Competitors Using Google Gemini for SEO

BKA Content

How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? Good newsyou can. By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. With countless factors influencing Googles rankingsand limited transparency about their algorithmsits no surprise that content creators often find themselves frustrated.

SEO 104
article thumbnail

Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Thompson on methamphetamine, and human attention spans have shrunk to those of a gnat.

article thumbnail

Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

article thumbnail

This Fun Writing Technique Adds Energy and Emotion to Your Writing

Enchanting Marketing

Imagine reading a text The first sentence grabs you gently by the hand. And it pulls you along to the next sentence, and the next, and the next. You’re reading and reading, and reading. But what’s that? A sentence yanks your arm, and your eyes widen. When well used, sentence fragments and broken sentences have this kind of impact; they command attention and keep your audience reading on.

Writing 130
article thumbnail

6 Ways To Keep Track Of What’s Trending In Your Niche

Blogging Wizard

One of the best ways to gain more traction, especially as a new blog, is to cover trending topics and breaking news stories in your niche. Keywords for these stories.

Keywords 238
article thumbnail

Writing Fiction is a Path to Self-Knowledge

Kayleigh Moore

I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear. -Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Im sure this has been on my mind lately because of the weekly therapy sessions and the Philosophy classes Im taking (were going full tilt on self-improvement this year, baby!

Writing 147
article thumbnail

5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from execu

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

Whoosh! As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) is evolving faster than ever. one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works.

article thumbnail

Our 9 Best ChatGPT Alternatives for 2025 (So Far)

Ahrefs

And, unfortunately, the problems dont end thereChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so.

Content 118
article thumbnail

Free Speech vs. Algorithmic Manipulation

David Meerman Scott

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

109
109
article thumbnail

Turn Your Short Pieces Into a Finished Nonfiction Book

Jane Friedman

Photo by Giulia May on Unsplash Todays post is by author Lara Lillibridge. Have you amassed a heap ofassorted essays, flash pieces, chapters, ideas, and you think you have enough to turn it into a book? Does it seem scattered and overwhelming and youre not sure what will fit where and it is all rather daunting? Never fearhere is a step-by-step guide to turn your hot mess into a hot dish. 1.

Projects 111
article thumbnail

Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

article thumbnail

Unleashing Higher-Order Marketing Creativity and Impact With AI

Grammarly

The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less, and they want to do it faster. While volume and efficiency gains are quick wins when it comes to AI tools, these wins are short-lived as competitors follow suit. As we look to the future, the real differentiator will be how teams use AI to do things that have never been done beforehow we learn to operate and access categorically different levels of creativity.

article thumbnail

How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data

Content Marketing Institute

Find the treasures in your marketing data with the help of Google Analytics 4 and AI tools. Input this data and ask these questions to gain highly valuable knowledge.

Marketing 108
article thumbnail

Dashes, colons and commas should often be replaced by a period

Grammar Underground

Are you a dashaholic? Its a thing, apparently. Im more of a colon abuser myself: as if everything I write is so important it requires the colons drumroll effect. Ive known more than a few comma junkies, too. No matter your punctuation poison, theres an easy antidote. The period. Lets look at the role of each of these marks and how not to abuse them.

article thumbnail

The Writer’s Flywheel in 14+ Illustrations

Enchanting Marketing

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? A blog. A newsletter. LinkedIn. YouTube. Insta. Wherever you’re marketing you business, it may never seem enough. Never enough content. Never enough time. Soooo … how do we stay sane? I’d like to offer a different perspective on marketing and writing for your biz.

article thumbnail

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

article thumbnail

The First 50: How To Come Up With Post Ideas For Your New Blog

Blogging Wizard

Learning how to start a blog and get it online is difficult enough. How do you also come up with content ideas? There are numerous ways to come up with.

Post 194
article thumbnail

Maximize Client Referrals by Partnering with Complementary Freelancers

Freelance Union

As a freelancer, you might have clients request services from you that you can’t deliver. However, plenty of other freelancers could offer that service. Enter cross-referrals and professional networks for freelancers , which allow you to refer clients to other freelancers with different skill sets.  Partnering with others who have complementary skills allows you to offer broader services to clients and build lasting relationships that benefit everyone involved.

article thumbnail

How To Schedule Facebook Posts: 2 Easy Methods

Adam Connell

Want to schedule posts to Facebook in advance?

Post 98
article thumbnail

Bridge Sales and Motivation with Powerful Copy

Copywriter Collective

POV: youre standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldnt; you just ate lunch. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Boom. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting.

Copy 97
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Bidding on Branded Terms Increases Clicks by 18.3%

Ahrefs

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is an uplift in overall traffic.

Brand 110
article thumbnail

Sneaking In Via Life’s Side Doors

David Meerman Scott

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

Brand 101
article thumbnail

The Perfect Guide for Where to Submit Your Writing (Does Not Exist)

Jane Friedman

Photo by GeoJango Maps on Unsplash Todays post is by Dennis James Sweeney, author of the new book How to Submit. As writers, we often long for the perfect guide to where we should submit our writing. We want a resource that is dependable, consistent, and navigable. The publishing landscape is complicated! Especially when we are first starting out, we need someone to distill that publishing landscape for us.

Writing 94
article thumbnail

Boosting Techniques in Machine Learning: Enhancing Accuracy and Reducing Errors

Grammarly

Boosting is a powerful ensemble learning technique in machine learning (ML) that improves model accuracy by reducing errors. By training sequential models to address prior shortcomings, boosting creates robust predictive systems. This guide covers how boosting works; its advantages, challenges, and applications; and how it compares to bagging. Table of contents What is boosting?

Concept 98
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.