Enchanting Marketing
JUNE 17, 2025
What if writing was like sculpting? Imagine a huge piece of marble in front of you. And in your hand, a chisel. How would you sculpt a beautiful nude? First, you conjure up an image in your mind: a vision of her beauty. Is she sitting or standing? Or dancing? What impression should she make? Is she voluptuous or lean? Does she have small feet? Large hands?
Kayleigh Moore
FEBRUARY 14, 2025
I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear. -Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Im sure this has been on my mind lately because of the weekly therapy sessions and the Philosophy classes Im taking (were going full tilt on self-improvement this year, baby!
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Jane Friedman
MAY 14, 2025
Todays post is by writer and editor Ariane Peveto. The debate over using AI in the writing process is far from settled, but as the conversation continues to develop, we can all agree that better information helps us make better decisions. With that in mind, I set out to test a variety of AI-powered editing tools for myself. While I wholeheartedly believe humans make the best editors, I know economic realities can make hiring an editor difficult or impossible, and many writers dont have skilled c
Nick Ursborne
JANUARY 20, 2025
As a writer, marketer and product creator, I find myself working with AI every day. I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI. And yet Does working with AI make me more creative or less creative? Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Susan Greene
JUNE 19, 2025
You’re a business with global ambitions. Whether you’re a manufacturer in Germany, a tech firm in India, or a service provider in Brazil, if you’re selling beyond your borders, you need marketing materials in professional, persuasive English. Professional English Copy That Builds Trust and Drives Sales I specialize in writing high-quality English copy for companies based outside the U.S. who want to appeal to English-speaking audiences around the world.
Elna Cain
MARCH 8, 2025
In 2023, I raised my rates from an average of $.25/word to $.50/word. I was having panic attacks and sweating profusely when I had to tell clients what my new rate was. So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. You have to do certain things to command a higher rate with your service to make money as a writer.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ContentWriters
JANUARY 30, 2025
Conducting research is one of the most essential parts of the content writing process. The internet is full of false claims, and consumers are acutely aware of this fact. According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate.
Tina Dubinsky
MAY 8, 2025
An environmental poem shaped by British Romanticism themes about urbanisation. The post Romantic Poetry: Is this America? Pollution, a First Impression appeared first on Tina Dubinsky Author.
Grammarly
JANUARY 27, 2025
GPTs are an advanced AI technology that powers tools like ChatGPT and coding assistants. Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.
Ahrefs
JUNE 11, 2025
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Enchanting Marketing
JANUARY 28, 2025
Do you ever read back a draft and wonder what happened? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. Yay! To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. Grrrr.
Kayleigh Moore
FEBRUARY 3, 2025
My most recent Philosophy course just started, and for the first class, we were assigned a short story to read. From there, we had to write a one-page paper summarizing what we took from it. Heres the exact guidance we were given for the paper: You will give the paper a title to orient the reader from the start, and then introduce your topic clearly in the first paragraph.
Jane Friedman
JUNE 11, 2025
Photo by Nik on Unsplash Today’s guest post is by author and writing coach Seth Harwood. As a writing coach, I’ve witnessed a scene that plays out with remarkable consistency: a talented writer, manuscript pages spread across their desk, making the same small changes for the fifth time, unable to stop tinkering with a project they’ve been working on for months or years.
Nick Ursborne
MAY 14, 2025
Im working on a whole new project. Pretty much an entirely new business. To help me build everything, Ive been using a Custom GPT, which has a knowledge base of everything I have been doing for the project so far. In other words, it knows as much about the business as I do. For fun, I asked it to make up an origin story for the company. Something fun, and maybe a little tongue-in-cheek.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Copywriter Collective
APRIL 11, 2025
In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. With over 1.5 billion monthly active users globally, the short-form video platform is no longer just a playground for Gen Z dances. Its a serious marketing channel. Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters.
Elna Cain
MARCH 7, 2025
AI is officially here and you know what? So are freelance writers! Yay! 2024 was a crazy year but 2025? It’s looking to be a great year to become a freelance writer, a copywriter or a content writer online. A lot of the entry-level gigs I picked up back when I started in 2014 are gone. These were freelance writing jobs that didn’t pay well and didn’t value the writer.
Backlinko
MARCH 31, 2025
This guide will show you how to use ChatGPT the right way. Brand new to using it? Ill help you skip the rookie mistakes that leave most beginners frustrated. Tried it before and had an average experience? No problem. You’ll learn how to refine your approach to get useful, high-quality responses (finally). Because heres the thing: ChatGPT IS a powerful tool.
Susan Greene
FEBRUARY 26, 2025
Debbies Itinerary [link] Depart Thursday Feb. 27, MCO-PHL American 1856, 5:49-8:20pm, Seats 5A and 5C PHL-LIS American 258, February 27, 9:26pm-9:05am, Seats 5D & 5H Return Wednesday, Mar 12, BCN-MIA, American 113, 11am-4:30pm, Seats 5D & 5H Thursday, Mar 13, MIA-ORL, American 2808, 6:07pm-7:19pm, Seats 19E & 19F 13-Day Trip Itinerary Thursday Feb. 27 Thursday, March 13 Flight to Lisbon approx. 11 hours Flight from Barcelona approx. 15 hours Day 1: Friday, February 28, 2025 Lis
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
BKA Content
JANUARY 14, 2025
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? Good newsyou can. By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. With countless factors influencing Googles rankingsand limited transparency about their algorithmsits no surprise that content creators often find themselves frustrated.
Freelance Union
JANUARY 16, 2025
As a freelancer, you might have clients request services from you that you can’t deliver. However, plenty of other freelancers could offer that service. Enter cross-referrals and professional networks for freelancers , which allow you to refer clients to other freelancers with different skill sets. Partnering with others who have complementary skills allows you to offer broader services to clients and build lasting relationships that benefit everyone involved.
Ahrefs
MAY 19, 2025
In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community.
Enchanting Marketing
MARCH 25, 2025
It happens to me surprisingly often. Im half skimming, half reading a fairly interesting article—all the way until the last word. But as soon as Ive finished, Ive already forgotten what Ive read. Sound familiar? If you want readers to remember your words, you need to invigorate your message and jump-start your readers into action. And the easiest way to do that?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Kayleigh Moore
MARCH 2, 2025
The first draft of any piece of writing, 99% of the time, is NOT GOOD. Full stop. From jumbled logic to false conclusionsyou need to take a hard look at your writing and get rid of the nonsense. Buthow? Today is another moment Im going to tie a piece of Philosophy into the writing process. The cure for crappy first drafts lies in an ancient but powerful technique: The Socratic method.
Jane Friedman
MAY 8, 2025
Photo by Aidan Roof Todays post is by author and book coach Alex Van Tol. Want to create a journey that resonates on a deep emotional level with your audience? Thats something only your characters can accomplish. Emotion doesnt arise from plot alone; it stems from the people who inhabit your story. To bring the reader right into your characters experience, you need to collapse narrative distance.
Nick Ursborne
APRIL 7, 2025
We live in uncertain times. Political discourse seems more divisive than ever. Many world economies are in a state of turmoil. And the rise of AI threatens the careers of knowledge workers everywhere. Its little wonder so many freelancers feel concerned about their future. How can you grow and thrive in the face of so much uncertainty? First, lets diagnose the underlying cause We feel anxious because we have no control over the world around us.
Copywriter Collective
JANUARY 10, 2025
Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Thompson on methamphetamine, and human attention spans have shrunk to those of a gnat.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The Write Life
MAY 18, 2025
There’s a reason many of us writers refer to our projects as our “babies.” We’ve spent days, months, or even years nurturing the idea and breathing life into every sentence. After that intimate and solitary process, it can be nerve-wracking to ask others for feedback. Even when we’re less invested in a project say, a quick blog post for a client it can still sting to receive criticism.
Backlinko
APRIL 7, 2025
Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.
Make a Living Writing
JUNE 12, 2025
Looking to make money blogging? Even in this day and age, a blog can become a successful online business with the right strategy and know-how. From affiliate marketing and sponsored posts to selling digital products and offering consulting services, today’s bloggers use multiple income streams to earn money online. Choosing a profitable blog niche, knowing the target audience, and creating consistent content all help drive traffic and boost income.
Grammarly
JANUARY 16, 2025
The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less, and they want to do it faster. While volume and efficiency gains are quick wins when it comes to AI tools, these wins are short-lived as competitors follow suit. As we look to the future, the real differentiator will be how teams use AI to do things that have never been done beforehow we learn to operate and access categorically different levels of creativity.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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