Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

Marketing 75

Marketing Advertising IT 75

BKA Content

APRIL 26, 2024

The 3 Stages of the Customer Acquisition Funnel A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad audience of consumers narrows down into leads, some of whom go on to become customers.

Search Engine Optimization 55

Search Engine Optimization Insurance Digital Marketing Lead Generation 55

Blogtrepreneur

APRIL 26, 2024

Taxi accidents, while less frequent than personal vehicle incidents, still pose a significant risk to passengers, especially in busy urban areas of Pennsylvania where taxis are a common mode of transport. Understanding your rights as a passenger is crucial in the event of an accident, especially in areas like West Chester. It is important to know that you are entitled to compensation for injuries and losses, just like any other car accident victim.

Medical 52

Medical Insurance Transportation Hospitality 52

Copywriter Collective

APRIL 26, 2024

The e-commerce business is greatly relying on the content strategy to reap digital success. As the years go by, with the rise in the number of online marketplaces, there is indeed no better time than now to develop content that influences, is personalized, and engaging. Introduce Artificial Intelligence (AI), the technological revolution that has overhauled the way e-commerce entities conceive, create, and distribute content.

Content 52

Content Copywriter Copywriting Text 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Publishing Trends

APRIL 26, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are Preview Lists Problematic? How to Get Lost in Reading Again The Tortured Poets Department- 2600 Years of Stories Will Ai Replace All Human Writing?

Publisher 52

Publisher Publishing Publishing Blog Post 52