Verblio

JULY 16, 2025

AI and AI overviews are changing search. Exactly HOW is still up for debate/being figured out, but the fact that it’s happening is widely accepted. There are also a couple new terms you might see pop up related to AI and SEO: Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). According to one study, AI crawlers now account for nearly 30% of Googlebot traffic , and Google’s new AI Mode suggests that this number is about to rise.

SEO 52

SEO Content Content Creation Keywords 52

Backlinko

JULY 16, 2025

I asked ChatGPT: “What are the best resources to learn SEO in 2025?” The response mentioned Backlinko twice. Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” (Ads, Reddit, and AI Overviews take up that real estate). We haven’t even optimized for “best SEO resources,” but we got mentioned anyway.

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Editorial Brand Engineering SEO 75

Jane Friedman

JULY 16, 2025

Today’s post is by author Eleanor Vincent. My book Disconnected was a finalist for the Eric Hoffer Award, a prestigious prize for a small press book. In mid-May it won an honorable mention in the memoir category, recognition that came with bragging rights, but no prize money. Still, the award telegraphed something important: My work matters to readers.

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IT Writing Utilities Writer 130

AWAI

JULY 16, 2025

This could be your first paid freelance copywriting job! For this contest, you’re going to write a Substack post using the "first post" framework. And, if yours is one of the three best submissions, we’re going to award you $200.

Freelance Copywriting 52

Freelance Copywriting Post Writing Copywriter 52

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media

Jane Friedman

JULY 16, 2025

The latest in traditional publishing, trends, the creator economy, culture & politics, and AI. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Jane’s reporting and analysis, sent via email once a wek Access to Jane’s private resource guides, continually updated Subscribe today.

Publishing 59

Publishing Publisher Publishing Content 59

Jane Friedman

JULY 16, 2025

The feature allows websites to give readers a variety of ways to access content—such as watching ads, making a micropayment, and more. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Jane’s reporting and analysis, sent via email once a wek Access to Jane’s private resource guides, continually updated Subscribe today.

Ads 59

Ads Website Content 59

Jane Friedman

JULY 16, 2025

The adult-YA crossover imprint will publish fiction only, combining talent from Penguin’s Berkley and Penguin Young Readers imprints. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Jane’s reporting and analysis, sent via email once a wek Access to Jane’s private resource guides, continually updated Subscribe today.

Publishing 59

Publishing Publisher Publishing Content 59

Jane Friedman

JULY 16, 2025

HarperCollins has partnered with Fox Entertainment on a food imprint, Bite Books, an extension of Fox’s brand Bite. This premium article is available to paid subscribers of Jane's newsletter. Here's what subscribers get: Access to more than 3,000 premium articles on this site, all searchable Industry news that includes Jane’s reporting and analysis, sent via email once a wek Access to Jane’s private resource guides, continually updated Subscribe today.

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Entertainment Food Brand Content 59