2020

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How to Effectively Use Memes in Your Content Marketing

Neil Patel

Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.

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The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.

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21 Call to Action Examples in Writing and 3 Rules for Effective CTAs

The Daily Egg

Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns. I’ll also highlight three essential aspects of an […]. The post 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs appeared first on The Daily Egg.

Writing 145
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How to Boost Your SEO by Using Schema Markup

Neil Patel

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.

SEO 145
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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A Guide to Instagram SEO With Search by Interest

Neil Patel

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.

SEO 145
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How Natural Language Processing Affects Digital Marketing

Neil Patel

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

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How to Use the Psychology of Color to Increase Website Conversions

Neil Patel

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

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5 Alternatives to Wanelo

Neil Patel

The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.

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How to Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

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Best Ecommerce WordPress Themes

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you dream of having an online shop that attracts customers immediately? You need an e-commerce website that makes it easy for you to sell and for customers to buy. Don’t think your WordPress theme matters? Think again. WordPress already comes with inherent features.

Portfolio 145
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.

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Best Webcasting Services

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more.

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How to Monetize Your Website Without Destroying Your User Experience

Neil Patel

If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great site, and there’s nothing better than turning all that hard work into cash. But monetizing your site isn’t as easy as it might seem at first. To get the most out of it, you’ll need to utilize some solid strategies.

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How to Pull More PPC Ad Data

Neil Patel

We’re losing PPC ad data. While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way. This lack of visibility makes it harder to know what’s working and what’s not in PPC.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

Content Marketing Institute

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading → The post Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021 appeared first on Content Marketing Institute.

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100+ Content Marketing Predictions for 2021

Content Marketing Institute

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Neil Patel

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.

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How to Choose The Right Link Building Agency

Neil Patel

Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Best Free Project Management Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Being on top of work feels so much better than the reverse. A stakeholder asks you a third-decimal-place question about a future project. You nail it. The answer is ready and the evidence is two clicks away. With the right project management software, it’s easier to operate at a high level.

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How to Grow a Facebook Group

Neil Patel

Facebook now has over 2 billion active monthly users. Nearly 1 billion of those users participate in Facebook Groups. Creating a group of your own is an inexpensive and effective way to reach your target market. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participation is encouraged.

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8 Lessons on How to Steer Your Content Through Chaos

Content Marketing Institute

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading → The post 8 Lessons on How to Steer Your Content Through Chaos appeared first on Content Marketing Institute.

Content 145
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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

Neil Patel

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

IT 145
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Tips to Improve Website Content for Screen Readers

Content Marketing Institute

Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading → The post Tips to Improve Website Content for Screen Readers appeared first on Content Marketing Institute.

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How to Get Startup Funding

Neil Patel

Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that some businesses start to consider startup funding.

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Activating Empathy: How to Manage It, Measure It, and Market With It

Content Marketing Institute

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

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67 Book Picks for the Ultimate Content Marketing Library

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Hire SEO Freelancers

Neil Patel

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

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How to Create a Performance Dashboard for Your Content Team [Tools]

Content Marketing Institute

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading → The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute.

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The Best Luxury Marketing Strategies

Neil Patel

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.

Marketing 145
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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.

Sales 145
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.