2020

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Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. I’ve been in business for myself for more than 25 years. As someone with longevity in the field, I’ve been interviewed on many occasions by reporters and bloggers writing stories about copywriters.

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How to Write a Cold Email That Gets the Attention of High-Paying Prospects

Freelance Magic

If you’ve found yourself wondering how to write a cold email, you’re not alone. I get a lot of emails from readers who struggle to find the right words to put in their pitch or who simply don’t know where to start. It happens, but don’t make cold emailing harder than it has to be.

Writing 130
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Write to people as individuals, not as part of a group.

Nick Ursborne

I’m writing this post for YOU. We’ve probably never met. But I try to picture you in my mind as I sit at my computer, pecking away at the keyboard. I might even imagine you here in my home, sitting across from me at the kitchen table.

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Freelance Writing 101: Who is a Freelance Writer?

Write Freelance

Wondering how to become a freelance writer and find high paying jobs? You have reached the right place.

Freelance 130
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100+ Content Marketing Predictions for 2021

Content Marketing Institute

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021.

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21 Call to Action Examples in Writing and 3 Rules for Effective CTAs

The Daily Egg

Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns.

Writing 114
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Am I Still Me?

Jeff Goins

The act of finding the deeper part of you that never fades may be the most important task of your life. It is certainly the best place from which to create

IT 100

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This is How to Create a Blog THAT Matters

Positive Writer

Over the years I’ve been asked a version of the same question when it comes to starting a personal blog: What should I write about that will become popular? What… The post This is How to Create a Blog THAT Matters first appeared on Positive Writer. blogging Platform

Writer 130
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How to Effectively Use Memes in Your Content Marketing

Neil Patel

Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group.

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How to Make Your First $100 as a Freelance Writer on Twitter

Freelance Magic

Today, I’ve got a great post for you from fellow freelancer Nathan all about finding freelance clients on Twitter. His personal story is a great reminder that clients can be found anywhere… Have you ever wondered how you can make money off Twitter as a freelance writer?

Freelance 130
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Develop a Successful App with Help from an App Copywriter

Susan Greene

Create a mobile app that can help grow your business and revenue. 10 Steps to Developing a Mobile App. Determine a target audience. Create a wireframe. Write concise copy for each screen. Develop a consistent format. Consider the user experience. Do A/B testing of your app.

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Your Handy Guide to Choosing a Freelance Career

Freelance Magic

Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… .

Freelance 130
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How to Become a Freelance Writer in 2020 (The Complete Guide)

Write Freelance

One of the most common questions I get asked is — How to become a freelance writer with no experience at all? And honestly, I don’t know how to answer it in a single sentence because there is just so much that goes into freelancing. .

Freelance 130
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9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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7 Content Experts Share What Matters Most in 2021

Content Marketing Institute

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year.

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Copywriting – Beginner’s Guide

The Daily Egg

Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. Every business can benefit from someone who writes great copy.

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Before You Build Your First Product, Do This

Jeff Goins

We're at the end of the 5-day Paid to Create challenge and so far, we’ve identified why we create, the importance of making money off our art, how to know what to sell, and to whom. Now, it’s time to sell

IT 100
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Umlauts, Diaereses, and the New Yorker

Arrant Pedantry

Several weeks ago, the satirical viral content site Clickhole posted this article: “Going Rogue: ‘The New Yorker’ Has Announced That They’re Going To Start Putting An Umlaut Over Every Letter ‘O’ And No One Can Stop Them” I’ve long enjoyed poking at the New Yorker for its distractingly idiosyncratic style,* but I had a couple of quibbles with the article, so I took to Twitter to explain the history of those little dots.

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Reimagining Writers’ Responses to Rejections: Merely Paper Cuts

Positive Writer

There is always room for your writing in the world. If you seek it out with determination, your work will reach places beyond your wildest dreams. NOTE: This is a… The post Reimagining Writers’ Responses to Rejections: Merely Paper Cuts first appeared on Positive Writer. Writing

Writer 130
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How to Boost Your SEO by Using Schema Markup

Neil Patel

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs).

SEO 114
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67 Book Picks for the Ultimate Content Marketing Library

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration.

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The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.

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What’s Up in 2021 for Content Marketing?

Content Marketing Institute

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing?

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How to Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it.

Brand 113
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2021 B2B Content Marketing: What Now? [New Research]

Content Marketing Institute

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

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These Content Marketing Rules Are Made to Be Broken

Content Marketing Institute

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.

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Activating Empathy: How to Manage It, Measure It, and Market With It

Content Marketing Institute

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. The answer may lie in a four-step process.

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3 Kinds of Creators: Which One Are You?

Jeff Goins

There are, I think, roughly three kinds of creators in this world, each with their own path. Today, I want to share with you two things. First is the three kinds of creators, and the second is the path to building an organization around your work

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Create and Serve Accessible Content to Your Audience

Content Marketing Institute

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.

Audience 114
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Hands Down The Best Way For Writers To Use Their Imagination

Positive Writer

Imagination comes naturally to kids. When you’re young, life is a blank slate to fill. So we fill it with heroic stories. We act them out with our friends. And… The post Hands Down The Best Way For Writers To Use Their Imagination first appeared on Positive Writer. Writing

Writer 130
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The 10 Best Ways to Promote an Event Online

Neil Patel

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative.

Promotion 114
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How to Do Inclusive Content That Helps Your Audience and Business

Content Marketing Institute

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.

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5 Underused Ways to Get Better Content Ideas

Content Marketing Institute

You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content.

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How to Get Big Results From Small Content Marketing Teams

Content Marketing Institute

Most content marketing teams are small. With few hands on the content marketing deck, everything you do should perform. Put these tips into practice to get results – no matter how many people you have on the team.

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8 Habits You Should Have for Quality Content Marketing

Content Marketing Institute

Aristotle was right. Quality is not an act, but a habit. Over 20 content marketing experts echo that thinking with their advice on what you should be doing to create quality work. Hint: There isn’t a one-and-done idea in the bunch.)

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Why Google Shouldn’t Drive Your SEO Strategy

Content Marketing Institute

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead.

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10+ Buzzwords to Banish From Your Content Marketing Vocabulary

Content Marketing Institute

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments.