Neil Patel
DECEMBER 23, 2021
Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.
Content Marketing Institute
NOVEMBER 23, 2021
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.
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Neil Patel
DECEMBER 13, 2021
When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .
Neil Patel
DECEMBER 2, 2021
When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Neil Patel
NOVEMBER 1, 2021
SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
OCTOBER 27, 2021
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
Content Marketing Institute
NOVEMBER 18, 2021
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 17, 2021
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.
Neil Patel
SEPTEMBER 16, 2021
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, throug
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Neil Patel
SEPTEMBER 2, 2021
There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts.
Neil Patel
SEPTEMBER 1, 2021
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more.
Neil Patel
AUGUST 30, 2021
Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1.
Neil Patel
AUGUST 26, 2021
If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neil Patel
AUGUST 23, 2021
Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.
Neil Patel
AUGUST 19, 2021
Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.
Content Marketing Institute
SEPTEMBER 1, 2021
Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading → The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute.
Neil Patel
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
Content Marketing Institute
DECEMBER 20, 2021
It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.
Neil Patel
AUGUST 4, 2021
There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.
Neil Patel
AUGUST 3, 2021
It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
JULY 31, 2021
A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.
Neil Patel
JULY 29, 2021
Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist.
Neil Patel
JULY 26, 2021
Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right? Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more.
Neil Patel
JULY 26, 2021
Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
DECEMBER 9, 2021
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 6, 2021
Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading → The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.
Neil Patel
JULY 20, 2021
What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.
Content Marketing Institute
AUGUST 2, 2021
You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading → The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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