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How to Write Sales Copy When the Standards Don't Apply | Men With Pens

Men With Pens

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Not a writer? Get us to write your sales copy. Chances are, you can figure out what makes them happy, too. Powered by frugal

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How to Avoid Wasting Your Blog Client's Money | Men With Pens

Men With Pens

Good News for Content Writers Don’t worry. In fact, you can make even more money as a content writer if you choose NOT to write blog content. You can spruce up the conversion rate of their existing site content and sales copy. And, for most businesses, it does NOT make sense to have a blog.

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Should You Go Back to School? | Men With Pens

Men With Pens

People want to see your portfolio, your testimonials, and your professional-looking website. If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Especially since no one cares about your degree. That’s right.

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The secrets of a top copywriting pro | Men With Pens

Men With Pens

James: Do you ever feel guilty writing sales copy? Too many writers just don’t understand how important marketing is … it’s the engine behind modern economies that makes our lives a thousand times better than they were generations ago. Writing sales copy is noble and necessary. Thank god for caller ID.

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Is Your Education Useless? | Men With Pens

Men With Pens

I was a writer. When you get right down to it, I’m in sales. That fascination is one of the reasons why I’m now so interested in sales and marketing. Good sales copy can make people happy, sad, worried, frustrated… anything you want. I wouldn’t be the writer – or the person – I am without it.