The Hoth

FEBRUARY 15, 2023

The SaaS (software-as-a-service) field is gigantic, as there are currently more than 32,000 SaaS companies – and the industry is predicted to be worth approximately $195 billion in 2023. While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge.

Marketing 102

Marketing Education Brand Awareness Keywords 102

The Hoth

DECEMBER 7, 2022

While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become bigger than their wallets. . It won’t take long before market budgets return to where they were before the pandemic, which was around 10.9%.

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. This glossary page is going to get you up to date on the marketing buzzwords of 2023.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92