A Novel Approach to the Challenges of Our Profession
Copywriter Collective
OCTOBER 10, 2023
Having spent 16 years as an agency copywriter/creative director, 13 as a freelancer, and 10 as a copywriting professor, many of my personal experiences turn up in the career of the boomer character, Ted Canby. The ad pictured a woman, but with a typewriter placed where her head would be. So you come up with hundreds of lines.
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