8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)
Content Marketing Institute
OCTOBER 26, 2017
Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents. But don’t overcomplicate things.
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