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People Round-Up, Mid-July 2023

Publishing Trends

Artie Bennett , executive copy editor, will retire on November 10. Alexis Lassiter has joined Little Bee as sales manager. She was previously sales manager for James Patterson Books at Hachette. Zatopek was formerly associate editor at America’s Test Kitchen. At Neem Tree Press , Alison Savage has joined as coo.

Agency 68
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People Round-Up, Mid-November 2022

Publishing Trends

He has most recently worked as Sales and Marketing Director at Northwestern University Press. She was previously Editor at Chronicle Prism. In agency news… Ann Rose , formerly of Prospect Agency , joins The Tobias Agency as Literary Agent. Debra DeFord Minerva moves up to Senior Copy Editor.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

The company has no retail customers, so its entire life cycle takes place in the B2B space. So, design your marketing campaigns with this longer B2B sale cycle in mind when promoting your products to business buyers. Especially when it comes to writing effective marketing copy.

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Different Traditional Publishing Experiences With Georgina Cross

The Creative Penn

I think the validation comes with the sales, like you said, with reviews, with people following, people buying the books , and then you keep on going. The way I see Bookouture is, the sales that I experience with them tend to be very international, but they've been around for a while, and especially now being under Hachette.