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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

If you’ve ever found yourself wondering, “What is a copywriter?”, A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. What is a Copywriter? So, what does a copywriter do? But a copywriter is more than just a writer.

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What Does Creativity Mean To You: The Audio Producer

Caroline Gibson

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. Written by Caroline Gibson, freelance copywriter, London. CG: How did your career start? It was rather like a practical skills apprenticeship.