Sat.Apr 27, 2024 - Fri.May 03, 2024

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25 Must-Have Freelance Writing Newsletters to Gain a Job

Elna Cain

One of the hardest things new freelance writers face is the uphill battle of trying to find a dang writing job. It can be challenging if you don’t know where to look or all you see from freelance platforms like Upwork are low-paying writing jobs. Over the years, I’ve posted articles on finding writing gigs and even created videos about best places to find gigs for writers.

Freelance 180
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Beyond the Podium: Recapturing the Invisible College

AIIP

By Mary Ellen Bates I am writing this on my way home from the AIIP 2024 Symposium, held in St. Louis April 18-21. The conference sessions, including thought-provoking keynotes and local and AIIP speakers, offered fresh insights and new perspectives – even for someone like me who has attended 30+ AIIP annual conferences. I was… Read More » The post Beyond the Podium: Recapturing the Invisible College appeared first on AIIP Connections Blog.

Writing 158
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Why Big Companies Make Bad Content

Ahrefs

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.

Content 105
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22 TikTok Video Ideas To Inspire You & Engage Your Audience (+ Examples)

Adam Connell

Struggling to come up with new TikTok video ideas? I’ve got you covered. In this post, I’ll be sharing 22 ideas for TikTok videos that are proven to get more views and engagements. Plus, I’ll also share examples of viral videos to illustrate what each idea might look like in practice and get your creative.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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HARO: Is It Alternatives You’re Looking For?

Ahrefs

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.

IT 106
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Houston Law Blog Editor

Melanie Saxton

Are you in need of a Houston law blog editor? Look no further! I have always loved the legal field and was a member of the Pre-Law Society at Blinn College back in the day. I attended the Southwestern Paralegal Institute in the 1980s and had my hopes set on law school…but that was not in the cards. The tuition was too pricey! However, I have put my legal training to good use by editing books for lawyer authors (including one in Austin) and blogging for law firms and sole practitioners.

Blog 130

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42 Social Media Post Ideas To Boost Your Brand (+ Examples)

Adam Connell

Looking for social media post ideas? I’ve got you covered. It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

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The 10 Richest Young Internet Entrepreneurs

Income Diary

The 21st century has seen an explosion of young internet entrepreneurs creating billion-dollar empires. In this article, we take a look at the ten richest young internet billionaires under the age of 40. The richest young billionaires: 1) Mark Zuckerberg ($155 billion) 39 years old / founder Facebook 2) Dustin Moskovitz ($22.7 billion) 39 years old / co-founder of Facebook and founder of Asana 3) Nathan Blecharczyk ($10.5 billion) 40 years old / co-founder of Airbnb 4) John Collison ($7.2 bil

Food 105
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Houston Legal Blogger

Melanie Saxton

As a Houston legal blogger, editor, and writer, it has been an honor to be trusted as a content creator. When it comes to law journalism, blogging, and authorship, count on me to create compelling content for law firms, private practices, magazines, and books. Below is a magazine write-up from years back about the Christian law firm Simmons & Fletcher.

Blogger 130
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Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content Marketing Institute

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

Marketing 102
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Avoid, Persevere, Endure, Fight: 4 Goals for Unforgettable Opening Scenes

Jane Friedman

Photo by Nate Neelson on Unsplash Today’s post is by book coach Ayesha Ali. Your protagonist must have a story goal. That is a piece of writing advice that rarely gets elaborated upon. Sure, it’s easy to identify a protagonist’s goal in a quest story, romance or mystery, but even in these novels, the action might not begin until chapters 4 or 5. So what does your character do in these early chapters when things haven’t been shaken up yet?

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20 Websites Making The Most Money

Income Diary

For 15 years in a row, we have examined the annual earnings of each of the world’s top websites. This year, we put much more time and effort into finding the most up-to-date information, which most people wouldn’t even know! The world’s biggest tech giants, including Amazon, Google, and Facebook, are on the list, each earning billions of dollars in revenue annually.

Website 105
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Optimizing Your YouTube Script for Search: SEO Strategies for Videos

iWriter

Are you ready to take your YouTube channel to the next level? Optimizing your YouTube script for search visibility is one of the most important factors in getting your videos seen by a larger audience. In this blog post, we’ll give you all the tips and tricks you need to ensure your content ranks high on YouTube’s search results. Get ready to skyrocket your views and subscribers with our SEO tips for video creators!

Script 98
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How To Write Faster With or Without an AI Assist

Content Marketing Institute

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

Writing 94
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Simple Guide To Content Marketing For Small Businesses

CopyBlogger

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

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What Are Canonical URLs: An In-Depth Guide for SEOs

Backlinko

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.

SEO 89
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Is SEO Worth It for a Small Business?

BKA Content

Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small businesses face the distinctive challenge of marketing on a smaller budget, which makes it even more important for those marketing efforts to actually be worth the investment.

SEO 81
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How To Develop a Great Creative Brief and Get On-Target Content

Content Marketing Institute

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Crafting Effective Meeting Agendas: A Manager’s Guide

Grammarly

The quality and productivity of meetings can make or break an employee’s experience in the workplace. Meetings that are unfocused can feel like a waste of time and sap motivation. On the other hand, meetings that generate thoughtful discussions can feel fruitful and energizing, bringing employees closer to their colleagues and the company. That’s why it’s important for business leaders to approach meetings with a plan.

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Truth, Lies, BS, and the Frightening Future of AI Models

David Meerman Scott

In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.

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Stress Management for Freelancers

Freelance Union

Everyone has stress but it does not have to take over your life. One thing, I know for sure is that STRESS KILLS. As a Registered Nurse, or RN, I have witnessed firsthand what stress can do.  Stress can have profound effects on both our physical and mental health.  Prolonged stress weakens the immune system, making us more susceptible to infections and illnesses.

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Will Google Penalize AI Content?

BKA Content

Will Google Penalize AI Content? The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If you’re among them—or are considering using AI in the future—here’s what you need to know about its impact on Google search rankings.

Content 81
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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35+ Key Small Business Statistics

Backlinko

Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges?

Finance 76
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Where 14 Of The Top Internet Businesses Got Started

Income Diary

Today, I decided to show everyone where 14 top internet businesses started. It shows you that you don’t have to start with an office. A good number started from dorm rooms and their bedrooms with just a laptop – so stop dreaming and start achieving! When I started my first internet business, I was still at school and was only 15 years old.

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Join Us This Freelance Isn't Free Month to Secure Better Protection for Freelancers Nationwide

Freelance Union

As freelancers, our flexibility and independence are what set us apart. However, these benefits should not come at the cost of our financial security and rights. That's why this May, Freelance Isn't Free Month, we're rallying our community and supporters to urge lawmakers to expand the Freelance Isn't Free Act across the country, ensuring every freelancer receives the fundamental protections they deserve.

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How To Create a Long-Term SEO Strategy That Works

BKA Content

How To Create a Long-Term SEO Strategy That Works Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the “lengthy” category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Start reaping these rewards by developing an SEO long-term strategy.

SEO 76
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Top 5 Publishing Articles/Blog Posts of the Week 04/29-05/03

Publishing Trends

E very week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who Makes Up YA Readers? Police Make Arrest in Antique Book Ring Should Books Have “No-Ai” Stamps on Covers? What Book Marketing Strategies Worked for These Authors?

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How to Strengthen Your Copywriting Skills

Copywriter Collective

Mastering copywriting isn’t an easy task. Becoming an expert requires a lot of practice and hands-on experience. It’s a skill that cannot be learned overnight or isn’t a god-gifted talent like many others. Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels.

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Get Free Legal Assistance with the new Freelancers Legal Clinic

Freelance Union

Freelancers and independent workers often deal with a number of legal challenges, and accessing legal assistance can be time consuming and extremely costly. Because independent workers manage an expansive cross-section of business formation, daily operations, management, financing, and virtually every aspect in between, the logistical and legal issues that may arise can be intricate even for seasoned professionals.

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How To Find Competitors’ Keywords

BKA Content

How To Find Competitors’ Keywords Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company. Do you know how to find competitors’ keywords so you can use them as part of your SEO strategy?

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha