Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

ContentWriters

MAY 31, 2023

From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. Short-form B2B content often drives readers to explore those long-form pieces, moving them along the sales funnel.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. Generating long-form content is also straightforward. Once you’ve written a sentence or a paragraph, Jasper has enough information to produce high-quality content.

Content 68

Content Landing Page Ad Copy Copy 68

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Contently

DECEMBER 29, 2022

Build a Strong Content Distribution Strategy. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. The sales team to use in upcoming sales efforts such as pitch meetings.

Publisher 145

Publisher Publishing Publishing Landing Page 145

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. White papers are among the best types of cornerstone content. Remember that graphs and charts are content too.

SEO 110

SEO Social Media Content Landing Page 110