Digital Marketing Persuasion Sales Copy White Paper 
Smart Blogger
MAY 25, 2023
Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!
Shorthand Content Marketing
OCTOBER 7, 2022
Persuasive writing is at the core of all good marketing copy. Price is always a secondary consideration on the Apple website, which is an excellent rule of thumb for all sales copy. Every blog post that is added to their site adds to their digital marketing footprint. What Makes a Good Copywriter?
Smart Blogger
MARCH 14, 2023
White papers – In the B2B space, lots of companies create white papers to demonstrate their product. Lead magnets and sales letters would fall into this category. With copy written for branding, your goal is to create trust and memorability around the product, company, or personality.
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