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Who Needs a Marketplace Copywriter?

Melanie Saxton

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media. See AWAI’s Pricing Guide for a loose approximation of what I charge.

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People Round-Up, Mid October 2023

Publishing Trends

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher. She will still continue to serve in her role as editorial director.

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People Round-Up, Mid-October 2022

Publishing Trends

At Tarcher Perigee , Editorial Director Sara Carder has departed and can be reached at sarakatecarder@gmail.com. On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. PROMOTIONS.

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People Round-Up, Early April 2023

Publishing Trends

Leigh Haber joins Zibby Media as Strategic Advisor. She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Most recently she was Division Director of Curriculum, Digital Media, and Communications at the Smithsonian Science Education Center. Martin’s Paperbacks and St. Martin’s Griffin.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. There are variations of this arrangement.

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B2B Marketing with Print Materials

Susan Greene

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. Unlike ads, press releases get published for free, and because they appear to the reader as editorial copy, not ads, they are more likely to be read and believed. Work with a B2B Copywriter.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Planning, creating, distributing, and promoting content typically involves people on more than one team. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). The project brought together multiple groups within the content team, from video production to editorial to social media.