Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?

Social Media 109

Social Media Media Brand Ads 109

Freelance Union

SEPTEMBER 14, 2023

I am in a constant battle with meetings. As a freelancer, I have multiple clients, projects, and organizations that I interface with regularly. As a project manager, I am also the person on the team trying to corral information, ensure things are getting done, and establish transparent systems and procedures. These two combined roles mean that my calendar is full of meetings, many of which I’ve initiated to get or disseminate critical information, solve common problems, or co-develop stra

Collaboration 98

Collaboration Projects Management Freelance 98

Quick Sprout

SEPTEMBER 14, 2023

Blogging changed my life. I learned how online marketing worked by building an international affairs blog in college. Then I … Should You Start Blogging? 5 Questions to Ask First Read More » The post Should You Start Blogging? 5 Questions to Ask First appeared first on.

Blog 97

Blog Blogging Marketing Website 97

Ahrefs

SEPTEMBER 14, 2023

Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd.

SEO 117

SEO 117

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Quick Sprout

SEPTEMBER 14, 2023

Whether you’re using emails for general communication, client tracking, or just plain old sales conversions, email still reigns supreme as … Mailbutler Review Read More » The post Mailbutler Review appeared first on.

Communication 90

Communication Sales Post 90

Content Workshop

SEPTEMBER 14, 2023

In the dynamic world of modern marketing, where personalized communication is the key to capturing your audience’s attention, crafting a message map has become a powerful tool for anchoring brand identity and brand messaging. The true art of message mapping lies in its ability to encapsulate the multifaceted aspects of a persona’s journey.

Brand 52

Brand Communication Audience Marketing 52

Jane Friedman

SEPTEMBER 14, 2023

Photo by Thirdman Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. FINAL DEADLINE: Friday, Sept. 15th for the 2023 Book Pipeline Unpublished contest.

Concept 113

Concept Writer Publisher Publishing 113

AWAI

SEPTEMBER 14, 2023

Today is your last chance to enroll in the “Narrative Nexus” and watch your copy’s performance skyrocket by up to 30%!

Writing 52

Writing Copy 52

The Hoth

SEPTEMBER 14, 2023

If you spend any bit of time consuming SEO blogs, you’re bound to read about different ‘hats’ at some point, such as building white-hat links. White hat this, black hat that, but what does the color of your hat have to do with ranking on Google? Well, the whole white-hat/black-hat dynamic was adopted from early American Western movies , where the hero wore a white hat, and the villain wore a black hat.

SEO 98

SEO Keywords Long Form Content Website 98

ProBlogger

SEPTEMBER 14, 2023

The post 5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog appeared first on ProBlogger. This guest post is by Bnonn of Information Highwayman. You may not realize it, but the font settings on your blog can have a huge effect on how many people read your content. And how many people read your content has a huge effect on whether a post goes viral.

Blog 42

Blog Blogging Text Copy 42

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration