Fri.Apr 19, 2024

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Should Your Brand Shout Its AI and Marketing Plan to the World?

Content Marketing Institute

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 107
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Top 5 Publishing Articles/Blog Posts of the Week 04/15-04/19

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Why Publishers are Turning to the World of Fan Fiction? Why Do Contemporary Literary Novels Avoid the Conversation of Money? Why is Florida Gov.

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The 10 Best Content Development Services To Use in 2024

BKA Content

The 10 Best Content Development Services To Use in 2024 Are you tired of mediocre content that does not connect with your customers? It’s time to revolutionize your content game and leave your competition in the dust. Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that content marketing yields three times as many leads as traditional marketing approaches.

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3 Questions for AI Bloggers to Ask Themselves

Blogging From Paradise

Should you use AI to write full blog posts? Ask yourself 3 questions. Wait for honest answers.

Blogger 87
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Your Secret Weapon for Success: The Ultimate Blog Content Calendar Guide

iWriter

Are you tired of feeling overwhelmed and unorganized when it comes to planning your blog content? Do you struggle to consistently create and publish high-quality posts that engage your audience? Well, fear not! In this ultimate guide, we will walk you through the process of creating a blog content calendar that will unlock your blog’s secret to success.

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Google’s Site Reputation Abuse Policy Begins on May 5th

The Hoth

Google has been on the warpath against spammy content since releasing its most recent Core Update in March 2024 (which also contained updates to its spam policies). The company declared it would wipe out 40% of the spam currently in its index, which reinforces Google’s confidence in its spam-fighting systems. Among the new policies was the ‘site reputation abuse’ policy.